Wine & Spirits Events

London Cocktail Week

London Cocktail Week: A Spirited Celebration of Craft, Culture, and Creativity

As autumn settles over the city, the streets of London take on a new energy one infused not with falling leaves alone, but with the clinking of glasses, the flair of cocktail shakers, and the low hum of excitement from connoisseurs and curious newcomers alike. London Cocktail Week, the capital’s most anticipated annual celebration of cocktail culture, has returned, bringing with it ten full days of immersive experiences, creative concoctions, and unforgettable nights.

Spanning the city’s finest bars, restaurants, and event spaces, this vibrant festival is a love letter to the art of mixology. It’s where London’s world-class bartenders, globally renowned spirits brands, and adventurous cocktail lovers come together to share, sip, and celebrate.

A City-Wide Experience Like No Other

What makes London Cocktail Week truly unique is its city-wide format. Instead of being confined to a single venue, the event spills out across London from sleek hotel bars in Mayfair to hidden speakeasies in Soho and pop-up tasting rooms in Shoreditch. This decentralized approach transforms the entire capital into a liquid playground for cocktail exploration.

With the festival pass (available digitally or via wristband), attendees gain access to specially crafted £8 signature cocktails at over 250 participating venues. Whether you're sipping a mezcal Negroni at a rooftop bar or discovering a vintage rum blend in a Victorian-themed lounge, every experience is crafted to surprise and delight.

An Event That Appeals to All Tastes

From industry insiders to casual sippers, London Cocktail Week caters to a wide and diverse audience. The festival isn't just about drinking; it's about discovery, education, and culture. Each event is designed to be inclusive, welcoming both seasoned professionals and cocktail newcomers to learn, engage, and enjoy.

Key Highlights of London Cocktail Week:

Masterclasses led by globally celebrated mixologists

Tasting sessions with rare and artisanal spirits

Brand pop-ups featuring limited-edition cocktail menus

Bar takeovers by international talent from cities like New York, Tokyo, and Mexico City

Cocktail tours that guide you through neighborhoods with curated bar experiences

The diversity of events ensures there’s something for everyone whether you're keen to expand your palate or just looking for a fun, flavor-packed night out.

Elevating the Craft: Learning from the Masters

One of the pillars of London Cocktail Week is education. Throughout the ten-day celebration, attendees can participate in hands-on sessions designed to deepen appreciation for the craft. These aren’t generic tutorials they’re led by award-winning mixologists, spirits experts, and brand ambassadors who are at the top of their game.

Popular Educational Sessions Include:

Build Your Own Cocktail Workshops – Learn the basics of balancing flavors

Spirit-Specific Masterclasses – Deep dives into tequila, whisky, gin, rum, and more

Sustainable Bartending Talks – Exploring eco-conscious practices in mixology

Ice Carving and Garnish Art – Because presentation is as important as taste

Home Bartending for Beginners – Perfect for those looking to upgrade their cocktail nights at home

These interactive workshops allow participants to move from passive consumers to active creators, giving them skills they can use long after the festival ends.

A Platform for Innovation and Sustainability

Beyond the parties and pours, London Cocktail Week is also a platform for pushing the boundaries of cocktail innovation. Each year, bars compete to develop new signature serves that showcase cutting-edge techniques, local ingredients, and creative flair. Many of these limited-time cocktails become fan favorites and spark trends that influence the industry far beyond the event.

This year, there’s also a growing emphasis on sustainability, with bars encouraged to use:

Reclaimed or reusable glassware

Organic and locally sourced ingredients

Closed-loop garnishing systems

Low-waste and zero-waste cocktail models

This commitment to eco-friendly practices ensures that the celebration of indulgence is matched by a dedication to responsibility and environmental consciousness.

Connecting Communities Through Cocktails

While much of the buzz around London Cocktail Week is about what’s in the glass, the true magic of the event lies in its ability to bring people together. The social atmosphere is electric, encouraging conversation, storytelling, and community building.

Whether you’re a bartender networking with peers, a tourist exploring the city's flavors, or a local on the hunt for your next favorite bar, the event acts as a connector of cultures and communities.

Community-Centric Events to Look Out For:

Charity cocktail nights supporting local causes

Industry socials and bartender brunches

Women in Mixology panels

Cultural fusion tasting nights (e.g., Japanese spirits with British bar snacks)

Spirits of the World showcases, celebrating diversity and global heritage

These touchpoints foster a deeper appreciation for how cocktails can reflect not only personal taste but also global influence, cultural identity, and shared experience.

Why London Cocktail Week Matters

In an era when the hospitality industry continues to rebuild and redefine itself post-pandemic, London Cocktail Week stands as a symbol of resilience, creativity, and community. It fuels small businesses, spotlights emerging talent, and gives consumers a reason to explore with intention.

More than just a festival, it’s an economic engine and a cultural event rolled into one. It inspires people to support their local bars, discover hidden gems, and think differently about what they drink and why.

A Toast to London’s Spirited Heart

From smoky Old Fashioneds to effervescent spritzes, and from underground pop-ups to rooftop lounges, London Cocktail Week encapsulates everything that makes London’s drinking scene world-class: diversity, passion, innovation, and fun.

Whether you’re a dedicated cocktail enthusiast or someone looking to shake up your social calendar, this ten-day celebration promises new flavors, unforgettable moments, and a deeper connection to the city’s rich cocktail heritage.

So raise your glass, explore the bars, and let London lead you on a journey of craft, creativity, and connection one cocktail at a time.

ZAK Salaam India Expo

ZAK Salaam India Expo: A Lively Celebration of the Spirit of India in Singapore

Every year, a vibrant cultural and commercial phenomenon unfolds at the Singapore Expo, where the ZAK Salaam India Expo brings the very essence of India to life. Now celebrating its 39th edition, this dynamic event is much more than a trade fair it is a vivid tapestry of Indian heritage, innovation, and business opportunity that draws around 25,000 visitors and showcases 175 exhibitors from across India.

Hosted in Hall 5A of the Singapore Expo, the event pulses with the energy of Indian culture, attracting attendees from Singapore and neighboring countries eager to explore the richness of Indian products and services. From bulk trade deals to cultural festivities, the ZAK Salaam India Expo bridges tradition and modern enterprise in a way that uniquely captures the Spirit of India.

A Platform for Business Growth and Collaboration

At its core, the ZAK Salaam India Expo serves as a critical hub for bulk buying and selling, making it a hotspot for businesses looking to expand their reach and form strategic partnerships. The expo’s comprehensive layout and diverse exhibitor base allow companies to explore joint ventures, investment opportunities, and new market channels.

Key features of the business side of the expo include:

Opportunities to connect directly with Indian manufacturers and suppliers

Access to a wide range of industry sectors, from textiles and handicrafts to technology and consumer goods

Networking spaces designed to facilitate B2B discussions and deal-making

Potential for discovering investment prospects and cross-border collaborations

These elements create a fertile ground for commercial growth, especially for businesses seeking to leverage India’s vast manufacturing and service capabilities.

Celebrating Indian Culture Through Food and Festivities

The expo is far from a typical trade show it is a vibrant cultural immersion. One of the main highlights that draws crowds year after year is the Indian Food Festival, an aromatic journey through the diverse culinary landscape of India. From spicy street foods to rich desserts, visitors can indulge in authentic flavors that tell the story of India’s regional and cultural variety.

