The Norla, officially known as the Northern German Agricultural Exhibition and Consumer Fair, stands as a premier event dedicated to showcasing the latest advancements in agriculture and related technologies. Held annually in August or September at the Rendsburg exhibition grounds, this four-day trade show draws a diverse crowd of professionals, farmers, and consumers, all eager to engage with the forefront of agricultural innovation.
Organized by MesseRendsburg GmbH, a highly regarded trade fair organizer, Norla provides a pivotal platform for knowledge exchange, business interactions, and networking. Each year, the venue is transformed into a vibrant autumnal setting where tradition meets modernity, reflecting the fair's commitment to celebrating both established practices and cutting-edge technologies.
The thematic scope of Norla is impressively broad, encompassing a wide range of agricultural sectors. From the latest developments in stable and agricultural technology to advancements in livestock management and soil cultivation, the fair covers a comprehensive array of topics. Notably, Norla also highlights renewable energy sources, including biogas plants, wind power, and photovoltaic systems. This inclusion underscores the fair's holistic approach and its focus on sustainable practices within the agricultural sector.
Among the annual highlights of Norla are the Holsteiner Mare Championship and the presentation of the Schleswig-Holstein Horse Studbook. These events are particularly significant, offering a platform to showcase a variety of pony and horse breeds. They provide not only valuable expert insights but also serve as engaging and educational experiences for attendees of all ages.
Norla's blend of technical innovation, traditional practices, and family-friendly activities makes it a unique and essential event in the agricultural calendar. By fostering a dynamic environment where industry professionals and the public can explore new technologies, discuss best practices, and celebrate regional traditions, Norla continues to play a vital role in advancing the agricultural industry.


In September 2024, the spotlight will once again shine on Hall 10 as it hosts the second installment of the Local Southern African Manufacturing Expo, in conjunction with Electra Mining Africa.
This expo stands as a testament to the ingenuity of Southern Africa's manufacturing landscape, spanning industries ranging from construction and mining to agriculture and power. Its expansive scope is dedicated to nurturing the region's manufacturing sector growth and fostering sustainability within local industry practices.
Following a debut that surpassed all expectations, the 2024 edition of the Local Southern African Manufacturing Expo anticipates exponential growth at its new venue alongside Electra Mining Africa, a renowned global showcase for mining and industrial innovation.
Operated in partnership with the South African Capital Equipment Export Council (SACEEC), this expo offers a dynamic platform for myriad decision-makers and buyers to engage with leading providers of cutting-edge manufacturing solutions, machinery, products, and services.
With boundless potential, the local manufacturing sector emerges as a pivotal driver of economic expansion, and the Local Southern African Manufacturing Expo emerges as the linchpin propelling this transformative growth.
Attendees can look forward to thought-provoking sessions at the Expo's dedicated Seminar Theatre, where industry luminaries will share insights on emerging trends and legislation, fostering dynamic dialogues and catalyzing innovation within the sector.


Sahara pioneers the path for agricultural professionals and eager investors, providing them with a gateway to explore the untapped potential of burgeoning markets. Through fostering robust business connections and facilitating the swift adoption of cutting-edge innovations and technologies, Sahara serves as a catalyst for progress while maintaining seamless cross-border communication channels.
With a legacy spanning over three decades, Sahara has honed its expertise to offer a comprehensive suite of services tailored to support a diverse array of businesses, from fledgling startups to established agribusiness giants. By bridging the gap between large-scale enterprises and smallholder farmers, Sahara plays a pivotal role in fostering collaboration and synergy within the regional agricultural ecosystem.
As Sahara charts its course into the future, it remains steadfast in its commitment to expansion and diversification, embracing new frontiers such as agricultural wastewater management, horticulture, post-harvest processing, and beyond. In doing so, Sahara continues to lead the charge towards sustainable agricultural development and economic prosperity across borders.


Elmia Agriculture stands as the beating heart of Sweden's agricultural vitality, igniting innovation, collaboration, and sustainable progress. Here, amidst an electrifying atmosphere, pioneers gather to cultivate fresh insights, forge alliances, and chart a course towards a future where agriculture thrives economically and ecologically.
In the upcoming event, our focus sharpens on nurturing competitiveness for tomorrow's challenges, recognizing its pivotal role in sculpting a resilient and sustainable agricultural landscape.
Step into the realm of Elmia Lantbruk from October 16th to 18th, 2024, where we don't just sow seeds but ideas, fostering a landscape where sustainability intertwines seamlessly with profitability and growth. Delve into the pressing issues of our time, from climate-conscious production methods to adaptive strategies for shifting climates, and uncover the opportunities latent within extended growing seasons.
With over 300 exhibitors, Elmia cultivates a diverse tapestry of solutions spanning machinery, crop cultivation, livestock, and farm management, propelling Swedish agriculture towards new frontiers of innovation and efficiency.
Embracing visitors from every corner of Sweden, Elmia serves as a nexus for visionaries and stakeholders alike, where farmers, industry titans, policymakers, and enthusiasts converge to shape the trajectory of agriculture. Nestled strategically within reach of 70% of the country's farmers, Elmia beckons as a bastion of inspiration and progress, where the future of farming unfolds in real-time.