All Events in Brazil

INDUSPAR: ELETRON CURITIBA

The resurgence of business activity in the southern region of Brazil and neighboring states has been notably robust, with Paraná emerging as a significant industrial hub. According to FIEP, the state's industrial production has seen its greatest growth in a decade, driven by the influx of numerous manufacturing plants over the past ten years. This growth has positioned Paraná as a major demand center for technology, products, and services across a wide array of industrial sectors.

The INDUSPAR: ELETRON Curitiba fair stands as a testament to this burgeoning industrial landscape. It serves as a pivotal platform where solutions for various technical needs are presented, reflecting the diverse requirements of Paraná's industrial base. The fair showcases innovations pertinent to a multitude of sectors, including agriculture, transportation, logistics, communication, management and automation, metalworking, electronics, plastics, rubber, food processing, sugar and alcohol, packaging, paper and cellulose, chemical, and cosmetics.

INDUSPAR is particularly notable for its focus on providing industrial solutions tailored to business needs. The event brings together hundreds of merchants, service providers, outsourcing companies, subcontractors, and manufacturers of machinery, equipment, tools, products, and raw materials. This concentration of industrial players reflects the region's status as the richest, most extensive, and diverse manufacturing hub in southern Brazil.

The fair's offerings in both software and hardware technologies are designed to meet the varied demands of the industrial sectors present in the region. By providing a comprehensive showcase of the latest advancements and solutions, INDUSPAR: ELETRON Curitiba continues to facilitate business growth and technological integration within one of Brazil's most dynamic industrial areas.

MEC SHOW

MEC SHOW, the premier industrial fair in Espírito Santo, is set to make its mark once again. Renowned for its extensive showcase of cutting-edge technologies and solutions, the event is a vital platform for industry professionals and businesses alike.

Taking place at the expansive Carapina Pavilion in Serra, the 2024 edition promises to be larger and more dynamic than ever before. With ES Oil & Gas Energy as an integral part of the event, MEC SHOW offers attendees a comprehensive view of the region's industrial landscape.

Pavilion 1 will be dedicated to immersing visitors in the world of oil, gas, and energy, while Pavilion 2 will spotlight the metal-mechanical, steel, mining, and naval sectors. This strategic arrangement ensures that all sectors of the industry receive the attention they deserve.

According to Bruna Meriguette, MEC SHOW manager, the event aims to capitalize on the significant growth in the oil and gas market, with Espírito Santo emerging as a key player in the industry. The decision to dedicate an entire pavilion to this sector underscores its importance in driving industrial development in the region.

MEC SHOW has evolved from a local fair to a national showcase, offering Capixaba industries a platform to demonstrate their capabilities on a broader scale. With participation from industry leaders, decision-makers, and experts, the event serves as a catalyst for innovation and collaboration.

One of the hallmarks of MEC SHOW is its focus on promoting business opportunities. From immediate purchases to future transactions, the event facilitates meaningful connections between buyers and sellers. Additionally, workshops and meetings provide participants with valuable insights and updates, fostering professional growth and development.

The success of previous editions is a testament to MEC SHOW's significance in the industrial landscape. With expectations running high for the upcoming edition, organizers are confident that the event will surpass previous milestones and set new benchmarks.

MEC SHOW welcomes participants from various industrial segments, including manufacturing, engineering, construction, energy, and more. By bringing together key stakeholders and decision-makers, the event plays a pivotal role in shaping the future of Espírito Santo's industrial sector.

ABIMAD Fair

ABIMAD Fair: Showcasing the Finest in Brazilian Contemporary Home Furnishings

ABIMAD Fair, officially known as the Brazilian Contemporary Home Furnishings Exhibition, stands at the forefront of Latin America's interior design and furniture industry. Held twice a year, this prestigious event brings together the essence of Brazilian creativity with international trends in high-end furniture and decorative accessories. Over the years, it has become the leading trade show in the region for retailers, architects, and design professionals, offering an exclusive environment for business networking, product launches, and trend exploration.

The fair, organized by the Brazilian Association of High-End Furniture Industries (ABIMAD), is strictly business-to-business. Only accredited professionals such as furniture and decor retailers, architects, decorators, and interior designers can access the event, ensuring that each attendee is an active participant in the home and design market. By maintaining this professional scope, the ABIMAD Fair guarantees a focused, high-value experience for all involved.

A Professional-Only Platform for Business and Design

Unlike many open-to-public design expos, the ABIMAD Fair maintains a strictly professional audience, emphasizing quality over quantity. Entry to the event is granted exclusively to industry professionals who provide documentation verifying their status.

Who Can Attend:

Store Owners and Retailers must present a business card and a CNPJ registration card for their store.

Architects and Designers are required to show their official CAU professional ID card.

Decorators and Interior Consultants must verify professional activity through appropriate documentation.

This curated access ensures that the fair remains a space for genuine business opportunities, allowing exhibitors and visitors to engage in strategic networking, close deals, and discover premium suppliers.

Two Editions Annually: A Constant Pulse on Evolving Design

Each year, ABIMAD hosts two key editions—typically one in the first half of the year and another in the second half—making it a dynamic barometer of what’s happening in Brazilian and global furniture markets. This biannual rhythm means professionals can regularly update their product offerings and stay ahead of shifting consumer preferences.

The fair consistently features the best of Brazilian design, renowned for its blend of contemporary aesthetics, natural materials, and craftsmanship. It also integrates international trends, offering a global perspective on modern home furnishing.

Furniture and Decor at the Heart of Innovation

The ABIMAD Fair is synonymous with sophistication and innovation. From living room furniture to bedroom decor, dining sets to home office pieces, the event spans a broad range of categories, all emphasizing design quality, comfort, and beauty.

Core Product Categories at ABIMAD:

Sofas, Armchairs, and Lounge Seating

Dining Tables and Chairs

Beds and Bedroom Sets

Coffee Tables and Side Tables

Rugs, Lighting Fixtures, and Wall Art

Decorative Accessories and Homeware

Products showcased at ABIMAD often reflect Brazil’s diverse cultural influences, its rich palette of natural materials, and its growing focus on sustainable practices. Attendees experience firsthand how Brazilian furniture combines form and function to serve the needs of modern homes and commercial spaces alike.

Design Meets Business: A High-Impact Event for Retailers

Retailers attending ABIMAD have the opportunity to establish direct relationships with top Brazilian manufacturers and design studios. These partnerships often translate into exclusive distribution deals, tailored product offerings, and access to trendsetting collections before they reach mainstream markets.

Many brands use the fair to unveil new collections, offering buyers the chance to be the first to market with cutting-edge designs. The show becomes a launchpad for seasonal trends, helping businesses align their inventory strategies with consumer expectations.

An Environment Built for Connection and Collaboration

Beyond its role as a sourcing event, ABIMAD provides a strategic environment for collaboration and insight-sharing. The layout of the fair is carefully curated to encourage interaction, with wide aisles, relaxing lounges, and thoughtfully designed booths that invite conversation.

Key Features of the ABIMAD Experience:

Exhibitor Stands with Premium Visual Displays

Comfortable Meeting Spaces for Deal-Making

Networking Lounges for Industry Exchange

Design-Focused Installations Highlighting Trends

The fair is not only a place to find products—it is a space to be inspired, meet like-minded professionals, and explore the future of interior aesthetics.

ABIMAD’s Role in Elevating Brazilian Design Worldwide

Brazilian furniture and interior design have long been admired for their warmth, creativity, and connection to nature. ABIMAD plays a critical role in promoting this identity on the global stage by inviting international buyers and designers to discover what Brazil has to offer.

While the fair is located in São Paulo, its influence stretches well beyond Brazil’s borders. Each edition sees increased participation from international buyers, who attend not only to find new products but to gain insight into Brazil’s unique design language.

