Personal Care Events in United Arab Emirates

By industry
Date

Beautyworld Middle East

October 27, 2025 - October 29, 2025

Beautyworld Middle East stands as one of the most influential events in the global beauty industry, drawing over 2,000 exhibitors and more than 70,000 visitors to the vibrant city of Dubai each year. This annual trade fair has become an essential platform for beauty professionals, suppliers, and buyers, providing a unique opportunity for networking, business growth, and discovering the latest innovations in the beauty, wellness, and fragrance sectors. Far more than just a trade show, Beautyworld Middle East serves as a dynamic meeting point where industry leaders, entrepreneurs, and emerging talent come together to exchange ideas, form valuable connections, and explore new opportunities.

Taking place over three action-packed days, the event showcases the expansive growth and diversity of the beauty industry, offering attendees a comprehensive experience that spans skincare, haircare, makeup, fragrances, and wellness products. The sheer scale and scope of the exhibition make it a pivotal fixture in the beauty trade calendar, attracting an international audience eager to discover cutting-edge products, the latest trends, and groundbreaking technologies. From luxurious skincare lines to innovative haircare treatments and perfumes, Beautyworld Middle East presents an unparalleled selection of products, allowing buyers to source the best of what the market has to offer.

Beyond product displays, Beautyworld Middle East is a melting pot of ideas and industry knowledge. The event fosters meaningful face-to-face interactions between manufacturers, distributors, salon owners, retailers, and buyers. These personal connections create a fertile ground for collaboration, allowing businesses to forge new partnerships, explore potential markets, and uncover untapped business opportunities. The event is designed to bridge the gap between global brands and regional players, making it an ideal platform for both established companies and newcomers seeking to expand their presence in the Middle East and beyond.

The fair also serves as a hub for discovering the latest trends and innovations in the beauty and wellness industries. With dedicated zones for skincare, haircare, fragrance, wellness, and packaging, visitors can easily explore the future of beauty. Educational seminars, live demonstrations, and workshops are held throughout the event, providing attendees with up-to-date knowledge on market shifts, emerging trends, and the technological advancements that are reshaping the beauty landscape. For professionals looking to stay ahead of the curve, Beautyworld Middle East offers invaluable insights into the next big thing in beauty.

In addition to its role as a business catalyst, Beautyworld Middle East also provides an inspiring environment for discovering the future of the beauty industry. The event’s global reach attracts a wide range of international brands, creating a melting pot of creativity and innovation. It’s the perfect place to see firsthand how the global beauty industry is evolving and to network with influencers, thought leaders, and pioneers driving these changes.

Set against the backdrop of Dubai, a city known for its cosmopolitan flair and fast-paced growth, Beautyworld Middle East is not just an event—it’s an experience that promises to leave a lasting impact on everyone involved. Whether you’re an exhibitor looking to showcase your products to a global audience, a buyer eager to discover the latest innovations, or a professional seeking to connect with industry peers, Beautyworld Middle East offers a platform that is unrivaled in its ability to connect people and ideas.

In conclusion, Beautyworld Middle East is an unmissable event for anyone involved in the beauty, wellness, and fragrance industries. With its unparalleled networking opportunities, cutting-edge product offerings, and dynamic atmosphere, it serves as a powerful catalyst for business development and industry growth.

Emirates Perfumes & Oud Exhibition

October 03, 2025 - October 12, 2025
Completed

The Emirates Perfumes & Oud Exhibition 2025: Where Heritage and Elegance Meet in Fragrance

The world of fragrance is one that transcends time and culture, touching the senses and emotions in deeply personal ways. Few places embody this connection more than the Middle East and at the heart of this fragrant tradition lies the Emirates Perfumes & Oud Exhibition, a premier gathering of scent artisans and industry pioneers, hosted at the Expo Centre Sharjah in the United Arab Emirates.

As the region’s most prestigious event dedicated to perfume and oud, this exhibition stands as a celebration of tradition, luxury, and olfactory art. It brings together a dazzling array of renowned perfume houses, emerging artisans, and global fragrance connoisseurs, creating a space where passion meets precision and where every scent tells a story.

