Health & Specialty Foods Events in Shanghai

China (Shanghai) International Fruit and Vegetable Trade Fair(Asia Fresh)

ASIA FRESH: China’s Premier Platform for the Global Fruit and Vegetable Industry

As the global demand for fresh produce continues to rise, one event stands out as a vital bridge between Asia’s fast-growing market and the global fresh supply chain: ASIA FRESH—the China (Shanghai) International Fruit and Vegetable Trade Fair. Organized by T Fresh Marketing, the China Fruit Marketing Association, and Sinoexpo Informa Markets, this annual trade show has established itself as the leading flagship exhibition of the fruit and vegetable industry in China.

Held in the bustling economic hub of Shanghai, ASIA FRESH is not just a showcase of fruits and vegetables—it’s a comprehensive platform that brings together the latest industry trends, product innovations, market intelligence, regulatory updates, and unmatched networking opportunities.

A Strategic Event for Asia’s Fresh Produce Ecosystem

ASIA FRESH is strategically positioned in one of the world’s most dynamic markets. China, with its massive population, rapid urbanization, and rising middle class, represents an ever-growing demand for high-quality fresh fruits and vegetables. At the same time, China is also a powerful exporter, offering a wide range of domestic produce to global markets.

This dual role makes ASIA FRESH an essential event for:

Producers and exporters looking to enter or expand in the Chinese market

Domestic suppliers and retailers seeking global sourcing options

Logistics providers offering cold chain and storage solutions

Technology companies advancing agricultural efficiency

Trade bodies and policymakers navigating China Entry and Exit inspection policies

From farm to fork, the entire value chain of the fresh produce sector is represented.

Key Highlights of ASIA FRESH

The show is known not only for its scale but for the quality of its exhibitors, presentations, and business opportunities. Each year, it attracts thousands of visitors and exhibitors from across Asia, Europe, the Americas, and beyond.

What makes ASIA FRESH a must-attend trade fair?

Diverse Product Showcases

Fresh fruits (tropical, temperate, organic, exotic varieties)

Leafy greens, root vegetables, and tubers

Pre-packaged and value-added produce

Juice, dried fruit, and frozen items

Cutting-Edge Technologies

Post-harvest handling solutions

Automated grading and packaging systems

Precision agriculture and smart farming tools

Agri-drones, AI, and data analytics platforms

Policy and Market Intelligence

In-depth discussions on China Entry and Exit inspection policies

Regional import/export regulations

Customs clearance best practices

Supply chain risk management

Strategic Networking Opportunities

B2B matchmaking programs

VIP buyer delegations

Cross-border business forums

Live product pitching sessions

ASIA FRESH is more than a trade show—it’s a market intelligence hub that empowers businesses to navigate, adapt, and succeed in the rapidly evolving produce landscape.

Strengthening Global Trade Ties Through Shanghai

Shanghai’s central role in China’s economic structure makes it an ideal host for ASIA FRESH. With world-class infrastructure, a sophisticated logistics network, and access to major ports and airports, the city is a global gateway for food trade.

Why Shanghai?

Proximity to key distribution centers across China

A growing population of health-conscious consumers

An established ecosystem of cold chain logistics and wholesale markets

Government support for agri-food innovation and imports

This makes ASIA FRESH particularly attractive to international exporters who are navigating China's regulatory systems for the first time, especially those seeking up-to-date information on inspection, quarantine, and labeling policies.

Embracing Innovation: Tech-Driven Agriculture Takes Center Stage

One of the defining features of ASIA FRESH is its forward-looking orientation. As the global fruit and vegetable industry embraces automation, sustainability, and data-driven decision-making, ASIA FRESH remains a leading platform to experience, discuss, and adopt agri-tech.

Top innovations featured at the event:

Smart sensors for monitoring freshness during transit

Vertical farming technologies for urban cultivation

Blockchain solutions for supply chain transparency

AI-based grading systems that reduce waste and labor

IoT-integrated logistics for real-time tracking

Workshops, tech zones, and keynote panels provide valuable exposure to the future of fresh produce, making it clear that China is not only consuming global produce—it's also leading in agricultural innovation.

Connecting Suppliers, Buyers, and Innovators

A core strength of ASIA FRESH is its ability to connect people who matter in the produce industry. With representatives from retail giants, e-commerce platforms, traditional wholesalers, food service providers, and government agencies, the event acts as a high-efficiency business accelerator.

Key stakeholder groups include:

Growers and farm cooperatives

Import/export trading companies

Cold chain logistics providers

Retail chains and supermarket buyers

Export promotion councils and embassies

Certification and testing agencies

This cross-sector participation fosters new collaborations, unlocks market entry routes, and builds resilient trade networks that extend far beyond the event.

