Personal Care Events in Germany

COSMETIC BUSINESS

CosmeticBusiness stands as a beacon of innovation within the cosmetics industry, offering a unique platform for the generation and implementation of fresh product ideas. It serves as the sole international trade fair where cosmetics companies converge with all stakeholders involved in the creation, production, packaging, and promotion of cosmetics products, making it an essential fixture on the industry calendar each year in Germany, Europe's largest cosmetics market. 

Organized by Leipziger Messe GmbH since its inception in 2005, CosmeticBusiness has been instrumental in shaping the trajectory of the cosmetics industry. Held annually, typically in June, at the state-of-the-art MOC Veranstaltungscenter in Munich, the trade fair showcases a diverse array of products and services spanning perfumery, cosmetics, body and hair care, salon equipment, fitness essentials, and fashion accessories. It serves as a melting pot of creativity and innovation, where new products, ideas, and trends are unveiled and discussed, setting the pace for the industry at large.

Central to CosmeticBusiness are its lectures and exhibitions, offering invaluable insights into pertinent topics like packaging, design, private labels, machinery, and raw materials. Exclusive to trade visitors from the cosmetics sector and related industries, the fair fosters a dynamic environment for networking and information exchange. Beyond its role as a platform for innovation and education, CosmeticBusiness also serves as a catalyst for forging new business connections, making it an indispensable event for cosmetics companies seeking growth and expansion opportunities.

In conclusion, CosmeticBusiness emerges as more than just a trade fair; it's a hub of creativity, collaboration, and commerce, driving the cosmetics industry forward with each successive edition. Join us at CosmeticBusiness and unlock the gateway to endless possibilities in cosmetics innovation.

COSMETICA Berlin

COSMETICA Berlin: Glamour, Innovation, and Expertise in the Heart of Europe

The COSMETICA trade fairs in Germany serve as a premier platform for professionals in the beauty industry, offering a wide array of products, tools, and technologies. COSMETICA Berlin stands out as one of the most anticipated events of the year, gathering experts, researchers, and trendsetters from across the globe. Known for its vibrant atmosphere filled with glamour and sophistication, the event sets the stage for discovering the latest innovations in skincare, makeup, and wellness.

Taking place annually in multiple German cities—Berlin, Leipzig, Wiesbaden, and Stuttgart—COSMETICA continues to solidify its reputation as a comprehensive and influential event within the beauty sector. Berlin, however, remains one of the flagship locations, attracting thousands of professionals and exhibitors looking to gain exposure and build lasting industry connections.

A Professional Hub for Beauty Industry Stakeholders

What makes COSMETICA Berlin especially valuable is its exclusive focus on professionals. This is not a public consumer expo but a specialized platform where licensed practitioners, business owners, product developers, and industry researchers come together to explore, collaborate, and innovate.

Visitors can engage in live demonstrations, attend expert-led presentations, and experience hands-on workshops. This creates an immersive learning environment where theoretical knowledge meets practical application. It also supports the ongoing professional development that is essential in such a rapidly evolving industry.

Highlights of the professional environment include:

Face-to-face networking with industry leaders

Educational sessions focused on emerging trends

Access to research-backed product innovations

Opportunities for business collaboration and expansion

Such interaction not only builds knowledge but fosters lasting professional relationships that often extend far beyond the expo.

A Diverse Range of Exhibition Themes

The COSMETICA Berlin exhibition is thoughtfully structured to cover all major areas of the beauty and wellness industry. Each category reflects current market demands while encouraging exploration into newer, more sustainable practices.

Thematic sections at COSMETICA Berlin include:

Decorative cosmetics – showcasing the latest in color palettes, formulations, and textures

Skincare and body care – highlighting science-backed and natural care products

Natural cosmetics – focusing on organic ingredients and eco-friendly packaging

Permanent makeup – including advanced techniques and pigment technology

Nail design and care – tools, gels, polishes, and nail health innovations

Podiatry – featuring professional foot care solutions

Packaging and promotional materials – offering branding tools and sustainable packaging

Accessories – everything from salon tools to beauty gadgets

Wellness and spa – focusing on holistic treatments and mental well-being

This broad range ensures that every visitor—whether a nail technician, salon owner, product manufacturer, or wellness coach—can find content and contacts relevant to their niche.