Sustainability and Contemporary Living

One of the prominent themes emerging at recent editions of ABIMAD is the emphasis on sustainable living. Exhibitors are increasingly showcasing eco-friendly practices, such as the use of reclaimed wood, non-toxic finishes, and low-impact production techniques.

Common Sustainability Themes Include:

Locally sourced materials

Recyclable and biodegradable packaging

Longevity in product design

Eco-certification and traceability

By embracing these values, the fair stays aligned with a global shift toward conscious consumption and responsible manufacturing, without compromising on luxury or visual appeal.

Why ABIMAD is a Must-Attend for Furniture Professionals

Whether you're an architect looking for statement pieces, a retailer sourcing next season's bestsellers, or a designer hunting for inspiration, ABIMAD Fair offers unmatched access to Brazil’s top-tier interior trends. Its professional-only format ensures that every conversation is meaningful, every booth is relevant, and every product is positioned for the future of living.

With its commitment to excellence, sustainability, and cultural expression, ABIMAD continues to shape the future of furniture and decor in Latin America, setting a standard that resonates globally.

HORTIGRANJEIROS

The HORTIGRANJEIROS fair emerges as a significant event for professionals and enthusiasts in the horticultural and agricultural sectors. This multifaceted fair brings together a diverse array of interests and industries, offering a comprehensive platform for showcasing the latest advancements and trends in horticulture and floriculture. 

At the core of HORTIGRANJEIROS is its dedication to horticulture, featuring exhibits on innovative techniques, plant varieties, and cultivation practices. Attendees can explore new technologies and products that enhance garden and crop management, providing valuable insights into sustainable practices and efficient growing methods.

The fair also spans the broader agricultural spectrum, incorporating elements of animal husbandry. This includes advancements in livestock care, breeding techniques, and the integration of agricultural practices with animal management. Such inclusivity ensures that attendees gain a holistic view of the agricultural landscape, from plant growth to animal welfare.

In addition to its focus on agriculture and horticulture, HORTIGRANJEIROS highlights various related sectors, such as crafts and pets. This diversity enriches the fair’s appeal, attracting a wider audience interested in related hobbies and industries. The inclusion of pet-related products and services reflects the growing interest in the intersection of agriculture and animal care, while craft exhibits offer a creative touch to the event, showcasing handmade goods and artisanal products.

The fair also features a segment dedicated to clothing, catering to those interested in agricultural and horticultural apparel. This aspect highlights the functional and aesthetic aspects of clothing designed for professionals and enthusiasts in these fields, providing practical solutions and style options for those working outdoors.

Overall, HORTIGRANJEIROS stands out as a dynamic and comprehensive event that bridges various sectors related to horticulture, agriculture, and beyond. By offering a platform for showcasing innovations, sharing knowledge, and connecting professionals across multiple disciplines, the fair plays a crucial role in advancing and celebrating the diverse interests within these industries.

SECOP

In the vibrant city of Rio de Janeiro, Brazil, the SECOP event stands as a pivotal gathering for ICT professionals across the public sector. This esteemed conference, designed specifically for those engaged in information and communication technology within federal, state, and municipal governments, has established itself as a cornerstone for sector-wide collaboration and innovation.

SECOP, which attracts a diverse array of participants from all levels of government, provides a dynamic and comprehensive platform for exploring the latest trends and advancements in ICT. This year's event promises a uniquely tailored experience for attendees, allowing them to curate their own agendas based on individual interests and professional needs.

The event features a rich program, including lectures, panel discussions, and campfires—intimate, interactive sessions designed to foster deep engagement and knowledge exchange. These sessions cover a broad spectrum of topics relevant to ICT professionals, from emerging technologies and best practices to strategic policy and operational challenges.

In addition to the engaging educational offerings, SECOP hosts an extensive trade fair that showcases cutting-edge products and services from leading industry players. This trade fair provides a valuable opportunity for participants to explore the latest innovations, connect with vendors, and discover solutions that can drive advancements in their respective fields.

The event's structure ensures a comprehensive immersion into the world of ICT, offering both broad and specialized insights that cater to the diverse needs of public sector professionals. Whether attending a lecture from a renowned expert, participating in a thought-provoking panel, or engaging in hands-on demonstrations at the trade fair, participants will gain valuable knowledge and connections that can enhance their work and impact within their organizations.

Overall, SECOP stands out as a crucial event for ICT professionals in Brazil's public sector, fostering collaboration, knowledge-sharing, and innovation. Its ability to offer a personalized experience while showcasing the latest advancements in technology makes it an essential destination for anyone involved in shaping the future of public sector ICT.

Expocachaca

Expocachaça, the world’s largest showcase dedicated to the celebrated Brazilian spirit, is set to return for its 34th edition at the Center Minas Expo in Belo Horizonte, Brazil. This iconic event, which has become a staple in the global beverage calendar, celebrates cachaça—a drink that is deeply embedded in Brazil's cultural and historical identity. Over the years, Expocachaça has grown to be a major gathering for cachaça producers, distributors, and enthusiasts from around the world. It offers a unique opportunity to explore every facet of the cachaça production process, from the cultivation of sugarcane to the crafting of this iconic spirit.

The event attracts a diverse crowd, ranging from industry professionals looking for new business opportunities in the B2B space, to curious consumers eager to dive into the world of cachaça in the B2C format. Expocachaça also coincides with other popular events, such as Brasilbier, which celebrates Brazilian beer, and Minas + Doce, a showcase of the state's renowned sweets. Together, these events create a dynamic atmosphere that combines the best of Brazil’s beverage and culinary traditions, making Expocachaça a must-visit destination for anyone in the spirits and food industry.

At its heart, Expocachaça is a celebration of Brazil’s rich cachaça production and its growing importance in the global spirits market. The event serves as a crucial platform for exchanging knowledge, forging new partnerships, and highlighting innovations within the cachaça industry. Producers from across Brazil have the chance to present their finest products, allowing visitors to taste the wide range of cachaça varieties, from artisanal small batches to larger-scale commercial offerings.

The event also offers a space for networking, with opportunities to meet other industry players, attend seminars, and engage in discussions about the future of cachaça and the broader spirits industry. Expocachaça’s long history is a testament to its role in the global rise of cachaça, helping to elevate this distinctive Brazilian spirit beyond its origins to the international market. Whether you are an industry professional, a cachaça aficionado, or someone simply looking to learn more about this iconic Brazilian drink, Expocachaça offers an unforgettable experience in the heart of Brazil's beverage culture.

Home Show Brazil - International Houseware and Gift Fair

Home Show Brazil: A Leading International B2B Fair for Houseware and Gifts

The Home Show Brazil has rapidly established itself as a differentiated and specialized international event within the houseware and gift sectors. Since its inception in 2018, this professional B2B fair has brought together top exhibitors from Asia and Latin America, creating a unique platform in Brazil that caters to wholesalers, importers, and large retail chains. The combination of a physical exhibition with digital and online trade components makes Home Show Brazil a pioneering event in facilitating cross-continental business opportunities.

Expanding Horizons: The Growth of Home Show Brazil Since 2018

The first edition of Home Show Brazil in 2018 proved to be an impressive success, attracting a diverse group of exhibitors not only from Brazil but also from countries like India, Pakistan, Turkey, Peru, China, and Vietnam. This international participation highlighted the fair’s global appeal and importance as a business hub.

By the 2019 edition, the event expanded to cover 3,000 square meters, hosting over 100 exhibitors and welcoming professional visitors from Brazil, Panama, Ecuador, Peru, Mexico, and beyond. Visitors were mainly importers, wholesalers, and representatives from major retail chains, all looking for quality products and reliable suppliers. The multi-dimensional approach—combining physical exhibition space, digital showcases, and online trade platforms—enabled participants to interact in various ways, streamlining negotiations and expanding market reach.