Beyond food, the expo also features:

An Indian Carnival, filled with colorful performances, crafts, and entertainment

Seminar & Cultural Extravaganza programs that showcase traditional music, dance, and art

Interactive zones where visitors can experience Indian heritage through crafts and storytelling

Together, these attractions create a festive atmosphere that complements the business activities, making the expo a holistic celebration of India’s past and present.

Showcasing Indian Innovation and Heritage Side by Side

The ZAK Salaam India Expo skillfully blends India’s rich cultural heritage with its emerging modern industries. Visitors find themselves navigating between stalls offering exquisite handmade textiles, jewelry, and handicrafts, and those showcasing cutting-edge technologies, modern machinery, and consumer electronics. This combination underscores the dual nature of India today rooted in tradition yet embracing rapid innovation.

Why the ZAK Salaam India Expo is Unmissable

For anyone interested in the vibrancy and diversity of Indian culture, this expo is a rare opportunity to experience a comprehensive snapshot of India in one place. Whether you’re a business professional, cultural enthusiast, or simply curious traveler, the expo offers:

A chance to discover authentic Indian products not easily found elsewhere

Access to expert insights during seminars and talks on India’s business landscape

Opportunities to engage with Indian artisans, entrepreneurs, and performers

A lively environment filled with food, music, and celebration that captures India’s festive spirit

More Than an Expo A Journey into India’s Heart

The ZAK Salaam India Expo stands as a remarkable fusion of commerce and culture, creating a space where traditional treasures and modern innovations coexist. From bulk trade deals to savory bites, from artisan crafts to lively performances, the expo offers a rich, immersive experience that honors India’s dynamism and diversity.

As the event continues to grow with each edition, it remains a vital platform connecting Indian businesses with global markets and a festive gathering place where the Spirit of India shines bright. For those eager to explore the multifaceted world of Indian products, partnerships, and culture, this expo is truly unmissable.

Whisky Show Melbourne

The Whisky Show Melbourne: A Premier Celebration of Whisky Culture

The Whisky Show Melbourne stands as a highly anticipated event for whisky aficionados and industry professionals alike, set against the vibrant backdrop of Melbourne, Australia. This renowned exhibition has carved a distinct niche by dedicating itself exclusively to whisky, offering attendees an immersive experience that celebrates the rich heritage and diverse expressions of this beloved spirit. From iconic brands to rare, exclusive releases, the show provides an unparalleled platform for exploration, education, and enjoyment.

A Unique Whisky Experience in the Heart of Melbourne

Melbourne, known for its dynamic cultural scene and vibrant lifestyle, provides the perfect setting for this event. The Whisky Show Melbourne continues its tradition of showcasing whisky in all its forms whether it’s classic single malts, innovative new blends, or limited edition releases crafted by master distillers.

Visitors to the show can expect to:

Sample an extensive array of whiskies from around the world

Engage directly with distillers and brand ambassadors

Attend masterclasses that delve into whisky production, tasting techniques, and cocktail creation

Discover exclusive bottlings and special offers available only at the event

This focus on exclusivity and variety ensures that both seasoned connoisseurs and newcomers can find something to ignite their passion for whisky.

Exclusive Releases and Collaborations: A Highlight of The Whisky Show

One of the standout features of The Whisky Show Melbourne is its commitment to offering exclusive, limited-edition releases. Over the coming years, the show plans to collaborate with some of the world’s most famous distilleries to present special bottlings available solely to attendees.

These exclusive releases represent not only rare tasting opportunities but also a chance to own unique collector’s items. The pop-up whisky shop at the event offers a wide range of whiskies at special prices, allowing visitors to purchase their favorites on the spot.

Such exclusivity enhances the event’s allure, making it a must-attend for whisky collectors and enthusiasts who seek rare finds beyond the usual retail selections.

Immersive Masterclasses and Interactive Sessions

The Whisky Show Melbourne goes beyond mere tasting by providing educational and interactive experiences that deepen attendees’ understanding and appreciation of whisky.

Masterclasses led by industry experts cover a broad range of topics, such as:

The art and science of whisky distillation

Regional differences in whisky styles from Scotland, Ireland, Japan, and beyond

Techniques for tasting and evaluating whisky like a professional

Crafting classic and modern whisky cocktails

These sessions allow participants to refine their palate, learn insider stories behind their favorite brands, and engage in spirited discussions with fellow whisky lovers. The interactive nature of these classes creates a vibrant learning environment, blending enjoyment with expertise.

Whisky Cocktails and Social Experiences

While the event centers on whisky tasting, it also embraces the evolving culture of whisky cocktails. Attendees can explore innovative mixes crafted by talented bartenders who use whisky as their base spirit, showcasing how whisky’s versatility extends beyond neat sipping.

This inclusion broadens the appeal of the show, attracting a diverse audience interested in both traditional and contemporary whisky experiences.

The social aspect of the event is further enhanced by communal tasting areas, networking lounges, and opportunities to meet like-minded individuals who share a passion for whisky. These spaces foster connection, conversation, and collaboration among industry professionals and enthusiasts alike.

Why The Whisky Show Melbourne is a Must-Visit Event

For anyone with an interest in whisky whether a casual drinker, an aspiring connoisseur, or a seasoned collector The Whisky Show Melbourne represents a unique opportunity to:

Experience a curated selection of whiskies in one location

Gain access to rare and exclusive bottlings unavailable elsewhere

Learn from leading experts and distillers through engaging masterclasses

Enjoy the vibrant atmosphere of Melbourne while celebrating a shared love for whisky

Discover new brands and trends shaping the future of the whisky industry

Its exclusive focus on whisky ensures a level of depth and quality unmatched by broader food and beverage events, making it a cornerstone event in Australia’s whisky calendar.

A Celebration of Whisky’s Rich Legacy and Future

The Whisky Show Melbourne is more than just an exhibition it is a celebration of whisky’s enduring legacy and dynamic future. By bringing together a diverse array of brands, experts, and enthusiasts in a single, vibrant location, the event creates a unique environment where whisky culture can flourish.

Whether sampling classic malts, uncovering rare gems, or learning new ways to appreciate this iconic spirit, attendees leave the event with enriched knowledge, memorable experiences, and a deeper connection to the world of whisky.

For those passionate about whisky, The Whisky Show Melbourne promises an unforgettable journey through the complexities and pleasures of one of the world’s most cherished spirits.

Wine & Food Event

The Wine & Food Event at Messukeskus in Helsinki is an enriching experience that goes beyond just tasting delicious food and fine wines—it's a celebration of culture, craftsmanship, and the art of culinary excellence. Set in the vibrant city of Helsinki, this event brings together food lovers, wine connoisseurs, and curious explorers alike, offering a sensory journey that stimulates the mind and delights the palate. 

For those who are seasoned enthusiasts of food and wine, the event provides a unique opportunity to deepen their appreciation for the world’s finest culinary creations. From expertly curated wine tastings to mouth-watering dishes prepared by talented chefs, the event offers a comprehensive exploration of flavors and techniques that span the globe. Whether you are looking to discover the latest trends in food pairings or seeking to indulge in tried-and-true classics, there is something for every taste and preference.

For newcomers, the Wine & Food Event is a perfect introduction to the world of gastronomy, offering a chance to learn about the complex interplay of ingredients, wine profiles, and sensory experiences. The event fosters curiosity, allowing visitors to broaden their culinary horizons and expand their understanding of how food and wine come together to create memorable experiences. With a variety of interactive demonstrations, tastings, and presentations, attendees gain valuable insights into the art of cooking, wine pairing, and the science of flavor.

