Toys & Games Events in Shanghai

China Toy Expo

China Toy Expo (CTE): A Premier Hub for the Toy and Juvenile Products Industry

The China Toy Expo (CTE), organized by the China Toy and Juvenile Products Association (CTJPA), stands as one of the most influential and expansive trade shows dedicated to toys and baby products in China. As the only nationwide trade organization representing this vibrant industry, CTJPA leverages its authority and reach to make CTE a must-attend event for suppliers, manufacturers, and buyers from around the world.

A Showcase of Diverse and High-Quality Toy Products

CTE proudly presents an extensive range of toys spanning 17 major categories, ensuring visitors have access to a vast selection of products tailored to different age groups, interests, and market segments. What sets this expo apart is the fact that approximately 95% of exhibitors are primary source factories. This direct factory presence guarantees competitive pricing, authentic product innovations, and access to the heart of China’s manufacturing power.

The event receives strong backing from local governments and industry associations across 20 key production hubs, including well-known centers such as Dongguan, Shenzhen, Chenghai, and Yunhe. This wide geographic support attracts leading manufacturers from these regions, cementing the expo’s reputation as the premier platform for sourcing high-quality toys from China.

A Global Meeting Point for Buyers and Industry Professionals

Held every October, the China Toy Expo draws thousands of top-rated toy suppliers and brand owners eager to showcase their latest products to an audience of over 100,000 global buyers. The event serves as a critical marketplace where international buyers can discover fresh trends, forge valuable partnerships, and negotiate deals directly with manufacturers.

Visitors to the expo benefit from an array of on-site activities designed to enrich their experience and deepen industry knowledge. These include:

Insightful forums that analyze market trends and consumer behaviors

Business meetings facilitating direct dialogue between suppliers and buyers

Galleries that display innovative toy concepts and designs

Together, these features make CTE not only a trade show but also a dynamic knowledge-sharing platform that helps shape the future of the toy industry in China and beyond.

Why China Toy Expo Is Essential for Industry Stakeholders

For anyone involved in the global toy market—whether as manufacturers, distributors, retailers, or brand owners—the China Toy Expo offers unmatched opportunities. The event’s scale, diversity, and direct access to factory-level suppliers create a unique environment to source new products, explore innovations, and stay abreast of evolving market demands.

Key Advantages of Attending Include:

Access to a comprehensive selection of toys across multiple categories

Direct engagement with leading Chinese manufacturers and primary factories

Networking opportunities with international buyers and industry experts

Exposure to the latest trends and emerging concepts in the toy sector

These benefits make CTE an essential event for maintaining competitiveness and fostering growth within the fast-paced toy industry.

China Toy Expo as a Gateway to the Future of Toys

The China Toy Expo represents a cornerstone event in the toy and juvenile products industry. Through its extensive exhibitor base, strong government and association support, and large international visitor turnout, CTE effectively connects China’s manufacturing strength with the global market’s evolving needs. For businesses looking to explore China’s dynamic toy production landscape and secure strategic partnerships, attending CTE is an invaluable investment in the future.