Wine & Spirits Events in Japan

Drink Japan

Drink JAPAN: A Toast to Innovation, Tradition, and Global Connection

Set against the backdrop of Japan’s deep-rooted beverage culture, Drink JAPAN returns this year to the renowned Makuhari Messe International Exhibition Hall in Chiba. As Japan’s largest B2B trade show for beverage, alcoholic beverage, and liquid food development and manufacturing, Drink JAPAN brings together a world of flavors, technologies, and partnerships under one roof.

From delicate sake brewed with generations of craftsmanship to cutting-edge beverage processing machines, the event is a unique convergence of artistry, science, and business. It's more than just a trade show it’s a dynamic celebration of tradition meeting innovation in the Japanese beverage landscape.

The Essence of Drink JAPAN: Where Culture Meets Commerce

Drink JAPAN stands out not only for its impressive scale but for its balanced approach: honoring Japan’s beverage heritage while driving the industry forward with technology and global collaboration.

What makes Drink JAPAN special?

A comprehensive showcase of Japan’s beverage sector from traditional sake to the newest soft drink innovations

Cutting-edge manufacturing and development technologies for liquid food and drink

Educational seminars and technical workshops led by industry leaders

A thriving platform for international buyers, suppliers, and distributors

Whether you're a distributor looking to introduce premium Japanese drinks to your home market, a startup exploring beverage R&D, or a connoisseur with a deep love for Japanese flavors—Drink JAPAN has something to offer.

A Journey Through Japan’s Vibrant Beverage Scene

One of the highlights of the show is its immersive approach to Japanese beverage culture. The event features a curated selection of products that represent both regional authenticity and modern flair.

What’s on Display?

Visitors can explore and taste a variety of beverages, including:

Sake and Shochu – Honoring centuries-old brewing traditions

Craft Beer and Local Spirits – Showcasing Japan’s growing interest in microbreweries and artisanal production

Functional and Health Drinks – Tapping into consumer demand for wellness-focused beverages

Unique Soft Drinks and Teas – Offering everything from yuzu sodas to matcha elixirs

Tasting sessions, often guided by knowledgeable producers, provide attendees with the context, history, and craftsmanship behind each sip. It’s a sensory experience that brings the culture of Japanese beverages to life.

Business Beyond Borders: The Power of Networking at Drink JAPAN

While the event celebrates flavors and traditions, its core mission remains business-driven. As Japan’s premier beverage industry platform, Drink JAPAN acts as a hub for global trade and innovation.

Key business features of the event include:

Technology Showcase – Equipment and solutions for beverage R&D, production, packaging, and quality control

Buyer–Supplier Matchmaking – Pre-arranged B2B meetings for productive and purposeful conversations

Export & Import Support Booths – For international players seeking to enter or expand in the Japanese market

Industry Seminars – Featuring speakers on market trends, sustainability, automation, and product development

These business-focused areas allow Drink JAPAN to serve everyone from engineers and product developers to C-suite executives and global distributors.

Innovation on Tap: Latest Trends and Tech Shaping the Beverage Industry

The beverage world is rapidly evolving, and Japan is at the forefront of this transformation. Drink JAPAN places a strong emphasis on innovation in beverage production, sustainability, and functionality.

Industry Trends Covered at Drink JAPAN

Automation and Smart Manufacturing: Robotics, AI integration, and IoT solutions for beverage factories

Eco-Friendly Packaging: Bio-based plastics, recyclable materials, and minimal-waste designs

Functional Beverages: Products enriched with vitamins, herbs, and superfoods

Sustainability in Brewing: Energy-efficient equipment and water-saving solutions for producers

By featuring a wide range of technologies and case studies, the exhibition empowers companies to adapt, evolve, and thrive in a highly competitive market.

For Whom is Drink JAPAN Designed?

This event is crafted for professionals across every link in the beverage production and distribution chain. It’s a meeting ground for decision-makers and innovators who share a vision for the future of beverages.

