

China Beauty Expo
China Beauty Expo (CBE) stands as the pinnacle of beauty industry events in Asia and is widely regarded as one of the most influential trade shows in the global beauty landscape. Serving as a premier B2B platform, CBE connects the entire spectrum of beauty professionals, from manufacturers and suppliers to distributors and retailers, fostering dynamic exchanges, collaboration, and growth. The expo plays a vital role in bringing together cutting-edge technologies, innovative products, and industry expertise, making it an essential gathering for anyone looking to stay ahead of the curve in the beauty market.
Held annually in Shanghai, China Beauty Expo showcases a diverse and comprehensive range of products that span across skincare, cosmetics, fragrance, personal care, and wellness. With more than 3,000 exhibitors and over 100,000 visitors from around the world, the event offers an unparalleled sourcing experience. Retailers and distributors flock to CBE to discover the latest products, explore new manufacturing solutions, and uncover the most innovative beauty trends, while beauty professionals have the opportunity to expand their knowledge, gain insights into industry shifts, and connect with key players in the global beauty market.
The importance of CBE cannot be overstated, as it has earned a reputation as a must-attend event for beauty businesses across Asia and beyond. It is not just an exhibition but a comprehensive platform that integrates technology, research, and trends. At CBE, attendees are introduced to the most advanced beauty technologies, ranging from cutting-edge skincare ingredients to groundbreaking cosmetic formulations. The show is a prime location for discovering emerging innovations that have the potential to reshape the beauty industry and create new opportunities for growth.
One of the standout features of China Beauty Expo is its ability to attract top-tier brands and industry leaders, making it a focal point for the global beauty industry. Over the years, CBE has garnered numerous accolades, including recognition as a "Shanghai Famous Brand" and "Shanghai International Brand Exhibition." For three consecutive years, it has ranked first among the Top 100 Beauty Shows in the world, underscoring its prominence and influence in the international beauty scene.
The event's diverse range of exhibitions covers everything from skincare and haircare to makeup, fragrances, and wellness products, offering a truly holistic view of the beauty industry. Special zones within the event, such as those dedicated to cosmetics packaging, equipment, and professional services, make it easier for attendees to explore specific sectors. Moreover, CBE's international appeal is reflected in its global network of participants, with buyers and exhibitors from over 40 countries. This cross-border interaction promotes knowledge exchange and business opportunities, helping to drive the global beauty market forward.
China Beauty Expo also offers a wealth of educational opportunities, including seminars, forums, and panel discussions featuring top industry experts. These sessions provide invaluable insights into market trends, consumer behavior, and the latest technological advancements, equipping professionals with the knowledge they need to stay competitive in a fast-evolving industry. Whether you're looking to learn about the newest beauty innovations, understand the regulatory landscape, or explore the latest market developments, CBE provides an in-depth educational experience that complements its exhibition.
In addition to its vast product showcases and educational offerings, CBE is a hub for networking and business development. The event facilitates countless opportunities for brands to connect with potential partners, investors, and customers. With dedicated matchmaking services and on-site business consultations, CBE helps forge lasting relationships that can lead to successful collaborations and new market opportunities. Whether you're a startup looking for exposure or an established brand seeking to expand your footprint, China Beauty Expo offers the perfect environment for growth and business success.
In conclusion, China Beauty Expo (CBE) is an unmissable event for anyone involved in the beauty industry. Its position as Asia's leading beauty trade show, coupled with its global reach and comprehensive offerings, makes it the ultimate platform for discovering new products, building connections, and staying ahead of industry trends. With its reputation for excellence, CBE continues to be a driving force in shaping the future of the beauty market.


