Medical Cannabis Fair
May 22, 2025 - May 24, 2025
Medical Cannabis Fair: Latin America’s Leading Platform for Medicinal Cannabis Science and Business
The Medical Cannabis Fair, held at the renowned Expo Center Norte in São Paulo, Brazil, has rapidly become the most influential event in Latin America focusing on the medicinal use of cannabis. Serving as both a scientific forum and a business hub, the fair brings together researchers, healthcare professionals, legislators, entrepreneurs, and patients to explore the evolving landscape of medical cannabis.
This pivotal event is much more than an exhibition—it is a driving force behind knowledge exchange, regulatory dialogue, and commercial opportunity within Brazil and beyond. Running in parallel with the Brazilian Medicinal Cannabis Congress, it allows participants to gain insight into scientific progress, legal frameworks, and business strategies shaping this fast-growing sector.
The Rise of Medical Cannabis in Latin America
In recent years, Latin America has witnessed a transformative shift in its perception and regulation of cannabis for medicinal purposes. Countries such as Brazil, Colombia, Uruguay, and Mexico are crafting frameworks to regulate production, distribution, and clinical use.
The Medical Cannabis Fair plays a crucial role in this transformation by:
Showcasing clinical research and product innovation
Providing a platform for legislative discussion
Creating business networks between producers, regulators, and healthcare providers
Raising awareness among medical professionals and the public
As interest in plant-based therapeutics grows, this event helps turn scientific findings into real-world health solutions for patients dealing with chronic pain, neurological conditions, cancer, and more.
Sechat: The Knowledge Engine Behind the Fair
The event is organized by Sechat, a specialized knowledge and business platform dedicated to medicinal cannabis education and industry development in Brazil. Sechat curates a wide spectrum of content across medical, legal, and economic dimensions, connecting stakeholders through events, publications, and advocacy initiatives.
Sechat’s mission aligns with the broader goals of the Medical Cannabis Fair:
Promote accurate and accessible information on cannabis science
Encourage evidence-based medical use of cannabinoids
Support sustainable and ethical industry practices
Strengthen cooperation between science, government, and business
Through this platform, attendees gain access to expert insights and evidence-based practices, empowering them to engage confidently with one of the most dynamic segments of modern healthcare.
What to Expect: A Multi-Faceted Event Experience
The Medical Cannabis Fair combines a traditional trade fair with live demonstrations, lectures, and the highly anticipated Brazilian Medicinal Cannabis Congress, creating a comprehensive learning and networking environment.
Highlights of the fair include:
Exhibitions of pharmaceutical-grade cannabis products
Scientific posters and clinical case presentations
Specialized pavilions for startups, growers, and technology providers
Workshops on extraction techniques, dosage, and formulations
Legal advisory sessions on compliance and licensing
This layered experience enables participants to understand the entire value chain of medicinal cannabis—from cultivation and clinical trials to prescription and patient feedback.
Brazilian Medicinal Cannabis Congress: Legal and Clinical Insight
Running concurrently with the fair, the Brazilian Medicinal Cannabis Congress is where law, medicine, and policy meet. It brings together leading voices from national health agencies, medical boards, legal institutions, and the private sector to discuss the regulation and integration of cannabis-based therapies.
Key themes of the congress include:
Legal frameworks for cannabis cultivation and importation
Ethical standards in prescribing cannabinoid treatments
Clinical evidence on therapeutic applications (e.g., epilepsy, autism, oncology)
The role of cannabis in Brazil’s Unified Health System (SUS)
Strategies for local production and market growth
This congress helps bridge the gap between science and policy, creating actionable pathways for integrating medical cannabis into Brazil’s healthcare system.
Opportunities for Business and Innovation
Beyond science and policy, the Medical Cannabis Fair is a premier venue for business development. It attracts a diverse range of stakeholders, including:
Pharmaceutical companies seeking cannabinoid formulations
Growers and agricultural engineers
Cannabis oil extractors and laboratory equipment providers
Health-tech startups developing cannabis-based therapies
Legal and regulatory consultants
Business opportunities include:
B2B matchmaking and investor pitch sessions
Licensing and regulatory guidance
Market entry strategies for international brands
Discussions on intellectual property and patent protection
This ecosystem promotes cross-border collaboration and helps position Brazil as a regional leader in cannabis research, cultivation, and healthcare innovation.
Education and Public Engagement
A central theme at the Medical Cannabis Fair is public education. Despite growing support for medical cannabis, misinformation and stigma remain prevalent. The fair actively addresses these challenges by offering:
Public seminars on safe use of cannabis medications
Testimonials from patients and caregivers
Demonstrations of non-psychoactive treatment options
Debates on the role of media and public health campaigns
This educational mission is essential for ensuring that patients, doctors, and policymakers make informed decisions backed by science, compassion, and social responsibility.
Looking Ahead: Cannabis as a Pillar of Integrative Medicine
As healthcare systems around the world shift toward patient-centered and integrative care, the role of cannabis in therapeutic regimes continues to expand. Conditions such as chronic pain, anxiety, insomnia, and epilepsy are increasingly being managed with cannabinoid-based interventions.
Future editions of the Medical Cannabis Fair are expected to explore:
Personalized cannabinoid medicine and pharmacogenomics
Integration with traditional and indigenous healing practices
Sustainability in cannabis agriculture and production
International harmonization of cannabis quality standards
The rise of cannabis-based clinical research in Latin America
Medical Cannabis Fair as a Catalyst for Change
The Medical Cannabis Fair in São Paulo stands at the forefront of a medical, scientific, and economic revolution. It offers a vital space for bridging the knowledge gap between research and practice, law and access, innovation and responsibility.
Backed by platforms like Sechat and the Brazilian Medicinal Cannabis Congress, the fair contributes to shaping public policy, advancing patient care, and cultivating a thriving industry rooted in science, ethics, and social impact.
In the heart of Latin America’s largest economy, the Medical Cannabis Fair is not just an event—it’s a movement toward a healthier, more informed, and more inclusive future.
