Food & Beverages Events in Munich

PRO FachHANDEL as a Key Meeting Point for Modern Beverage and Convenience Retail

PRO FachHANDEL is the leading trade fair for the German beverage and convenience retail industry, yet its relevance reaches far beyond a single sector. Each September, professionals from across the country gather to explore new market impulses, learn from innovators, and strengthen partnerships that shape the future of retail. What makes this event especially compelling is its ability to combine tradition with modern transformation: retailers, manufacturers, wholesalers, and startups come together in one dynamic space, turning the fair into a living reflection of where the market stands and where it is heading. The atmosphere is both business-oriented and inspiring, encouraging visitors to discover trends they can translate into actionable strategies. Organized by GES Großinkaufsring des Süßwaren- und Getränkehandels eG, the fair draws on the association’s long-standing expertise in bulk purchasing and trend development, ensuring that each edition remains relevant and forward-looking.

A Platform That Reflects the Changing Needs of Retailers

The core strength of PRO FachHANDEL lies in its diverse and highly specialized range of topics. Instead of offering a generic overview, it focuses on the essentials that matter most to beverage and convenience professionals: new product offerings, evolving consumer habits, and the services that support efficient retail operations. Exhibitors present everything from traditional beverage assortments to the latest confectionery and convenience products, allowing visitors to immerse themselves in a full-spectrum view of the market. The mix of established brands and ambitious newcomers makes the event particularly valuable, as it creates a natural bridge between experience and innovation. Attendees often highlight that the fair helps them not only discover new partners but also rethink everyday processes through the lens of current industry developments.

One of the most noticeable trends presented at the fair is the ongoing digitalization of specialist retail. Whether it concerns inventory automation, smart shelving, or digital customer engagement tools, retailers increasingly seek solutions that allow them to save time while maintaining flexibility. Sustainability is another topic that receives substantial attention. Modern packaging concepts, resource-efficient logistics, and environmentally responsible product strategies reflect the growing consumer demand for meaningful ecological choices. For many visitors, the fair becomes the place where abstract sustainability trends transform into practical ideas they can implement step by step.

Practical Areas That Help Retailers Make Better Decisions

Retailers attending PRO FachHANDEL often come with specific questions or challenges in mind. The fair offers accessible touchpoints to address those needs through a combination of expert talks, product showcases, and hands-on demonstrations. Exhibitors frequently focus on themes such as:

sustainable packaging and waste reduction methods

automated ordering tools and digital shelf management

innovative beverage concepts and new confectionery lines

These topics capture the industry’s shift toward efficiency, customer experience, and long-term ecological thinking. By exploring them in one place, retailers can form a more complete picture of what will shape their business in the coming years.

Spotlight on Innovation: The Newcomer Area and Its Creative Energy

More than any other zone, the “Newcomer Area” embodies the spirit of renewal that defines PRO FachHANDEL. Startups from the region showcase ideas that challenge traditional product categories and consumer expectations. Their presence injects a different kind of energy into the fair—one that blends entrepreneurial courage with fresh design and a willingness to experiment. Visitors often discover unusual craft spirits, non-alcoholic drink creations designed for wellness-oriented consumers, or inventive snack concepts that appeal to younger, trend-driven target groups. The opportunity to speak directly with founders turns this part of the fair into a space of genuine conversation and creative exchange.

Entrepreneurs benefit as well: meeting retailers face-to-face helps them understand market demands and fine-tune their product positioning. Many success stories in the beverage and convenience sector begin exactly at this point where a unique idea meets a retailer willing to test something new. The Newcomer Area not only encourages innovation but also creates a supportive ecosystem that makes emerging brands feel part of a larger professional community.

“Beer Live” as a Stage for Craftsmanship and Market Strategy

Another highlight that consistently draws attention is the “Beer Live” show. This special area celebrates the craft, tradition, and experimentation behind beer production. Breweries, importers, and national producers take the opportunity to present their latest specialties, ranging from classic varieties to bold new interpretations. Visitors can explore flavor profiles, brewing techniques, and product stories directly from the experts behind them.

To make the experience even richer, “Beer Live” also hosts discussions that go beyond the tasting glass. Experts address topics such as collaboration between breweries, new marketing approaches tailored to changing consumer preferences, and the challenge of standing out in a competitive beverage landscape. For many participants, these talks become a source of concrete ideas they can use when planning assortments or designing shelf concepts. The combination of sensory discovery and practical strategy gives “Beer Live” its distinctive character and ensures its popularity among retailers and beverage enthusiasts alike.

Wein & More: A Curated Experience for Wine, Gourmet Culture, and Professional Exchange

Wein & More is a distinctive semi-annual event that goes far beyond the concept of a traditional trade fair. Held at the elegant Bürgerhaus Neukeferloh, the exhibition combines wine culture, fine food, education, and personal interaction into a carefully curated experience. Taking place twice a year in the Munich region, it attracts both industry professionals and private visitors who share a passion for high-quality wines and gourmet specialties.