A Cultural Celebration of Scent

From the moment visitors enter the exhibition, they are enveloped in a multisensory experience that goes far beyond just viewing or smelling. The Emirates Perfumes & Oud Exhibition offers an immersive journey into the rich heritage of Middle Eastern perfumery, particularly the revered tradition of oud and oud oil production known for its depth, complexity, and spiritual significance.

The air is thick with the essence of history: ancient woods, rare resins, floral absolutes, and meticulously blended oils. Each booth, whether showcasing heritage perfume brands or modern aromatic interpretations, serves as a portal into a world of luxury, elegance, and age-old techniques.

What Makes the Emirates Perfumes & Oud Exhibition Unique

While there are countless fragrance expos across the globe, what sets this exhibition apart is its cultural depth and artisanal focus. Here, the fragrance is not just a product it is a reflection of identity, passed down through generations.

Key highlights of the exhibition include:

A curated showcase of authentic perfumes, hair and body mists, oud oils, and home fragrances like candles and diffusers.

Live distillation sessions where guests witness the process of extracting oud oil from agarwood.

Discussions on the history of perfumery in the Arab world, including its spiritual and social roles.

Exhibitions from international houses bringing their most exclusive scents tailored for Middle Eastern tastes.

This is not merely a trade event it is a living archive of scent culture, alive with learning, innovation, and sensory wonder.

Interactive Experiences That Delight the Senses

One of the major draws of the Emirates Perfumes & Oud Exhibition is its interactive and educational nature. Far from being a passive event, it actively invites attendees to engage, create, and learn.

Workshops and Experiences Not to Miss

These hands-on sessions offer visitors the chance to understand perfumery from the inside out:

Perfume Blending Workshops
Learn the secrets of layering scents and how master perfumers balance top, heart, and base notes.

Oud Identification Sessions
Explore the differences between Indian, Cambodian, and Kalimantan oud, learning how to detect quality and origin by scent.

Fragrance Pairing Classes
Discover how to match scents with mood, attire, and even the weather a popular concept in modern perfume styling.

DIY Candle-Making with Oud
Take home your own customized scented candle, crafted under the guidance of expert artisans.

These workshops not only educate but deepen appreciation for the incredible craftsmanship behind each bottle a blend of science, art, and heritage.

A Gathering Place for Industry and Innovation

Connecting Global Experts with Regional Excellence

The Emirates Perfumes & Oud Exhibition isn't just for enthusiasts it's a critical networking hub for buyers, distributors, retailers, and innovators in the fragrance industry. With its international footprint, the event serves as a launchpad for new collections, partnership announcements, and brand expansion into the thriving Middle Eastern market.

Attendees can expect:

Exclusive product launches from luxury and niche fragrance brands.

Business matchmaking sessions between artisans and global distributors.

Panel discussions on sustainability in perfumery and the future of oud cultivation.

Market insights from industry leaders about trends shaping 2026 and beyond.

As demand for ethically sourced, artisanal fragrances continues to rise, the exhibition also fosters conversations around eco-friendly packaging, fair trade oud harvesting, and botanical alternatives that still honour tradition.

A Symphony of Scent: What You’ll Discover

Every visitor to the Emirates Perfumes & Oud Exhibition leaves with a distinct memory not just of a product or a moment, but of a feeling. The event offers a curated selection of scents and sensory items to explore and take home.

Expect to discover:

Pure oud oils aged for decades

Luxury perfumes inspired by Arabic poetry

Rose-based mists sourced from Taif and Iran

Artisan bakhoor blends and incense

Modern diffuser technologies with traditional oils

Scented body oils and hair mists designed for desert climates

Each item reflects a dedication to quality, heritage, and sensory pleasure, offering something for both traditionalists and modern fragrance lovers.

Why This Exhibition Matters in Today’s Fragrance World

In a world where mass production and synthetic ingredients often overshadow craftsmanship, the Emirates Perfumes & Oud Exhibition serves as a reminder of fragrance as art and identity. It connects us to our senses, to our culture, and to each other. It also supports local artisans, empowers small businesses, and revives endangered traditions of oud harvesting and distillation.

