Food Processing Industries Events in Cairo

SAHARA Expo

September 14, 2025 - September 16, 2025

SAHARA Expo: Bridging Agricultural Innovation and Emerging Markets

For over 30 years, the SAHARA Expo has been a pivotal event in the agricultural sector, connecting professionals, investors, and farmers from across emerging markets. Based in Egypt, this long-standing exhibition has grown into a vibrant platform that not only showcases cutting-edge technologies but also fosters meaningful business connections and innovation diffusion throughout the regional market. With its fresh branding and renewed focus on sustainable agriculture, SAHARA Expo continues to champion the future of farming in Egypt and beyond.


Connecting Agricultural Professionals and Investors to Emerging Markets

One of the most valuable aspects of SAHARA Expo is its ability to bring together a diverse group of stakeholders. This includes farmers, agribusinesses, technology providers, investors, and government representatives. The event facilitates:

Direct networking opportunities between local and international agricultural professionals

Investment forums aimed at funding innovative projects and startups

Exchange of knowledge on evolving market trends and best practices

Introduction of emerging technologies tailored for the unique needs of the region

Through these interactions, SAHARA Expo strengthens the agricultural ecosystem, promoting growth and resilience.


Showcasing Innovative Solutions in Agriculture and Agri-Tech

SAHARA Expo offers visitors the chance to explore the latest advancements in agricultural technology and solutions designed to address pressing challenges in crop management and irrigation. Highlights include:

Modern irrigation systems that optimize water usage and support sustainable farming

Precision agriculture tools using sensors, drones, and IoT for better crop monitoring

Innovative crop protection methods and sustainable pest management strategies

Advances in greenhouse technology and post-harvest handling to improve yield quality

Visitors have the unique opportunity to witness live demonstrations and interact with experts showcasing practical applications of these innovations.


Services Supporting Farmers and Agribusinesses Across the Region

Beyond product displays, SAHARA Expo provides a comprehensive suite of services aimed at empowering farmers and agricultural enterprises. These services include:

Business matchmaking to connect suppliers with distributors and buyers

Workshops and training sessions focused on sustainable farming techniques and business management

Policy discussions involving regulators and industry leaders to shape supportive frameworks

Financial services and investment opportunities tailored for agricultural ventures

This holistic approach ensures that participants not only gain access to products but also the knowledge and support necessary to succeed.


A Renewed Look for a Sustainable Future

In its latest edition, SAHARA Expo unveiled a refreshed branding identity, including a new logo symbolizing its commitment to innovation and sustainability. This rebranding reflects the event’s vision to adapt to the changing landscape of agriculture, focusing on:

Promoting environmentally friendly farming practices

Encouraging adoption of smart farming and digital agriculture

Expanding regional collaboration to address common agricultural challenges

Supporting the economic development of farmers and agribusinesses

This renewed identity reinforces SAHARA Expo’s role as a forward-thinking leader in agricultural development.


Why Attend SAHARA Expo?

Attending SAHARA Expo offers multiple benefits for different stakeholders:

Farmers gain exposure to new tools and methods to improve productivity and sustainability.

Investors discover promising opportunities in emerging agricultural markets.

Technology Providers showcase innovations to a targeted and engaged audience.

Agribusinesses network with suppliers, buyers, and policymakers to expand their reach.

Researchers and Policy Makers engage in meaningful dialogue on the future of agriculture in the region.

Together, these benefits create an event that serves as a catalyst for growth, innovation, and collaboration.


Celebrating Over Three Decades of Agricultural Progress

SAHARA Expo has stood the test of time as a cornerstone for agricultural advancement in Egypt and neighboring markets. By uniting a broad spectrum of stakeholders, promoting new technologies, and supporting sustainable practices, the Expo plays a vital role in shaping the future of agriculture in the region.

As the event continues to evolve with updated branding and expanded services, it remains an essential destination for anyone involved in the agricultural value chain. Whether you are a farmer, investor, supplier, or policymaker, SAHARA Expo offers a unique opportunity to engage with emerging markets and contribute to sustainable agricultural development.

Join the conversation, explore the innovations, and be part of a vibrant community dedicated to the future of farming at SAHARA Expo.