Wine & Spirits Events

MACROWINE Conference

The Macrowine Conference serves as a pivotal gathering where experts, researchers, and industry professionals come together to explore the most relevant and forward-thinking topics in the world of winemaking. With an expansive agenda that spans traditional themes and emerging fields, the conference dives into a variety of essential subjects that are shaping the future of the vine and wine sector. This annual event provides a platform for sharing knowledge, innovations, and practical insights that are directly impacting the industry’s development on a global scale.

At the core of the conference, the analysis and composition of grapes, wines, and wine spirits are key areas of focus. This segment allows participants to examine the intricacies of the raw materials that define wine production, delving into the complex chemical and biochemical processes involved in transforming grapes into fine wine. One particularly fascinating aspect of the discussion revolves around the impact of microorganisms in wine, highlighting the delicate balance that must be maintained between fermentation processes and the microbial life that influences the final product.

Equally important are the winemaking processes and oenological practices, which are central to understanding how innovation and tradition come together in modern viticulture. The conference explores various winemaking techniques, offering insights into both classical and contemporary methods that contribute to the creation of high-quality wines. These discussions are complemented by a deep dive into the sensory properties of wine, incorporating aspects such as psychophysics, experimental economics, and even the intersection with neurosciences. By examining how the human senses perceive and experience wine, attendees gain a deeper understanding of what makes wine tasting such a universally engaging practice.

Vine science is another focal point of the conference, particularly in relation to grape and wine quality. As climate change and environmental factors continue to influence grape growing, the importance of vine health and sustainability has never been more significant. The event explores how modern scientific approaches and traditional practices can work in harmony to improve both the quantity and quality of grape production, ensuring that the industry remains sustainable in the face of global challenges.

In addition to these traditional topics, the Macrowine Conference also delves into more cutting-edge discussions surrounding the role of artificial intelligence in the vine and wine sector. From predictive analytics in vineyard management to automation in wine production, the integration of AI offers exciting new possibilities for optimizing both quality and efficiency. This forward-thinking approach is a testament to the industry’s adaptability and willingness to embrace new technologies to overcome traditional challenges.

Overall, the Macrowine Conference offers a comprehensive and thought-provoking exploration of the winemaking world, blending centuries-old traditions with groundbreaking scientific advancements. Whether discussing the microbial influences on fermentation or the potential of artificial intelligence, the conference ensures that attendees are not only up to date with current trends but are also part of shaping the future of wine.

Seoul International Wines & Spirits Expo

The Seoul International Wines & Spirits Expo is a dynamic event designed to energize and revitalize the global beverages industry by showcasing the latest trends and providing an exceptional business platform for professionals from around the world. This premier event serves as a hub for industry leaders to come together, exchange ideas, and explore new opportunities in the ever-evolving world of wines and spirits. By focusing on maximizing sales and promotional potential, the Expo offers a unique chance for exhibitors and visitors alike to discover the most innovative products and explore the burgeoning market for fine beverages.

Held annually in the vibrant city of Seoul, the Expo gathers a diverse mix of producers, distributors, buyers, and connoisseurs from across the globe. It acts as a meeting point where trends are born, relationships are forged, and future collaborations take shape. Attendees can witness firsthand the latest advancements in the industry, from cutting-edge production techniques to the most in-demand products. The Expo creates an atmosphere of excitement and learning, as participants explore new flavors, styles, and concepts shaping the future of wines, spirits, and related beverages.

What sets the Seoul International Wines & Spirits Expo apart is its emphasis on not just showcasing products, but also enhancing the business potential of every participant. It is designed to maximize sales and promotional opportunities, making it an invaluable platform for companies to elevate their brand, connect with key industry players, and tap into new markets. With a focus on global trends and regional tastes, the Expo allows exhibitors to target a highly engaged audience of professionals eager to discover new offerings, all while driving growth and expanding their reach in one of Asia’s most influential markets.

By bringing together industry professionals under one roof, the Seoul International Wines & Spirits Expo plays a crucial role in facilitating knowledge exchange, creating new business opportunities, and helping companies navigate the ever-changing demands of the global beverages market. It stands as a cornerstone event for anyone involved in the world of wines and spirits, fostering connections that extend beyond the event itself and contributing to the long-term success and growth of the industry. Whether you're a seasoned producer or an emerging brand, the Expo offers the tools, exposure, and partnerships needed to thrive in a competitive global marketplace.