This event is not only about commerce; it's about preservation and evolution. And in doing so, it attracts a growing audience of mindful consumers who value authenticity and depth in their scent choices.

The Scent of Legacy

To walk through the Emirates Perfumes & Oud Exhibition is to travel through time. It's an aromatic journey that begins in ancient traditions, flows through skilled hands, and arrives in the modern world with elegance and meaning. Whether you're a perfume collector, a curious newcomer, or an industry expert, the event offers something truly unforgettable.

As the final notes of oud linger in the air long after you leave the venue, what stays with you is not just a fragrance, but a feeling one that connects you to a region, a craft, and a timeless tradition of beauty.

The World of Makeup and Beauty

September 29, 2025 - October 05, 2025
Completed

The World of Makeup & Beauty: A Celebration of Innovation and Creativity in Cosmetics

In the ever-evolving landscape of cosmetics and personal care, staying ahead means embracing the newest trends, innovative products, and cutting-edge techniques. The World of Makeup & Beauty serves as the ultimate platform where these elements converge, bringing together leading brands, talented artists, and industry experts from around the globe. This vibrant event is much more than a trade show it’s a celebration of creativity, craftsmanship, and collaboration that shapes the future of beauty.

Whether you are a professional makeup artist, a beauty brand representative, or simply passionate about cosmetics, this gathering offers a unique opportunity to immerse yourself in the latest developments and to connect with the people driving the industry forward.

Showcasing the Latest Trends and Products in Makeup and Beauty

At the core of The World of Makeup & Beauty lies an impressive exhibition space featuring a diverse array of cosmetic brands and innovators. This event provides attendees with an exclusive look at:

Revolutionary makeup collections designed to inspire and captivate

Advanced skincare formulations focused on efficacy and sustainability

Breakthrough beauty tools and equipment that elevate the art of makeup

Eco-conscious packaging solutions reflecting the industry’s growing commitment to the environment

Emerging technologies such as customized product creation and digital beauty tools

These offerings are showcased by both established global brands and fresh, innovative newcomers, making the expo a hotspot for discovering what’s next in the beauty world.

Engaging with Top Makeup Artists and Industry Experts

One of the event’s highlights is the opportunity to learn directly from renowned makeup artists and seasoned beauty professionals. Through interactive workshops and live demonstrations, attendees can:

Explore new makeup techniques and application tips

Understand how to adapt looks for diverse skin tones and types

Gain insights into trend forecasting and product development

Engage in Q&A sessions with industry leaders sharing their personal journeys and expertise

These experiences not only enhance skills but also inspire creativity and encourage professional growth for makeup artists and enthusiasts alike.

A Hub for Networking and Business Growth in the Beauty Sector

Beyond product displays and educational sessions, The World of Makeup & Beauty is a powerful networking platform. Participants can build meaningful connections that support career advancement and business expansion. The event offers:

Opportunities to meet brand representatives and distributors looking for new partnerships

Forums to connect with marketing and packaging professionals helping to bring products to market effectively

Access to trendsetters and influencers shaping consumer preferences worldwide

Exclusive sessions for business matchmaking and collaboration discussions

Networking here helps create long-lasting relationships that extend well beyond the event itself, fostering a supportive community within the beauty industry.

Embracing Diversity and Inclusion in Modern Beauty

A notable aspect of The World of Makeup & Beauty is its commitment to showcasing diversity in beauty. The event celebrates a wide spectrum of skin tones, cultural aesthetics, and gender expressions, reflecting the industry’s ongoing shift toward inclusivity.

Attendees will experience:

Product lines designed with all skin types and tones in mind

Presentations on inclusive marketing strategies

Discussions about the importance of representation in beauty campaigns

Workshops focusing on creating gender-neutral and accessible beauty products

This inclusive ethos helps reshape the industry into a more welcoming space for everyone, setting a standard for future beauty events worldwide.