COSMETICA Berlin as a Trendsetter in the European Market

One of COSMETICA Berlin’s most defining features is its forward-thinking approach. The fair consistently showcases new trends long before they reach the mass market, making it a must-attend for those who want to stay ahead of the curve.

Trends that have recently gained momentum at COSMETICA events include:

The rise of gender-neutral and inclusive beauty products

The fusion of biotechnology and skincare

The growing focus on sustainability and clean beauty

Innovations in wellness that bridge physical and mental health

These trends are not just displayed—they are explored through talks, case studies, and expert panels that provide a deep understanding of their market potential.

An Inclusive Yet Specialized Environment

COSMETICA Berlin emphasizes the importance of gender-fair and inclusive language while ensuring the content remains accessible and professional. This commitment reflects broader shifts in the beauty industry, where inclusivity and diversity are becoming non-negotiable values.

Moreover, the fair recognizes that beauty is multifaceted. By including sectors like podiatry, packaging, and wellness, COSMETICA goes beyond surface-level aesthetics to address the broader health and business aspects of beauty services.

This inclusive framework ensures that:

Professionals from non-traditional beauty fields feel represented

Businesses promoting sustainable or wellness-based services find a platform

The expo reflects the holistic nature of beauty today

Why Berlin? The Perfect City for COSMETICA's Flagship Event

Berlin is not just the capital of Germany—it’s a cultural and creative hub that aligns perfectly with the spirit of COSMETICA. The city’s openness to innovation, coupled with its international appeal, makes it the ideal backdrop for an event that merges art, science, and business.

Advantages of hosting COSMETICA in Berlin:

Excellent international connectivity and infrastructure

Strong local beauty and wellness economy

Cultural openness to new ideas and trends

Availability of world-class event venues

The event draws local professionals as well as international delegates, reinforcing Berlin’s role as a gateway to the European beauty market.

The Impact of COSMETICA Berlin on the Global Beauty Industry

While COSMETICA is based in Germany, its influence extends far beyond national borders. By fostering innovation and supporting B2B networking, the event contributes to shaping the global beauty agenda. Many international brands choose COSMETICA Berlin as the launchpad for their European market entry.

Moreover, collaborations initiated at COSMETICA often lead to cross-border partnerships and product distribution deals. As such, the expo plays a crucial role in globalizing niche innovations and helping small brands scale to international success.

A Must-Visit Event for Beauty Professionals Worldwide

In summary, COSMETICA Berlin is much more than a beauty trade show—it is a vibrant, professional, and dynamic environment where ideas flourish and partnerships are born. For professionals seeking exposure to cutting-edge innovations, market insights, and meaningful networking, the event remains a cornerstone of annual business planning.

Whether you're an entrepreneur looking to expand your brand, a technician seeking new techniques, or a researcher eager to test market responses, COSMETICA Berlin offers invaluable resources and opportunities. It continues to define what it means to be a leading, responsible, and future-ready beauty industry professional.

Beauty Live

Beauty Live Kalkar: A Premier Trade Fair for Wellness, Cosmetics, and Professional Beauty Innovation

Each year, professionals from the wellness and beauty sectors gather in one of Germany’s most picturesque cities for a truly dynamic industry event — Beauty Live Kalkar. Held at the modern and spacious Messe Kalkar, this annual trade fair has become a must-attend for make-up artists, beauty specialists, salon furnishers, and cosmetics brands from across Europe. As one of the most comprehensive beauty trade shows in the region, it provides a vibrant platform for networking, learning, and discovering the latest innovations in the wellness and cosmetics industry.

Set against the historical charm of Kalkar, the event combines business with inspiration. Visitors are welcomed into a large exhibition space where innovation meets tradition, and where cutting-edge trends are showcased alongside time-tested beauty techniques.