FDM - FOOD & DRINKS MALAYSIA

Food & Drinks Malaysia (FDM) by SIAL emerges as a pioneering exhibition in the realm of food and beverage, offering a targeted platform for industry players to penetrate the vibrant Malaysian market and the wider ASEAN region through Malaysia, the culinary capital of Asia.
This new venture from SIAL explores opportunities across various sectors including food and beverage, seafood and fisheries, halal foods, and food technology. With a special emphasis on Spices & Condiments and Alternative Proteins, FDM presents a comprehensive showcase of products and technologies poised to shape the future of the industry.
The trade platform provides a unique experience for networking, fostering new business connections, and knowledge-sharing through individual sessions tailored to industry-related topics. With participants from numerous countries worldwide, the event promises a diverse and enriching environment for collaboration and growth.
At the exhibition, attendees can expect to engage in B2B meetings and interactions with importers, manufacturers, representatives of retail companies, and F&B operators, facilitating valuable partnerships and business opportunities.

FDM by SIAL is positioned to surpass other food and beverage exhibitions in Malaysia and beyond, offering a dynamic platform for industry players to showcase their innovations, establish market presence, and capitalize on the growing demand for quality food and beverage products.
As an international brand, the Department of International Trade Promotion Ministry of Commerce, Thailand (DITP) has extended an invitation for this event. We are thrilled to showcase Tao Bin, our Smart Robotic Barista Machines, at the occasion, demonstrating the quality and simplicity of our advanced technology to industry professionals.

The Smart Robotic Barista has garnered acclaim from visitors worldwide, showcasing its ability to produce over 100 types of drinks with consistent taste. The user-friendly experience of selecting and ordering drinks brings a new level of convenience to the beverage industry, exemplifying innovation and excellence at Food & Drinks Malaysia by SIAL.

Japan International Wine & Spirits Expo

The Japan International Wine & Spirits Expo is a pivotal event for manufacturers and trading companies looking to enter or expand their presence in the Japanese market. This prestigious exhibition brings together a diverse array of wines and spirits from across the globe, providing a platform for international producers to connect with key industry players in Japan. The Expo is attended by a broad spectrum of professionals, including importers, distributors, bar owners, and restaurant representatives, all of whom are eager to discover new products and trends that have yet to make their way into the Japanese market.

As Japan continues to grow as a sophisticated and discerning market for wines and spirits, the Expo offers invaluable opportunities for networking and business development. Importers and dealers flock to the event in search of exclusive products and new brands that can captivate the tastes of Japanese consumers. At the same time, bars and restaurants are on the lookout for exciting and innovative offerings to enhance their drink menus and satisfy their customers' growing interest in international beverages.

The Japan International Wine & Spirits Expo is not just a showcase of products, but a vital meeting point where businesses can build relationships, exchange insights, and explore new market opportunities. For exhibitors, it’s a chance to gain access to one of the world’s most dynamic and fast-growing markets for alcoholic beverages. For attendees, it’s an essential event to stay ahead of trends, discover new brands, and forge partnerships that can drive future growth. Whether you’re an international producer looking to make your mark in Japan or a professional seeking fresh offerings for your business, the Expo is the place to be to discover the next big thing in the world of wine and spirits.

WINETECH

WineTech, held in Adelaide, is a premier trade fair dedicated to the Australian wine industry, marking its significance as one of the most pivotal events of its kind in Australia. This influential exhibition serves as a vital platform for professionals within the wine sector to connect, collaborate, and explore advancements in wine production.

At WineTech, trade visitors have the unique opportunity to engage with colleagues and industry peers, fostering valuable networking opportunities. The event is designed to showcase the latest products and services that are shaping the future of wine production. Exhibitors present cutting-edge technologies, innovative equipment, and new solutions that are transforming the industry.

This trade fair not only facilitates professional networking but also provides a comprehensive overview of emerging trends and advancements in wine technology and production. Attendees can gain insights into the newest developments and learn how these innovations can be applied to enhance their own operations.

Overall, WineTech stands out as a crucial event for anyone involved in the Australian wine industry, offering a unique opportunity to stay abreast of industry trends, discover new products, and build valuable professional relationships.

International Bulk Wine and Spirits Show

The International Bulk Wine and Spirits Show (IBWSS) is a premier event for professionals in the beverage industry, focusing on the growing sectors of bulk wine, spirits, and private labels. Held annually in San Francisco, California, this exclusive trade show brings together over 100 suppliers, offering a valuable opportunity for industry players to meet, network, and explore business opportunities. IBWSS is uniquely designed for B2B interactions, allowing buyers, producers, and suppliers to engage in meaningful discussions about bulk wine and spirits sourcing, private label programs, and contract manufacturing.

The event offers attendees an extensive range of practical workshops and masterclasses, providing industry leaders with the chance to share their insights on consumer trends, B2B sales, and emerging market opportunities. A particular highlight of the show is the masterclass on dealcoholized wines, which explores a growing segment of the market catering to health-conscious consumers and those seeking alternatives to traditional alcoholic beverages. With its focus on innovation and trends, IBWSS serves as an essential educational hub for professionals in the beverage sector.

