Health & Specialty Foods Events in China
China (Shanghai) International Fruit and Vegetable Trade Fair(Asia Fresh)
ASIA FRESH: China’s Premier Platform for the Global Fruit and Vegetable Industry
As the global demand for fresh produce continues to rise, one event stands out as a vital bridge between Asia’s fast-growing market and the global fresh supply chain: ASIA FRESH—the China (Shanghai) International Fruit and Vegetable Trade Fair. Organized by T Fresh Marketing, the China Fruit Marketing Association, and Sinoexpo Informa Markets, this annual trade show has established itself as the leading flagship exhibition of the fruit and vegetable industry in China.
Held in the bustling economic hub of Shanghai, ASIA FRESH is not just a showcase of fruits and vegetables—it’s a comprehensive platform that brings together the latest industry trends, product innovations, market intelligence, regulatory updates, and unmatched networking opportunities.
A Strategic Event for Asia’s Fresh Produce Ecosystem
ASIA FRESH is strategically positioned in one of the world’s most dynamic markets. China, with its massive population, rapid urbanization, and rising middle class, represents an ever-growing demand for high-quality fresh fruits and vegetables. At the same time, China is also a powerful exporter, offering a wide range of domestic produce to global markets.
This dual role makes ASIA FRESH an essential event for:
Producers and exporters looking to enter or expand in the Chinese market
Domestic suppliers and retailers seeking global sourcing options
Logistics providers offering cold chain and storage solutions
Technology companies advancing agricultural efficiency
Trade bodies and policymakers navigating China Entry and Exit inspection policies
From farm to fork, the entire value chain of the fresh produce sector is represented.
Key Highlights of ASIA FRESH
The show is known not only for its scale but for the quality of its exhibitors, presentations, and business opportunities. Each year, it attracts thousands of visitors and exhibitors from across Asia, Europe, the Americas, and beyond.
What makes ASIA FRESH a must-attend trade fair?
Diverse Product Showcases
Fresh fruits (tropical, temperate, organic, exotic varieties)
Leafy greens, root vegetables, and tubers
Pre-packaged and value-added produce
Juice, dried fruit, and frozen items
Cutting-Edge Technologies
Post-harvest handling solutions
Automated grading and packaging systems
Precision agriculture and smart farming tools
Agri-drones, AI, and data analytics platforms
Policy and Market Intelligence
In-depth discussions on China Entry and Exit inspection policies
Regional import/export regulations
Customs clearance best practices
Supply chain risk management
Strategic Networking Opportunities
B2B matchmaking programs
VIP buyer delegations
Cross-border business forums
Live product pitching sessions
ASIA FRESH is more than a trade show—it’s a market intelligence hub that empowers businesses to navigate, adapt, and succeed in the rapidly evolving produce landscape.
Strengthening Global Trade Ties Through Shanghai
Shanghai’s central role in China’s economic structure makes it an ideal host for ASIA FRESH. With world-class infrastructure, a sophisticated logistics network, and access to major ports and airports, the city is a global gateway for food trade.
Why Shanghai?
Proximity to key distribution centers across China
A growing population of health-conscious consumers
An established ecosystem of cold chain logistics and wholesale markets
Government support for agri-food innovation and imports
This makes ASIA FRESH particularly attractive to international exporters who are navigating China's regulatory systems for the first time, especially those seeking up-to-date information on inspection, quarantine, and labeling policies.
Embracing Innovation: Tech-Driven Agriculture Takes Center Stage
One of the defining features of ASIA FRESH is its forward-looking orientation. As the global fruit and vegetable industry embraces automation, sustainability, and data-driven decision-making, ASIA FRESH remains a leading platform to experience, discuss, and adopt agri-tech.
Top innovations featured at the event:
Smart sensors for monitoring freshness during transit
Vertical farming technologies for urban cultivation
Blockchain solutions for supply chain transparency
AI-based grading systems that reduce waste and labor
IoT-integrated logistics for real-time tracking
Workshops, tech zones, and keynote panels provide valuable exposure to the future of fresh produce, making it clear that China is not only consuming global produce—it's also leading in agricultural innovation.
Connecting Suppliers, Buyers, and Innovators
A core strength of ASIA FRESH is its ability to connect people who matter in the produce industry. With representatives from retail giants, e-commerce platforms, traditional wholesalers, food service providers, and government agencies, the event acts as a high-efficiency business accelerator.