What Makes Home Show Brazil Unique in the B2B Houseware Market

Unlike many other fairs, Home Show Brazil focuses exclusively on houseware and gift products while maintaining an international profile that bridges the Asian and Latin American markets. This specialized approach creates a focused environment where buyers and sellers can connect effectively and discover the latest trends and innovations.

Key Features of Home Show Brazil Include:

Wide International Representation: Exhibitors from diverse regions offering a broad product spectrum

Innovative Exhibition Formats: Combining physical displays with online trade tools for flexible business engagement

Professional Buyer Attendance: Importers, wholesalers, and chain stores seeking new partnerships and product lines

Product Range: Includes kitchenware, decorative items, household accessories, gifts, and more

This tailored environment fosters efficient networking and business development, helping participants achieve growth and success in their markets.

Preparing for 2025: Anticipated Growth and New Opportunities

Looking ahead to 2025, Home Show Brazil is set to elevate its presence by moving to a larger venue at Expo 4, Distrito Anhembi. This shift reflects the growing interest and expansion of the fair, promising an even broader range of exhibitors and a larger visitor turnout.

Industry insiders anticipate that the upcoming edition will feature:

An Increased Number of Exhibitors: Providing a richer variety of products and business opportunities

Expanded Visitor Sectors: Attracting more importers, wholesalers, and buyers from new regions and countries

Enhanced Trade Facilitation: Further development of digital and online tools to support seamless interactions

This anticipated growth underscores Home Show Brazil’s position as a cornerstone event for companies looking to strengthen their presence in Latin America and connect with Asian markets.

The Importance of a Professional B2B Platform in the Houseware Industry

For manufacturers and suppliers in the houseware and gift industries, having access to reliable, professional trade platforms is crucial. Home Show Brazil offers this by providing:

A trusted venue for showcasing new collections and innovations

Opportunities to forge international partnerships and expand distribution networks

Access to market insights and buyer preferences across different regions

A chance to negotiate deals directly with key decision-makers

These factors contribute significantly to business growth and help companies stay competitive in a fast-evolving global marketplace.

How Exhibitors and Visitors Benefit from Home Show Brazil

Both exhibitors and visitors derive substantial value from the event’s unique structure. Exhibitors gain exposure to a diverse and high-quality audience, while visitors enjoy the opportunity to discover new products and negotiate with trusted suppliers.

Benefits for Exhibitors:

Access to a Targeted Market: Reach qualified buyers from Latin America and Asia

Brand Visibility: Showcase products on a large and reputable international stage

Networking Opportunities: Build lasting business relationships and partnerships

Sales Growth: Utilize show-only deals and direct buyer contact to boost orders

Advantages for Visitors:

Comprehensive Product Selection: Browse thousands of items from hundreds of trusted manufacturers

Efficient Sourcing: Meet many suppliers under one roof and compare options easily

Trade Negotiations: Benefit from direct discussions and potential discounts

Insightful Market Trends: Learn about upcoming styles and consumer demands

This mutual benefit reinforces Home Show Brazil’s role as a facilitator of trade and innovation.

The Multi-Dimensional Format: Physical, Digital, and Online Trade Integration

One of the most innovative aspects of Home Show Brazil is its hybrid format, combining a physical trade show with a digital exhibition and online trade platform. This integration expands participation beyond the event dates and geographic constraints, allowing:

Exhibitors to display products virtually to international audiences

Buyers to access product catalogs and negotiate remotely

Continuous interaction between participants before, during, and after the event

Such a multi-channel approach is particularly valuable in today’s globalized economy, making trade more accessible and efficient.

Home Show Brazil as a Gateway to International Markets

Since its launch, Home Show Brazil has become an essential fixture for the houseware and gift sectors, bringing together international players in a focused, professional environment. With its unique blend of physical and digital engagement, extensive international participation, and planned expansion in 2025, the fair continues to open new avenues for trade and collaboration.

For companies aiming to expand their reach into Latin America and Asia or seeking to discover innovative products and business partners, Home Show Brazil offers an unparalleled opportunity. The upcoming edition promises even greater scale, broader visitor demographics, and richer experiences, solidifying its status as a leading international B2B event.

ABUP Decor Show

ABUP Decor Show: Celebrating Brazilian Design and Lifestyle Aesthetics

The ABUP Decor Show has become a hallmark event in Brazil's design and decoration industry. Widely recognized for offering the best product mix of decoration, gifts, table setting, and home utilities, the show bridges business, creativity, and innovation. Held in São Paulo, it brings together a diverse group of exhibitors and visitors, turning every edition into a showcase of contemporary trends and authentic Brazilian style.

As one of the most influential trade fairs in South America, the event plays a strategic role in driving not only local but also international business growth. From exquisite home décor to practical utility items, the ABUP Decor Show sets the stage for everything that defines modern living, making it a must-visit event for retailers, designers, and lifestyle professionals.

A Complete Experience: From Gifts to Home Utilities

At its core, the ABUP Decor Show is about diversity in design and utility. Exhibitors are carefully curated to offer a balanced and vibrant product mix. This attention to curation ensures that every visitor finds something relevant, whether they're sourcing for high-end retail stores or boutique concept shops.

Key product segments showcased include:

Home decoration and furniture accessories

Table setting essentials: flatware, glassware, ceramics

Utility items for kitchen, storage, and organization

Decorative gifts and souvenirs

Seasonal décor (Christmas, Easter, etc.)

This wide-ranging selection attracts both local buyers and international partners looking to understand and engage with the evolving Brazilian home and lifestyle market.

Highlighting Trends in Decoration and Table Setting

Every edition of the ABUP Decor Show unveils new ideas, setting the tone for upcoming decoration trends. It serves as a launchpad for collections that will dominate shelves and showrooms throughout the year. Brazilian brands, known for their bold colors, natural textures, and cultural storytelling, use the platform to express contemporary interpretations of heritage.

Current trends often explored include:

Sustainable materials and eco-friendly design

Handcrafted goods with a modern twist

Organic color palettes inspired by nature

Functional art: combining beauty and practicality

Mix-and-match concepts in table setting and textiles

These trends not only reflect aesthetic preferences but also broader social movements toward sustainability, authenticity, and emotional connection with spaces.

Connecting the Industry: A Hub for Partnerships and Innovation

What sets the ABUP Decor Show apart from other trade events is its emphasis on relationship-building. The show is designed not just to sell, but to connect. Whether it’s a new supplier relationship, a distribution deal, or a design collaboration, opportunities abound for meaningful and long-lasting partnerships.

Business connections facilitated by ABUP include:

Retailer-distributor arrangements

International trade agreements

Designer-brand collaborations

Raw material sourcing

Brand-to-brand co-creations

These connections have contributed to the expansion of Brazilian home and décor brands across international markets, particularly in Europe, North America, and Asia.

Brazilian Design at the Forefront

Brazilian design has its own signature—a blend of modern minimalism, natural resources, cultural diversity, and artisanal tradition. The ABUP Decor Show positions itself as a key platform for this identity. Unlike many other trade fairs that cater to a globalized aesthetic, ABUP proudly promotes and preserves local design voices.

Many exhibitors focus on:

Locally sourced wood, clay, and fiber

Craftsmanship inspired by indigenous or regional techniques

Pieces that tell stories about Brazil’s history, landscapes, and people

Blending functionality with emotional resonance

In doing so, the event not only promotes national talent but also contributes to the global recognition of Brazilian creativity.

Nurturing Entrepreneurship and Economic Growth

One of the founding missions of ABUP (Associação Brasileira de Empresas de Utilidades e Presentes) is to foster entrepreneurship among its members. Through its events and partnerships, it provides an inclusive platform where small and medium-sized businesses can gain exposure alongside industry giants.