China International Hair Fair
The China International Hair Fair (CIHF), established in 2005, has quickly evolved into one of the most influential events in the global hair industry. Since its relocation to the state-of-the-art Guangzhou Poly World Trade Center in 2018, the fair has strengthened its position as a leading platform for industry professionals and suppliers. The event is organized by Zhengzhou Huizhuo Exhibition Planning Co., Ltd., in collaboration with key industry bodies such as the China Light Industry Crafts Import and Export Chamber of Commerce Hair Products Branch and the Chinese Chamber of Commerce for Import and Export of Light Industry Arts and Crafts. These collaborations ensure that CIHF remains a beacon of excellence, offering a comprehensive and professional showcase for all facets of the hair industry.
CIHF has become a premier event for those involved in every aspect of the hair sector, from hair care and salon supplies to cutting-edge technologies and styling tools. Its focus is not only on connecting exhibitors and professionals but also on providing an avenue for the latest trends, products, and innovations to be showcased. The fair attracts over 20,000 industry experts from around the world, making it a key gathering for networking, business development, and learning. Held annually, usually in August or September, CIHF has established itself as a must-attend event for anyone seeking to stay on top of the rapidly evolving hair industry.
China’s liberalized market has played a significant role in the fair’s rise, positioning the country as a leading force in the global hair industry. As one of the largest producers and consumers of hair-related products, China’s influence is undeniable. CIHF reflects this growing importance, providing a platform for local and international companies to showcase their products and solutions. The fair encourages collaborative learning, resource sharing, and fosters new partnerships, underscoring China’s pivotal role in shaping the future of the industry.
The Guangzhou Poly World Trade Center, where CIHF is held, is a testament to modernity and convenience, offering cutting-edge amenities that cater to both exhibitors and visitors. The venue itself is an iconic part of the city’s skyline, providing a sophisticated and well-equipped environment for showcasing the latest in hair care and technology. Moreover, Guangzhou, known for its rich cultural heritage and economic significance as a powerhouse in South China, adds to the fair's allure. The city’s vibrant atmosphere and growing prominence in global commerce make it an ideal backdrop for the event, attracting a diverse range of professionals from across the globe.
In essence, the China International Hair Fair is not just an exhibition but a vital event for industry professionals looking to stay ahead of trends, discover innovative products, and engage with a global community. As the hair industry continues to evolve, CIHF stands as a testament to the power of collaboration and the role China plays in shaping the future of beauty and personal care industries worldwide.


Shanghai International Personal Care Expo
The Shanghai International Personal Care Expo, commonly known as PCE, is one of the largest and most influential events in the global beauty and personal care industry. Held annually at the Shanghai New International Expo Center (SNIEC), the expo brings together professionals from around the world. Organized by Shanghai Yinghe Exhibition Service Co., Ltd., the event attracts both local and international participants, offering a vital platform for exchanging ideas, showcasing innovations, and discussing the latest trends.
The PCE covers every aspect of the personal care and hygiene market, presenting a diverse range of products that cater to the needs of both consumers and professionals. From skincare and haircare products to hygiene and household cleaning agents, the expo showcases a vast selection of items. Some of the featured products include hair dryers, razors, disinfectants, mold removers, sterilization lamps, toilet paper, and cosmetic wipes. In addition, protective creams, lotions, shampoos, shower gels, as well as perfumes and fragrances are on display, illustrating the breadth of the industry.
One of the key highlights of the expo is its focus on innovation and the introduction of new technologies. PCE provides a platform for showcasing cutting-edge beauty devices, smart toilet lids, and health-focused products like therapeutic pillows. These innovations reflect the growing demand for products that enhance personal well-being and integrate technology into everyday life.
The expo also offers various programs designed to foster learning and collaboration within the industry. These include specialized conferences where industry experts discuss current challenges and opportunities, live product demonstrations, and an awards ceremony that celebrates outstanding innovations and design achievements. These elements make the expo not just a space for product displays, but also a dynamic hub for professional development and industry networking.
Rooted in Shanghai, a global center of commerce and innovation, PCE underscores the city's position as a gateway to the personal care sector. With each passing year, the expo continues to grow in stature, reinforcing its place on the international stage. It is not only a key event for the Chinese market but also an important milestone for global trends in beauty, health, and personal care.