A Comprehensive Experience for Beauty and Wellness Professionals

Beauty Live Kalkar stands out because of the breadth of its offerings and the quality of its exhibitors. This isn’t just another industry event—it’s a full-scale beauty and wellness experience. The fair is tailored to the needs of professionals who want to stay ahead in an industry that’s constantly evolving.

Attendees can explore a wide range of sectors:

Hairdressing innovations including color trends, tools, and salon techniques

Make-up artistry demonstrations and product launches

Skincare solutions ranging from dermatological products to natural cosmetics

Manicure and pedicure trends with tools and hygiene technology

Salon furnishings and interior design

Training and certification opportunities

Wellness technologies and spa accessories

With hundreds of brands presenting new products and services, the event offers a comprehensive view of the modern beauty landscape.

What Makes Beauty Live Kalkar Unique?

Beyond its product showcases, Beauty Live Kalkar distinguishes itself through a focus on interaction, learning, and accessibility. Exhibitors don’t just present — they engage. Visitors can attend live demonstrations, Q&A sessions, and workshops designed to bring practical value.

Standout features of the fair include:

Live demo zones where top professionals perform new techniques on-stage.

Product testing areas where visitors can try out skincare lines, devices, and tools.

Expert talks and trend briefings about what’s next in wellness and cosmetics.

Business development opportunities, including new client acquisition and supplier networking.

Training center promotions for professionals seeking to upgrade their skills.

These interactive components ensure that the event goes beyond simple product promotion — it becomes a space for active professional development.

A Hub for Networking and Direct Business Exchange

Beauty Live Kalkar is also recognized for its capacity to connect businesses, freelancers, and startups. The layout of the fair and the design of its networking areas are intentional — they encourage conversation and collaboration. Whether you’re an entrepreneur looking for a new distributor, a salon manager sourcing new furniture, or a cosmetics developer searching for trends, the fair creates an environment where partnerships flourish.

Key business networking opportunities include:

One-on-one meetings with suppliers and buyers

Exhibitor-hosted product introductions

Industry roundtables and informal networking lounges

Access to wellness and salon equipment manufacturers

The fair is ideal for anyone seeking new suppliers, product lines, or distribution channels in the German and European markets.

Venue Spotlight: Messe Kalkar in a Historic City

The choice of Kalkar as the host city enhances the experience. Located in western Germany, Kalkar is celebrated for its medieval architecture and serene atmosphere. The venue, Messe Kalkar, combines modern infrastructure with excellent accessibility and comfort, making it the perfect location for an international beauty trade fair in Germany.

Messe Kalkar offers:

Over 20,000 m² of exhibition space

Modern demo and conference facilities

Easy transportation links for both domestic and international visitors

On-site amenities including dining and relaxation zones

Its layout allows for smooth navigation through different sections of the event, providing ample space for displays and demonstrations without crowding or confusion.

Who Should Attend Beauty Live Kalkar?

The event caters to a wide range of beauty and wellness professionals, from large-scale industry leaders to niche boutique service providers. It’s designed to serve both B2B and B2C audiences, with focused content for different professional needs.

Typical attendee profiles include:

Beauty salon and spa owners

Hairdressers and barbers

Make-up artists and beauty influencers

Product manufacturers and brand representatives

Training schools and academies

Cosmetics retailers and wholesalers

The fair's open yet curated environment means that both new and established professionals will find meaningful content and connections.

A Platform for Trend Discovery and Professional Growth

One of the greatest strengths of Beauty Live Kalkar is its ability to reveal upcoming trends while grounding them in real-world applications. Whether it's sustainable packaging, AI-driven skincare tools, or minimalist salon design, the fair keeps its audience informed and inspired.

Emerging themes at the event often include:

Eco-friendly product lines and packaging

Digital booking and salon management platforms

Hybrid beauty treatments (e.g., wellness + aesthetics)

Inclusive beauty solutions for all skin tones and types

Certifications for clean and organic product lines

Professionals can leave the event with not only new contacts and catalogs but also with strategies and tools to expand their service offering.