The atmosphere of the event is vibrant and inviting, with visitors not only indulging in extraordinary food and drink but also engaging with like-minded individuals who share a passion for great taste. Whether it’s bonding over a glass of wine, learning about sustainable practices in food production, or discovering new culinary techniques, the Wine & Food Event serves as a meeting point for people to connect, share, and celebrate the pleasures of food and drink.

Set against the backdrop of Messukeskus, Helsinki’s premier event center, the Wine & Food Event is not just about tasting—it’s an unforgettable journey into the heart of culinary excellence, where food, wine, and culture merge to create lasting memories.

Wine Expo Costa Rica

Wine Expo Costa Rica is an exceptional event that promises to be the most significant wine celebration in the country. Offering an unparalleled opportunity for wine enthusiasts, both seasoned and new, this event invites guests to immerse themselves in the world of fine wines from across the globe. Upon entering, each attendee is handed a glass, which serves as their ticket to explore a diverse selection of wines from a variety of regions. The event brings together an impressive array of international wineries, allowing visitors to taste and appreciate the finest selections, all while enjoying the vibrant atmosphere.

This is more than just a wine-tasting experience—Wine Expo Costa Rica offers the chance to engage with knowledgeable winemakers and experts, gaining insight into the unique processes behind the creation of each wine. Attendees can participate in enlightening conversations with enologists, who share their expertise and passion for winemaking. These interactions not only enhance the experience but also allow for a deeper understanding of the artistry and science behind every bottle.

Wine lovers will also find a range of wines available for purchase at the best prices, making it an ideal event for those looking to expand their personal collection or stock up on their favorite bottles. Whether you're a connoisseur seeking rare vintages or someone simply eager to explore new flavors, Wine Expo Costa Rica offers something for every palate. The event has quickly become a highlight on the country's wine calendar, bringing together a community of people who share a love for good wine, great company, and unforgettable experiences. 

As Costa Rica’s most important wine event, it serves not only as a celebration of international wines but also as an opportunity to foster connections within the wine industry. The expo's relaxed yet vibrant setting invites guests to discover wines, learn from industry experts, and enjoy a day filled with exploration and enjoyment. Wine Expo Costa Rica is an event where passion for wine is not just shared but celebrated, making it an unmissable experience for anyone in the country.

WineX

WineX, South Africa's premier wine festival, returns to Johannesburg with an unforgettable celebration of wine, offering visitors an unparalleled experience in the world of fine beverages. Held annually, this highly anticipated event brings together wine enthusiasts, connoisseurs, and casual drinkers alike to explore an extensive selection of prestigious wines. Unlike traditional events that charge entry fees, WineX invites guests to invest in tasting samples, allowing attendees to enjoy the festival with friends while discovering new flavors and vintages at their own pace.

Held in the heart of Johannesburg, WineX provides an exciting opportunity for attendees to sample wines from a wide range of South African wineries and beyond, making it the perfect setting to make your own vinous discoveries. Whether you are an experienced wine lover or someone new to the world of wine, this festival offers something for everyone. Visitors can interact with winemakers, learn about the latest wine trends, and catch the newest vintage launches before they hit the shelves.

Each year, WineX attracts thousands of wine lovers eager to expand their palates and deepen their appreciation for the art of winemaking. The festival’s vibrant atmosphere fosters a sense of community, allowing wine lovers to connect over their shared passion. It’s a place to celebrate not only the wines themselves but also the culture and creativity that goes into each bottle.

With its relaxed yet exciting environment, WineX is a must-attend event for anyone looking to explore the world of wine in Johannesburg. Whether you're seeking to discover new wines, mingle with fellow enthusiasts, or simply enjoy the beauty of South Africa’s wine offerings, WineX provides a unique and enriching experience that showcases the best of the local and international wine scene.

ProWine Mumbai

ProWine Mumbai is a vibrant and highly anticipated annual event that unites the global wine and spirit community, fostering growth, collaboration, and innovation in the industry. Held at the Jio World Convention Center in Mumbai, this premier trade fair and conference program offers a unique platform for industry professionals to connect, learn, and explore new opportunities. As part of the ProWine network, which includes successful trade fairs in cities like Düsseldorf, Hong Kong, Shanghai, São Paulo, Singapore, and Tokyo, ProWine Mumbai draws participants from all corners of the globe, showcasing the diversity and richness of the wine and spirits industry.

At ProWine Mumbai, attendees can expect to discover a wide array of wines from all regions of India, as well as international offerings from renowned wine-producing countries. Alongside the wines, the event also features an impressive selection of spirits, showcasing the full spectrum of alcoholic beverages available in the market. The fair provides an ideal platform for exhibitors to present their products, connect with potential buyers, and build relationships within the dynamic Indian market. In addition to wines and spirits, the event also highlights wine technologies, marketing solutions, and innovations in the production and distribution of beverages.

For professionals in the industry, ProWine Mumbai is more than just a trade fair; it’s an essential hub for gaining insights into the latest trends, technologies, and consumer preferences that are shaping the future of the wine and spirits world. With its extensive conference program, the event offers valuable opportunities to hear from industry leaders, engage in meaningful discussions, and stay ahead of the curve in a rapidly evolving market. Whether you're a wine producer, distributor, retailer, or enthusiast, ProWine Mumbai is the perfect place to expand your knowledge, grow your business, and explore the endless possibilities within the world of wine and spirits.

Interwine China

Interwine China: The Premier Gathering for the Beverage Industry in Guangzhou

Interwine China, known as the largest alcoholic exhibition in the country, continues its legacy as an unmissable event for professionals in the wine, beer, and spirits sectors. Scheduled to take place at the iconic China Import and Export Fair Complex in Guangzhou, this exhibition stands as a monumental platform where global exhibitors and buyers converge to celebrate, showcase, and expand their footprint in the thriving beverage industry.

Spanning a vast 30,000 square meters, Interwine China attracts over 50,000 professional visitors and group buyers, making it one of the most significant trade hubs in Asia. Its scale and reputation make it an essential date on the calendar for importers, distributors, sommeliers, restaurateurs, and industry experts looking to forge new partnerships and stay ahead of market trends.

A Global Showcase of Wines, Beers, and Spirits

Interwine China’s extensive range of exhibitors reflects the event’s international appeal and diversity. Producers and distributors from every corner of the world participate, presenting an impressive variety of products from fine wines originating in renowned vineyards across Europe and the Americas to innovative craft beers and premium spirits.

Visitors have the chance to:

Sample exclusive vintages and limited editions

Discover emerging brands and innovative brewing techniques

Engage directly with producers and brand ambassadors

Gain insights into new market trends and consumer preferences

This diversity not only enriches the visitor experience but also highlights China’s growing importance as a key market in the global beverage landscape.

Networking and Business Growth at the Heart of Interwine

Interwine China is more than a traditional exhibition; it’s a dynamic business forum designed to facilitate meaningful connections and long-term partnerships. The exhibition’s professional environment encourages attendees to network intensively and explore collaboration opportunities across the entire supply chain from production and distribution to retail and hospitality.

Key Features Supporting Business Development:

Dedicated B2B meeting zones – Enable focused discussions and deal-making

Group buyer programs – Bringing together top importers and wholesalers for strategic matchmaking

Seminars and panels – Covering topics such as market trends, regulatory updates, and branding strategies

Tasting events and masterclasses – Enhancing knowledge and appreciation of product quality and heritage

By offering these multi-dimensional engagement formats, Interwine China empowers exhibitors and visitors alike to turn introductions into profitable ventures.