PCE Guangzou International Personal Care Expo
The Guangzhou International Personal Care Expo, more commonly known as PCE, stands as one of the most influential gatherings in the world of personal care. Held annually at the Nan Fung International Convention & Exhibition Centre (NICEC) in Guangzhou, this event serves as a magnet for professionals from the cosmetics, hygiene, and household care industries, both locally and globally. Organized by Shanghai Yinghe Exhibition Service Co., Ltd., PCE has evolved into a cornerstone for those looking to explore the future of personal care, from products to technology.
What makes the PCE truly stand out is its breadth. The event showcases an extensive range of products designed to cater to the ever-growing demands of modern consumers. From skincare essentials and hair care products to cleaning agents, hygiene items, and home care solutions, the expo covers nearly every aspect of personal well-being. Attendees are greeted with an impressive array of items such as razors, hair dryers, toilet paper, sterilization lamps, and more, all designed to enhance everyday life. But beyond the basics, the expo also explores cutting-edge beauty technologies and wellness solutions, such as smart toilet seats, health-enhancing pillows, and advanced beauty devices that blend innovation with self-care.
As the personal care industry continues to embrace new technologies, PCE has positioned itself as a prime stage for showcasing these innovations. The introduction of new beauty gadgets, often incorporating artificial intelligence and advanced materials, reflects a broader shift in consumer preferences for products that are not only effective but also tailored to individual needs. At PCE, it’s not just about beauty products—it’s about the convergence of technology and personal well-being. For example, health devices designed to monitor and improve sleep, stress, and overall wellness are gaining traction, offering a holistic approach to self-care that goes beyond traditional beauty treatments.
The event is as much about networking and knowledge exchange as it is about product displays. PCE offers a dynamic environment where manufacturers, wholesalers, and retailers can forge new connections, explore business opportunities, and share insights into emerging market trends. Conferences and seminars, led by industry experts, delve into important topics ranging from sustainability in personal care products to the role of digital transformation in reshaping the beauty market. Live product demonstrations allow attendees to experience firsthand the latest breakthroughs, from next-generation skincare formulations to eco-friendly packaging solutions.
The impact of the PCE is felt far beyond the exhibition floor. The event’s award ceremony highlights the achievements of those driving innovation within the personal care industry. It’s a celebration of the companies and individuals pushing the boundaries of design, functionality, and sustainability, setting the stage for the next wave of industry advancements.
Guangzhou itself has become a vital nexus in the global personal care landscape, and the PCE is a testament to this evolution. With China’s rapidly growing consumer market and the city’s strategic location, the expo plays a critical role in bridging international brands with the lucrative Asian market. It’s not just a trade show; it’s a reflection of Guangzhou’s emergence as a new global gateway for personal care products and technology.
In many ways, the Guangzhou International Personal Care Expo is more than just an exhibition—it’s a forward-looking platform that captures the pulse of an industry in constant flux. With each passing year, PCE continues to expand its influence, offering a glimpse into the future of personal care, where innovation, technology, and consumer needs intersect in increasingly creative ways. For those who want to stay ahead of the curve in this fast-evolving sector, the PCE is an unmissable opportunity to see where the industry is headed—and what’s next.


Beauty Intelligence Asia
Beauty Intelligence Asia (BIA) is a premier event designed to bring together global professionals in the aesthetics industry to explore the latest advancements in business competition, technology innovation, and marketing strategies. The event serves as a powerful platform for sharing cutting-edge insights, fostering connections, and discovering the future of the aesthetics business landscape. With the industry constantly evolving, BIA aims to provide an in-depth look at the challenges and opportunities shaping the sector, offering a chance for professionals to stay ahead of the curve.
As an experienced PR management agency with a long-standing focus on aesthetics, we are proud to organize BIA, continuously striving to facilitate the exchange of knowledge and innovation within this dynamic field. Our goal is to create a space where industry leaders and experts can come together to share their experiences, strategies, and achievements, particularly in areas such as aesthetics business competition, technological advancements, and effective marketing techniques.
Throughout D-day, BIA provides an invaluable opportunity for participants to network with like-minded professionals from around the world, explore new business opportunities, and gain a deeper understanding of the trends that are shaping the future of the aesthetics industry. By attending BIA, professionals can not only learn about the latest innovations but also gain insights into how to navigate the competitive landscape and leverage technology and marketing to their advantage.
With a focus on delivering the most relevant and up-to-date information, Beauty Intelligence Asia continues to be a key event for those looking to thrive in the ever-changing world of aesthetics. By fostering collaboration and knowledge sharing, BIA plays an essential role in driving the industry forward, helping professionals worldwide stay informed and connected to the latest developments in aesthetics.