ABUP initiatives include:

Curated exhibitor support programs

Training sessions and seminars

Internationalization support for export-ready brands

Networking lounges and business matchmaking

Marketing tools to promote new collections

These services help participating businesses improve visibility, increase revenue, and expand their market presence—both domestically and abroad. As a result, ABUP plays a measurable role in strengthening the Brazilian economy through the creative sector.

Enhancing the Visitor Experience

The ABUP Decor Show is meticulously planned to offer an excellent experience not only for exhibitors but also for the visiting professionals. The layout, ambiance, and organization make it more than just a trade event—it becomes an inspirational journey through aesthetics, trends, and ideas.

Visitors benefit from:

Themed product zones for easy navigation

Access to exclusive previews and product launches

Comfortable lounges and networking areas

Educational talks and design forums

Tools for digital interaction and lead capture

This attention to experience ensures that every visit to the ABUP Decor Show is both productive and enjoyable.

Looking Ahead: ABUP’s Expanding Global Vision

With each passing year, ABUP Decor Show strengthens its international presence. It serves as a gateway for foreign buyers who want to connect with the pulse of Latin American design and offers Brazilian brands the visibility they need to scale globally.

The organization is actively working on:

Increasing international buyer attendance

Partnering with global trade organizations

Creating multilingual communication tools

Hosting virtual exhibitions and hybrid events

Facilitating export logistics for local exhibitors

These forward-thinking initiatives ensure that the ABUP Decor Show remains relevant and influential in a rapidly changing global market.

A Beacon of Brazilian Creativity and Industry Growth

The ABUP Decor Show is far more than a decorative arts fair—it is a living, evolving celebration of everything that makes Brazilian design and entrepreneurship unique. With its diverse product range, trend-forward exhibitions, and strategic industry focus, it continues to fuel not only business success but also cultural appreciation.

For professionals in the fields of décor, retail, hospitality, or design, ABUP offers invaluable insights, partnerships, and opportunities. It is the beating heart of Brazil’s home and lifestyle sector—a place where ideas are born, brands are built, and the future of decoration is shaped.

Fenasucro & Agrocana

Fenasucro & Agrocana: Shaping the Global Future of Bioenergy from Brazil

In the heart of Brazil’s bioenergy capital, Sertãozinho, Fenasucro & Agrocana stands as the world’s largest event exclusively dedicated to the sugar-energy and ethanol industry. Hosted annually at the Centro de Eventos Zanini, this dynamic trade fair has become a beacon for innovation, collaboration, and sustainable development within the global bioenergy ecosystem.

With Brazil recognized as a global leader in renewable energy, Fenasucro & Agrocana plays a vital role in positioning the country as a model for energy transition, leveraging decades of expertise in sugarcane processing, ethanol production, and sustainable industrial practices.

A Global Stage for the Bioenergy Value Chain

More than just a trade fair, Fenasucro & Agrocana functions as a strategic platform for the entire bioenergy value chain. Each year, the event attracts thousands of attendees from across Latin America, North America, Europe, and Asia — all eager to explore the latest developments in sugarcane processing, biofuel technology, and industrial automation.

Key sectors represented include:

Sugar production and processing

Ethanol and bioethanol technologies

Cogeneration and bioelectricity

Industrial maintenance and automation

Biorefining and circular economy models

Sustainable logistics and transportation

By uniting these segments under one roof, Fenasucro & Agrocana provides a 360-degree view of the bioenergy industry and the interdependent forces driving its evolution.

Why Fenasucro & Agrocana Matters More Than Ever

Unmatched Scale – The largest sugar-energy fair in the world, with over 40,000 visitors and 1,000 brands represented annually.

Innovation Hub – A showcase of cutting-edge technologies, from AI-powered process optimization to smart biorefineries.

Global Networking – A meeting point for suppliers, producers, investors, and policymakers.

Knowledge Exchange – Conferences and forums featuring the most influential voices in the sugar and ethanol sectors.

Sustainability Driver – Promoting Brazil’s leadership in green energy, carbon neutrality, and clean transportation.

Thought Leadership Through Conferences and Forums

One of the core pillars of Fenasucro & Agrocana is its robust educational and technical agenda. With a curated lineup of panel discussions, expert presentations, and sector-specific workshops, the event offers deep insights into the current and future state of the sugar-energy economy.

Key topics explored at the event include:

The impact of biofuels in global decarbonization strategies

Innovations in sugarcane cultivation and yield efficiency

Energy storage solutions integrated with bioenergy systems

Investment frameworks and green financing for the ethanol sector

Regulatory challenges and sustainability certifications

These sessions foster cross-sector dialogue and equip professionals with practical strategies to lead in an increasingly green global economy.

A Year-Round Multiplatform Experience

Beyond its annual in-person exhibition, Fenasucro & Agrocana is a living ecosystem, offering ongoing engagement throughout the year via digital platforms, networking programs, and technical content. This 365-day presence enables stakeholders to remain connected, informed, and proactive even beyond the event dates.

Digital touchpoints allow professionals to:

Access on-demand content and exclusive webinars

Participate in virtual matchmaking and business rounds

Stay updated on regulatory changes and policy trends

Showcase technologies to a global audience

This constant engagement positions Fenasucro & Agrocana not only as an event, but as a critical hub for the development of the bioenergy industry.

Supporting Brazil’s Role in the Global Energy Transition

Brazil’s bioenergy matrix is one of the most advanced in the world, and Fenasucro & Agrocana is instrumental in reinforcing that leadership. With growing international demand for low-carbon solutions, the event acts as a commercial and strategic springboard for:

Exporting sustainable technologies

Attracting global investment to Brazil

Promoting technical cooperation across borders

Amplifying Brazil’s voice in global energy policy conversations

As countries worldwide seek to fulfill their climate commitments, the insights and innovations born at Fenasucro & Agrocana are increasingly relevant to shaping the global bioenergy narrative.

Be Part of the Bioenergy Future

To attend Fenasucro & Agrocana is to embrace the future of the global energy matrix. The event is more than a showcase — it’s a statement of purpose. It signals a commitment to sustainability, innovation, and the collaborative spirit that’s essential for building a resilient, low-carbon world.

Whether you're a seasoned ethanol producer, a clean-tech startup, a policymaker, or an investor, Fenasucro & Agrocana is the place to connect, learn, and lead in one of the most transformative sectors of the modern energy landscape.

PET SOUTH AMERICA

Every year, São Paulo becomes a hub of innovation and collaboration for the pet and veterinary sectors during the Pet South America trade fair. This internationally renowned event, hosted at the expansive São Paulo Expo, serves as a cornerstone for professionals across South America to converge, exchange ideas, and explore the latest advancements in pet care.

NürnbergMesse Brasil, the esteemed organizer behind Pet South America, ensures that this annual event exceeds expectations. São Paulo, Brazil’s bustling economic heart, provides the ideal backdrop for this gathering of industry leaders, veterinarians, pet shop owners, breeders, and animal scientists from Brazil and beyond. The São Paulo Expo’s world-class infrastructure and convenient transport links further enhance the accessibility and appeal of this premier event.

Pet South America is more than just a trade fair—it’s a vibrant showcase of innovation spanning pet food and accessories, hygiene and care products, and cutting-edge solutions for animal health. Attendees can expect to discover the latest products, network with peers, and gain insights into emerging trends that are shaping the future of the pet industry in South America.

Central to Pet South America is its accompanying congress, where attendees delve into pertinent topics impacting the pet and veterinary sectors. While conducted primarily in Portuguese, this congress offers invaluable insights from industry experts, addressing challenges and exploring opportunities for growth and development within the regional market.