Why Guangzhou and the Canton Fair Complex?

The choice of Guangzhou as the host city for Interwine China is strategic and symbolic. As a commercial powerhouse and gateway to southern China, Guangzhou boasts world-class infrastructure and logistics capabilities, facilitating smooth trade flows and international access.

The Canton Fair Complex one of the largest exhibition centers in the world provides the perfect backdrop. Its expansive, modern facilities can accommodate the vast array of products and visitors, ensuring a seamless and professional exhibition experience.

Trends Shaping the Future of Alcoholic Beverages in China

The Chinese market for alcoholic beverages is evolving rapidly, with consumers showing growing interest in premium and diverse product offerings. Interwine China captures this evolution by spotlighting trends such as:

Rising demand for craft and artisanal beers

Increasing appreciation of fine wines and limited editions

Growth of ready-to-drink spirits and cocktails

Focus on sustainability and organic production methods

Integration of digital marketing and e-commerce strategies

Exhibitors and visitors alike benefit from this pulse on innovation, allowing them to tailor their offerings to meet the nuanced preferences of Chinese consumers.

A Must-Attend Event for Industry Professionals

Whether you are an importer seeking new suppliers, a distributor scouting emerging brands, or a hospitality professional looking to enhance your beverage portfolio, Interwine China is the place to be. The event’s scale, scope, and professionalism combine to create an unparalleled platform for growth and collaboration.

Summary of Why You Should Attend Interwine China:

Largest alcoholic exhibition in China with extensive international participation

Over 30,000 sqm of exhibition space showcasing wines, beers, and spirits

Access to more than 50,000 professional visitors and influential buyers

Comprehensive program including tastings, seminars, and B2B meetings

Hosted in Guangzhou’s premier Canton Fair Complex, a global trade hub

Interwine China remains at the forefront of the beverage industry’s calendar, driving innovation, partnership, and growth in one of the world’s most dynamic markets. Whether you’re looking to expand your product line, learn about the latest industry developments, or build lasting business relationships, this event offers the perfect stage.

Sthlm Food & Wine and Bak & Choklad

Sthlm Food & Wine and Bake & Chocolate is a dynamic and immersive tasting event that brings together food lovers from all walks of life. Held in the heart of Stockholm, this celebration of culinary excellence offers a wide variety of experiences, from exquisite wine and food tastings to mouthwatering pastries and street food delights. The event creates an exciting atmosphere where attendees can indulge in high-quality offerings from renowned chefs, taste incredible wines, and explore an array of sweet treats and gourmet delights.

One of the standout features of Sthlm Food & Wine and Bake & Chocolate is the opportunity to meet top chefs who showcase their culinary talents through live cooking demonstrations and interactive presentations. These chefs offer attendees a glimpse into the art of cooking, sharing tips, techniques, and inspiration to bring home. For those with a sweet tooth, the Bake & Chocolate segment is a paradise of delicious pastries, decadent chocolates, and baked goods that are sure to satisfy every craving.

In addition to the incredible food and drink offerings, the event also provides a fantastic shopping experience. With a diverse range of exhibitors, visitors can explore high-quality products and ingredients, from premium wines to artisanal foods, giving them the chance to take home a piece of the event. Whether it's for everyday cooking or special occasions, the marketplace is filled with unique finds that elevate the culinary experience.

Sthlm Food & Wine and Bake & Chocolate is more than just a tasting event; it's a celebration of flavors, creativity, and the joy of food. Whether you’re a food enthusiast looking to expand your palate, a wine lover seeking new discoveries, or someone who simply enjoys the pleasure of good company and great flavors, this event promises an unforgettable journey into the world of food and wine.

Beijing Catering Procurement Exhibition

Beijing Catering Procurement Exhibition: A Strategic Meeting Point for the Food and Hospitality Sector

In a city where tradition meets modernity, the Beijing Catering Procurement Exhibition is poised to become a cornerstone event for the catering and hospitality industry in Asia. Taking place at the New China International Exhibition Center in Beijing, this exhibition presents a rare opportunity for professionals across the food service supply chain to meet face-to-face, share ideas, and explore cutting-edge solutions in food procurement and hospitality services.

More than just a marketplace, this exhibition is a comprehensive networking and learning experience that reflects the fast-changing dynamics of the industry. From restaurant owners and hotel operators to distributors, chefs, and procurement managers, the event is designed to serve a wide variety of business profiles all united by one goal: to stay competitive in an evolving culinary world.

The Role of the Beijing Catering Procurement Exhibition in Industry Development

The food and hospitality sector in China is undergoing a period of robust growth, driven by evolving consumer expectations, rising standards for food quality, and a focus on operational efficiency. As a result, the demand for streamlined procurement systems, innovative ingredients, and cost-effective food service solutions is higher than ever.

This is where the Beijing Catering Procurement Exhibition steps in not simply as a trade fair but as a hub where supply meets strategy.

Key highlights of the exhibition include:

Direct engagement with top-tier suppliers offering fresh ingredients, packaged goods, beverages, and kitchen essentials

Product launches and tastings designed to introduce market-ready innovations

Workshops and seminars hosted by industry veterans focusing on procurement strategies, digital integration, and food safety

By bringing together both local and international players, the exhibition helps bridge gaps in sourcing, distribution, and innovation.

A Showcase of Diversity and Quality

Visitors to the Beijing Catering Procurement Exhibition can expect a well-curated display of food products, beverages, services, and technologies that reflect the breadth and depth of the modern hospitality industry. The scope of the exhibition is both vast and specific, offering solutions for establishments ranging from fast-food outlets and cafés to large-scale hotels and catering companies.

Product Categories Typically Showcased:

Fresh and frozen ingredients

Processed and packaged foods

Beverages, including alcohol and non-alcoholic options

Kitchen equipment and storage solutions

Logistics and supply chain management tools

Hospitality software and smart procurement systems

With such a wide variety, the event serves not only as a buying opportunity but also as a trend indicator for what’s coming next in the food service world.

Networking, Learning, and Growing Together

What sets the Beijing Catering Procurement Exhibition apart is its commitment to facilitating meaningful dialogue among stakeholders. Beyond the exhibition floor, the event features an engaging lineup of seminars, keynote talks, and live demonstrations, allowing attendees to deepen their industry knowledge while expanding their professional network.

Professionals will benefit from:

Seminars on modern procurement challenges, such as cost control, inventory management, and sustainability

Workshops on food safety, supply chain digitization, and smart kitchen integration

Live cooking demonstrations highlighting the latest culinary techniques and equipment

These educational elements provide immense value, particularly for small-to-medium-sized businesses looking to level up their operations and adopt global best practices.

Why Attend the Beijing Catering Procurement Exhibition?

The value of attending this exhibition goes far beyond discovering new products. It is a place where real business conversations happen a meeting point for idea exchange, long-term partnerships, and exposure to game-changing trends.

Here’s why industry professionals can’t afford to miss it:

Direct access to premium suppliers and producers

A chance to evaluate products firsthand and conduct side-by-side comparisons

Opportunities for strategic sourcing, particularly from local Chinese brands looking to scale internationally

Stay ahead of market trends and build procurement strategies based on real-time insights

For international visitors, the Beijing Catering Procurement Exhibition also provides a window into China’s thriving food service market, offering a chance to understand local consumption patterns, regulatory frameworks, and operational preferences.