Exhibitors at IBWSS include wineries and distilleries looking to sell bulk products, as well as producers and negociants offering private label and contract manufacturing programs. These suppliers present an excellent opportunity for buyers such as supermarkets, retailers, restaurants, and importers to source bulk wines and spirits, while also exploring options for private label programs. IBWSS is an indispensable platform for businesses looking to meet their sourcing needs, clear excess stock, or form valuable partnerships with growers, producers, and other industry professionals.

The event has become a go-to resource for wineries, distilleries, importers, retailers, and distributors seeking to strengthen their offerings in bulk wines and spirits. It provides an ideal environment for learning, networking, and discovering new business prospects. Whether you’re a buyer looking for the best bulk products or a supplier seeking to expand your reach, IBWSS offers a comprehensive and dynamic environment for growing your business in the competitive beverage industry.

Kaohsiung International Wine Fair

The Kaohsiung Wine & Spirits Festival is an extraordinary event that stands out as the only major gathering in Southern Taiwan dedicated to the world of wines, whiskies, spirits, and sake. Held twice a year in both Taipei and Kaohsiung, this festival offers an immersive experience for wine lovers, producers, and connoisseurs alike. The festival provides a unique opportunity to explore a diverse selection of wines, beers, and spirits from around the globe, showcasing new production technologies and cutting-edge factory equipment that are shaping the future of the industry.

As a premier event, the festival not only features exciting tastings, allowing attendees to sample a wide range of premium beverages, but it also includes a comprehensive exhibition highlighting the latest trends and innovations in the world of wine and spirits. The event attracts thousands of visitors from various sectors of the industry, including producers, distributors, and enthusiasts eager to discover new flavors and expand their knowledge of the world of fine drinks. Past events have been a tremendous success, with the most recent festival drawing an impressive 37,519 visitors, a testament to its growing popularity and significance within the global wine and spirits community.

The Kaohsiung Wine & Spirits Festival is more than just a celebration of great beverages; it is a vital meeting place for industry professionals and a hub for networking and collaboration. Attendees can engage with winemakers and producers, learning about the craftsmanship behind their favorite drinks and uncovering hidden gems from lesser-known regions. This festival not only serves as a platform for tasting exceptional wines and spirits but also as a space to explore the business side of the industry, offering valuable insights into production processes, distribution methods, and market trends.

Whether you're a passionate wine enthusiast or a professional looking to expand your network, the Kaohsiung Wine & Spirits Festival offers an unparalleled experience, connecting people from all corners of the globe in the spirit of celebration and discovery. With its growing reputation, it continues to be a must-visit event for anyone interested in the world of fine beverages, creating a vibrant atmosphere where the love for wine and spirits knows no bounds.

GrapeFest - A Texas Wine Experience

GrapeFest is a vibrant celebration of wines from around the world, with a special spotlight on Texas wines, making it a truly unique event for wine lovers and enthusiasts. This annual festival, which spans four exciting days, transforms Main Street into a bustling hub of activity, as the street is closed off to traffic and filled with a variety of events and experiences for attendees of all ages. As the largest wine festival in the Southwest, GrapeFest brings together a remarkable blend of culture, community, and, of course, exceptional wines.

While the event proudly showcases wines from global regions, it has a particular focus on Texas wines, offering visitors a chance to sample the best of what the Lone Star State has to offer. Local wineries play a key role in the festivities, highlighting the growing prominence of Texas as a wine-producing region. Whether you're a seasoned wine connoisseur or someone simply looking to explore new flavors, GrapeFest provides the perfect opportunity to discover a diverse selection of wines from both near and far.

Throughout the festival, attendees can indulge in a wide variety of wine tastings, with opportunities to interact with winemakers and learn about the intricacies of the wine-making process. Beyond wine, GrapeFest offers a full range of entertainment and family-friendly activities. From live music performances and gourmet food vendors to kid-friendly games and activities, there's something for everyone to enjoy. The festival also features annual events like the People's Choice Wine Tasting Classic, where visitors can vote for their favorite wines, adding an interactive element to the celebration.

GrapeFest is more than just a wine festival—it’s a community gathering, a celebration of local culture, and an unforgettable experience for wine lovers and families alike. Whether you're savoring a glass of fine Texas wine, enjoying the lively atmosphere, or exploring the variety of entertainment options, GrapeFest captures the spirit of the Southwest in a way few events can. It’s an experience that brings people together to raise a glass and celebrate the rich traditions of wine, food, and fun.

Vinitaly.USA

Vinitaly USA is more than just a wine exhibition—it's a crucial nexus for connecting the Italian wine community with professionals across the globe. By gathering producers from various regions of Italy, the event highlights the incredible diversity and quality that Italian wines have to offer. Each region showcases its unique characteristics, from the sun-kissed vineyards of Sicily to the cool, alpine influences on wines from the northeast. This diversity presents an exciting opportunity for industry professionals to not only discover new wines but also deepen their understanding of Italy's rich winemaking traditions.