Organized by Ingo Raibold, Wein & More has developed a strong identity as a platform where craftsmanship, authenticity, and direct exchange between producers and consumers are at the center. Rather than focusing on scale or mass presentation, the event emphasizes quality, personal dialogue, and sensory enjoyment, creating a relaxed yet professional atmosphere that appeals to sommeliers, restaurateurs, winemakers, merchants, and dedicated wine enthusiasts alike.

A Carefully Curated World of Wine and Gourmet Excellence

At its core, Wein & More is designed as an immersive experience for discovering fine wines and high-quality culinary products. Over two days, the Bürgerhaus Neukeferloh transforms into a vibrant meeting point for national and international exhibitors who present carefully selected products that reflect both tradition and innovation in the world of wine and gastronomy.

Visitors encounter a diverse selection of offerings that extend well beyond wine alone. The fair showcases premium spirits, artisanal cheeses, fine chocolates, and gourmet delicacies that highlight the close relationship between food and beverage culture. Each exhibitor is selected with a focus on quality and authenticity, ensuring that the overall experience remains consistent and meaningful.

Typical product categories at the event include:

Premium wines from regional and international producers
Fine spirits and craft distillates
Artisanal cheeses and dairy specialties
High-quality chocolate and confectionery
Gourmet foods and delicatessen products
Selected culinary innovations and niche products

This curated approach allows visitors to explore a concentrated selection of high-end products in an environment designed for tasting, conversation, and discovery.

Direct Exchange Between Producers and Visitors

One of the defining features of Wein & More is its strong emphasis on personal interaction. The fair is structured to encourage direct communication between producers and visitors, allowing for in-depth conversations about winemaking techniques, product origins, and production philosophies. This direct exchange creates a more meaningful experience than conventional retail or large-scale exhibitions.

For professionals in the wine and gastronomy sectors, this interaction is particularly valuable. Sommeliers, restaurateurs, and merchants can gain firsthand insights into new products, establish supplier relationships, and deepen their understanding of emerging trends in the industry. At the same time, private visitors benefit from expert guidance and personal recommendations that enhance their appreciation of wine and gourmet products.

The atmosphere of the event supports this dialogue. Instead of overwhelming crowds or impersonal exhibition halls, the setting encourages a slower, more attentive pace that allows visitors to fully engage with what they are tasting and learning.

Knowledge, Learning, and Sensory Education

Beyond tastings and product presentations, Wein & More places strong emphasis on education and knowledge-sharing. A carefully designed supporting program offers workshops, seminars, expert talks, and culinary demonstrations that provide visitors with deeper insights into the world of wine and gourmet culture.

Topics covered during the event often include:

Wine storage and aging techniques
Sensory analysis and tasting methods
Food and wine pairing principles
Current trends in winemaking and gastronomy
Market developments in the wine and gourmet sector

These sessions are led by experienced professionals from the wine and food industries, offering both theoretical knowledge and practical advice. The focus on education transforms the event into a space where visitors can expand their understanding of taste, quality, and production methods.

Culinary shows and live demonstrations further enhance the experience. Chefs and specialists present techniques and recipes that highlight the connection between food preparation and wine enjoyment, reinforcing the idea that gastronomy is both an art and a sensory science.

A Regional Event with International Perspective

Although rooted in the region around Munich, Wein & More maintains an international outlook through its selection of exhibitors and products. Producers from different countries participate alongside German winemakers, creating a diverse environment that reflects global trends in wine and gourmet culture.

The setting in Grassbrunn contributes to the event’s identity as a regional yet cosmopolitan gathering. Its proximity to Munich ensures accessibility for both local visitors and international guests, while the intimate venue at Bürgerhaus Neukeferloh reinforces the fair’s focus on quality and personal engagement.

This balance between regional authenticity and international diversity is one of the reasons the event continues to attract a loyal and growing audience. Visitors appreciate the opportunity to discover both established producers and smaller, specialized wineries that might otherwise be difficult to access.

A Distinctive Approach to Wine and Gourmet Culture

Wein & More distinguishes itself from larger trade fairs through its emphasis on experience rather than scale. Instead of focusing on mass exhibition or commercial volume, the event prioritizes carefully selected content, meaningful interactions, and sensory enjoyment. This approach creates a more personal and immersive environment where visitors can take their time exploring and learning.

The combination of tasting, education, and dialogue makes the fair particularly appealing to those who value depth over breadth. It is not simply a place to sample products, but a space to understand them — their origins, production methods, and cultural significance.

The event’s semi-annual format also ensures that each edition remains current, reflecting seasonal developments and new trends in the wine and gourmet industry. This regular rhythm allows producers to present new releases while giving visitors repeated opportunities to engage with evolving product portfolios.

A Key Event for Wine Enthusiasts and Industry Professionals

Over time, Wein & More has established itself as an important fixture in the German wine and gourmet event landscape. Its combination of high-quality exhibitors, educational programming, and personal atmosphere makes it a valuable destination for both professionals and private enthusiasts.

By focusing on authenticity, craftsmanship, and direct communication, the event offers a refreshing alternative to large-scale trade fairs. It creates a space where wine and gourmet culture can be experienced in a more intimate and meaningful way, encouraging both enjoyment and deeper understanding.