Education and Insight: Beyond the Exhibition Floor

Beyond the buzz of business, ASIA FRESH also hosts a robust series of conferences, technical seminars, and industry forums. These sessions are led by top analysts, scientists, business leaders, and policy experts, offering deep dives into pressing topics across the fruit and vegetable supply chain.

Topics typically include:

Consumer trends in Asia’s fresh produce market

Global supply chain disruptions and adaptations

Regulatory frameworks and food safety protocols

Branding, packaging, and market positioning

Climate-smart agriculture and sustainability

These learning opportunities are invaluable for both seasoned professionals and new entrants to the Chinese and Asian markets.

Looking Ahead: ASIA FRESH as a Catalyst for Growth

As China’s role in the global food ecosystem continues to expand, ASIA FRESH is expected to become even more influential in shaping market trends, product flows, and global supply chain practices.

In the years ahead, the fair is likely to feature:

Increased international participation, including country pavilions

Expanded focus on organic and sustainable produce

AI-powered matchmaking platforms for pre-event connections

Enhanced digital presence with hybrid and virtual show elements

More engagement with regional governments and food security programs

By continuing to evolve with the market, ASIA FRESH will remain at the forefront of fresh produce trade in Asia.

Why ASIA FRESH Deserves Your Attention

The China (Shanghai) International Fruit and Vegetable Trade Fair—ASIA FRESH is not just another industry expo. It is a strategic, high-value event that plays a critical role in building the future of the fruit and vegetable industry in China and the broader Asia-Pacific region.

From showcasing cutting-edge technologies to discussing regulatory updates like China Entry and Exit inspection policies, from product demos to B2B matchmaking, ASIA FRESH offers everything that fresh produce professionals need to thrive in this dynamic market.

For growers, suppliers, retailers, and innovators alike, ASIA FRESH is the go-to event for unlocking opportunities, building networks, and staying ahead of the curve in one of the world’s fastest-growing agricultural markets.

Healthplex Expo

The Healthplex Expo, held annually at the National Exhibition and Convention Center (NECC) in Shanghai, stands as one of Asia’s most influential trade fairs in the health and nutrition sector. The expo’s name, "Healthplex," reflects its wide-ranging exhibition of health and wellness products, offering a comprehensive platform for professionals to connect, explore, and innovate. The NECC, known for its modern facilities and expansive exhibition space, provides an ideal backdrop for this prestigious event, which attracts global participants from various industries.

Organized by Sinoexpo Informa Markets in collaboration with the China Chamber of Commerce for Import & Export of Medicines & Health Products (CCCMHPIE) and the Trade Development Bureau of the Ministry of Commerce, the Healthplex Expo brings together a broad spectrum of companies and professionals from the health and nutrition industries. Sinoexpo Informa Markets, one of the foremost trade fair organizers in China, ensures that the event is of the highest caliber, fostering an environment where both exhibitors and visitors can thrive.

The Healthplex Expo covers an extensive range of sectors within the health and wellness market. Exhibitors present a diverse array of products, including natural health foods, dietary supplements, sports nutrition, plant-based proteins, probiotics, traditional Chinese medicine, and cutting-edge medical devices. The fair provides a unique opportunity to explore the latest innovations in nutrition and health solutions, making it an essential event for those looking to stay ahead in an ever-evolving industry.

One of the major draws of the Healthplex Expo is its ability to connect a wide variety of professionals within the health and nutrition sectors. Attendees include manufacturers, suppliers, retailers, importers, and exporters, as well as physicians, researchers, and consultants. The fair creates an environment ripe for networking, knowledge exchange, and collaboration, allowing participants to not only showcase their products but also engage in meaningful discussions with industry peers and potential business partners.

The NECC venue, one of the largest and most modern exhibition complexes globally, is strategically located with excellent transport links to both Shanghai’s airports and the city center. This accessibility makes the event convenient for international visitors, further enhancing its appeal as a global hub for health and nutrition professionals. The venue’s state-of-the-art facilities ensure a smooth and engaging experience for all participants, providing the perfect setting to explore the latest trends, products, and innovations in the health sector.

With its vast selection of products, educational seminars, and networking opportunities, the Healthplex Expo offers immense value for anyone involved in the health and nutrition industry. It also presents a unique opportunity for international businesses to tap into China’s dynamic and rapidly growing health market. As one of the largest trade fairs of its kind in Asia, the Healthplex Expo plays a pivotal role in shaping the future of health and wellness industries, fostering collaboration and inspiring new solutions to meet the world’s evolving health needs.

In conclusion, the Healthplex Expo in Shanghai is a must-attend event for professionals within the health, nutrition, and wellness sectors. With its broad scope, high-quality organization, and access to the vast Chinese market, the event continues to be a key platform for discovering innovative products, building industry relationships, and staying ahead of the latest health trends. Whether you're looking to expand your business in Asia, gain new insights into health innovations, or simply network with industry leaders, the Healthplex Expo offers invaluable opportunities for growth and success.