Educational Opportunities Tailored for Professionals and Enthusiasts

Education is a pillar of The World of Makeup & Beauty, with a comprehensive program designed to cater to all levels of expertise. Whether you are a seasoned professional or just beginning your beauty journey, you’ll find sessions that fit your needs, including:

Advanced masterclasses on specialized makeup techniques like bridal, theatrical, and editorial looks

Seminars on the science behind skincare ingredients and formulation

Workshops on digital marketing and brand building for beauty entrepreneurs

Insights into regulatory trends and safety standards in the cosmetics industry

Such a rich educational agenda ensures that attendees leave the event equipped with new knowledge, skills, and inspiration to elevate their craft or business.

Why The World of Makeup & Beauty is a Must-Attend Event

In a competitive and fast-paced industry, keeping up with changes can be challenging. The World of Makeup & Beauty offers a rare chance to step into a space where innovation, artistry, and business meet seamlessly. Here’s why you shouldn’t miss it:

Discover groundbreaking products and beauty innovations all in one place

Learn from top-tier artists and experts who set industry standards

Connect with a global community passionate about beauty and self-expression

Experience live demos and workshops that bring theory to life

Explore new market trends and consumer insights shaping the future of cosmetics

This event is not only a showcase but a springboard for success, inspiring all participants to push the boundaries of creativity and excellence.

A Celebration of Beauty’s Endless Possibilities

The World of Makeup & Beauty stands as a testament to the power of innovation, diversity, and collaboration within the cosmetics industry. It is a place where creativity is nurtured, new ideas are born, and meaningful connections are made. Whether you are looking to stay ahead of trends, enhance your skills, or grow your business network, this event offers a comprehensive, engaging, and uplifting experience that leaves a lasting impression.

As the beauty industry continues to evolve, events like this play a crucial role in shaping its trajectory making The World of Makeup & Beauty an indispensable gathering for anyone passionate about the art and science of makeup and skincare.

Middle East, Africa, Asia - Skin & Personal Care

May 04, 2025 - May 05, 2025
Completed

The Middle East, Africa, Asia - Skin & Personal Care event in Dubai is a distinguished conference and tradeshow that attracts professionals, experts, and enthusiasts from the wellness, health & fitness, and fashion & beauty industries. Organized by Stamegna Retail Management, this premier event serves as a dynamic platform for exploring the latest trends, innovations, and products in the skin and personal care sector. 

Taking place in Dubai, one of the leading global hubs for beauty and wellness, the event offers attendees an exciting opportunity to immerse themselves in a vibrant atmosphere of knowledge exchange, networking, and growth. The exhibition showcases cutting-edge advancements in skin and personal care, offering participants the chance to discover the newest products and technologies that are shaping the future of the industry.

Whether you're a business owner, industry professional, or enthusiast, the event provides an ideal environment for building connections with like-minded individuals and forging partnerships that can drive personal and business growth. With insightful discussions and expert-led sessions, attendees gain valuable insights that can enhance their understanding of market trends, consumer needs, and business strategies. 

The Middle East, Africa, Asia - Skin & Personal Care event is not just about discovering the latest products, but about empowering participants to take their careers and businesses to new heights within the rapidly growing beauty and wellness markets. By fostering an environment of collaboration and learning, this event plays a crucial role in shaping the future of the skin and personal care industries across the Middle East, Africa, and Asia.

Professional Beauty Dubai

February 17, 2025 - February 18, 2025
Completed

Professional Beauty Dubai is one of the leading international trade events in the beauty industry, offering an exceptional platform for professionals to discover the latest products, trends, and innovations in beauty and wellness. Held annually in Dubai, this renowned event gathers key players from the global beauty market, showcasing a diverse range of beauty and body care products, services, and technologies. Whether you are involved in cosmetics, hair care, spa services, or fashion accessories, Professional Beauty Dubai brings together a wealth of opportunities for learning, networking, and inspiration.