Whether you’re a seasoned professional or an enthusiast in the pet industry, Pet South America promises an enriching experience. Join us in São Paulo this August to connect with like-minded individuals, explore innovative products and services, and contribute to the advancement of the pet and veterinary sectors across South America.

Pet South America stands as a testament to São Paulo’s role as a dynamic center for the pet industry in South America. Don’t miss out on the opportunity to be part of this transformative event where ideas flourish, collaborations thrive, and the future of pet care is redefined. See you at Pet South America!

ABCasa Fair

ABCasa Fair: Brazil’s Premier Event for Home and Gift Sectors

A Dynamic Platform for Home Decor and Lifestyle Innovations

The ABCasa Fair, hosted at the Expo Center Norte in São Paulo, Brazil, is recognized as one of the leading trade shows dedicated to the home and gift industries. Scheduled from August 13 to August 16, 2025, this event promises to be a vibrant meeting point for manufacturers, distributors, retailers, and design professionals.

Serving as a comprehensive showcase, ABCasa Fair highlights the latest trends in home decor, gifts, and lifestyle products. This event is an essential destination not only for industry professionals aiming to strengthen their business networks but also for enthusiasts eager to discover new inspirations.

Why the ABCasa Fair is Essential for the Home and Gift Market

Brazil's market for home decoration and gift products has seen steady growth driven by increasing consumer interest in personalization, sustainability, and innovation. The ABCasa Fair acts as a critical hub that connects stakeholders across the entire supply chain, from artisans to global brands.

Key Reasons to Attend:

Discover innovative products in home decor and gift sectors

Network with leading manufacturers and distributors

Gain insights into emerging consumer trends in Brazil and Latin America

Attend workshops, talks, and demonstrations on design and lifestyle innovations

Explore new business opportunities with local and international partners

These factors make ABCasa Fair a must-visit for anyone involved in the home and gift industries.

Exhibitor Profile: A Wide Range of Categories

The fair hosts an extensive variety of exhibitors representing different facets of the home and gift market. This diversity ensures that visitors experience a broad spectrum of products and services under one roof.

Main Product Categories:

Home Decor:

Furniture and lighting solutions

Textiles such as curtains, cushions, and rugs

Decorative accessories and art pieces

Eco-friendly and sustainable decor options

Gift Items:

Handcrafted gifts and souvenirs

Stationery and personalized products

Seasonal and festive gift collections

Innovative packaging and presentation ideas

Lifestyle Products:

Wellness and aromatherapy items

Kitchenware and dining accessories

Smart home gadgets and automation

Outdoor living and garden decor

This rich assortment allows visitors to explore both traditional craftsmanship and modern design innovations.

Networking and Business Opportunities at ABCasa Fair

One of the primary goals of the ABCasa Fair is to foster strong business connections among participants. The event provides a professional environment to establish new partnerships and strengthen existing collaborations.

Business Engagement Features:

B2B matchmaking sessions connecting buyers with suppliers

Exclusive meetings with key industry players

Seminars on market trends and consumer behavior

Live product demonstrations to facilitate informed purchasing decisions

Networking lounges for informal discussions and deal-making

For exhibitors and visitors alike, these features offer practical value and help transform initial meetings into lasting business relationships.

Emerging Trends Highlighted at ABCasa Fair

The home and gift sectors are rapidly evolving, influenced by technological advances and changing consumer preferences. ABCasa Fair showcases these transformations by highlighting current trends shaping the industry.

Some of the notable trends include:

Increasing demand for sustainable and eco-friendly products

Growing popularity of personalized and customizable gifts

Integration of smart technology in home and lifestyle products

Blending of traditional craftsmanship with contemporary designs

Focus on wellness-oriented decor and accessories

Understanding these trends helps businesses adapt and innovate, making ABCasa Fair a vital source of inspiration.

Who Should Visit the ABCasa Fair?

ABCasa Fair attracts a diverse audience from various segments of the home and gift market.
Ideal Attendees Include:

Retailers and e-commerce platforms specializing in home and gift products

Interior designers and decorators looking for new ideas

Wholesalers and distributors expanding their product portfolios

Manufacturers aiming to showcase innovations and find partners

Importers and exporters seeking regional trade opportunities

Marketing and trend analysts researching market developments

By attending ABCasa Fair, these professionals gain competitive advantage and practical knowledge critical to their success.

The Importance of ABCasa Fair for the Latin American Market

As Brazil remains the economic powerhouse of Latin America, ABCasa Fair serves as a gateway for international brands to enter the region and for local companies to access global markets.

The fair’s strategic location in São Paulo, a vibrant business hub, provides unparalleled access to decision-makers and trendsetters. Its role in facilitating cross-border trade and cultural exchange is increasingly significant in today’s interconnected economy.

How to Participate and Prepare for the Event

Registration for ABCasa Fair is streamlined to ensure easy access for all interested parties. Visitors can secure their attendance via the official event website, where early registration is encouraged to benefit from full participation in seminars and networking activities.

Preparation Tips:

Plan your schedule to include product presentations and workshops

Identify potential partners beforehand using exhibitor lists

Prepare business cards and marketing materials for networking

Stay updated on the event agenda for timely attendance of key sessions

Follow up promptly with contacts made during the fair

These steps help maximize the value gained from attending the event.

A Must-Attend Event for Home and Gift Industry Professionals

The ABCasa Fair represents a unique convergence of innovation, tradition, and business opportunity in the home and gift sectors. It offers a rare platform to witness the latest market developments, connect with influential players, and expand commercial horizons.

Whether you are a seasoned professional or new to the industry, ABCasa Fair at the Expo Center Norte in São Paulo is an event that should be firmly on your calendar for 2025.

CONCRETE SHOW SOUTH AMERICA

The Concrete Show has emerged as a pivotal event in the construction industry, serving as a vibrant platform for showcasing innovative content and fostering essential networking opportunities. This year, the event highlighted the latest technologies and trends within the sector, bringing together over 400 national and international brands, including 60 newcomers. Spanning an impressive area of 32,000 square meters, the show provided ample space for exhibitors to unveil groundbreaking products that are beginning to transform Brazilian construction sites.

Over the course of three days, the Concrete Show attracted approximately 23,200 visitors from across Latin America, all eager to engage with the industry's latest developments. This influx of attendees not only underscored the event's significance but also facilitated valuable connections among professionals, suppliers, and stakeholders. The dynamic atmosphere of the show encouraged meaningful discussions about the future of construction, as participants exchanged ideas and explored potential collaborations.

The Concrete Show stands out not just for its size and scale but for its commitment to advancing the construction chain. By focusing on cutting-edge technologies and practices, the event plays a crucial role in driving innovation within the industry. Participants left equipped with new insights and a deeper understanding of the evolving landscape, making the show an essential destination for anyone involved in construction and related fields.

In summary, the Concrete Show has solidified its reputation as a cornerstone event, where business opportunities flourish and the latest industry trends take center stage. It remains a key meeting point for professionals looking to enhance their knowledge and networks while contributing to the ongoing evolution of the construction sector in Brazil and beyond.

CONARH

CONARH: Latin America’s Premier HR and People Management Event Celebrates a Major Milestone

The National Congress of People Management (CONARH) stands as a beacon in the human resources landscape, bringing together thousands of professionals who drive the future of people management. This year marks a particularly special occasion as CONARH coincides with the 60th anniversary of ABRH Brasil, its founding organization. The event is set to take place at the São Paulo Expo, widely recognized as the largest venue in Brazil and a prime location for gatherings of this scale.

With an expected attendance of over 50,000 participants across three days, CONARH is one of the most significant events not only in Latin America but globally, making it a must-attend for HR practitioners, executives, and innovators alike.

