Electronic Components Events in Brazil

ELETROLARSHOW in conjunction with BAZAAR HOME SHOW/LATIN AMERICAN ELECTRONICS/LATIN AMERICAN MOBILE

The Eletrolar Show, recognized as the largest consumer goods fair in Latin America, has garnered substantial attention and influence within the industry. In its most recent edition, the event attracted over 32,000 qualified professionals, underscoring its significance in the sector. The show acts as a dynamic platform that merges industry trends and technological advancements, offering an expansive space for brands to establish themselves, nurture relationships, and foster new business ventures.

The Eletrolar Show is complemented by three pivotal events: the Bazaar Home Show, Latin American Electronics, and Latin American Mobile. These parallel events collectively form the backbone of Latin America's electronics landscape. Each of these showcases plays a crucial role in reflecting the latest advancements and consumer preferences within their respective segments.

The Bazaar Home Show brings a focus on home appliances and innovations, highlighting emerging trends that resonate with both retailers and consumers. The Latin American Electronics segment offers a comprehensive overview of the latest in consumer electronics, demonstrating the region's growing appetite for cutting-edge technology. Meanwhile, the Latin American Mobile event underscores the rapid evolution of mobile technology and its impact on everyday life.

Together, these events not only highlight the diversity and dynamism of the Latin American market but also facilitate the creation of valuable partnerships. By eliminating commercial barriers and strengthening industry connections, the Eletrolar Show and its associated events contribute significantly to the growth and development of the sector. The fair serves as a vital meeting point for industry professionals, enabling them to explore new opportunities and drive forward the future of consumer goods in Latin America.

INDUSPAR: ELETRON CURITIBA

The resurgence of business activity in the southern region of Brazil and neighboring states has been notably robust, with Paraná emerging as a significant industrial hub. According to FIEP, the state's industrial production has seen its greatest growth in a decade, driven by the influx of numerous manufacturing plants over the past ten years. This growth has positioned Paraná as a major demand center for technology, products, and services across a wide array of industrial sectors.

The INDUSPAR: ELETRON Curitiba fair stands as a testament to this burgeoning industrial landscape. It serves as a pivotal platform where solutions for various technical needs are presented, reflecting the diverse requirements of Paraná's industrial base. The fair showcases innovations pertinent to a multitude of sectors, including agriculture, transportation, logistics, communication, management and automation, metalworking, electronics, plastics, rubber, food processing, sugar and alcohol, packaging, paper and cellulose, chemical, and cosmetics.

INDUSPAR is particularly notable for its focus on providing industrial solutions tailored to business needs. The event brings together hundreds of merchants, service providers, outsourcing companies, subcontractors, and manufacturers of machinery, equipment, tools, products, and raw materials. This concentration of industrial players reflects the region's status as the richest, most extensive, and diverse manufacturing hub in southern Brazil.

The fair's offerings in both software and hardware technologies are designed to meet the varied demands of the industrial sectors present in the region. By providing a comprehensive showcase of the latest advancements and solutions, INDUSPAR: ELETRON Curitiba continues to facilitate business growth and technological integration within one of Brazil's most dynamic industrial areas.

FIEE

FIEE: The Innovation Hub for Electrical, Energy, and Automation Technologies in Brazil

FIEE introduces two new brands, FIEE Smart Future and FIEE Smart Energy, as industries seek innovative suppliers and business partners for process optimization, effective controls, and energy efficiency. With more than 60 years of history, FIEE is one of the most respected trade fairs in Brazil, standing out as a key event for professionals and companies involved in electrical and electronic technologies, automation, and industrial connectivity.

Held biennially in São Paulo at the São Paulo Expo Exhibition & Convention Center, this international trade fair gathers leading players from across the globe. It is the only business trade show in Brazil fully dedicated to showcasing the latest developments in electrical installations, energy technologies, automation, connectivity, and digital transformation for industry. With its latest editions, FIEE has evolved to become even more dynamic, reflecting the changing demands of an increasingly connected and energy-conscious world.

A New Direction with FIEE Smart Future and FIEE Smart Energy

In response to growing demand for smarter, more integrated technologies, FIEE introduced two new thematic zones: FIEE Smart Future and FIEE Smart Energy. These new brands allow the trade show to more precisely address the dual challenges of digital transformation and energy transition within industry.

FIEE Smart Future focuses on emerging technologies and solutions that enable smart manufacturing, such as:

Industrial automation and robotics

Internet of Things (IoT)

Artificial intelligence (AI)

Machine learning and big data analytics

Smart sensors and cyber-physical systems

Meanwhile, FIEE Smart Energy centers around:

Renewable energy integration

Smart grids and power management

Energy storage technologies

Electric mobility and infrastructure

Energy efficiency and decarbonization solutions

These segments reflect FIEE’s commitment to remaining a relevant and forward-thinking platform, supporting both technological innovation and environmental responsibility.

Exhibitor and Visitor Opportunities: A Vibrant Business Environment

The trade fair provides an ideal setting for B2B networking, product launches, and partnership development. With its strategic location and professional audience, FIEE enables companies to strengthen their presence in Latin America’s largest industrial market.
Key benefits of participating in FIEE include:

Direct access to industry decision-makers and technical professionals

Opportunities to launch products in front of a receptive and specialized audience

Exposure to Brazilian and international buyers, distributors, and integrators

Tailored business matchmaking programs

Enhanced brand positioning within high-growth sectors

Visitors—including engineers, plant managers, procurement professionals, and consultants—come to explore the latest trends, compare solutions, and engage in meaningful conversations with technology leaders.

Sector Diversity and Cross-Industry Innovation

One of the distinctive characteristics of FIEE is its cross-sector relevance. The technologies on display serve a wide array of industries, allowing for cross-pollination of ideas and innovation.