The event's purpose goes far beyond simple wine tastings. It serves as an interactive and informative platform for key stakeholders in the wine industry. Restaurant owners and distributors can explore the range of wines available, attend educational seminars, and engage directly with Italian winemakers, fostering relationships that may lead to new business ventures or distribution deals. For many, it’s a unique chance to understand the behind-the-scenes processes of Italian winemaking, from grape cultivation to fermentation, and how these techniques contribute to the exceptional quality of Italian wines.

One of the key strengths of Vinitaly USA is its collaborative atmosphere. The event is strongly supported by influential partners like Veronafiere, the esteemed international trade fair organization, and the Italian American Chamber of Commerce, which helps bridge the gap between Italian producers and the American market. This partnership ensures that the event is not only a platform for showcasing wines but also for promoting the cultural and economic exchange between Italy and the U.S.

The previous editions of Vinitaly USA have proven to be a resounding success, with a broad spectrum of professional categories represented, from importers and sommeliers to wine retailers and chefs. The event consistently attracts a high caliber of attendees who are serious about the wine business, making it an essential stop for anyone looking to stay ahead in the industry. It’s a celebration of Italian excellence, where the timeless craftsmanship of Italian winemakers meets the dynamic and ever-changing demands of the global wine market.

For the future, Vinitaly USA is expected to grow even further, reinforcing its reputation as a key event in the world of wine. It offers an essential space for professionals to network, learn, and taste wines that embody the very essence of Italian culture. Whether you're a distributor looking for new products, a restaurant owner eager to enrich your wine list, or simply a wine enthusiast, Vinitaly USA stands as an unmissable event to experience the best of Italy's wine legacy.

Wine & Food Event

The Wine & Food Event at Messukeskus in Helsinki is an enriching experience that goes beyond just tasting delicious food and fine wines—it's a celebration of culture, craftsmanship, and the art of culinary excellence. Set in the vibrant city of Helsinki, this event brings together food lovers, wine connoisseurs, and curious explorers alike, offering a sensory journey that stimulates the mind and delights the palate. 

For those who are seasoned enthusiasts of food and wine, the event provides a unique opportunity to deepen their appreciation for the world’s finest culinary creations. From expertly curated wine tastings to mouth-watering dishes prepared by talented chefs, the event offers a comprehensive exploration of flavors and techniques that span the globe. Whether you are looking to discover the latest trends in food pairings or seeking to indulge in tried-and-true classics, there is something for every taste and preference.

For newcomers, the Wine & Food Event is a perfect introduction to the world of gastronomy, offering a chance to learn about the complex interplay of ingredients, wine profiles, and sensory experiences. The event fosters curiosity, allowing visitors to broaden their culinary horizons and expand their understanding of how food and wine come together to create memorable experiences. With a variety of interactive demonstrations, tastings, and presentations, attendees gain valuable insights into the art of cooking, wine pairing, and the science of flavor.

The atmosphere of the event is vibrant and inviting, with visitors not only indulging in extraordinary food and drink but also engaging with like-minded individuals who share a passion for great taste. Whether it’s bonding over a glass of wine, learning about sustainable practices in food production, or discovering new culinary techniques, the Wine & Food Event serves as a meeting point for people to connect, share, and celebrate the pleasures of food and drink.

Set against the backdrop of Messukeskus, Helsinki’s premier event center, the Wine & Food Event is not just about tasting—it’s an unforgettable journey into the heart of culinary excellence, where food, wine, and culture merge to create lasting memories.

Wine Expo Costa Rica

Wine Expo Costa Rica is an exceptional event that promises to be the most significant wine celebration in the country. Offering an unparalleled opportunity for wine enthusiasts, both seasoned and new, this event invites guests to immerse themselves in the world of fine wines from across the globe. Upon entering, each attendee is handed a glass, which serves as their ticket to explore a diverse selection of wines from a variety of regions. The event brings together an impressive array of international wineries, allowing visitors to taste and appreciate the finest selections, all while enjoying the vibrant atmosphere.

This is more than just a wine-tasting experience—Wine Expo Costa Rica offers the chance to engage with knowledgeable winemakers and experts, gaining insight into the unique processes behind the creation of each wine. Attendees can participate in enlightening conversations with enologists, who share their expertise and passion for winemaking. These interactions not only enhance the experience but also allow for a deeper understanding of the artistry and science behind every bottle.

Wine lovers will also find a range of wines available for purchase at the best prices, making it an ideal event for those looking to expand their personal collection or stock up on their favorite bottles. Whether you're a connoisseur seeking rare vintages or someone simply eager to explore new flavors, Wine Expo Costa Rica offers something for every palate. The event has quickly become a highlight on the country's wine calendar, bringing together a community of people who share a love for good wine, great company, and unforgettable experiences. 

As Costa Rica’s most important wine event, it serves not only as a celebration of international wines but also as an opportunity to foster connections within the wine industry. The expo's relaxed yet vibrant setting invites guests to discover wines, learn from industry experts, and enjoy a day filled with exploration and enjoyment. Wine Expo Costa Rica is an event where passion for wine is not just shared but celebrated, making it an unmissable experience for anyone in the country.