Why Beauty Live Kalkar Is a Must-Attend Event

In a competitive and fast-changing industry, being informed, inspired, and well-connected is essential. Beauty Live Kalkar offers all of this in a single, well-organized event. It’s more than a trade fair — it’s a gathering of the beauty community, a training ground for new ideas, and a marketplace of the future.

Whether you're focused on salon design, the latest in haircare, or the booming wellness sector, this event gives you the insight and access needed to take your brand or career to the next level.

TOP HAIR

TOP HAIR – THE TRADE FAIR Düsseldorf has earned its reputation as the pinnacle event for the hairdressing industry, drawing global professionals each spring to experience the best the industry has to offer. Since its inception in 2005 by Messe Düsseldorf GmbH, the event has become a key destination for hair professionals, creating a dynamic space to discover groundbreaking trends, explore new technologies, and connect with like-minded experts from around the world. Held at the well-regarded Messe Düsseldorf, with its top-tier facilities and ease of access, the fair provides the perfect environment for both learning and networking.

The event stands out due to its well-crafted balance of top-tier exhibitors, engaging educational programs, live demonstrations, and ample networking opportunities. Industry leaders from around the globe present their most innovative products and services, covering everything from hair cosmetics and salon tools to cutting-edge styling techniques, wellness products, and fashion accessories. Attendees can explore everything from high-end hair treatments to the latest advancements in salon equipment, providing them with a holistic view of the beauty and hair industry.

A defining feature of the fair is its engaging and informative program. The Top Hair Cutting Factory, for example, is a live experience that demonstrates the latest and most advanced cutting techniques, allowing attendees to see trends in action. In addition, the Top Hair Congress brings together thought leaders to discuss the hottest topics and future directions of the industry. The event acts as a crucial educational hub, ensuring that visitors gain valuable insights into the ever-evolving world of hairdressing, from innovative product formulations to emerging business strategies.

Beyond just a place for product discovery, the fair is also a thriving social and professional networking event. With a lively atmosphere, visitors can meet fellow professionals, suppliers, and influencers, strengthening existing relationships and forging new ones that can help propel their careers and businesses forward. The event allows for collaboration, idea exchange, and discovering new partnerships that can be the key to long-term growth and success.

Since 2015, the synergy between TOP HAIR and Beauty Düsseldorf has taken the event to the next level. Held simultaneously, Beauty Düsseldorf focuses on beauty, wellness, and spa industries, providing a comprehensive experience for attendees. This partnership maximizes the potential for cross-industry innovation and business opportunities, increasing the breadth of products and services available for both professionals and consumers.

TOP HAIR – THE TRADE FAIR Düsseldorf isn’t just a trade show; it’s a celebration of the artistry, innovation, and entrepreneurship that shape the global beauty and hairdressing industry. For anyone involved in the profession, it’s the ultimate destination for discovering the future of hair care and styling, learning from the industry’s best, and finding the inspiration needed to push boundaries and drive success.

BEAUTY INTERNATIONAL

BEAUTY DUSSELDORF, a renowned international trade fair, stands as a pinnacle event in the world of cosmetics, nail and foot care, wellness, and spa. Held annually every March, this esteemed fair has earned its reputation as Germany’s leading industry trade show, drawing professionals from across the globe to the vibrant city of Düsseldorf.
Since its debut in 1995, BEAUTY DUSSELDORF has solidified its position as a central meeting point for cosmetics professionals. Originally launched by WK Kosmetik-Marketing GmbH (WK International), the event’s organizational responsibilities were taken over by Messe Düsseldorf GmbH in the same year. This transition marked a significant step in enhancing the fair’s scope and impact, providing a premier platform for the exchange of industry insights and innovations.
BEAUTY DUSSELDORF is exclusively open to professionals within the cosmetics and wellness sectors, ensuring that the event remains focused and relevant. The fair’s diverse exhibition areas encompass a wide range of specialties, including cosmetics, foot and nail care, wellness, and spa services. This comprehensive setup allows attendees to explore current industry trends, discover the latest products and applications, and gain valuable background information on cutting-edge research and developments.
One of the standout features of BEAUTY DUSSELDORF is its interactive nature. The fair offers numerous presentations, product demonstrations, and practical examples, providing visitors with the opportunity to experience and test new products firsthand. This hands-on approach enriches the overall experience, allowing professionals to engage deeply with the latest innovations and techniques in the industry.