A Must-Attend Event for Every Catering Professional

Whether you're managing a boutique hotel in Beijing, sourcing supplies for a global restaurant chain, or launching a new food startup, the Beijing Catering Procurement Exhibition is an event tailored to your success. With its unique mix of innovation, education, and business opportunities, the event creates lasting value for every attendee.

It’s more than an expo it’s a community of forward-thinking professionals, all working together to raise the standards of catering and hospitality in China and beyond.

Mark your calendar and prepare to be inspired at the New China International Exhibition Center where the future of food procurement takes shape.

ProWine Shanghai

ProWine Shanghai stands as a pivotal moment in the global wine and spirits calendar, offering a comprehensive platform where the world’s leading industry figures converge to shape the future of the trade. Held annually at the Shanghai New International Expo Center, the event is a dynamic showcase for everything from established wine houses to innovative new brands eager to make their mark on the Chinese market. With China’s wine and spirits industry expanding rapidly, ProWine Shanghai serves as a bridge between the international market and local trade professionals, creating an environment of shared learning and opportunity.

The event’s German-standard professional service has earned it a reputation for delivering a seamless and high-quality experience year after year. From the moment visitors and exhibitors arrive, they are immersed in an atmosphere of business-driven interaction, where every corner of the expo hall is dedicated to creating meaningful connections. Exhibitors present their finest wines, spirits, and related products to a focused audience of buyers, distributors, and industry experts, while attendees have the chance to experience the latest innovations and trends shaping the industry.

ProWine Shanghai’s appeal lies not just in its scale, but in its exclusivity. Targeted solely at trade visitors, the event ensures that all interactions and presentations remain business-focused. Participants, including retail and wholesale representatives, food service professionals, hospitality leaders, and manufacturers, gain access to a curated space that fosters high-quality exchanges and collaborations. This concentrated environment allows businesses to forge valuable partnerships, explore fresh market strategies, and understand how to navigate China’s unique and diverse wine market. The fair provides a window into the preferences and demands of Chinese consumers, enabling industry leaders to adapt and innovate with greater precision.

The growth of China’s wine culture has created a fertile ground for international brands seeking to establish or expand their presence in the region. At ProWine Shanghai, companies gain direct access to China’s wine and spirits retail landscape, which continues to show immense potential. As the Chinese market matures, ProWine Shanghai helps both global and local players tap into new avenues for growth, whether that be in large urban centers or emerging second-tier cities where the demand for quality alcoholic beverages is on the rise.

One of the most notable aspects of the event is its ability to bring the entire value chain under one roof. In addition to traditional wine and spirits producers, attendees will discover new trends in packaging, distribution, and logistics, as well as the latest in production technology and sustainable practices. The event ensures that visitors walk away with not just new business leads, but a deeper understanding of how the wine and spirits industry is evolving globally, and particularly in one of the largest and most promising markets.

For those seeking to gain a competitive edge in the industry, ProWine Shanghai is the ideal destination to engage with some of the best minds in the business, learn about the future of the industry, and participate in an event that continues to shape the trajectory of global wine and spirits trade. With its unmatched focus on professionalism, innovation, and market insight, ProWine Shanghai is more than just an event—it is a vital business and networking hub that influences the future of the wine and spirits industry for years to come.

Drinktec India

drinktec India: Driving Innovation and Growth in the Beverage and Liquid Food Industry

The beverage and liquid food industry in India is on the cusp of a transformative era, and drinktec India is set to be at the heart of this revolution. Hosted at the Bombay Exhibition Centre (BEC) in Mumbai, this premier event promises to gather industry leaders, innovators, and stakeholders from across the globe, offering a unique platform to explore the latest technologies, trends, and advancements in beverage production and processing.

A Hub for Industry Excellence and Innovation

More than just a trade fair, drinktec India stands as the ultimate convergence point for the beverage, dairy, and liquid food industries. Attendees will experience firsthand the cutting-edge solutions that are reshaping how beverages are produced, filled, and packaged. The event places a strong emphasis on empowering businesses to enhance efficiency and sustainability, vital factors for staying competitive in today’s rapidly evolving market.

Participants can expect:

Comprehensive displays of advanced filling technologies

Innovative processing systems tailored for diverse liquid food products

State-of-the-art packaging solutions designed to boost productivity and reduce waste

These exhibits not only showcase the latest innovations but also offer practical insights into integrating new technologies within existing production lines, enabling companies to optimize operations and meet growing consumer demands.

Global Expertise Meets Local Market Needs

As part of the internationally renowned drinktec portfolio, drinktec India uniquely blends global expertise with a focused understanding of the Indian and South Asian markets. This tailored approach ensures that the showcased technologies and solutions are directly relevant to regional industry challenges and opportunities.

The event attracts a wide spectrum of participants, including:

Manufacturers and suppliers of beverage and liquid food equipment

Dairy industry leaders seeking next-generation processing solutions

Packaging innovators dedicated to sustainable and efficient designs

Industry decision-makers aiming to drive growth and innovation

This diverse mix fosters valuable networking opportunities and collaborative discussions, helping businesses forge partnerships that extend beyond the event itself.

More Than an Exhibition: A Platform for Learning and Networking

Beyond the exhibition floor, drinktec India offers a rich program of seminars and expert sessions that dive deep into industry trends and future outlooks. These sessions are crafted to inspire attendees and provide actionable knowledge, covering topics such as sustainability in beverage production, automation advancements, and market-driven innovation strategies.

Visitors gain access to:

Interactive seminars led by renowned industry experts

Networking events designed to connect businesses with potential partners

Opportunities to explore emerging market demands and consumer preferences

This educational component complements the product showcases, making drinktec India not just a marketplace but a knowledge hub for the beverage and liquid food sector.

Empowering Growth Across India and Beyond

By participating in drinktec India, companies gain a competitive edge fueled by global networking, exposure to the latest industry trends, and access to a vibrant marketplace. The event is a catalyst for growth, driving innovation and excellence throughout India’s burgeoning beverage and liquid food industries.

Whether you are a manufacturer, supplier, or decision-maker, drinktec India offers unparalleled opportunities to connect with international leaders, discover breakthrough technologies, and position your business for future success.

Drinktec India is more than an event it’s a movement toward a smarter, more sustainable, and highly efficient beverage and liquid food industry. Join industry pioneers and innovators at the Bombay Exhibition Centre in Mumbai to be part of shaping the future of this vital sector.

China International Wine & Food Fair

The China (Anhui) International Wine & Food Fair is not just an event; it is a cornerstone of the food and beverage industry in both China and the wider global marketplace. As one of the earliest and most well-established B2B exhibitions, this fair has become a critical meeting point for professionals seeking to explore, invest, and expand within the dynamic and fast-growing Chinese markets, particularly in Anhui and East China. Over the years, the fair’s scale has grown exponentially, and its reputation for offering practical, real-world industry experience has cemented it as a leading exhibition within the global food and beverage sector.

What makes the fair truly stand out is its deep integration into the local economic and industrial fabric of Anhui. For over a decade, Zhongmao Group, with its long-standing experience in the alcohol and food industry, has been a major force in shaping the fair into what it is today. Their expertise and influence in Anhui have been pivotal in ensuring that the event remains at the forefront of industry innovation and a critical opportunity for global and local businesses to connect and thrive. It’s not merely an exhibition; it’s a powerful platform for driving economic development, fostering international collaborations, and stimulating investment in the region.