A Landmark Event in the HR Calendar

CONARH’s reputation as the largest HR and people management conference in Latin America is built on its commitment to delivering a rich blend of educational content, industry insights, and networking opportunities. This year’s event promises to be no different, with a program designed to challenge conventional thinking and spark new approaches in managing talent and organizational culture.
What attendees can expect:

Comprehensive workshops and seminars led by renowned speakers

Innovative exhibits showcasing the latest HR technologies and solutions

Panels addressing key trends such as diversity, inclusion, and digital transformation

Opportunities to network with thousands of professionals from diverse sectors

Platforms for startups and tech companies to present cutting-edge HR tools

With its vast scale, CONARH creates an unparalleled environment for learning and collaboration.

Honoring Six Decades of Excellence with ABRH Brasil

Celebrating 60 years of ABRH Brasil, the event will also spotlight the enduring influence of this organization in shaping Brazil’s HR profession. ABRH Brasil’s commitment to advancing people management standards has paved the way for innovations that resonate across the globe.

This anniversary serves as a powerful reminder of the evolving nature of HR—from administrative tasks to a strategic cornerstone for business success.

Driving Innovation and Thought Leadership in HR

Beyond education and networking, CONARH functions as a catalyst for innovation in the human resources field. Attendees gain firsthand exposure to tools and methodologies that can transform how organizations attract, retain, and develop talent in a fast-changing world.

Key themes at the congress include:

Digital Transformation in HR – Implementing AI, data analytics, and automation

Employee Well-being and Mental Health – Strategies for fostering supportive workplaces

Diversity, Equity, and Inclusion (DEI) – Building cultures where everyone thrives

Leadership Development – Preparing managers for the future of work

Talent Acquisition and Retention – Navigating challenges in a competitive labor market

These focus areas ensure that participants leave the event with practical insights ready to be applied in their organizations.

Networking: The Heart of CONARH

The scale of CONARH enables unmatched networking opportunities. With over 50,000 professionals under one roof, the event becomes a melting pot of ideas, experiences, and partnerships.

Networking highlights include:

Exclusive meetups and roundtables for niche HR topics

Interactive sessions encouraging dialogue and collaboration

Exhibit halls offering demos and face-to-face vendor engagement

Social events that foster relationship-building beyond the formal sessions

For many attendees, these interactions spark collaborations that extend well beyond the congress itself.

Why CONARH Is Essential for HR Professionals

For anyone involved in managing or developing people within organizations, CONARH represents an unmissable opportunity. It combines scale, substance, and innovation in a way few events can match, creating an environment ripe for professional growth and organizational impact.

Ideal attendees include:

HR Directors and Managers

Talent Acquisition Specialists

Organizational Development Consultants

Business Leaders focused on people strategies

HR Technology Vendors and Innovators

By attending CONARH, professionals gain access to knowledge, tools, and networks that empower them to lead their organizations forward.

As CONARH celebrates its special milestone alongside the 60th anniversary of ABRH Brasil, it reaffirms its position as the premier gathering for HR innovation and excellence. With thousands of professionals convening in São Paulo, the event promises to inspire, educate, and transform the future of people management across Latin America and beyond.

CONGRESSO FENABRAVE

In the heart of Latin America's automotive industry, where innovation meets opportunity, the Fenabrave Congress and Expo emerges as the definitive event for industry leaders, suppliers, and decision-makers. This prestigious trade exhibition stands as the largest of its kind in Latin America, fostering direct connections between the region's foremost suppliers and automotive dealerships, alongside key business partners shaping the industry's future.

For exhibitors, a compelling presence at CONGRESSO FENABRAVE is essential. It begins with a meticulously designed trade show booth, strategically crafted to captivate and engage attendees. Companies like Experium offer professional stand solutions that transcend mere displays—they create immersive environments that embody brand messages, highlight product advantages, and foster meaningful interactions that catalyze business opportunities.

The Expo floor becomes a canvas where innovation flourishes and partnerships thrive. Suppliers unveil the latest advancements in automotive technology, from groundbreaking vehicle components to revolutionary service solutions that redefine customer experiences. Dealerships, in turn, explore these offerings with keen interest, seeking strategic collaborations that enhance their competitive edge in the market.

Networking at Fenabrave extends beyond casual exchanges; it's a strategic endeavor where relationships are cultivated, and industry insights are exchanged. Workshops and seminars delve into critical topics such as supply chain resilience, digital transformation, and sustainability—a testament to Fenabrave's commitment to addressing the evolving needs of the automotive distribution landscape.

Amidst the flurry of activity and the hum of conversations, Fenabrave Congress and Expo  transcends its role as a mere trade show; it becomes a catalyst for industry-wide progress. It's a gathering where challenges are met with innovation, where uncertainties are met with strategic foresight, and where every interaction paves the way for a stronger, more interconnected automotive ecosystem in Latin America.

As the curtains draw on another successful event, the legacy of Fenabrave endures—a testament to the resilience and dynamism of Latin America's automotive distribution industry. For those immersed in this vibrant sector, Fenabrave remains not just an event on the calendar but a cornerstone of growth, opportunity, and transformative change.

Join us at Fenabrave Congress and Expo , where the future of automotive distribution unfolds with each handshake, each demonstration, and each shared vision. Let's build the future of mobility together—starting here, starting now.

Intersolar South America

Intersolar South America: Paving the Way for Solar Innovation and Global Collaboration

Intersolar South America has firmly established itself as one of the most significant solar energy exhibitions in the world. Held annually in São Paulo, Brazil, this prestigious event brings together a diverse mix of manufacturers, investors, policymakers, engineers, and researchers, all united by a shared commitment to the growth and innovation of the solar energy sector. As the demand for renewable energy solutions continues to rise globally, Intersolar South America offers an essential platform for industry leaders to connect, collaborate, and inspire.

For companies like CW Enerji, one of Turkey’s leading solar panel manufacturers, the exhibition is not only a stage to present cutting-edge technology but also a chance to contribute to meaningful conversations about the future of clean energy across South America and beyond.

A Showcase for Technological Innovation and Renewable Excellence

At its core, Intersolar South America is about innovation. Each year, the exhibition highlights the most recent advances in solar energy, ranging from photovoltaic (PV) systems and energy storage to smart grid technologies and digital energy management. These developments are presented through hands-on demonstrations, product launches, and live interactions between exhibitors and attendees.

Exhibition highlights include:

   High-efficiency solar panels and modules

   Battery storage systems and inverters

   Project development tools and software

   Off-grid and hybrid energy solutions

   Smart energy management platforms

For CW Enerji, participating in such an event is an opportunity to present the performance, reliability, and innovation embedded in their solar panels. As a company with a strong manufacturing presence and a clear mission to promote renewable energy, CW Enerji showcases how technological progress can be effectively matched with responsive customer support and industry collaboration.

Connecting with the Global Solar Community

Intersolar is more than an exhibition—it is a hub for international networking and collaboration. The event attracts thousands of participants from across Latin America, North America, Europe, and Asia, creating the ideal setting for both regional and global partnerships.

CW Enerji’s participation reflects a few key goals:

   Introducing their technology to new markets

   Strengthening relationships with regional distributors and integrators

   Offering one-on-one consultations for potential partners

   Listening to the needs of the South American market and responding with tailored solutions

As they welcome visitors to their booth, CW Enerji emphasizes not just their product quality, but their dedication to building strong and sustainable partnerships.

The Importance of Face-to-Face Engagement

While the solar industry is driven by technical specs and performance data, the human connection remains irreplaceable. CW Enerji’s booth at Intersolar South America is designed with this principle in mind: a space not just to showcase panels, but to engage directly with clients, engineers, and developers.

