Agricultural Machinery Events in Germany

MELA

The MeLa, officially known as the "Trade Fair for Agriculture," stands as the most established specialized exhibition in Mecklenburg-Western Pomerania, taking place annually every September in Gülzow-Prüzen at the Mühlengeez trade fair and exhibition centre. Managed by MAZ Messe- und Ausstellungszentrum Mühlengeez GmbH, which is renowned for its expertise in organizing trade fairs, MeLa is a focal point for a diverse array of topics vital to the region’s agrarian landscape.

The fair reflects the rich tapestry of Mecklenburg-Western Pomerania’s agricultural potential. From the vibrant yellow fields of rapeseed to the expansive pastures grazed by dairy cows and sheep, MeLa showcases the region’s agricultural and environmental diversity. The exhibition covers a broad spectrum of interests including agriculture, nutrition, hunting, fisheries, forestry, and horticulture.

Exhibitors at MeLa present a comprehensive range of products and services. In the realm of agriculture, attendees can explore innovations in plant and animal production, animal breeding, and ecological farming practices. The food sector highlights regional specialties such as meats, baked goods, fruits, vegetables, fish, game, beverages, and sweets. The hunting section offers a look at hunting attire and equipment, along with insights into the sustainable management of wildlife populations. In fisheries, visitors can find the latest in fishing equipment and accessories.

Forestry is another significant focus of the fair, with exhibits on environmental services, firewood, forest rest areas, and educational resources for forest visitors. The horticulture section features an array of fruits, vegetables, specialty crops, woody plants, garden technology, tools, garden houses, and accessories.

One of the key attractions of MeLa is its combination of animal shows, technical expertise, and breeding presentations, which provide a sophisticated glimpse into agricultural practices unique to northern Germany. The fair also sees participation from various associations and organizations that offer valuable information about their work and the broader industry.

While the primary audience consists of industry professionals from agriculture, nutrition, hunting, fishing, forestry, and horticulture, the fair also appeals to discerning customers interested in the region’s diverse products and services. The MeLa continues to be a vital event, reflecting the dynamic and multifaceted nature of the agrarian industry in Mecklenburg-Western Pomerania.

NORLA / NORKOFA

The Norla, officially known as the Northern German Agricultural Exhibition and Consumer Fair, stands as a premier event dedicated to showcasing the latest advancements in agriculture and related technologies. Held annually in August or September at the Rendsburg exhibition grounds, this four-day trade show draws a diverse crowd of professionals, farmers, and consumers, all eager to engage with the forefront of agricultural innovation.

Organized by MesseRendsburg GmbH, a highly regarded trade fair organizer, Norla provides a pivotal platform for knowledge exchange, business interactions, and networking. Each year, the venue is transformed into a vibrant autumnal setting where tradition meets modernity, reflecting the fair's commitment to celebrating both established practices and cutting-edge technologies.

The thematic scope of Norla is impressively broad, encompassing a wide range of agricultural sectors. From the latest developments in stable and agricultural technology to advancements in livestock management and soil cultivation, the fair covers a comprehensive array of topics. Notably, Norla also highlights renewable energy sources, including biogas plants, wind power, and photovoltaic systems. This inclusion underscores the fair's holistic approach and its focus on sustainable practices within the agricultural sector.

Among the annual highlights of Norla are the Holsteiner Mare Championship and the presentation of the Schleswig-Holstein Horse Studbook. These events are particularly significant, offering a platform to showcase a variety of pony and horse breeds. They provide not only valuable expert insights but also serve as engaging and educational experiences for attendees of all ages.

Norla's blend of technical innovation, traditional practices, and family-friendly activities makes it a unique and essential event in the agricultural calendar. By fostering a dynamic environment where industry professionals and the public can explore new technologies, discuss best practices, and celebrate regional traditions, Norla continues to play a vital role in advancing the agricultural industry.