The fair’s sheer scale and reach are unparalleled. Spanning an exhibition area of more than 770,000 square meters, the event welcomes a staggering number of exhibitors, including some of the world’s most prestigious wine producers, food companies, and service providers. It’s an environment buzzing with energy and opportunity, where thousands of businesses converge to network, strike deals, and explore new markets. More than 1.03 million professional visitors come to the fair each year, drawn not only by the chance to engage with exhibitors but also to learn from the wealth of knowledge shared through its wide array of seminars, forums, and themed activities.

These interactive activities are a hallmark of the fair, adding a level of depth and value to the experience that extends far beyond the typical trade show. For example, summit forums bring together key industry leaders, experts, and innovators to discuss emerging trends, challenges, and opportunities in the food and beverage sectors. These forums are a breeding ground for ideas, partnerships, and solutions that help shape the future of the industry both in China and globally. This commitment to education and engagement sets the fair apart from other exhibitions and makes it a vital event for anyone serious about the food and beverage business.

Over the years, the fair has facilitated a staggering 50.5 billion yuan in transactions, which speaks volumes about its effectiveness as a marketplace for business. It is a place where deals are made, partnerships are formed, and industry trends are born. The fair has proven time and time again that it is not only a vital part of China’s food and beverage trade but a key player on the global stage as well. As an event that consistently attracts thousands of exhibitors and buyers from around the world, it has fostered an ecosystem of growth and innovation that benefits everyone involved.

Furthermore, the China (Anhui) International Wine & Food Fair has earned a prestigious certification from the Global Exhibition Industry Association (UFI), cementing its place as one of the top-tier exhibitions worldwide. This recognition affirms its status as a world-class event that continues to shape the future of the food and beverage industry. Being part of UFI’s global network means that the fair adheres to the highest standards of organization and operation, ensuring that both exhibitors and visitors receive exceptional value and experience.

The fair has become more than just a marketplace—it is a cultural event, a celebration of the diverse culinary traditions from around the world, a place where innovation meets heritage, and where the world of food and drink comes to life. From wine to spirits, from gourmet foods to cutting-edge food technologies, every corner of the exhibition hall offers something unique, reflecting the ever-evolving nature of the global food industry. 

Looking ahead, the China (Anhui) International Wine & Food Fair shows no signs of slowing down. As it continues to grow and evolve, it will undoubtedly remain one of the most significant platforms for businesses to reach Chinese consumers, connect with industry peers, and explore opportunities in one of the world’s most promising markets. It’s a fair that continues to redefine what a trade exhibition can be, offering not just products and services, but an experience that drives the global food and beverage industry forward.

VS Pack

VS Pack: Bridging Packaging Innovation and the Wines & Spirits Industry

VS Pack is a dynamic and professional tradeshow that uniquely connects two vital worlds: packaging innovation and the Wines & Spirits sector. This specialized event is designed to foster meaningful business relationships, spark new ideas, and showcase cutting-edge packaging solutions tailored specifically for the beverages industry. Over the course of three days, VS Pack offers an exceptional platform where exhibitors and visitors come together to explore opportunities, learn from industry experts, and expand their professional networks.

Whether you are a packaging manufacturer, contract packer, or part of a design or communication agency, VS Pack welcomes you to present your solutions to a qualified audience eager to discover innovations in packaging that enhance branding and product appeal in the highly competitive wines and spirits market.

A Unique Platform for Business Growth and Networking

VS Pack’s core strength lies in its ability to bring together a focused audience of decision-makers and professionals who are deeply involved in the packaging and beverage industries. The event is tailored to create multiple touchpoints where exhibitors can connect with buyers, partners, and collaborators.

Key features of the event include:

Direct business opportunities to increase sales and generate new leads

Extensive networking sessions fostering partnerships within the packaging and wines & spirits ecosystems

Access to qualified visitors who are actively seeking innovative packaging solutions

International visibility through a wide-ranging promotion campaign before and during the event

Free entry for visitors upon registration, encouraging a broad and diverse audience

This makes VS Pack not only a showcase for products and services but also a thriving marketplace for building relationships and closing deals.

Who Should Exhibit at VS Pack?

VS Pack is inclusive and broad-reaching, welcoming exhibitors from various sectors within the packaging and beverage supply chain. If your business operates in one of the following areas, this tradeshow offers a valuable platform to grow your presence:

Packaging manufacturers specializing in bottles, closures, labels, and decorative packaging

Contract packers and co-packers providing tailored packaging services for wines and spirits

Design and branding agencies offering creative and communication solutions to elevate product appeal

Material suppliers and technology providers innovating in sustainable packaging and production efficiency

Logistics and supply chain specialists supporting packaging delivery and management

Each of these sectors benefits from exposure to an audience actively seeking solutions that blend functionality, aesthetics, and sustainability to meet evolving market demands.

Conferences and Expert Insights

Beyond exhibitions and networking, VS Pack hosts a series of conferences and workshops led by industry leaders and experts. These sessions dive into crucial trends and challenges affecting packaging in the wines and spirits sector.

Conference themes typically include:

Innovations in sustainable packaging and eco-friendly materials

Branding and design strategies that capture consumer attention

Regulatory considerations and compliance in beverage packaging

Advances in packaging technology and automation

Market trends shaping consumer preferences and demand

Participating in these sessions allows attendees to gain fresh perspectives, identify new growth areas, and stay ahead of industry developments.

Maximizing Your Presence at VS Pack

Exhibitors at VS Pack enjoy numerous benefits designed to maximize their exposure and impact:

Pre-show marketing and promotions across international platforms and industry channels

Access to a qualified visitor database to target potential clients effectively

Opportunity to showcase innovations through live demos and product displays

Networking lounges and meeting areas to conduct business discussions comfortably

Participation in panel discussions or sponsored events to highlight expertise and thought leadership

These carefully curated elements ensure that exhibitors can build meaningful connections and generate measurable business results.

VS Pack as a Gateway to Innovation and Business Success

VS Pack offers an unparalleled opportunity to bridge the worlds of packaging innovation and the wines & spirits industry, creating a fertile environment for growth, discovery, and collaboration. Whether you are looking to launch new packaging solutions, find partners, or gain industry insights, this tradeshow provides a targeted and efficient platform to achieve your goals.

With free access for visitors upon registration and a comprehensive program of exhibitions and conferences, VS Pack is a must-attend event for professionals seeking to innovate and excel in the competitive beverages market.

Fi Europe & Hi Europe

Fi Europe & Hi Europe: The Global Hub for Food and Beverage Innovation

The rapidly evolving food and beverage sector demands constant innovation, and Fi Europe & Hi Europe stands at the forefront of this transformation. Set to take place at the Paris Expo Porte de Versailles, this premier global food ingredients event promises to be an unparalleled gathering of the world’s leading food and beverage suppliers, buyers, R&D experts, and production specialists all united under one roof.

Uniting Industry Leaders and Innovators for a Competitive Edge

Fi Europe & Hi Europe is much more than a trade show; it is a dynamic platform where groundbreaking ideas meet cutting-edge technologies. With over 1,500 exhibitors expected, attendees have the rare chance to explore a comprehensive range of food and beverage ingredients, innovative solutions, and production technologies designed to shape the future of the industry.

The event provides:

Access to a diverse portfolio of ingredients from natural extracts to functional additives

Demonstrations of the latest advancements in food technology and processing

Opportunities to connect with R&D specialists focused on sustainability, health, and nutrition

This unique convergence empowers industry players to source new materials, refine product formulations, and stay ahead of market trends.