At the CW Enerji booth, visitors can:

   Ask technical questions and receive detailed answers from experts

   View physical samples of solar panel models

   Learn about installation processes and warranty terms

   Discuss project requirements and potential custom solutions

   Explore collaboration and distribution opportunities

These interactions foster mutual trust, providing a deeper understanding of both the technology and the people behind it.

Awards, Recognition, and Market Trends

Each year, Intersolar South America also honors companies and projects that exemplify leadership in renewable energy. Awards for innovation, sustainability, and performance recognize the hard work of manufacturers and developers across the globe. These moments of recognition inspire continued progress and raise the profile of the companies involved.

CW Enerji’s presence among these leaders demonstrates its commitment to innovation and its readiness to meet global energy challenges head-on. Their participation is not only a business opportunity—it’s a statement of intent: to contribute positively to the global shift toward sustainable energy solutions.

Why Intersolar South America Matters for the Region

Latin America is rapidly emerging as a key player in the global solar market, thanks to abundant sunlight, falling technology costs, and growing demand for renewable energy. Countries like Brazil, Chile, and Argentina are investing heavily in solar infrastructure, supported by government incentives and international cooperation.

In this context, Intersolar South America serves several important functions:

   It showcases the latest solar technologies to regional stakeholders

   It creates dialogue between policymakers and the private sector

   It supports the development of local supply chains and workforce skills

   It fosters collaboration between global manufacturers and local developers

CW Enerji’s engagement with this regional momentum shows their long-term interest in being part of the solar transformation across South America.

A Warm Welcome Awaits: CW Enerji's Invitation to Visitors

In keeping with their customer-first approach, CW Enerji places a strong emphasis on hospitality and open dialogue during the exhibition. Every visitor to their booth is greeted by a knowledgeable and approachable team, ready to offer support, technical insights, and flexible business solutions.

CW Enerji invites you to:

   Learn about the durability and energy output of their solar panels

   Discover new project ideas through interactive displays

   Participate in one-on-one discussions tailored to your needs

   Receive up-to-date catalogs and technical brochures

   Explore opportunities for becoming a CW Enerji partner

This hands-on, personalized experience helps ensure that every visitor leaves with valuable information and new ideas.

Leading the Way in Solar Energy Innovation

Intersolar South America is more than just a trade fair—it is a catalyst for industry progress, a center for cross-border collaboration, and a celebration of clean energy leadership. For companies like CW Enerji, it is the ideal venue to not only showcase technological achievements but to form lasting relationships that drive mutual success.

As solar energy becomes increasingly central to the global energy mix, events like Intersolar serve as critical touchpoints for innovation, education, and partnership. And with forward-looking participants like CW Enerji, the event continues to shine as a beacon for a brighter, cleaner, and more sustainable energy future.

ABM WEEK: CONGRESSO ABM

The Associação Brasileira de Metalurgia, Materiais e Mineração (ABM) has officially opened registration for its annual flagship event, the ABM Week. Scheduled to take place in São Paulo, this highly anticipated technical-scientific week will offer a diverse range of activities designed to foster knowledge exchange, professional networking, and industry updates.

Participants can now secure their spots through the event's official website. This year, attendees have the option to purchase tickets for either the full three days or select individual days of the event. The registration fees vary, with special conditions available for ABM members, employees of maintaining and associated companies, educators, students, and scholars. For non-member presenters, registering for the full event grants access to an annual membership with ABM.

The 9th edition of the ABM Week will be particularly significant as it celebrates the association's anniversary. The event promises an extensive program, including leader forums, plenary sessions, panel discussions, roundtables, business meetings, technical sessions, awards ceremonies, and tributes. Notably, there will be a vibrant exhibition featuring 84 stands from key companies in the metallurgy, materials, and mining sectors, offering attendees an invaluable opportunity to gain insights into the latest trends and innovations.

ItThe ABM Week will be hosted by ArcelorMittal and boasts sponsorship from a wide array of esteemed companies, including DME Engenharia, Gerdau, Vale, CBMM, and many others. This diverse support underscores the event's importance within the industry and its role in facilitating significant professional interactions and developments.

Beauty Fair

The Beauty Fair Brazil: Latin America’s Premier Platform for the Beauty Industry

In the dynamic world of beauty, where innovation meets artistry and business meets culture, one event continues to define the pulse of the industry in the Americas: The Beauty Fair Brazil. Held annually in São Paulo, this trade event has become one of the most influential gatherings for beauty professionals, entrepreneurs, and global brands looking to expand their presence in Latin America’s thriving market.

More than a traditional trade show, the Beauty Fair acts as a comprehensive platform for networking, business generation, professional education, and product innovation. It brings together the full spectrum of the beauty industry—from hairstylists, estheticians, and barbers to distributors, salon owners, product manufacturers, and influencers.

Where Business, Beauty, and Innovation Meet

Brazil is one of the largest and most dynamic beauty markets in the world. With its strong consumer base, diverse demographics, and ever-evolving trends, it provides fertile ground for both established players and emerging brands. The Beauty Fair taps directly into this energy, offering a strategically curated space for discovery, connection, and commerce.

Key features of the Beauty Fair include:

Presence of top national and international beauty brands;

Dedicated pavilions for haircare, skincare, nails, aesthetics, and barbershop trends;

Product launches, technology showcases, and hands-on demos;

Live presentations by celebrity stylists and industry leaders;

Networking areas for B2B meetings and trade partnerships.

For professionals and businesses looking to stay ahead of the curve, The Beauty Fair is the go-to event for market insights and future-focused strategies.

An Immersive Professional Development Experience

The Beauty Fair is not only a business expo—it is also a center of education and inspiration for the beauty industry. Thousands of professionals attend each year not just to shop and network, but to learn from the best minds and hands in the field.

Educational opportunities include:

Masterclasses in cutting-edge hair styling and coloring techniques;

Aesthetic medicine and skin science sessions for dermatologists and estheticians;

Specialized courses for barbers, nail technicians, and makeup artists;

Seminars on salon management, customer service, and branding;

Talks on entrepreneurship, sustainability, and digital transformation.

This comprehensive learning ecosystem positions the Beauty Fair as a career accelerator for beauty professionals at all levels.

Global Brands, Local Connections

As a gateway to Brazil and the greater Latin American region, the Beauty Fair provides unmatched access to local buyers, distributors, and influencers. Exporters and international brands looking to break into this complex but high-potential market use the event as a launchpad.

Business development highlights:

Opportunities to connect with Brazilian distributors and salon chains;

One-on-one meetings with decision-makers and retail buyers;

Presentations on market entry strategies and regulatory guidance;

Access to purchasing professionals from across Latin America;

Exposure through strategic media and influencer partnerships.

This B2B focus ensures that The Beauty Fair isn’t just about visibility—it’s about building concrete business relationships that drive real results.

The Energy of Live Beauty: Product Demos, Trends, and Inspiration

Visitors to the Beauty Fair experience an electric atmosphere of creativity, innovation, and inspiration. With stages set for live demos, competitions, and interactive workshops, the event becomes a celebration of beauty in all its forms.

Expect to see:

Product launches from leading global and local brands;

Makeup and hair shows featuring celebrity artists;

Live aesthetic procedures and device demonstrations;

Trend forecasts in color, styling, and salon technology;

Influencer activations and digital beauty showcases.

This high-energy environment allows professionals to engage directly with products, learn new techniques, and be inspired by the artistry of beauty.

A Transformative Experience for All in the Beauty Sector

What sets the Beauty Fair apart is its inclusive vision. It’s not just for big brands or top stylists—it’s for anyone connected to the beauty industry. Whether you're a small salon owner in a rural town, a global brand manager, or an independent nail artist, the Beauty Fair offers something valuable:

Exposure to industry-leading innovation and trends;

A space to connect with like-minded professionals;

A platform to launch products, services, or personal brands;

A chance to learn, grow, and feel part of a powerful professional community.