WineX

WineX, South Africa's premier wine festival, returns to Johannesburg with an unforgettable celebration of wine, offering visitors an unparalleled experience in the world of fine beverages. Held annually, this highly anticipated event brings together wine enthusiasts, connoisseurs, and casual drinkers alike to explore an extensive selection of prestigious wines. Unlike traditional events that charge entry fees, WineX invites guests to invest in tasting samples, allowing attendees to enjoy the festival with friends while discovering new flavors and vintages at their own pace.

Held in the heart of Johannesburg, WineX provides an exciting opportunity for attendees to sample wines from a wide range of South African wineries and beyond, making it the perfect setting to make your own vinous discoveries. Whether you are an experienced wine lover or someone new to the world of wine, this festival offers something for everyone. Visitors can interact with winemakers, learn about the latest wine trends, and catch the newest vintage launches before they hit the shelves.

Each year, WineX attracts thousands of wine lovers eager to expand their palates and deepen their appreciation for the art of winemaking. The festival’s vibrant atmosphere fosters a sense of community, allowing wine lovers to connect over their shared passion. It’s a place to celebrate not only the wines themselves but also the culture and creativity that goes into each bottle.

With its relaxed yet exciting environment, WineX is a must-attend event for anyone looking to explore the world of wine in Johannesburg. Whether you're seeking to discover new wines, mingle with fellow enthusiasts, or simply enjoy the beauty of South Africa’s wine offerings, WineX provides a unique and enriching experience that showcases the best of the local and international wine scene.

ProWine Mumbai

ProWine Mumbai is a vibrant and highly anticipated annual event that unites the global wine and spirit community, fostering growth, collaboration, and innovation in the industry. Held at the Jio World Convention Center in Mumbai, this premier trade fair and conference program offers a unique platform for industry professionals to connect, learn, and explore new opportunities. As part of the ProWine network, which includes successful trade fairs in cities like Düsseldorf, Hong Kong, Shanghai, São Paulo, Singapore, and Tokyo, ProWine Mumbai draws participants from all corners of the globe, showcasing the diversity and richness of the wine and spirits industry.

At ProWine Mumbai, attendees can expect to discover a wide array of wines from all regions of India, as well as international offerings from renowned wine-producing countries. Alongside the wines, the event also features an impressive selection of spirits, showcasing the full spectrum of alcoholic beverages available in the market. The fair provides an ideal platform for exhibitors to present their products, connect with potential buyers, and build relationships within the dynamic Indian market. In addition to wines and spirits, the event also highlights wine technologies, marketing solutions, and innovations in the production and distribution of beverages.

For professionals in the industry, ProWine Mumbai is more than just a trade fair; it’s an essential hub for gaining insights into the latest trends, technologies, and consumer preferences that are shaping the future of the wine and spirits world. With its extensive conference program, the event offers valuable opportunities to hear from industry leaders, engage in meaningful discussions, and stay ahead of the curve in a rapidly evolving market. Whether you're a wine producer, distributor, retailer, or enthusiast, ProWine Mumbai is the perfect place to expand your knowledge, grow your business, and explore the endless possibilities within the world of wine and spirits.

Sthlm Food & Wine and Bak & Choklad

Sthlm Food & Wine and Bake & Chocolate is a dynamic and immersive tasting event that brings together food lovers from all walks of life. Held in the heart of Stockholm, this celebration of culinary excellence offers a wide variety of experiences, from exquisite wine and food tastings to mouthwatering pastries and street food delights. The event creates an exciting atmosphere where attendees can indulge in high-quality offerings from renowned chefs, taste incredible wines, and explore an array of sweet treats and gourmet delights.

One of the standout features of Sthlm Food & Wine and Bake & Chocolate is the opportunity to meet top chefs who showcase their culinary talents through live cooking demonstrations and interactive presentations. These chefs offer attendees a glimpse into the art of cooking, sharing tips, techniques, and inspiration to bring home. For those with a sweet tooth, the Bake & Chocolate segment is a paradise of delicious pastries, decadent chocolates, and baked goods that are sure to satisfy every craving.

In addition to the incredible food and drink offerings, the event also provides a fantastic shopping experience. With a diverse range of exhibitors, visitors can explore high-quality products and ingredients, from premium wines to artisanal foods, giving them the chance to take home a piece of the event. Whether it's for everyday cooking or special occasions, the marketplace is filled with unique finds that elevate the culinary experience.

Sthlm Food & Wine and Bake & Chocolate is more than just a tasting event; it's a celebration of flavors, creativity, and the joy of food. Whether you’re a food enthusiast looking to expand your palate, a wine lover seeking new discoveries, or someone who simply enjoys the pleasure of good company and great flavors, this event promises an unforgettable journey into the world of food and wine.