Attendees include:

Beverage manufacturers and developers

Importers, exporters, and global distributors

Equipment and technology providers

Supermarket and retail chain buyers

R&D and quality control professionals

Food service and hospitality leaders

Whether you're looking to source ingredients, invest in processing technology, or explore licensing partnerships, Drink JAPAN offers the scale and diversity to help you meet your goals.

Tradition with a Modern Twist: A Cultural Celebration

Amid the serious business, Drink JAPAN never forgets the cultural significance of beverages in Japan. The fair offers not just products, but stories tales of local breweries founded in the Edo period, or new companies combining ancient fermentation with modern biotech.

Interactive features include:

Live brewing demonstrations

Masterclasses on sake tasting and pairing

Cultural exhibits on regional drink-making traditions

This dimension of the show makes it more than a trade fair it’s a living museum and a think tank rolled into one, where heritage and high-tech harmoniously coexist.

Why You Should Attend Drink JAPAN

In a world where beverage trends change rapidly, and consumers crave authenticity and innovation in equal measure, Drink JAPAN is perfectly positioned to deliver both.

Whether you're seeking the next global beverage trend, scouting innovative production equipment, or building international partnerships, this trade show offers unmatched opportunities. And for those simply passionate about the world of drinks be it craft sake or high-tech health beverages Drink JAPAN is a celebration you don’t want to miss.

Japan International Wine & Spirits Expo

The Japan International Wine & Spirits Expo is a pivotal event for manufacturers and trading companies looking to enter or expand their presence in the Japanese market. This prestigious exhibition brings together a diverse array of wines and spirits from across the globe, providing a platform for international producers to connect with key industry players in Japan. The Expo is attended by a broad spectrum of professionals, including importers, distributors, bar owners, and restaurant representatives, all of whom are eager to discover new products and trends that have yet to make their way into the Japanese market.

As Japan continues to grow as a sophisticated and discerning market for wines and spirits, the Expo offers invaluable opportunities for networking and business development. Importers and dealers flock to the event in search of exclusive products and new brands that can captivate the tastes of Japanese consumers. At the same time, bars and restaurants are on the lookout for exciting and innovative offerings to enhance their drink menus and satisfy their customers' growing interest in international beverages.

The Japan International Wine & Spirits Expo is not just a showcase of products, but a vital meeting point where businesses can build relationships, exchange insights, and explore new market opportunities. For exhibitors, it’s a chance to gain access to one of the world’s most dynamic and fast-growing markets for alcoholic beverages. For attendees, it’s an essential event to stay ahead of trends, discover new brands, and forge partnerships that can drive future growth. Whether you’re an international producer looking to make your mark in Japan or a professional seeking fresh offerings for your business, the Expo is the place to be to discover the next big thing in the world of wine and spirits.

ProWine Tokyo

ProWine Tokyo made its grand debut in Japan in 2024, marking a significant milestone as the country's sole specialized trade fair dedicated to wine and alcoholic beverages. Building on the legacy of "ProWein," the world’s largest and most renowned trade fair for wines and spirits in Düsseldorf, Germany, ProWine Tokyo brings the same global expertise and community connections to the Japanese market. This event serves as a vital platform for showcasing new products and emerging trends in the wine and alcoholic beverage industries, aimed at engaging Japanese professionals and consumers alike. 

The inaugural edition of ProWine Tokyo saw an impressive turnout with over 5,000 exhibitors and an estimated 50,000 visitors from around the globe, creating an international exchange of knowledge and opportunities. The fair has quickly established itself as the meeting point for industry experts, sommeliers, importers, distributors, and producers from various countries, all eager to introduce their latest innovations to Japan’s evolving market. By offering a space for networking, collaboration, and product exploration, ProWine Tokyo is poised to become a crucial event for anyone involved in the world of wines and spirits.