Key stakeholder groups include:
Growers and farm cooperatives
Import/export trading companies
Cold chain logistics providers
Retail chains and supermarket buyers
Export promotion councils and embassies
Certification and testing agencies
This cross-sector participation fosters new collaborations, unlocks market entry routes, and builds resilient trade networks that extend far beyond the event.
Education and Insight: Beyond the Exhibition Floor
Beyond the buzz of business, ASIA FRESH also hosts a robust series of conferences, technical seminars, and industry forums. These sessions are led by top analysts, scientists, business leaders, and policy experts, offering deep dives into pressing topics across the fruit and vegetable supply chain.
Topics typically include:
Consumer trends in Asia’s fresh produce market
Global supply chain disruptions and adaptations
Regulatory frameworks and food safety protocols
Branding, packaging, and market positioning
Climate-smart agriculture and sustainability
These learning opportunities are invaluable for both seasoned professionals and new entrants to the Chinese and Asian markets.
Looking Ahead: ASIA FRESH as a Catalyst for Growth
As China’s role in the global food ecosystem continues to expand, ASIA FRESH is expected to become even more influential in shaping market trends, product flows, and global supply chain practices.
In the years ahead, the fair is likely to feature:
Increased international participation, including country pavilions
Expanded focus on organic and sustainable produce
AI-powered matchmaking platforms for pre-event connections
Enhanced digital presence with hybrid and virtual show elements
More engagement with regional governments and food security programs
By continuing to evolve with the market, ASIA FRESH will remain at the forefront of fresh produce trade in Asia.
Why ASIA FRESH Deserves Your Attention
The China (Shanghai) International Fruit and Vegetable Trade Fair—ASIA FRESH is not just another industry expo. It is a strategic, high-value event that plays a critical role in building the future of the fruit and vegetable industry in China and the broader Asia-Pacific region.
From showcasing cutting-edge technologies to discussing regulatory updates like China Entry and Exit inspection policies, from product demos to B2B matchmaking, ASIA FRESH offers everything that fresh produce professionals need to thrive in this dynamic market.
For growers, suppliers, retailers, and innovators alike, ASIA FRESH is the go-to event for unlocking opportunities, building networks, and staying ahead of the curve in one of the world’s fastest-growing agricultural markets.
Healthplex Expo
The Healthplex Expo, held annually at the National Exhibition and Convention Center (NECC) in Shanghai, stands as one of Asia’s most influential trade fairs in the health and nutrition sector. The expo’s name, "Healthplex," reflects its wide-ranging exhibition of health and wellness products, offering a comprehensive platform for professionals to connect, explore, and innovate. The NECC, known for its modern facilities and expansive exhibition space, provides an ideal backdrop for this prestigious event, which attracts global participants from various industries.
Organized by Sinoexpo Informa Markets in collaboration with the China Chamber of Commerce for Import & Export of Medicines & Health Products (CCCMHPIE) and the Trade Development Bureau of the Ministry of Commerce, the Healthplex Expo brings together a broad spectrum of companies and professionals from the health and nutrition industries. Sinoexpo Informa Markets, one of the foremost trade fair organizers in China, ensures that the event is of the highest caliber, fostering an environment where both exhibitors and visitors can thrive.
The Healthplex Expo covers an extensive range of sectors within the health and wellness market. Exhibitors present a diverse array of products, including natural health foods, dietary supplements, sports nutrition, plant-based proteins, probiotics, traditional Chinese medicine, and cutting-edge medical devices. The fair provides a unique opportunity to explore the latest innovations in nutrition and health solutions, making it an essential event for those looking to stay ahead in an ever-evolving industry.
One of the major draws of the Healthplex Expo is its ability to connect a wide variety of professionals within the health and nutrition sectors. Attendees include manufacturers, suppliers, retailers, importers, and exporters, as well as physicians, researchers, and consultants. The fair creates an environment ripe for networking, knowledge exchange, and collaboration, allowing participants to not only showcase their products but also engage in meaningful discussions with industry peers and potential business partners.