As a result, Wein & More continues to serve as a unique meeting point where passion for wine, culinary excellence, and professional expertise come together in a carefully curated and highly engaging environment.

VeggieWorld Munich – Discover the Best of Vegan Living and Sustainable Shopping

The VeggieWorld Munich has become one of the most anticipated annual events for people interested in plant-based nutrition, sustainable consumption, and innovative lifestyle products. Since 2016, the exhibition has been held once a year at the stylish MTC World of Fashion, providing a vibrant setting where visitors can explore the latest developments in the vegan market. With international exhibitors, inspiring products, and an extensive food selection, the event attracts both dedicated vegans and those who are simply curious about plant-based alternatives.

More than just a trade fair, VeggieWorld Munich offers an interactive experience that combines shopping, tasting, learning, and networking. Visitors can discover new brands, try innovative products, and gain fresh ideas for a more conscious and sustainable way of living. The welcoming atmosphere encourages exploration and makes the event enjoyable for people of all ages and backgrounds.

A Diverse Showcase of Vegan Products and Ideas

One of the biggest strengths of VeggieWorld Munich is the impressive variety of products on display. International exhibitors present solutions for many aspects of everyday life, demonstrating that vegan living extends far beyond food choices. From household products to personal care items, visitors can explore countless options that support ethical and environmentally responsible consumption.

The exhibition halls are filled with innovative concepts and practical alternatives designed to make sustainable living easier and more accessible. Many exhibitors offer product samples and demonstrations, allowing visitors to experience new items before making purchasing decisions.

Popular product categories often include:

Plant-based meat and dairy alternatives
Organic and sustainable food products
Vegan snacks and beverages
Cruelty-free cosmetics
Eco-friendly household items
Sustainable fashion and accessories
Zero-waste solutions
Health and wellness products

This wide selection allows visitors to discover products that fit their personal lifestyle while learning about the latest trends shaping the vegan marketplace.

Exploring the Future of Plant-Based Nutrition

Food remains one of the main attractions at VeggieWorld Munich. The event offers a unique opportunity to sample products from around the world and experience the growing diversity of modern vegan cuisine. Visitors can explore innovative meat alternatives, dairy-free products, and creative ingredients that make plant-based cooking more exciting than ever.

The fair demonstrates how significantly vegan food options have evolved in recent years. Many products are designed not only for vegans but also for consumers seeking healthier, more sustainable, or more flexible dietary choices. This broad appeal contributes to the event's popularity among a diverse audience.

The opportunity to taste products directly often helps visitors discover new favorites and gain inspiration for everyday meals. Many attendees leave with fresh ideas for recipes, cooking techniques, and ingredients that they can easily incorporate into their daily routines.

The Catering Area: A Culinary Highlight

No visit to VeggieWorld Munich would be complete without exploring the extensive catering area. This section of the event offers a wide range of freshly prepared dishes that showcase the creativity and diversity of plant-based cuisine. Whether visitors prefer traditional comfort food, international specialties, or modern gourmet creations, there is something to satisfy nearly every taste.

Many guests spend a significant portion of their visit enjoying the culinary offerings. The food area allows visitors to experience vegan cuisine in a relaxed setting while taking a break from shopping and exploring the exhibition.

Among the reasons visitors appreciate the catering area are:

The opportunity to try a variety of freshly prepared vegan dishes.
Access to international flavors and culinary influences.
Inspiration for home cooking and meal planning.
A comfortable space to relax and socialize.
The chance to discover innovative food concepts and recipes.

This combination of dining and discovery helps create a memorable experience that extends beyond traditional trade fair activities.

A Beautiful Venue with a Unique Atmosphere

The MTC World of Fashion provides an ideal backdrop for VeggieWorld Munich. The modern venue contributes significantly to the event's welcoming and inspiring atmosphere. Spacious exhibition areas, stylish surroundings, and a comfortable layout allow visitors to explore the fair at their own pace while enjoying a pleasant environment.

The location enhances the overall experience by creating a setting where innovation, sustainability, and community come together. Visitors often comment on the positive energy throughout the event, which encourages conversations, networking, and the exchange of ideas among exhibitors and guests.

Why VeggieWorld Munich Continues to Grow

The increasing popularity of VeggieWorld Munich reflects broader changes in consumer behavior. More people are becoming interested in sustainable living, environmental responsibility, and conscious consumption. As a result, demand for vegan products and lifestyle solutions continues to expand.

The event successfully addresses this growing interest by bringing together industry leaders, innovative brands, and engaged consumers under one roof. It serves as both a marketplace and a source of inspiration, helping visitors discover practical ways to make more sustainable choices in everyday life.

For anyone interested in vegan food, ethical products, and modern lifestyle trends, VeggieWorld Munich offers a valuable and enjoyable experience. With its international exhibitors, extensive food selection, inspiring atmosphere, and beautiful location, the event remains one of the leading gatherings for the vegan community and a must-visit destination for anyone curious about the future of conscious living.