PCHI
The "PCHI Personal Care & Home Ingredients" (PCHI) fair stands as a landmark event in the global cosmetics and household chemicals industry. Organized annually by Reed Sinopharm Exhibitions Co., Ltd, PCHI is a premier international trade fair that emphasizes the latest trends and innovations in personal care and household products. With its focus on both personal and household necessities, PCHI offers a comprehensive platform for industry professionals to explore, network, and advance their businesses.
PCHI alternates its location between two of China’s most economically vibrant regions: the Yangtze and Pearl River Deltas. These areas are not only among the wealthiest in the country but also serve as critical hubs for the production of personal care, cosmetics, toiletries, and household care products. By rotating between these dynamic regions, PCHI effectively taps into the economic pulse of China and connects with a diverse range of industry stakeholders.
The fair’s scope is vast, covering an extensive array of products and services essential to the personal care and household chemicals sectors. Exhibitors showcase everything from raw materials and ingredients for cosmetics, toiletries, and cleaning agents, to specialized products like air fresheners, dyes, fragrances, and preservatives. PCHI also highlights the latest in laboratory and testing facilities, packaging solutions, and OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) services.
This diverse range of offerings ensures that attendees can find everything they need under one roof, whether they are sourcing new materials, exploring innovative packaging solutions, or seeking advanced testing technologies.
At the heart of PCHI is its focus on showcasing cutting-edge innovations and trends. The fair serves as a crucial platform for unveiling the latest developments in the personal care and household chemicals industries. Visitors can gain valuable insights into emerging trends, technological advancements, and evolving consumer preferences.
One of the key attractions of PCHI is the PCHi Fountain Awards. These prestigious awards recognize outstanding achievements in research and technology development within the industry. The awards highlight significant innovations and advancements, providing a benchmark for excellence and inspiring further progress.
PCHI is not just an exhibition; it is also a hub of knowledge and professional development. The event is enriched by a program of conferences and forums featuring industry experts. These sessions offer in-depth discussions on various topics, including market trends, regulatory changes, and technological advancements. For attendees, this presents a valuable opportunity to enhance their understanding of the industry and engage with thought leaders.
China’s role as a global leader in the personal care and household chemicals sectors is a central theme of PCHI. The fair provides a unique perspective on the Chinese market, highlighting its influence and innovations on the global stage. By bringing together national and international suppliers and manufacturers, PCHI underscores China’s significant contribution to the industry and its growing impact worldwide.
The PCHI Personal Care & Home Ingredients fair is more than a trade show; it is a comprehensive platform that bridges the gap between innovation and industry. With its extensive range of products, emphasis on cutting-edge technologies, and rich educational content, PCHI offers invaluable opportunities for professionals in the personal care and household chemicals sectors.
As it continues to attract top industry players and showcase the latest advancements, PCHI solidifies its position as a key event in the global calendar. For those seeking to stay ahead in the rapidly evolving world of personal care and household chemicals, PCHI provides a vital gateway to knowledge, networking, and growth.


CCBE - CHENGDU CHINA BEAUTY EXPO
The Chengdu China Beauty Expo (CCBE) has established itself as a premier event in the beauty industry, recognized for its significant influence and professionalism over the past 22 years. As a proud member of UFI, the global association of the exhibition industry, CCBE is ranked as the leading beauty exhibition in Western China and the third largest in the entire country. Situated in Chengdu, a city that serves as a strategic hub in western China, the expo radiates its impact across the region.
Held biannually in spring and autumn, the CCBE transforms the New International Exhibition Center Chengdu Century City into a vibrant marketplace for beauty professionals. The scale of the exhibition is impressive, covering 80,000 square meters and featuring 2,800 stands. With over 1,000 exhibitors from both domestic and international markets and representation of more than 5,500 brands, the event attracts an estimated 62,000 buyers each year.
The CCBE operates under the innovative “4+1” model, encompassing five key areas: professional lines, daily chemical products, medical plastic surgery, professional hair salons, and international brands. This comprehensive approach allows the expo to cater to a diverse audience, ensuring that every facet of the beauty industry is represented. Participants can engage with the latest trends, technologies, and products, making the event a vital resource for professionals looking to stay ahead in a rapidly evolving market.
As a cornerstone of the beauty landscape in China, the Chengdu China Beauty Expo not only highlights the latest innovations but also facilitates invaluable networking opportunities. Industry leaders, entrepreneurs, and buyers converge to share insights, forge partnerships, and explore potential collaborations, all within an environment that encourages growth and development.
In essence, the CCBE stands as a testament to the dynamism of the beauty industry in China. Its ongoing commitment to excellence and innovation solidifies its role as a key player in shaping the future of beauty, making it a must-attend event for anyone involved in the sector. As the expo continues to expand its reach and influence, it remains dedicated to advancing the interests of the beauty community in Western China and beyond.