ProWine Shanghai

ProWine Shanghai stands as a pivotal moment in the global wine and spirits calendar, offering a comprehensive platform where the world’s leading industry figures converge to shape the future of the trade. Held annually at the Shanghai New International Expo Center, the event is a dynamic showcase for everything from established wine houses to innovative new brands eager to make their mark on the Chinese market. With China’s wine and spirits industry expanding rapidly, ProWine Shanghai serves as a bridge between the international market and local trade professionals, creating an environment of shared learning and opportunity.

The event’s German-standard professional service has earned it a reputation for delivering a seamless and high-quality experience year after year. From the moment visitors and exhibitors arrive, they are immersed in an atmosphere of business-driven interaction, where every corner of the expo hall is dedicated to creating meaningful connections. Exhibitors present their finest wines, spirits, and related products to a focused audience of buyers, distributors, and industry experts, while attendees have the chance to experience the latest innovations and trends shaping the industry.

ProWine Shanghai’s appeal lies not just in its scale, but in its exclusivity. Targeted solely at trade visitors, the event ensures that all interactions and presentations remain business-focused. Participants, including retail and wholesale representatives, food service professionals, hospitality leaders, and manufacturers, gain access to a curated space that fosters high-quality exchanges and collaborations. This concentrated environment allows businesses to forge valuable partnerships, explore fresh market strategies, and understand how to navigate China’s unique and diverse wine market. The fair provides a window into the preferences and demands of Chinese consumers, enabling industry leaders to adapt and innovate with greater precision.

The growth of China’s wine culture has created a fertile ground for international brands seeking to establish or expand their presence in the region. At ProWine Shanghai, companies gain direct access to China’s wine and spirits retail landscape, which continues to show immense potential. As the Chinese market matures, ProWine Shanghai helps both global and local players tap into new avenues for growth, whether that be in large urban centers or emerging second-tier cities where the demand for quality alcoholic beverages is on the rise.

One of the most notable aspects of the event is its ability to bring the entire value chain under one roof. In addition to traditional wine and spirits producers, attendees will discover new trends in packaging, distribution, and logistics, as well as the latest in production technology and sustainable practices. The event ensures that visitors walk away with not just new business leads, but a deeper understanding of how the wine and spirits industry is evolving globally, and particularly in one of the largest and most promising markets.

For those seeking to gain a competitive edge in the industry, ProWine Shanghai is the ideal destination to engage with some of the best minds in the business, learn about the future of the industry, and participate in an event that continues to shape the trajectory of global wine and spirits trade. With its unmatched focus on professionalism, innovation, and market insight, ProWine Shanghai is more than just an event—it is a vital business and networking hub that influences the future of the wine and spirits industry for years to come.

China International Wine & Food Fair

The China (Anhui) International Wine & Food Fair is not just an event; it is a cornerstone of the food and beverage industry in both China and the wider global marketplace. As one of the earliest and most well-established B2B exhibitions, this fair has become a critical meeting point for professionals seeking to explore, invest, and expand within the dynamic and fast-growing Chinese markets, particularly in Anhui and East China. Over the years, the fair’s scale has grown exponentially, and its reputation for offering practical, real-world industry experience has cemented it as a leading exhibition within the global food and beverage sector.

What makes the fair truly stand out is its deep integration into the local economic and industrial fabric of Anhui. For over a decade, Zhongmao Group, with its long-standing experience in the alcohol and food industry, has been a major force in shaping the fair into what it is today. Their expertise and influence in Anhui have been pivotal in ensuring that the event remains at the forefront of industry innovation and a critical opportunity for global and local businesses to connect and thrive. It’s not merely an exhibition; it’s a powerful platform for driving economic development, fostering international collaborations, and stimulating investment in the region.

The fair’s sheer scale and reach are unparalleled. Spanning an exhibition area of more than 770,000 square meters, the event welcomes a staggering number of exhibitors, including some of the world’s most prestigious wine producers, food companies, and service providers. It’s an environment buzzing with energy and opportunity, where thousands of businesses converge to network, strike deals, and explore new markets. More than 1.03 million professional visitors come to the fair each year, drawn not only by the chance to engage with exhibitors but also to learn from the wealth of knowledge shared through its wide array of seminars, forums, and themed activities.

These interactive activities are a hallmark of the fair, adding a level of depth and value to the experience that extends far beyond the typical trade show. For example, summit forums bring together key industry leaders, experts, and innovators to discuss emerging trends, challenges, and opportunities in the food and beverage sectors. These forums are a breeding ground for ideas, partnerships, and solutions that help shape the future of the industry both in China and globally. This commitment to education and engagement sets the fair apart from other exhibitions and makes it a vital event for anyone serious about the food and beverage business.