Driving Innovation Through Collaboration and Knowledge Sharing

At its core, Fi Europe & Hi Europe thrives on fostering collaboration and knowledge exchange. The event’s broad spectrum of participants includes:

Food and beverage manufacturers eager to discover novel ingredients

Research and development experts pushing the boundaries of food science

Production specialists optimizing manufacturing efficiency and quality

Buyers seeking reliable suppliers to meet consumer demands

Through workshops, panel discussions, and live demonstrations, attendees gain valuable insights into emerging trends like plant-based ingredients, clean labeling, and health-driven formulations. These knowledge-sharing sessions help businesses innovate with confidence, backed by expert guidance.

A Global Marketplace with a Local Touch

Paris, as a vibrant and accessible international hub, provides the perfect setting for Fi Europe & Hi Europe. The event attracts visitors and exhibitors from across continents, creating a truly global marketplace. This diversity not only enriches networking opportunities but also encourages cross-border collaborations that push the food and beverage industry forward.

Attendees can expect to:

Build strategic partnerships with global suppliers and buyers

Discover tailored ingredient solutions catering to diverse consumer preferences

Gain insights into regulatory developments and market dynamics in various regions

This global-local blend ensures that businesses are well-positioned to compete on an international scale while responding to specific regional needs.

Shaping the Future of Food and Beverage

With the world’s food landscape continuously shifting due to changing consumer behaviors, regulatory pressures, and sustainability goals, Fi Europe & Hi Europe serves as a beacon for the industry’s future direction. By bringing together the most influential stakeholders, the event fuels innovation, enhances product quality, and accelerates market growth.

Whether you are looking to launch a new product, improve existing formulations, or connect with top-tier suppliers, Fi Europe & Hi Europe offers the insights and opportunities needed to excel in a competitive environment.

Fi Europe & Hi Europe is more than just an exhibition it is where innovation meets opportunity. Join thousands of professionals at the Paris Expo Porte de Versailles to be part of a global movement redefining the food and beverage industry.

Drink Japan

Drink JAPAN: A Toast to Innovation, Tradition, and Global Connection

Set against the backdrop of Japan’s deep-rooted beverage culture, Drink JAPAN returns this year to the renowned Makuhari Messe International Exhibition Hall in Chiba. As Japan’s largest B2B trade show for beverage, alcoholic beverage, and liquid food development and manufacturing, Drink JAPAN brings together a world of flavors, technologies, and partnerships under one roof.

From delicate sake brewed with generations of craftsmanship to cutting-edge beverage processing machines, the event is a unique convergence of artistry, science, and business. It's more than just a trade show it’s a dynamic celebration of tradition meeting innovation in the Japanese beverage landscape.

The Essence of Drink JAPAN: Where Culture Meets Commerce

Drink JAPAN stands out not only for its impressive scale but for its balanced approach: honoring Japan’s beverage heritage while driving the industry forward with technology and global collaboration.

What makes Drink JAPAN special?

A comprehensive showcase of Japan’s beverage sector from traditional sake to the newest soft drink innovations

Cutting-edge manufacturing and development technologies for liquid food and drink

Educational seminars and technical workshops led by industry leaders

A thriving platform for international buyers, suppliers, and distributors

Whether you're a distributor looking to introduce premium Japanese drinks to your home market, a startup exploring beverage R&D, or a connoisseur with a deep love for Japanese flavors—Drink JAPAN has something to offer.

A Journey Through Japan’s Vibrant Beverage Scene

One of the highlights of the show is its immersive approach to Japanese beverage culture. The event features a curated selection of products that represent both regional authenticity and modern flair.

What’s on Display?

Visitors can explore and taste a variety of beverages, including:

Sake and Shochu – Honoring centuries-old brewing traditions

Craft Beer and Local Spirits – Showcasing Japan’s growing interest in microbreweries and artisanal production

Functional and Health Drinks – Tapping into consumer demand for wellness-focused beverages

Unique Soft Drinks and Teas – Offering everything from yuzu sodas to matcha elixirs

Tasting sessions, often guided by knowledgeable producers, provide attendees with the context, history, and craftsmanship behind each sip. It’s a sensory experience that brings the culture of Japanese beverages to life.

Business Beyond Borders: The Power of Networking at Drink JAPAN

While the event celebrates flavors and traditions, its core mission remains business-driven. As Japan’s premier beverage industry platform, Drink JAPAN acts as a hub for global trade and innovation.

Key business features of the event include:

Technology Showcase – Equipment and solutions for beverage R&D, production, packaging, and quality control

Buyer–Supplier Matchmaking – Pre-arranged B2B meetings for productive and purposeful conversations

Export & Import Support Booths – For international players seeking to enter or expand in the Japanese market

Industry Seminars – Featuring speakers on market trends, sustainability, automation, and product development

These business-focused areas allow Drink JAPAN to serve everyone from engineers and product developers to C-suite executives and global distributors.

Innovation on Tap: Latest Trends and Tech Shaping the Beverage Industry

The beverage world is rapidly evolving, and Japan is at the forefront of this transformation. Drink JAPAN places a strong emphasis on innovation in beverage production, sustainability, and functionality.

Industry Trends Covered at Drink JAPAN

Automation and Smart Manufacturing: Robotics, AI integration, and IoT solutions for beverage factories

Eco-Friendly Packaging: Bio-based plastics, recyclable materials, and minimal-waste designs

Functional Beverages: Products enriched with vitamins, herbs, and superfoods

Sustainability in Brewing: Energy-efficient equipment and water-saving solutions for producers

By featuring a wide range of technologies and case studies, the exhibition empowers companies to adapt, evolve, and thrive in a highly competitive market.

For Whom is Drink JAPAN Designed?

This event is crafted for professionals across every link in the beverage production and distribution chain. It’s a meeting ground for decision-makers and innovators who share a vision for the future of beverages.

Attendees include:

Beverage manufacturers and developers

Importers, exporters, and global distributors

Equipment and technology providers

Supermarket and retail chain buyers

R&D and quality control professionals

Food service and hospitality leaders

Whether you're looking to source ingredients, invest in processing technology, or explore licensing partnerships, Drink JAPAN offers the scale and diversity to help you meet your goals.

Tradition with a Modern Twist: A Cultural Celebration

Amid the serious business, Drink JAPAN never forgets the cultural significance of beverages in Japan. The fair offers not just products, but stories tales of local breweries founded in the Edo period, or new companies combining ancient fermentation with modern biotech.

Interactive features include:

Live brewing demonstrations

Masterclasses on sake tasting and pairing

Cultural exhibits on regional drink-making traditions

This dimension of the show makes it more than a trade fair it’s a living museum and a think tank rolled into one, where heritage and high-tech harmoniously coexist.

Why You Should Attend Drink JAPAN

In a world where beverage trends change rapidly, and consumers crave authenticity and innovation in equal measure, Drink JAPAN is perfectly positioned to deliver both.

Whether you're seeking the next global beverage trend, scouting innovative production equipment, or building international partnerships, this trade show offers unmatched opportunities. And for those simply passionate about the world of drinks be it craft sake or high-tech health beverages Drink JAPAN is a celebration you don’t want to miss.

Worlds Leading Wines Amsterdam

World’s Leading Wines Amsterdam is an exclusive and highly anticipated event organized by one of the leading wine importers and distributors in the world. As part of a global series of sourcing events held across Asia, the Americas, and Europe, this gathering offers an exceptional platform for producers and importers to connect, collaborate, and expand their reach in the international market. The event is carefully curated to ensure that only the most relevant and sought-after wines are presented to a select group of buyers, making it a highly targeted experience for both parties involved.