In addition to product demonstrations, BEAUTY DUSSELDORF hosts extensive workshops and personal discussion opportunities. These sessions are designed to supplement the fair’s exhibits by offering deeper insights into theoretical and practical aspects of the industry. Participants can engage directly with experts, explore new methodologies, and refine their skills, making the event a valuable educational experience.

Adding to the event’s allure are the prestigious competitions held during the fair, including the German and International Makeup Championships. These competitions draw considerable attention and contribute to the fair’s unique atmosphere, highlighting top talent and fostering a spirit of creativity and excellence within the industry.

BEAUTY DUSSELDORF is more than just a trade fair; it is a comprehensive industry experience that brings together key players and professionals in the cosmetics field. With its rich array of exhibitions, interactive sessions, and competitive events, the fair serves as a crucial platform for networking, learning, and discovery.

Each year, BEAUTY DUSSELDORF continues to set the standard for industry events, reflecting the evolving trends and advancements in the world of cosmetics and wellness. For professionals seeking to stay at the forefront of the industry, connect with peers, and explore the latest innovations, BEAUTY DUSSELDORF remains an unmissable event that encapsulates the essence of modern beauty and personal care.

BEAUTY BUSINESS DAY - STUTTGART

The BEAUTY BUSINESS DAY Stuttgart, inaugurated in 2023 by Health and Beauty Germany GmbH, has swiftly emerged as a premier gathering for professionals in the cosmetics and beauty realm. Nestled within the refined ambiance of Hotel Le Méridien Stuttgart, the event not only showcases a dazzling array of products—from natural skincare to advanced aesthetic procedures—but also embodies the essence of innovation and elegance. 

Visitors are treated to a comprehensive exploration of industry trends, featuring everything from foot and nail care to the latest in medical beauty techniques. The fair's unique educational offerings, including interactive workshops and expert-led lectures, allow participants to deepen their knowledge and refine their skills. Highlights such as vibrant cosmetic and hair shows reveal groundbreaking styles and techniques, while the wellness and spa section invites attendees to experience rejuvenating therapies firsthand. 

Ultimately, the BEAUTY BUSINESS DAY Stuttgart serves as a vital platform for networking and collaboration, inspiring professionals to exchange insights and forge connections that propel their careers forward in this dynamic industry. With its blend of inspiration, education, and innovation, the event is an unmissable opportunity for anyone serious about making their mark in the beauty business.

BEAUTY FORUM MUENCHEN

The Beauty Forum Munich, organized by Health and Beauty Germany GmbH, stands as a premier event in the global cosmetics industry. This prestigious international trade fair has distinguished itself as the largest and most internationally attended of its kind, serving as a dynamic center for all facets of service cosmetics.

Held every October, the Beauty Forum transforms the Messe München into a bustling epicenter of cosmetic innovation and professional networking. The fair attracts a diverse array of exhibitors from both domestic and international markets, showcasing the latest in skincare, device-based treatments, decorative cosmetics, nail design, and more. Visitors can explore various specialized areas, including foot care, podiatry, medical beauty, and anti-aging solutions. 

The event is also a showcase for emerging trends such as organic cosmetics, wellness, and spa treatments, reflecting the growing consumer demand for natural and holistic approaches to beauty. Additionally, the salon equipment section stands out, offering a glimpse into the latest fashion and lifestyle trends. This area provides inspiration for studio setups and presents products designed to enhance business operations within salons.

One of the defining features of the Beauty Forum Munich is its extensive educational program. The fair goes beyond traditional exhibitions by offering a comprehensive suite of learning opportunities. Attendees can participate in lectures, presentations, and workshops, all tailored to provide valuable insights into current trends, technological advancements, and industry best practices. Specialized topic forums further enrich the educational experience, allowing professionals to delve deeper into areas of interest and gain a nuanced understanding of the latest developments in the cosmetics sector.