The NECC venue, one of the largest and most modern exhibition complexes globally, is strategically located with excellent transport links to both Shanghai’s airports and the city center. This accessibility makes the event convenient for international visitors, further enhancing its appeal as a global hub for health and nutrition professionals. The venue’s state-of-the-art facilities ensure a smooth and engaging experience for all participants, providing the perfect setting to explore the latest trends, products, and innovations in the health sector.
With its vast selection of products, educational seminars, and networking opportunities, the Healthplex Expo offers immense value for anyone involved in the health and nutrition industry. It also presents a unique opportunity for international businesses to tap into China’s dynamic and rapidly growing health market. As one of the largest trade fairs of its kind in Asia, the Healthplex Expo plays a pivotal role in shaping the future of health and wellness industries, fostering collaboration and inspiring new solutions to meet the world’s evolving health needs.
In conclusion, the Healthplex Expo in Shanghai is a must-attend event for professionals within the health, nutrition, and wellness sectors. With its broad scope, high-quality organization, and access to the vast Chinese market, the event continues to be a key platform for discovering innovative products, building industry relationships, and staying ahead of the latest health trends. Whether you're looking to expand your business in Asia, gain new insights into health innovations, or simply network with industry leaders, the Healthplex Expo offers invaluable opportunities for growth and success.
Guangzhou International Health Industry Expo
The IHE China, also known as the China Guangzhou International Health Industry Expo, is a premier annual event that has firmly established itself as one of the leading trade fairs in China's rapidly expanding health industry. Held at the expansive China Import & Export Fair Pazhou Complex in Guangzhou, the expo serves as a unique platform where both domestic and international companies can showcase their products, connect with industry leaders, and tap into the vast potential of the Chinese market. This highly anticipated B2B event brings together a wide range of sectors, making it an essential gathering for professionals in the health, wellness, and medical industries.
One of the standout features of IHE China is its impressive scope, covering a diverse array of sectors including nutrition, health products, traditional Chinese medicine (TCM), medical devices, beauty and wellness, elderly care, child health, and packaging and production equipment. This broad range of industries reflects the increasing demand for holistic health solutions in China, as the country's rapidly growing middle class seeks products and services that improve both physical and mental well-being. IHE China serves as the perfect stage for companies to present innovative products and services, addressing the health needs of a population that is becoming more conscious of wellness and quality of life.
A key component of IHE China’s appeal is its introduction of the "Interhealth" concept, which offers a comprehensive, multi-disciplinary approach to health. This innovative framework integrates various aspects of health and wellness—from preventative care and nutrition to traditional medicine and modern medical technologies—highlighting the interconnected nature of different health fields. By focusing on this holistic view, the expo provides attendees with the opportunity to explore cutting-edge solutions that span the full spectrum of health and wellness, making it an invaluable resource for anyone in the industry looking to stay ahead of emerging trends.
The venue itself, the Guangzhou Import & Export Fair Pazhou Complex, is one of the largest and most technologically advanced trade fair facilities in China. Its state-of-the-art infrastructure ensures that exhibitors and visitors alike can enjoy a seamless experience, with top-notch facilities and excellent transport connections. This world-class setting enhances the overall event, making it accessible and attractive to both local and international participants. With its spacious exhibition halls, IHE China can accommodate a vast number of exhibitors, offering a comprehensive display of products and services that span the entire health industry.
The fair is not only about showcasing products but also about fostering knowledge and professional growth. Throughout the event, IHE China hosts a series of seminars, lectures, and panel discussions led by some of the most respected experts in the health sector. These sessions cover a range of topics, from the latest technological advancements and innovations in medical devices to emerging trends in holistic health, wellness, and elderly care. By providing valuable educational content, IHE China ensures that participants gain more than just exposure to new products—they leave with a deeper understanding of the trends and technologies that will shape the future of the health industry.
The IHE China has grown to become one of the most important health sector trade fairs in the region, offering unmatched opportunities for businesses to establish a presence in the Chinese market. The expo’s high quality of exhibitors, coupled with its diverse range of products and services, makes it a must-attend event for anyone involved in health, wellness, and medical industries. For companies looking to tap into China’s booming health market, IHE China provides the perfect entry point, offering access to the latest trends, technologies, and opportunities that will drive future growth in the sector. Through its holistic approach and commitment to innovation, IHE China continues to set the standard for health industry trade shows in Asia.