One of the key features of World’s Leading Wines Amsterdam is the meticulous selection process for importers, who are chosen based on a variety of factors including the relevance of the wines they carry, demand in their regions, distribution capabilities, and their established sales channels. This ensures that the buyers at the event are truly aligned with the products on offer, fostering more meaningful and fruitful connections. In addition to receiving product details and pricing ahead of time, buyers are given the opportunity to sample wines in an intimate environment, allowing for focused and direct discussions with producers. This carefully designed setting minimizes competition and maximizes exposure for the importers, ensuring that each wine receives the attention it deserves.

The event’s 11-year track record of success speaks to its effectiveness in helping producers find the right importers worldwide. It has become a trusted and reliable platform for building lasting partnerships and facilitating global distribution. Despite the challenges posed by the pandemic, the organization behind World’s Leading Wines has remained committed to maintaining and nurturing these relationships. The database of importers is constantly updated, allowing producers to stay informed about the best opportunities in the market.

World’s Leading Wines Amsterdam offers a unique experience where wine producers can not only showcase their products but also gain valuable insights into market trends and preferences. It is an event designed to foster long-term business relationships and create a lasting impact on the wine industry. Whether you are a wine producer looking to expand your global presence or an importer searching for high-quality, in-demand wines, this event provides a perfect environment for making connections that can shape the future of your business.

Wine Paris

Wine Paris 2025, which concluded on 12 February, marked another milestone as it wrapped up its most successful edition to date. The event witnessed a broader global audience and stronger business momentum, solidifying its place as the ultimate destination for wine professionals to connect. Now in its sixth year, Wine Paris continues to set new records, proving itself as the key event where producers meet buyers, trends ignite fresh opportunities, and diverse wine categories unite. In 2026, Paris will once again welcome the industry from 9 to 11 February, continuing its legacy as the premier gathering for wine enthusiasts and professionals.

Since its inception in 2019, Wine Paris has quickly risen to become one of the most significant events in the wine world. Held annually at Paris Expo Porte de Versailles, one of Europe’s largest exhibition centers, the fair draws a vast range of industry professionals from around the world. Wine Paris aims to position the French capital as the global center of wine, and through its proactive approach, the event consistently meets the evolving expectations of wine professionals, from producers to distributors, wine merchants, and hospitality owners.

One of the fair’s core highlights is its ability to showcase the rich diversity of both French and international wine and spirits regions. The event brings together a wide range of product categories, services, and innovations within the wine sector, offering visitors the chance to explore and discover new trends. Tastings are an essential component of the event, with attendees enjoying a wide variety of wines and spirits from different regions, providing an immersive experience for both industry professionals and enthusiasts.

Wine Paris also offers a series of masterclasses and expert-led sessions, where renowned professionals delve into various aspects of the wine and spirits world. These informative sessions provide attendees with the chance to expand their knowledge and gain valuable insights from some of the best experts in the field. Additionally, the event hosts a number of conferences and discussion panels, focusing on current trends, challenges, and innovations within the wine market. These discussions offer invaluable networking opportunities and are a platform for experts to share their views on the future of the industry.

Beyond its role as a business and networking hub, Wine Paris is a cultural celebration that reflects the enduring passion for wine, set against the backdrop of one of the most iconic cities in the world. With a perfect blend of professional expertise, cultural richness, and culinary excellence, Wine Paris has established itself as an essential event for anyone involved in the wine industry or those simply looking to explore and celebrate their love for wine. This combination of business, culture, and education makes Wine Paris a standout in the global wine calendar, providing a unique opportunity to engage with the industry's latest trends while savoring the finest wines.

WINE AND OLIVE PRODUCTION EXHIBITION

The Wine and Olive Production Exhibition stands out as a premier event for professionals in the wine and olive oil industries. Held biennially at the prestigious Cape Town International Convention Centre, this international trade show serves as a vital platform for industry experts, manufacturers, suppliers, and enthusiasts to explore the latest advancements in wine and olive production.

This exhibition attracts a diverse range of participants, including local and international attendees, providing a comprehensive showcase of products and services from various sectors. These include wine and spirits, viticulture and enology, food processing, arboriculture, horticulture, as well as catering and hospitality. The event’s broad scope ensures that it offers valuable insights and solutions across different aspects of the industry.

Exhibitors present cutting-edge technologies, innovative equipment, and advanced machinery that are transforming the fields of wine and olive production. Beyond the exhibits, the event features a rich program of presentations and discussions led by industry experts. Topics cover current market trends, production methodologies, and sustainability practices, offering attendees the chance to stay abreast of the latest developments and best practices.

The Wine and Olive Production Exhibition is also a significant networking hub. It provides an exceptional opportunity for winemakers, olive farmers, distributors, and other professionals to connect, collaborate, and explore new business prospects. The event fosters meaningful interactions and partnerships, helping participants to expand their professional networks and engage with industry leaders.

Held in Cape Town, the exhibition highlights a global perspective on the wine and olive oil industries, reflecting both local and international viewpoints. This focus enhances the event’s role as a major fixture in the global trade show calendar, offering valuable exposure and learning opportunities.

Overall, the Wine and Olive Production Exhibition is a must-attend event for anyone involved in the wine and olive oil sectors. It offers a unique platform for discovering the latest innovations, gaining industry insights, and building professional connections, making it an essential event for staying at the forefront of the industry.

Vinitaly.USA

Vinitaly USA is more than just a wine exhibition—it's a crucial nexus for connecting the Italian wine community with professionals across the globe. By gathering producers from various regions of Italy, the event highlights the incredible diversity and quality that Italian wines have to offer. Each region showcases its unique characteristics, from the sun-kissed vineyards of Sicily to the cool, alpine influences on wines from the northeast. This diversity presents an exciting opportunity for industry professionals to not only discover new wines but also deepen their understanding of Italy's rich winemaking traditions.

The event's purpose goes far beyond simple wine tastings. It serves as an interactive and informative platform for key stakeholders in the wine industry. Restaurant owners and distributors can explore the range of wines available, attend educational seminars, and engage directly with Italian winemakers, fostering relationships that may lead to new business ventures or distribution deals. For many, it’s a unique chance to understand the behind-the-scenes processes of Italian winemaking, from grape cultivation to fermentation, and how these techniques contribute to the exceptional quality of Italian wines.

One of the key strengths of Vinitaly USA is its collaborative atmosphere. The event is strongly supported by influential partners like Veronafiere, the esteemed international trade fair organization, and the Italian American Chamber of Commerce, which helps bridge the gap between Italian producers and the American market. This partnership ensures that the event is not only a platform for showcasing wines but also for promoting the cultural and economic exchange between Italy and the U.S.

The previous editions of Vinitaly USA have proven to be a resounding success, with a broad spectrum of professional categories represented, from importers and sommeliers to wine retailers and chefs. The event consistently attracts a high caliber of attendees who are serious about the wine business, making it an essential stop for anyone looking to stay ahead in the industry. It’s a celebration of Italian excellence, where the timeless craftsmanship of Italian winemakers meets the dynamic and ever-changing demands of the global wine market.

For the future, Vinitaly USA is expected to grow even further, reinforcing its reputation as a key event in the world of wine. It offers an essential space for professionals to network, learn, and taste wines that embody the very essence of Italian culture. Whether you're a distributor looking for new products, a restaurant owner eager to enrich your wine list, or simply a wine enthusiast, Vinitaly USA stands as an unmissable event to experience the best of Italy's wine legacy.