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Wine & Spirits Events in China
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ProWine Shanghai
November 12, 2025 - November 14, 2025
ProWine Shanghai stands as a pivotal moment in the global wine and spirits calendar, offering a comprehensive platform where the world’s leading industry figures converge to shape the future of the trade. Held annually at the Shanghai New International Expo Center, the event is a dynamic showcase for everything from established wine houses to innovative new brands eager to make their mark on the Chinese market. With China’s wine and spirits industry expanding rapidly, ProWine Shanghai serves as a bridge between the international market and local trade professionals, creating an environment of shared learning and opportunity.
The event’s German-standard professional service has earned it a reputation for delivering a seamless and high-quality experience year after year. From the moment visitors and exhibitors arrive, they are immersed in an atmosphere of business-driven interaction, where every corner of the expo hall is dedicated to creating meaningful connections. Exhibitors present their finest wines, spirits, and related products to a focused audience of buyers, distributors, and industry experts, while attendees have the chance to experience the latest innovations and trends shaping the industry.
ProWine Shanghai’s appeal lies not just in its scale, but in its exclusivity. Targeted solely at trade visitors, the event ensures that all interactions and presentations remain business-focused. Participants, including retail and wholesale representatives, food service professionals, hospitality leaders, and manufacturers, gain access to a curated space that fosters high-quality exchanges and collaborations. This concentrated environment allows businesses to forge valuable partnerships, explore fresh market strategies, and understand how to navigate China’s unique and diverse wine market. The fair provides a window into the preferences and demands of Chinese consumers, enabling industry leaders to adapt and innovate with greater precision.
The growth of China’s wine culture has created a fertile ground for international brands seeking to establish or expand their presence in the region. At ProWine Shanghai, companies gain direct access to China’s wine and spirits retail landscape, which continues to show immense potential. As the Chinese market matures, ProWine Shanghai helps both global and local players tap into new avenues for growth, whether that be in large urban centers or emerging second-tier cities where the demand for quality alcoholic beverages is on the rise.
One of the most notable aspects of the event is its ability to bring the entire value chain under one roof. In addition to traditional wine and spirits producers, attendees will discover new trends in packaging, distribution, and logistics, as well as the latest in production technology and sustainable practices. The event ensures that visitors walk away with not just new business leads, but a deeper understanding of how the wine and spirits industry is evolving globally, and particularly in one of the largest and most promising markets.
For those seeking to gain a competitive edge in the industry, ProWine Shanghai is the ideal destination to engage with some of the best minds in the business, learn about the future of the industry, and participate in an event that continues to shape the trajectory of global wine and spirits trade. With its unmatched focus on professionalism, innovation, and market insight, ProWine Shanghai is more than just an event—it is a vital business and networking hub that influences the future of the wine and spirits industry for years to come.
China International Wine & Food Fair
November 15, 2025 - November 17, 2025
The China (Anhui) International Wine & Food Fair is not just an event; it is a cornerstone of the food and beverage industry in both China and the wider global marketplace. As one of the earliest and most well-established B2B exhibitions, this fair has become a critical meeting point for professionals seeking to explore, invest, and expand within the dynamic and fast-growing Chinese markets, particularly in Anhui and East China. Over the years, the fair’s scale has grown exponentially, and its reputation for offering practical, real-world industry experience has cemented it as a leading exhibition within the global food and beverage sector.
What makes the fair truly stand out is its deep integration into the local economic and industrial fabric of Anhui. For over a decade, Zhongmao Group, with its long-standing experience in the alcohol and food industry, has been a major force in shaping the fair into what it is today. Their expertise and influence in Anhui have been pivotal in ensuring that the event remains at the forefront of industry innovation and a critical opportunity for global and local businesses to connect and thrive. It’s not merely an exhibition; it’s a powerful platform for driving economic development, fostering international collaborations, and stimulating investment in the region.
The fair’s sheer scale and reach are unparalleled. Spanning an exhibition area of more than 770,000 square meters, the event welcomes a staggering number of exhibitors, including some of the world’s most prestigious wine producers, food companies, and service providers. It’s an environment buzzing with energy and opportunity, where thousands of businesses converge to network, strike deals, and explore new markets. More than 1.03 million professional visitors come to the fair each year, drawn not only by the chance to engage with exhibitors but also to learn from the wealth of knowledge shared through its wide array of seminars, forums, and themed activities.
These interactive activities are a hallmark of the fair, adding a level of depth and value to the experience that extends far beyond the typical trade show. For example, summit forums bring together key industry leaders, experts, and innovators to discuss emerging trends, challenges, and opportunities in the food and beverage sectors. These forums are a breeding ground for ideas, partnerships, and solutions that help shape the future of the industry both in China and globally. This commitment to education and engagement sets the fair apart from other exhibitions and makes it a vital event for anyone serious about the food and beverage business.
Over the years, the fair has facilitated a staggering 50.5 billion yuan in transactions, which speaks volumes about its effectiveness as a marketplace for business. It is a place where deals are made, partnerships are formed, and industry trends are born. The fair has proven time and time again that it is not only a vital part of China’s food and beverage trade but a key player on the global stage as well. As an event that consistently attracts thousands of exhibitors and buyers from around the world, it has fostered an ecosystem of growth and innovation that benefits everyone involved.
Furthermore, the China (Anhui) International Wine & Food Fair has earned a prestigious certification from the Global Exhibition Industry Association (UFI), cementing its place as one of the top-tier exhibitions worldwide. This recognition affirms its status as a world-class event that continues to shape the future of the food and beverage industry. Being part of UFI’s global network means that the fair adheres to the highest standards of organization and operation, ensuring that both exhibitors and visitors receive exceptional value and experience.
The fair has become more than just a marketplace—it is a cultural event, a celebration of the diverse culinary traditions from around the world, a place where innovation meets heritage, and where the world of food and drink comes to life. From wine to spirits, from gourmet foods to cutting-edge food technologies, every corner of the exhibition hall offers something unique, reflecting the ever-evolving nature of the global food industry.
Looking ahead, the China (Anhui) International Wine & Food Fair shows no signs of slowing down. As it continues to grow and evolve, it will undoubtedly remain one of the most significant platforms for businesses to reach Chinese consumers, connect with industry peers, and explore opportunities in one of the world’s most promising markets. It’s a fair that continues to redefine what a trade exhibition can be, offering not just products and services, but an experience that drives the global food and beverage industry forward.
