Horticulture Events in Brazil

Hortitec

The Brazilian horticultural sector plays an essential role in ensuring that quality food reaches the tables of families across the country. It is responsible for producing enough to meet the demands of the population, while also maintaining high standards of quality and quantity. As the agricultural segment that generates the most jobs in Brazil, the horticultural industry is integral to the nation's economy. Specifically, floriculture stands out for its significant contribution to employment, especially among women, further highlighting the sector's profound importance to the country.

One of the key events that highlights the growth and innovation within this sector is the Hortitec exhibition. The event stands as a powerful symbol of the ongoing development in horticulture, particularly in areas such as seeds, seedlings, fertilizers, pesticides, and biodefensive products. Moreover, it emphasizes advancements in tools, greenhouses, and machinery designed to optimize production. A noteworthy trend observed at this year’s event is the growing focus on biotechnology and renewable energy, marking a shift toward sustainable and forward-thinking practices within the industry. As Renato Opitz, the general director of Hortitec, comments, there is a clear concern among all parties involved in the production chain to minimize waste while ensuring the availability of healthy food for consumers.

Hortitec is recognized as the largest horticultural event in Latin America, drawing producers, professionals, and institutional representatives from across the entire production chain. The exhibition offers an invaluable opportunity for those involved in the cultivation of flowers, fruits, vegetables, and forestry, among others, to connect, share insights, and forge new partnerships. The event operates as a dynamic platform for information exchange, allowing exhibitors and visitors to engage in productive conversations that lead to new business opportunities and collaborations.

The event not only highlights the latest technological advancements but also facilitates the growth of a network that supports the continuous development of the horticultural sector. As an essential gathering for professionals dedicated to the growth and sustainability of agriculture, Hortitec serves as a vital force in shaping the future of Brazil’s horticultural industry, driving it toward greater innovation and sustainability in food production.

HORTIGRANJEIROS

The HORTIGRANJEIROS fair emerges as a significant event for professionals and enthusiasts in the horticultural and agricultural sectors. This multifaceted fair brings together a diverse array of interests and industries, offering a comprehensive platform for showcasing the latest advancements and trends in horticulture and floriculture. 

At the core of HORTIGRANJEIROS is its dedication to horticulture, featuring exhibits on innovative techniques, plant varieties, and cultivation practices. Attendees can explore new technologies and products that enhance garden and crop management, providing valuable insights into sustainable practices and efficient growing methods.

The fair also spans the broader agricultural spectrum, incorporating elements of animal husbandry. This includes advancements in livestock care, breeding techniques, and the integration of agricultural practices with animal management. Such inclusivity ensures that attendees gain a holistic view of the agricultural landscape, from plant growth to animal welfare.

In addition to its focus on agriculture and horticulture, HORTIGRANJEIROS highlights various related sectors, such as crafts and pets. This diversity enriches the fair’s appeal, attracting a wider audience interested in related hobbies and industries. The inclusion of pet-related products and services reflects the growing interest in the intersection of agriculture and animal care, while craft exhibits offer a creative touch to the event, showcasing handmade goods and artisanal products.

The fair also features a segment dedicated to clothing, catering to those interested in agricultural and horticultural apparel. This aspect highlights the functional and aesthetic aspects of clothing designed for professionals and enthusiasts in these fields, providing practical solutions and style options for those working outdoors.

Overall, HORTIGRANJEIROS stands out as a dynamic and comprehensive event that bridges various sectors related to horticulture, agriculture, and beyond. By offering a platform for showcasing innovations, sharing knowledge, and connecting professionals across multiple disciplines, the fair plays a crucial role in advancing and celebrating the diverse interests within these industries.

EXPOAGRO AFUBRA

At the closing press conference of the 22nd Expoagro Afubra, the date for the 23rd edition was announced. This upcoming event will be a continuation of the celebrations marking the 70th anniversary of the Associação dos Fumicultores do Brasil, the organization behind Brazil's largest fair dedicated to family agriculture. 

Expoagro Afubra 2024 drew a total attendance of 154,500 visitors and generated R$ 310 million in business transactions, with R$ 1,562,725.60 specifically in the Family Agriculture Pavilion. Although there was a 17% decrease in attendance compared to the previous year, and a 10.7% drop from the last fair, Marco Antonio Dornelles, the event’s general coordinator, emphasized that the fair managed to achieve its goals within the three days it was operational.

Romeu Schneider, the vice-president of Afubra, expressed regret over the difficulties faced by some exhibitors, particularly those unable to stay at the park for the final day due to the adverse weather conditions. He mentioned that Afubra would consider implementing more permanent structures at the park to mitigate future disruptions, noting that the existing buildings had remained unaffected.

Lindomar do Carmo Moraes, the deputy secretary of the Secretariat of Rural Development of Rio Grande do Sul, highlighted that if the fair had not been forced to close for a day, the Family Agriculture Pavilion would have seen significantly higher numbers. He estimated that, excluding the impact of the canceled day, there would have been a 26% increase in activity at the pavilion compared to the previous year. Camila Rode, the first secretary of the Federation of Agricultural Workers (Fetag/RS), emphasized that Expoagro Afubra represents a collective effort and collaboration aimed at shaping the future of family agriculture.

Held from March 19 to 22 in Rincão Del Rey, Rio Pardo/RS, this year’s fair featured over 500 exhibitors and offered visitors insights into innovation, technology, and sustainable practices for rural properties. The event, despite the setback, provided valuable opportunities for learning and business interactions.

To recall, the previous edition in 2023 attracted 186,000 visitors over four days and achieved R$ 347.3 million in business transactions, with the Family Agriculture Pavilion recording R$ 1.764 million in deals. The Expoagro Afubra continues to be a significant event, demonstrating the strength and adaptability of Brazil’s family agriculture sector.

EXPOINTER

Expointer stands out as a premier event for the agricultural and livestock industries, bringing together a diverse array of professionals and enthusiasts to explore the latest advancements and trends. This significant event serves as a central meeting point for farmers, veterinary students, animal husbandry experts, agronomy companies, and suppliers, all eager to present and discover new developments in the field.

At Expointer, attendees can expect a comprehensive commercial exhibition featuring a wide range of products and services. This includes state-of-the-art machinery, essential supplies, dietary supplements for animals, and innovations from leading animal breeders. The fair provides a valuable platform for businesses to showcase their latest offerings and engage directly with industry stakeholders.

The event goes beyond the traditional trade show format by incorporating a rich array of supplementary activities. Technical seminars offer insights into emerging technologies and best practices, providing attendees with opportunities to expand their knowledge and stay updated on industry standards. Demonstrations of new machinery and equipment allow participants to see the latest innovations in action, while trials offer hands-on experiences with new technologies and methods.

Animal enthusiasts and professionals will find the animal auctions particularly noteworthy, showcasing a range of high-quality livestock and providing an exciting opportunity for breeders and buyers to make valuable connections. The craft shows highlight traditional skills and products, adding a cultural dimension to the event and celebrating the heritage of the agricultural community.

Cultural events and contests further enrich the Expointer experience, providing entertainment and fostering a sense of community among attendees. These activities not only offer a break from the technical aspects of the fair but also celebrate the vibrant culture and traditions associated with agriculture and animal husbandry.

In essence, Expointer is more than just an exhibition; it is a dynamic and multifaceted event that bridges the gap between industry innovation and community engagement. By bringing together various elements of the agricultural sector and offering a diverse range of activities, Expointer continues to be a vital platform for sharing knowledge, showcasing advancements, and fostering connections within the industry