Industries represented at FIEE include:

Energy and utilities

Food and beverage

Automotive and steel

Aerospace and aviation

Consumer electronics

Metallurgy and heavy industry

Construction and smart buildings

Pulp and paper manufacturing

Agriculture and environmental technologies

This broad scope allows for unexpected collaborations and insights, contributing to innovation at multiple levels of industrial activity.

Technical Content, Forums, and Strategic Discussions

In addition to the trade show floor, FIEE is also renowned for its high-quality content and forums, often held in partnership with Abinee (Brazilian Association of Electrical and Electronics Industries). These sessions provide technical depth and strategic insights that attract both executives and engineers.

The TEC Forum, a centerpiece of FIEE’s educational programming, explores current and future technology applications. Topics commonly addressed include:

5G connectivity and its impact on industrial automation

Integration of AI and robotics in production lines

Data-driven energy management systems

The future of electric transportation in South America

Cybersecurity for critical infrastructure

Smart city technologies and public-private partnerships

These events encourage dialogue and help bridge the gap between theory and practice, fostering long-term innovation across the sector.

FIEE’s Role in Brazil’s Energy and Digital Transitions

Brazil is experiencing a profound energy and digital transformation. With abundant renewable resources and a growing appetite for smart technologies, the country is fertile ground for new solutions. FIEE plays a critical role in aligning industrial development with these national goals.

FIEE actively supports:

The integration of solar and wind energy into the grid

Electrification of transport systems and public fleets

Development of digital infrastructure and broadband connectivity

Acceleration of energy-efficient industrial technologies

Public policies aimed at technological modernization

The fair doesn’t just follow trends — it helps set them by creating a space where government policy, private innovation, and public interest intersect.

São Paulo: The Ideal Host City for a World-Class Industrial Event

The decision to host FIEE at the São Paulo Expo Exhibition & Convention Center is strategic. São Paulo is not only the economic engine of Brazil but also a city renowned for its innovation, culture, and infrastructure. With easy access to airports, highways, and hotels, the venue provides everything exhibitors and visitors need for a productive experience.

Furthermore, São Paulo’s tech ecosystem includes:

World-class universities and R&D centers

Vibrant startup culture and innovation hubs

Headquarters of leading Brazilian and multinational companies

A growing number of cleantech and industrial automation firms

This makes the city the perfect setting for a show that looks to the future of industry.

Looking Ahead: FIEE's Vision for the Future

FIEE is committed to evolving alongside the industries it serves. As digitalization and sustainability become core pillars of industrial development, the fair is positioned to play an even greater role in helping companies adapt and lead.

Upcoming plans for FIEE include:

Expansion of digital and hybrid participation models

Stronger international partnerships and country pavilions

Focused showcases on circular economy and green manufacturing

More robust matchmaking tools and industry-specific tours

Continued support for startups and innovation ecosystems

FIEE’s proactive strategy ensures that it will remain not just relevant, but essential, for companies operating in South America’s rapidly evolving markets.

FIEE as the Gateway to Industrial Innovation in Latin America

With over six decades of experience and a newly sharpened focus through its Smart Future and Smart Energy brands, FIEE stands as Brazil’s foremost trade fair for electrical, electronic, automation, and energy solutions. It is more than an exhibition — it is a catalyst for transformation.

From presenting breakthrough innovations to enabling strategic discussions and real business transactions, FIEE remains a powerful interface between technology, industry, and society. As Brazil deepens its investments in sustainability and digital infrastructure, events like FIEE will be central in shaping an efficient, connected, and innovative industrial future.

Agenda Setorial

The Agenda Setorial is a significant event that brings together specialists from across Brazil to engage in deep discussions about the key issues and guidelines shaping the country's electrical sector. With a focus on topics such as regulation, expansion, operation, market trends, and the relationship with the National Congress, the event offers invaluable insights into the direction of this vital industry. As the world continues to evolve, so does the electrical sector, and this platform allows professionals to exchange ideas, address challenges, and explore solutions that will influence the future of energy in Brazil.

One of the highlights of the Agenda Setorial is the opportunity for participants to engage with a diverse range of experts, including industry leaders, government representatives, and academic professionals. This variety creates an environment ripe for collaboration, fostering dialogue on crucial topics that impact the entire electrical industry. As energy needs continue to grow, it is essential for these professionals to discuss regulatory frameworks, market dynamics, and operational strategies that ensure the sector can meet the demands of a rapidly developing economy.

The event also provides a critical opportunity to address the role of the electrical industry in Brazil's broader socio-economic development. Discussions around expansion and operation focus not only on technological innovations and infrastructure improvements but also on how the sector can contribute to sustainable growth. Energy production and distribution are central to the country’s economic progress, and the Agenda Setorial serves as a platform to explore ways to enhance efficiency, reduce environmental impacts, and promote the transition to cleaner, more renewable energy sources.

In addition, the presence of representatives from the National Congress adds another layer of significance to the event. These political figures play a crucial role in shaping policies and regulations that govern the electrical sector. Their involvement ensures that the discussions at the Agenda Setorial are closely aligned with the country’s legislative priorities, creating an essential bridge between the industry and government. This collaboration helps inform policy decisions and ensures that the regulatory environment is supportive of innovation and growth in the sector.

For professionals in the electrical industry, the Agenda Setorial is an invaluable event that provides the opportunity to stay informed on the latest trends, regulations, and opportunities within the sector. Whether it's through networking, learning from expert presentations, or contributing to the ongoing dialogue about Brazil's energy future, the event plays a pivotal role in shaping the industry’s trajectory. As the world becomes more interconnected and energy demands continue to rise, the insights gained from the Agenda Setorial are critical for ensuring that Brazil’s electrical sector remains at the forefront of global progress.