Over the years, the fair has facilitated a staggering 50.5 billion yuan in transactions, which speaks volumes about its effectiveness as a marketplace for business. It is a place where deals are made, partnerships are formed, and industry trends are born. The fair has proven time and time again that it is not only a vital part of China’s food and beverage trade but a key player on the global stage as well. As an event that consistently attracts thousands of exhibitors and buyers from around the world, it has fostered an ecosystem of growth and innovation that benefits everyone involved.

Furthermore, the China (Anhui) International Wine & Food Fair has earned a prestigious certification from the Global Exhibition Industry Association (UFI), cementing its place as one of the top-tier exhibitions worldwide. This recognition affirms its status as a world-class event that continues to shape the future of the food and beverage industry. Being part of UFI’s global network means that the fair adheres to the highest standards of organization and operation, ensuring that both exhibitors and visitors receive exceptional value and experience.

The fair has become more than just a marketplace—it is a cultural event, a celebration of the diverse culinary traditions from around the world, a place where innovation meets heritage, and where the world of food and drink comes to life. From wine to spirits, from gourmet foods to cutting-edge food technologies, every corner of the exhibition hall offers something unique, reflecting the ever-evolving nature of the global food industry. 

Looking ahead, the China (Anhui) International Wine & Food Fair shows no signs of slowing down. As it continues to grow and evolve, it will undoubtedly remain one of the most significant platforms for businesses to reach Chinese consumers, connect with industry peers, and explore opportunities in one of the world’s most promising markets. It’s a fair that continues to redefine what a trade exhibition can be, offering not just products and services, but an experience that drives the global food and beverage industry forward.

Worlds Leading Wines Amsterdam

World’s Leading Wines Amsterdam is an exclusive and highly anticipated event organized by one of the leading wine importers and distributors in the world. As part of a global series of sourcing events held across Asia, the Americas, and Europe, this gathering offers an exceptional platform for producers and importers to connect, collaborate, and expand their reach in the international market. The event is carefully curated to ensure that only the most relevant and sought-after wines are presented to a select group of buyers, making it a highly targeted experience for both parties involved.

One of the key features of World’s Leading Wines Amsterdam is the meticulous selection process for importers, who are chosen based on a variety of factors including the relevance of the wines they carry, demand in their regions, distribution capabilities, and their established sales channels. This ensures that the buyers at the event are truly aligned with the products on offer, fostering more meaningful and fruitful connections. In addition to receiving product details and pricing ahead of time, buyers are given the opportunity to sample wines in an intimate environment, allowing for focused and direct discussions with producers. This carefully designed setting minimizes competition and maximizes exposure for the importers, ensuring that each wine receives the attention it deserves.

The event’s 11-year track record of success speaks to its effectiveness in helping producers find the right importers worldwide. It has become a trusted and reliable platform for building lasting partnerships and facilitating global distribution. Despite the challenges posed by the pandemic, the organization behind World’s Leading Wines has remained committed to maintaining and nurturing these relationships. The database of importers is constantly updated, allowing producers to stay informed about the best opportunities in the market.

World’s Leading Wines Amsterdam offers a unique experience where wine producers can not only showcase their products but also gain valuable insights into market trends and preferences. It is an event designed to foster long-term business relationships and create a lasting impact on the wine industry. Whether you are a wine producer looking to expand your global presence or an importer searching for high-quality, in-demand wines, this event provides a perfect environment for making connections that can shape the future of your business.

Wine Paris

Wine Paris 2025, which concluded on 12 February, marked another milestone as it wrapped up its most successful edition to date. The event witnessed a broader global audience and stronger business momentum, solidifying its place as the ultimate destination for wine professionals to connect. Now in its sixth year, Wine Paris continues to set new records, proving itself as the key event where producers meet buyers, trends ignite fresh opportunities, and diverse wine categories unite. In 2026, Paris will once again welcome the industry from 9 to 11 February, continuing its legacy as the premier gathering for wine enthusiasts and professionals.

Since its inception in 2019, Wine Paris has quickly risen to become one of the most significant events in the wine world. Held annually at Paris Expo Porte de Versailles, one of Europe’s largest exhibition centers, the fair draws a vast range of industry professionals from around the world. Wine Paris aims to position the French capital as the global center of wine, and through its proactive approach, the event consistently meets the evolving expectations of wine professionals, from producers to distributors, wine merchants, and hospitality owners.

One of the fair’s core highlights is its ability to showcase the rich diversity of both French and international wine and spirits regions. The event brings together a wide range of product categories, services, and innovations within the wine sector, offering visitors the chance to explore and discover new trends. Tastings are an essential component of the event, with attendees enjoying a wide variety of wines and spirits from different regions, providing an immersive experience for both industry professionals and enthusiasts.

Wine Paris also offers a series of masterclasses and expert-led sessions, where renowned professionals delve into various aspects of the wine and spirits world. These informative sessions provide attendees with the chance to expand their knowledge and gain valuable insights from some of the best experts in the field. Additionally, the event hosts a number of conferences and discussion panels, focusing on current trends, challenges, and innovations within the wine market. These discussions offer invaluable networking opportunities and are a platform for experts to share their views on the future of the industry.