Live the Beauty Fair Experience in Brazil

As Brazil cements its status as a global beauty powerhouse, The Beauty Fair continues to be the essential event that brings together professionals, brands, trends, and opportunities in one extraordinary space. It’s where beauty meets business, and where careers, partnerships, and new visions for the industry are born.

Come live this experience. Discover exclusive launches. Be inspired by the best in the industry. And take part in shaping the future of beauty in Brazil and beyond—only at The Beauty Fair.

MERCOAGRO

Every two years, the meat processing sector converges in Chapecó, Santa Catarina, in southern Brazil, for MercoAgro, an international exhibition dedicated to the meat processing industry. This event has become a pivotal gathering for global companies and industry leaders, who consider their participation essential due to MercoAgro's role in highlighting market trends and advancements in consumption, technology, and production.

The most recent edition of the exhibition was a testament to its significance, with transactions totaling $120 million over just four days, solidifying MercoAgro's status as the largest industry event in the Americas and the second largest globally. The fair is anticipated with high expectations, showcasing an extensive range of products and innovations.

Occupying five halls and featuring over 600 exhibitors, MercoAgro hosts major national and international companies from countries such as Germany, Italy, the United States, and Austria. The event is expected to attract more than 25,000 buyers, providing a comprehensive overview of the meat processing sector. As in previous years, MercoAgro will offer a full spectrum of industry representation, making it a key occasion for networking, exploring new technologies, and understanding the future direction of the meat processing industry.

FIEE

FIEE: The Innovation Hub for Electrical, Energy, and Automation Technologies in Brazil

FIEE introduces two new brands, FIEE Smart Future and FIEE Smart Energy, as industries seek innovative suppliers and business partners for process optimization, effective controls, and energy efficiency. With more than 60 years of history, FIEE is one of the most respected trade fairs in Brazil, standing out as a key event for professionals and companies involved in electrical and electronic technologies, automation, and industrial connectivity.

Held biennially in São Paulo at the São Paulo Expo Exhibition & Convention Center, this international trade fair gathers leading players from across the globe. It is the only business trade show in Brazil fully dedicated to showcasing the latest developments in electrical installations, energy technologies, automation, connectivity, and digital transformation for industry. With its latest editions, FIEE has evolved to become even more dynamic, reflecting the changing demands of an increasingly connected and energy-conscious world.

A New Direction with FIEE Smart Future and FIEE Smart Energy

In response to growing demand for smarter, more integrated technologies, FIEE introduced two new thematic zones: FIEE Smart Future and FIEE Smart Energy. These new brands allow the trade show to more precisely address the dual challenges of digital transformation and energy transition within industry.

FIEE Smart Future focuses on emerging technologies and solutions that enable smart manufacturing, such as:

Industrial automation and robotics

Internet of Things (IoT)

Artificial intelligence (AI)

Machine learning and big data analytics

Smart sensors and cyber-physical systems

Meanwhile, FIEE Smart Energy centers around:

Renewable energy integration

Smart grids and power management

Energy storage technologies

Electric mobility and infrastructure

Energy efficiency and decarbonization solutions

These segments reflect FIEE’s commitment to remaining a relevant and forward-thinking platform, supporting both technological innovation and environmental responsibility.

Exhibitor and Visitor Opportunities: A Vibrant Business Environment

The trade fair provides an ideal setting for B2B networking, product launches, and partnership development. With its strategic location and professional audience, FIEE enables companies to strengthen their presence in Latin America’s largest industrial market.
Key benefits of participating in FIEE include:

Direct access to industry decision-makers and technical professionals

Opportunities to launch products in front of a receptive and specialized audience

Exposure to Brazilian and international buyers, distributors, and integrators

Tailored business matchmaking programs

Enhanced brand positioning within high-growth sectors

Visitors—including engineers, plant managers, procurement professionals, and consultants—come to explore the latest trends, compare solutions, and engage in meaningful conversations with technology leaders.

Sector Diversity and Cross-Industry Innovation

One of the distinctive characteristics of FIEE is its cross-sector relevance. The technologies on display serve a wide array of industries, allowing for cross-pollination of ideas and innovation.

Industries represented at FIEE include:

Energy and utilities

Food and beverage

Automotive and steel

Aerospace and aviation

Consumer electronics

Metallurgy and heavy industry

Construction and smart buildings

Pulp and paper manufacturing

Agriculture and environmental technologies

This broad scope allows for unexpected collaborations and insights, contributing to innovation at multiple levels of industrial activity.

Technical Content, Forums, and Strategic Discussions

In addition to the trade show floor, FIEE is also renowned for its high-quality content and forums, often held in partnership with Abinee (Brazilian Association of Electrical and Electronics Industries). These sessions provide technical depth and strategic insights that attract both executives and engineers.

The TEC Forum, a centerpiece of FIEE’s educational programming, explores current and future technology applications. Topics commonly addressed include:

5G connectivity and its impact on industrial automation

Integration of AI and robotics in production lines

Data-driven energy management systems

The future of electric transportation in South America

Cybersecurity for critical infrastructure

Smart city technologies and public-private partnerships

These events encourage dialogue and help bridge the gap between theory and practice, fostering long-term innovation across the sector.

FIEE’s Role in Brazil’s Energy and Digital Transitions

Brazil is experiencing a profound energy and digital transformation. With abundant renewable resources and a growing appetite for smart technologies, the country is fertile ground for new solutions. FIEE plays a critical role in aligning industrial development with these national goals.

FIEE actively supports:

The integration of solar and wind energy into the grid

Electrification of transport systems and public fleets

Development of digital infrastructure and broadband connectivity

Acceleration of energy-efficient industrial technologies

Public policies aimed at technological modernization

The fair doesn’t just follow trends — it helps set them by creating a space where government policy, private innovation, and public interest intersect.

São Paulo: The Ideal Host City for a World-Class Industrial Event

The decision to host FIEE at the São Paulo Expo Exhibition & Convention Center is strategic. São Paulo is not only the economic engine of Brazil but also a city renowned for its innovation, culture, and infrastructure. With easy access to airports, highways, and hotels, the venue provides everything exhibitors and visitors need for a productive experience.

Furthermore, São Paulo’s tech ecosystem includes:

World-class universities and R&D centers

Vibrant startup culture and innovation hubs

Headquarters of leading Brazilian and multinational companies

A growing number of cleantech and industrial automation firms

This makes the city the perfect setting for a show that looks to the future of industry.

Looking Ahead: FIEE's Vision for the Future

FIEE is committed to evolving alongside the industries it serves. As digitalization and sustainability become core pillars of industrial development, the fair is positioned to play an even greater role in helping companies adapt and lead.

Upcoming plans for FIEE include:

Expansion of digital and hybrid participation models

Stronger international partnerships and country pavilions

Focused showcases on circular economy and green manufacturing

More robust matchmaking tools and industry-specific tours

Continued support for startups and innovation ecosystems

FIEE’s proactive strategy ensures that it will remain not just relevant, but essential, for companies operating in South America’s rapidly evolving markets.

FIEE as the Gateway to Industrial Innovation in Latin America

With over six decades of experience and a newly sharpened focus through its Smart Future and Smart Energy brands, FIEE stands as Brazil’s foremost trade fair for electrical, electronic, automation, and energy solutions. It is more than an exhibition — it is a catalyst for transformation.

From presenting breakthrough innovations to enabling strategic discussions and real business transactions, FIEE remains a powerful interface between technology, industry, and society. As Brazil deepens its investments in sustainability and digital infrastructure, events like FIEE will be central in shaping an efficient, connected, and innovative industrial future.