Food Processing Industries Events in Shanghai

China (Shanghai) International Fruit and Vegetable Trade Fair(Asia Fresh)

ASIA FRESH: China’s Premier Platform for the Global Fruit and Vegetable Industry

As the global demand for fresh produce continues to rise, one event stands out as a vital bridge between Asia’s fast-growing market and the global fresh supply chain: ASIA FRESH—the China (Shanghai) International Fruit and Vegetable Trade Fair. Organized by T Fresh Marketing, the China Fruit Marketing Association, and Sinoexpo Informa Markets, this annual trade show has established itself as the leading flagship exhibition of the fruit and vegetable industry in China.

Held in the bustling economic hub of Shanghai, ASIA FRESH is not just a showcase of fruits and vegetables—it’s a comprehensive platform that brings together the latest industry trends, product innovations, market intelligence, regulatory updates, and unmatched networking opportunities.

A Strategic Event for Asia’s Fresh Produce Ecosystem

ASIA FRESH is strategically positioned in one of the world’s most dynamic markets. China, with its massive population, rapid urbanization, and rising middle class, represents an ever-growing demand for high-quality fresh fruits and vegetables. At the same time, China is also a powerful exporter, offering a wide range of domestic produce to global markets.

This dual role makes ASIA FRESH an essential event for:

Producers and exporters looking to enter or expand in the Chinese market

Domestic suppliers and retailers seeking global sourcing options

Logistics providers offering cold chain and storage solutions

Technology companies advancing agricultural efficiency

Trade bodies and policymakers navigating China Entry and Exit inspection policies

From farm to fork, the entire value chain of the fresh produce sector is represented.

Key Highlights of ASIA FRESH

The show is known not only for its scale but for the quality of its exhibitors, presentations, and business opportunities. Each year, it attracts thousands of visitors and exhibitors from across Asia, Europe, the Americas, and beyond.

What makes ASIA FRESH a must-attend trade fair?

Diverse Product Showcases

Fresh fruits (tropical, temperate, organic, exotic varieties)

Leafy greens, root vegetables, and tubers

Pre-packaged and value-added produce

Juice, dried fruit, and frozen items

Cutting-Edge Technologies

Post-harvest handling solutions

Automated grading and packaging systems

Precision agriculture and smart farming tools

Agri-drones, AI, and data analytics platforms

Policy and Market Intelligence

In-depth discussions on China Entry and Exit inspection policies

Regional import/export regulations

Customs clearance best practices

Supply chain risk management

Strategic Networking Opportunities

B2B matchmaking programs

VIP buyer delegations

Cross-border business forums

Live product pitching sessions

ASIA FRESH is more than a trade show—it’s a market intelligence hub that empowers businesses to navigate, adapt, and succeed in the rapidly evolving produce landscape.

Strengthening Global Trade Ties Through Shanghai

Shanghai’s central role in China’s economic structure makes it an ideal host for ASIA FRESH. With world-class infrastructure, a sophisticated logistics network, and access to major ports and airports, the city is a global gateway for food trade.

Why Shanghai?

Proximity to key distribution centers across China

A growing population of health-conscious consumers

An established ecosystem of cold chain logistics and wholesale markets

Government support for agri-food innovation and imports

This makes ASIA FRESH particularly attractive to international exporters who are navigating China's regulatory systems for the first time, especially those seeking up-to-date information on inspection, quarantine, and labeling policies.

Embracing Innovation: Tech-Driven Agriculture Takes Center Stage

One of the defining features of ASIA FRESH is its forward-looking orientation. As the global fruit and vegetable industry embraces automation, sustainability, and data-driven decision-making, ASIA FRESH remains a leading platform to experience, discuss, and adopt agri-tech.

Top innovations featured at the event:

Smart sensors for monitoring freshness during transit

Vertical farming technologies for urban cultivation

Blockchain solutions for supply chain transparency

AI-based grading systems that reduce waste and labor

IoT-integrated logistics for real-time tracking

Workshops, tech zones, and keynote panels provide valuable exposure to the future of fresh produce, making it clear that China is not only consuming global produce—it's also leading in agricultural innovation.

Connecting Suppliers, Buyers, and Innovators

A core strength of ASIA FRESH is its ability to connect people who matter in the produce industry. With representatives from retail giants, e-commerce platforms, traditional wholesalers, food service providers, and government agencies, the event acts as a high-efficiency business accelerator.

Key stakeholder groups include:

Growers and farm cooperatives

Import/export trading companies

Cold chain logistics providers

Retail chains and supermarket buyers

Export promotion councils and embassies

Certification and testing agencies

This cross-sector participation fosters new collaborations, unlocks market entry routes, and builds resilient trade networks that extend far beyond the event.

Education and Insight: Beyond the Exhibition Floor

Beyond the buzz of business, ASIA FRESH also hosts a robust series of conferences, technical seminars, and industry forums. These sessions are led by top analysts, scientists, business leaders, and policy experts, offering deep dives into pressing topics across the fruit and vegetable supply chain.

Topics typically include:

Consumer trends in Asia’s fresh produce market

Global supply chain disruptions and adaptations

Regulatory frameworks and food safety protocols

Branding, packaging, and market positioning

Climate-smart agriculture and sustainability

These learning opportunities are invaluable for both seasoned professionals and new entrants to the Chinese and Asian markets.

Looking Ahead: ASIA FRESH as a Catalyst for Growth

As China’s role in the global food ecosystem continues to expand, ASIA FRESH is expected to become even more influential in shaping market trends, product flows, and global supply chain practices.

In the years ahead, the fair is likely to feature:

Increased international participation, including country pavilions

Expanded focus on organic and sustainable produce

AI-powered matchmaking platforms for pre-event connections

Enhanced digital presence with hybrid and virtual show elements

More engagement with regional governments and food security programs

By continuing to evolve with the market, ASIA FRESH will remain at the forefront of fresh produce trade in Asia.

Why ASIA FRESH Deserves Your Attention

The China (Shanghai) International Fruit and Vegetable Trade Fair—ASIA FRESH is not just another industry expo. It is a strategic, high-value event that plays a critical role in building the future of the fruit and vegetable industry in China and the broader Asia-Pacific region.

From showcasing cutting-edge technologies to discussing regulatory updates like China Entry and Exit inspection policies, from product demos to B2B matchmaking, ASIA FRESH offers everything that fresh produce professionals need to thrive in this dynamic market.

For growers, suppliers, retailers, and innovators alike, ASIA FRESH is the go-to event for unlocking opportunities, building networks, and staying ahead of the curve in one of the world’s fastest-growing agricultural markets.

IPB

The International Powder & Bulk Solids Processing Conference & Exhibition (IPB) stands as China's largest international showcase dedicated to the technologies of powder, granular, and bulk solids production and processing. This major event will gather over 150 companies from both China and around the globe, presenting the latest advancements and innovations in this vital sector.

Attendees of IPB can expect to see cutting-edge developments applicable across a wide array of industries, including chemicals, pharmaceuticals, food, coatings, packaging, mining, and ceramics. The exhibition will feature a diverse range of industrial equipment and technologies, including those for grinding and granulating metals, as well as measurement and control systems and software.

Alongside the exhibition, IPB will host an international conference featuring experts from the processing industry. This conference will provide a platform for discussing the latest achievements in powder technology, exploring ways to enhance production efficiency and quality, and addressing challenges such as cost reduction and industrial waste management.

Overall, IPB is set to be a key event for professionals looking to stay at the forefront of the powder and bulk solids industry, offering valuable insights into emerging technologies and industry trends while fostering connections within the global community.