Beyond its role as a business and networking hub, Wine Paris is a cultural celebration that reflects the enduring passion for wine, set against the backdrop of one of the most iconic cities in the world. With a perfect blend of professional expertise, cultural richness, and culinary excellence, Wine Paris has established itself as an essential event for anyone involved in the wine industry or those simply looking to explore and celebrate their love for wine. This combination of business, culture, and education makes Wine Paris a standout in the global wine calendar, providing a unique opportunity to engage with the industry's latest trends while savoring the finest wines.

WINE AND OLIVE PRODUCTION EXHIBITION

The Wine and Olive Production Exhibition stands out as a premier event for professionals in the wine and olive oil industries. Held biennially at the prestigious Cape Town International Convention Centre, this international trade show serves as a vital platform for industry experts, manufacturers, suppliers, and enthusiasts to explore the latest advancements in wine and olive production.

This exhibition attracts a diverse range of participants, including local and international attendees, providing a comprehensive showcase of products and services from various sectors. These include wine and spirits, viticulture and enology, food processing, arboriculture, horticulture, as well as catering and hospitality. The event’s broad scope ensures that it offers valuable insights and solutions across different aspects of the industry.

Exhibitors present cutting-edge technologies, innovative equipment, and advanced machinery that are transforming the fields of wine and olive production. Beyond the exhibits, the event features a rich program of presentations and discussions led by industry experts. Topics cover current market trends, production methodologies, and sustainability practices, offering attendees the chance to stay abreast of the latest developments and best practices.

The Wine and Olive Production Exhibition is also a significant networking hub. It provides an exceptional opportunity for winemakers, olive farmers, distributors, and other professionals to connect, collaborate, and explore new business prospects. The event fosters meaningful interactions and partnerships, helping participants to expand their professional networks and engage with industry leaders.

Held in Cape Town, the exhibition highlights a global perspective on the wine and olive oil industries, reflecting both local and international viewpoints. This focus enhances the event’s role as a major fixture in the global trade show calendar, offering valuable exposure and learning opportunities.

Overall, the Wine and Olive Production Exhibition is a must-attend event for anyone involved in the wine and olive oil sectors. It offers a unique platform for discovering the latest innovations, gaining industry insights, and building professional connections, making it an essential event for staying at the forefront of the industry.

Weinfest Steinhude

The Weinfest Steinhude is a captivating annual celebration that brings together the finest of Germany’s winemaking traditions and the lively spirit of a community festival. Set in the historic Scheunenviertel, this charming wine festival offers an unforgettable experience for both seasoned wine lovers and newcomers alike. As visitors stroll through the festival grounds, they’re transported into a world of rich, local history while sampling an impressive variety of exquisite wines from some of Germany's most celebrated vineyards. The festival highlights the uniqueness of each wine region, offering guests the opportunity to taste wines that tell the story of the land and the age-old methods of winemaking that have been perfected over generations.

While the wine undoubtedly takes center stage, the festival is a sensory celebration that also indulges the taste buds with a smorgasbord of hearty, flavorful dishes. Guests can savor traditional delights like Alsatian tart flambé, succulent meats, and Tyrolean delicacies that bring the spirit of the Alps to life. The culinary offerings are a perfect pairing for the wine, and there’s something to satisfy every craving, whether it's a rich cheese platter, sweet pastries, or savory snacks like Langos, pretzels, and warm, fresh pancakes topped with a variety of delicious fillings.

In addition to the wine and food, the festival embraces the local beer culture, offering a selection of craft brews from the renowned Wilker Brewery. From fruity and sweet to spicy and robust, the diverse range of beers adds another layer of flavor to the experience. For those who prefer non-alcoholic options, the festival ensures no one is left out, offering freshly pressed grape juice, specialty coffees, and a variety of refreshing beverages to quench the thirst and keep the energy high.

The festival’s vibrant atmosphere is amplified by live music, with rock and pop bands filling the air with infectious tunes. It’s a celebration of both wine and culture, with arts and crafts stalls offering locally made goods and an exotic animal show bringing a touch of excitement for families. The Weinfest Steinhude is not just about wine; it’s an event designed to bring people together, offering fun, relaxation, and a sense of community in an inviting and lively setting.

With over 12 wine stands, a wide array of food vendors, and the added bonus of activities for children, the Weinfest Steinhude is truly a family-friendly affair. Whether you're savoring a glass of wine, enjoying a delicious meal, or simply soaking in the festive atmosphere, there’s no shortage of enjoyment for visitors of all ages. The festival has become a beloved destination, drawing both wine connoisseurs and tourists from all corners to experience the best that the region has to offer. It’s an event that celebrates the culture, flavors, and traditions of Germany, all while offering a truly unique and memorable experience.