The Beauty Forum Munich is held at Messe München, a state-of-the-art venue designed to accommodate large-scale events with ease and efficiency. The modern and spacious environment of Messe München enhances the overall experience, providing a comfortable and well-organized space for both exhibitors and visitors. The venue’s facilities are perfectly suited to support the diverse needs of a major international trade fair, ensuring a smooth and enjoyable experience for all participants.
The Beauty Forum Munich serves as a crucial platform for professionals from around the world to connect, network, and discover new products and services. It is a vibrant hub where industry leaders, innovators, and enthusiasts gather to explore the latest trends and technologies, forge new business relationships, and stay ahead of the curve in the rapidly evolving world of cosmetics.

The Beauty Forum Munich stands out as a premier event in the cosmetics industry, renowned for its extensive range of exhibits, innovative trends, and robust educational program. By offering a comprehensive view of the latest advancements and providing ample opportunities for professional development, the fair continues to set the standard for excellence in the global cosmetics market. For those seeking to connect with industry peers, explore cutting-edge products, and gain valuable insights, the Beauty Forum Munich is an unmissable event that embodies the essence of modern cosmetics and beauty.

COSMETICA WIESBADEN

The Cosmetica in Wiesbaden has become a cornerstone event in the cosmetics industry, attracting professionals from around the globe. Organized by KOSMETIK international Messe GmbH, this international trade fair is renowned for its focus on quality and its blend of business, education, innovation, and entertainment. With a history of successful events in cities like Hannover, Dortmund, Berlin, and Friedrichshafen, Cosmetica Wiesbaden continues to uphold its reputation as a pivotal industry gathering.
Held annually, Cosmetica Wiesbaden is exclusively open to industry professionals with the appropriate credentials. This focus ensures that the event is tailored to the needs of experts and offers a highly specialized environment for networking and discovery. Attendees benefit from an extensive array of offerings, including innovative and classic products displayed in well-organized exhibit sections. These sections cover a diverse range of categories, including decorative cosmetics, skincare, and device-based products, as well as natural cosmetics, makeup, nail and foot care, and cosmetic accessories.One of the standout features of Cosmetica Wiesbaden is its emphasis on hands-on experience. The fair provides numerous opportunities for professionals to engage with the latest product innovations through live workshops, makeup shows, and product demonstrations. These interactive sessions allow attendees to experience new techniques and products firsthand, making it a valuable opportunity for both learning and experimentation.

Complementing the exhibition, Cosmetica Wiesbaden hosts a congress that is free for all fair attendees. This congress features esteemed speakers and industry experts who share their insights on current trends and future prospects in the cosmetics industry. The congress serves as a crucial information and communication platform, fostering knowledge sharing and discussion among industry peers. Topics covered range from emerging trends to technological advancements, providing a comprehensive view of the industry's evolving landscape.
The Cosmetica Wiesbaden takes place at the RheinMain CongressCenter (RMCC), the largest congress and event center in Wiesbaden. The RMCC, known for its flexible space and functional design, offers an ideal setting for the event. The center's history dates back to 1955, originally hosting events in the Rhein-Main-Halle. Over the years, the facility has expanded and evolved, culminating in the opening of the new RMCC in 2018. The modern design and versatile layout of the RMCC ensure that it can accommodate the diverse needs of the fair, providing a tailored environment for both exhibitors and attendees.
Cosmetica Wiesbaden stands out as a premier event in the global cosmetics calendar. By focusing on quality and innovation, and providing a platform for hands-on experiences and professional education, the fair continues to attract industry leaders and enthusiasts. The event’s integration of business, communication, and entertainment reflects its commitment to advancing the cosmetics sector.

For professionals seeking to stay ahead of industry trends, connect with peers, and explore the latest innovations, Cosmetica Wiesbaden offers an unparalleled opportunity. As the cosmetics industry continues to evolve, Cosmetica remains a vital gathering that showcases the best of what the industry has to offer and sets the stage for future developments.