The event is designed to cater to every aspect of the beauty industry, featuring everything from skincare and cosmetics to haircare, wellness, and spa treatments. This diversity of offerings makes the event an ideal destination for beauty professionals looking to discover the latest trends and solutions, whether for their own personal use, their clients, or their businesses. Attendees can explore an extensive range of products from top international brands, providing them with a comprehensive view of the latest innovations and emerging trends in the market.

For beauty professionals, Professional Beauty Dubai offers numerous opportunities for personal and professional growth. The event is a hub of learning, with a series of seminars, workshops, and live demonstrations led by industry experts. These sessions cover a broad range of topics, from advanced skincare techniques and beauty treatments to the latest trends in makeup, hair, and wellness. Whether you're a salon owner, esthetician, or makeup artist, these educational opportunities provide valuable insights to help you stay ahead in the fast-paced beauty industry.

Networking is another key aspect of Professional Beauty Dubai. The event attracts thousands of professionals from all over the world, creating an ideal environment for building relationships, exchanging ideas, and discovering potential business opportunities. Attendees can meet with suppliers, manufacturers, and fellow beauty experts, fostering collaboration and partnership across the industry. Whether you are looking to source new products, establish partnerships, or simply gain inspiration from like-minded professionals, the event offers countless opportunities for meaningful interactions.

In addition to business and professional development, Professional Beauty Dubai is a celebration of creativity and innovation in beauty. The event showcases cutting-edge technologies and unique beauty solutions, allowing attendees to experience the future of the beauty industry firsthand. From advanced beauty devices to eco-friendly and sustainable products, the event provides a glimpse into the next wave of beauty trends that will shape the market for years to come.

One of the highlights of Professional Beauty Dubai is its focus on the luxurious and indulgent side of the beauty industry. With a wide variety of spa services, skincare products, and wellness solutions on display, the event offers a unique opportunity to explore high-end beauty experiences. This makes it a perfect destination for spa owners, wellness professionals, and those interested in the growing trend of holistic beauty treatments.

In conclusion, Professional Beauty Dubai is a must-attend event for anyone involved in the beauty industry. It is not just a trade show; it is an immersive experience that offers professionals the chance to learn, discover, and connect in a vibrant, inspiring environment. Whether you’re looking to expand your product range, gain new knowledge, or network with industry leaders, Professional Beauty Dubai is the perfect platform to keep your beauty business on the cutting edge and prepare for the trends of tomorrow.

PCE Personal Care Expo Dubai

December 17, 2024 - December 19, 2024
Completed

The Dubai International Personal Care Expo (PCE) stands as a premier event in the global personal care industry, offering a dynamic platform where professionals from across the world can gather, exchange ideas, and explore the latest advancements in cosmetics, hygiene, and household products. Held annually at the Dubai World Trade Centre, the event has become a pivotal meeting point for manufacturers, wholesalers, and retailers alike, attracting both local and international players.

The expo spans a broad spectrum of the personal care sector, showcasing a diverse range of products from skincare essentials like lotions and shampoos to advanced technological solutions such as beauty appliances and sterilization lamps. It provides a comprehensive view of the industry's trends, innovations, and emerging technologies. Notably, products featured include everyday essentials such as razors, disinfectants, and toilet paper, as well as high-tech items like intelligent toilet lids and health pillows, underlining the growing integration of technology into personal care.

A key focus of the expo is to highlight new products and the latest breakthroughs in the field. Industry-specific conferences, live demonstrations, and an awards ceremony that honors innovation and design excellence are integral components of the event. These features not only provide valuable insights but also foster networking and collaboration among professionals from beauty salons, medical facilities, and e-commerce platforms.

Dubai's central role as a global trade hub lends further significance to the PCE. As the city continues to strengthen its position in the global market, the expo plays an essential part in showcasing its role as a gateway to the personal care industry. The Dubai World Trade Centre’s state-of-the-art facilities and convenient location further enhance the expo's appeal, making it the perfect setting for such a comprehensive and influential event. 

For all who attend, the Dubai International Personal Care Expo offers much more than just a glimpse into the future of personal care—it serves as a place of inspiration, collaboration, and discovery, shaping the industry’s trajectory for years to come.