For Japanese industry professionals, the fair offers unparalleled access to a wide array of new products, innovations, and trends that are shaping the global wine scene. The event is set up to provide a comprehensive experience with tastings, educational sessions, and the opportunity to engage directly with producers from renowned wine regions. Whether it’s the latest in sustainable winemaking practices, new wine varieties, or cutting-edge packaging, ProWine Tokyo is the perfect venue to discover what’s next in the world of wine and spirits.

ProWine Tokyo’s debut is more than just a showcase; it’s an essential entry point for Japan’s wine and alcohol industry to connect with international markets. As the first specialized trade fair of its kind in Japan, it offers an exclusive opportunity for Japanese buyers, producers, and trade professionals to explore global offerings and gain insights into the latest market trends. This makes ProWine Tokyo not only a celebration of wine and spirits but a crucial step in bridging the gap between Japan and the rest of the world in this rapidly growing sector. With its unique blend of global presence and local relevance, ProWine Tokyo is set to become a key event for the wine and alcoholic beverage industries in Asia.

WINE & GOURMET JAPAN

Wine & Gourmet Japan is more than just an exhibition—it's a celebration of fine wine, gourmet cuisine, and culinary excellence. This international trade show and conference, held annually in Tokyo, Japan, serves as a premier platform for showcasing wine products, gourmet delicacies, confectionery, equipment for hotels and restaurants, as well as accessories and services.

Each year, Wine & Gourmet Japan attracts hundreds of wine brands and gourmet food suppliers, presenting an extensive array of offerings to cater to the discerning palate of visitors. From exquisite wines to gourmet delights, the event promises an immersive experience in the world of culinary sophistication.

As the sole trade fair and business platform of its kind in Japan dedicated to wine and alcoholic beverages, Wine & Gourmet Japan welcomes a diverse range of visitors from the food and beverage industry, including importers, wholesalers, retailers, hoteliers, restaurateurs, and catering companies. Attendees can expect to explore a wide and specialized range of products, engage in business networking opportunities, and participate in a comprehensive program of activities, including seminars, tastings, pairing sessions, label awards, panel discussions, and more.

Wine & Gourmet Japan is not just about tasting—it's about discovering, learning, and experiencing the richness and diversity of the culinary world. Join us at Wine & Gourmet Japan to elevate your appreciation for fine wine and gourmet cuisine. Cheers to indulgence and discovery!

GREAT JAPAN BEER FESTIVAL - YOKOHAMA

The GREAT JAPAN BEER FESTIVAL - YOKOHAMA is set to be an exceptional experience for beer enthusiasts and industry professionals alike. This annual event combines the vibrant Yokohama Beer Festival and Expo, creating a comprehensive showcase of the craft beer world. Held at the scenic Osanbashi Hall, Yokohama Port, the festival offers a stunning backdrop for attendees to explore and enjoy an extensive selection of craft beers.

Whether you are a trade professional seeking to network with suppliers and distributors or a passionate beer lover eager to sample new brews, the festival caters to all. The event features a diverse array of international and local craft breweries, presenting a wide range of flavors and styles designed to tantalize your taste buds.

In addition to the extensive beer offerings, visitors can engage in a series of informative workshops and seminars led by industry experts. These sessions provide valuable insights into the latest trends in brewing, advanced brewing techniques, and tips for perfect beer pairings. The festival also hosts exhibitors from various related industries, including Wine & Spirits, Viticulture & Enology, Beer, Catering & Hospitality, and Food Processing. These exhibitors will display their products and services, enriching the festival experience.

Organized by the Japan Craft Beer Association (JCBA), renowned for its commitment to promoting the craft beer movement in Japan, the GREAT JAPAN BEER FESTIVAL - YOKOHAMA promises to be a memorable celebration. With its perfect blend of educational opportunities, networking, and an impressive range of craft beers, the event is set to offer an unparalleled celebration of beer. Be sure to mark your calendars and join us in Yokohama for a festival that truly honors the art of craft brewing.