Kids & Toys Expo Saudi Arabia
September 16, 2025 - September 18, 2025
Kids & Toys Expo Saudi Arabia: Powering Growth in a Rapidly Expanding Market
As Saudi Arabia continues its transformation under Vision 2030, the country’s kids and toys industry is emerging as a lucrative and high-potential sector. With projections indicating a 12% market growth over the next five years and the market value expected to exceed USD 1.4 billion by 2030, the need for innovation, localization, and strategic partnerships in the sector has never been more pressing. The Kids & Toys Expo Saudi Arabia, hosted at the Riyadh Front Expo, is designed to address exactly that.
Set in the capital of the Kingdom, the expo provides a trade-only environment where international and local stakeholders can come together to shape the future of children’s products in the region. From educational toys to digital entertainment and retail innovation, the expo will unite key players from across the value chain in an environment curated for serious business development and strategic insight.
Unlocking Opportunities in a Highly Import-Dependent Market
Currently, Saudi Arabia imports more than 99% of its toys, a figure that highlights both a vulnerability and a massive opportunity. The Kingdom’s growing population of children and rising levels of disposable income are driving increased demand for high-quality, innovative toys and learning products. However, the limited local production infrastructure means that businesses entering the market now can play a vital role in shaping the future of domestic manufacturing and distribution.
The key goals of the event include:
Encouraging foreign investment and local partnerships
Introducing localized production models
Enhancing regional distribution channels
Offering B2B networking opportunities for stakeholders in retail, education, and healthcare
By focusing on these core objectives, the Kids & Toys Expo becomes more than just a trade show — it becomes a launchpad for long-term market transformation.
A Curated Platform for Industry Leaders and Innovators
Organized by dmg events, a globally respected leader with over three decades of exhibition expertise, the Kids & Toys Expo Saudi Arabia ensures a high-caliber experience for exhibitors and attendees alike. The event will feature a carefully selected audience of decision-makers, including government officials, retail executives, educational institutions, and child development experts.
Exhibitor categories at the event will include:
Manufacturers of educational toys and STEM kits
Companies offering interactive and digital learning products
Producers of infant care items and children’s health solutions
Suppliers of furniture, apparel, and décor for kids
Innovators in AI and IoT-based children's devices
Developers of games, puzzles, and outdoor play equipment
This broad scope ensures comprehensive exposure across all segments of the children’s product industry, while still maintaining a focused, trade-oriented format.
Key Focus Areas: Education, Innovation, and Localization
While the toys and games industry has always been linked to fun and entertainment, the Saudi Arabian market is increasingly demanding educational value and technical sophistication in children’s products. As such, the expo is placing particular emphasis on emerging categories that support children’s development and learning.
Trending themes and discussion areas include:
Educational toys that support early learning and cognitive growth
Interactive learning environments for classrooms and homes
Digital integration in toys and child-friendly tech
Health and safety standards in children’s products
Cultural and religious considerations in toy design and branding
By focusing on these vital themes, the event aligns with broader national goals for education reform and youth empowerment, positioning children’s products as a meaningful contributor to Saudi Arabia’s social and economic progress.
Workshops, Expert Panels, and Business Matchmaking
The expo’s agenda extends beyond product displays. Attendees will gain access to solution-driven workshops and expert panels offering insight into the kids and toys market in Saudi Arabia, current consumer behavior, regulatory developments, and international trade policies.
Some of the professional engagements available include:
Keynote speeches by global toy industry leaders
Market insight sessions on consumer preferences in the Middle East
Interactive workshops on toy safety compliance and certifications
Government-led roundtables on localization and economic incentives
One-on-one matchmaking sessions to foster strategic alliances
These sessions aim to equip businesses with the knowledge and networks they need to navigate and thrive in the Saudi marketplace.
Riyadh Front Expo: A Modern Venue for Business Excellence
Located in one of the most dynamic areas of the Saudi capital, Riyadh Front Expo offers a world-class venue for international events. It features modern infrastructure, easy accessibility, and ample space to accommodate large exhibits, presentations, and meetings. The venue reflects the Kingdom’s broader ambitions to become a hub for regional business and innovation.
With thousands of square meters dedicated to specialized industry shows, the venue supports a streamlined experience for visitors and exhibitors alike. Its facilities are particularly well-suited to high-tech demonstrations, child-friendly product showcases, and multi-format engagements.
Why You Should Exhibit at the Kids & Toys Expo Saudi Arabia
The timing has never been better for companies looking to enter or expand in the Saudi toy and children’s products market. With robust government backing for local manufacturing and consumer appetite for quality goods continuing to rise, exhibitors at the Kids & Toys Expo stand to gain first-mover advantages.
Key benefits for participating businesses include:
Direct access to high-value buyers and retailers
Opportunities to form joint ventures and sourcing partnerships
Insights into licensing, branding, and market entry strategies
Enhanced visibility in a high-growth regional market
Engagement with government stakeholders and trade authorities
As the only event of its kind in the Kingdom, the expo represents a rare opportunity to gain market traction in one of the Middle East’s fastest-growing economies.
A Gateway to the Future of Play and Learning
The Kids & Toys Expo Saudi Arabia is more than a business event — it is a strategic gathering that reflects the shifting landscape of how children engage, learn, and play in a modern society. As education and entertainment merge, the need for safe, meaningful, and innovative products will only grow stronger.
By bringing together leaders in retail, manufacturing, and policy, the expo offers a unique chance to influence the future of the toys and children’s products market in the Kingdom. For businesses aiming to ride the wave of growth in Saudi Arabia, this event is not just important — it's essential.
