Personal Care Events in Kazakhstan

Central Asia Beauty Expo

The CENTRAL ASIA BEAUTY EXPO stands as the foremost gathering for the beauty and cosmetics industry in Central Asia, held annually at the Atakent International Exhibition Centre in Almaty, Kazakhstan. As the largest event of its kind in the region, it attracts a wide spectrum of industry players, from renowned cosmetic dealers to emerging brands, creating an unparalleled platform for collaboration, learning, and growth. The event is organized by NS EXPO Ltd., a company known for its meticulous approach to managing trade expos, ensuring a professional and enriching experience for all participants.

This expo serves as a vital hub for professionals in the beauty sector, including distributors, retailers, beauty salons, and wholesalers, offering them access to the latest innovations and products in cosmetics, skincare, and wellness. The exhibition spans a broad range of categories, such as personal care items, perfume, makeup, professional salon equipment, hair care solutions, aesthetic treatments, and even pharmaceuticals and diet products. Visitors have the opportunity to explore cutting-edge technologies, discover new trends, and find practical solutions for their businesses. 

Beyond the product showcases, the event also emphasizes professional development through specialized workshops, training centers, and masterclasses. These sessions, covering nail art, facial care, hairstyling, and other beauty services, provide hands-on learning and valuable insights into the latest techniques and industry standards. The beauty care congress, held alongside the expo, offers a platform for thought leaders to discuss emerging trends, regulatory updates, and the future direction of the beauty industry.

Almaty’s significance as a major economic and cultural center within the region enhances the impact of the expo. The city’s strategic position allows for a seamless connection between Central Asia and international markets, fostering cross-border collaboration and strengthening international business relations. The Atakent Expo Centre, with its state-of-the-art facilities, ample space, and well-connected infrastructure, ensures that exhibitors and visitors alike enjoy a comfortable and efficient experience. With convenient access to local transport links, hotels, and restaurants, the venue stands as an ideal location for hosting international events.

The CENTRAL ASIA BEAUTY EXPO is not just a showcase of products; it’s a dynamic space where beauty professionals can discover new opportunities, forge business partnerships, and enhance their skills. Whether through networking, education, or direct product interaction, the expo offers attendees the chance to stay ahead of industry trends and make lasting connections that will shape the future of their businesses. In a rapidly evolving industry, this event continues to be a cornerstone for growth, innovation, and development in the beauty sector of Central Asia.

Cosmoderm Expo

Cosmoderm Expo: The International Hub for Aesthetic Innovation in Central Asia

As the beauty and aesthetic medicine industries continue to thrive globally, one event is rapidly becoming a regional powerhouse for networking, product launches, and professional development in Central Asia. Cosmoderm Expo, part of the prestigious Central Asia Beauty Expo, stands as a vital international platform for cosmetic brands, professionals, and innovators seeking visibility and market penetration in Kazakhstan and beyond.

Set in the heart of Central Asia, this international cosmetology exhibition has become a must-attend event for professionals in skincare, dermatology, aesthetic medicine, and cosmetic technology. With an emphasis on showcasing both new and established cosmetic brands, Cosmoderm Expo creates a high-impact environment for business growth, knowledge exchange, and regional expansion.

A Strategic Gateway to Central Asia’s Beauty Market

Kazakhstan’s beauty market is undergoing rapid transformation, driven by increasing consumer demand, digital influence, and a growing middle class. Cosmoderm Expo is perfectly timed to support this growth, offering brands direct access to key distributors, clinics, retailers, and beauty chains throughout the region.

Key participants include:

International and local cosmetic brands;

Aesthetic medicine and dermatology clinics;

Distributors and wholesalers of skincare products;

Cosmetologists, estheticians, and dermatologists;

Beauty technology providers and equipment manufacturers.

This diverse professional audience ensures that every exhibitor has opportunities to connect with qualified, business-ready contacts.

Product Launches, Brand Visibility, and Live Demonstrations

As one of the most anticipated events in the region, Cosmoderm Expo provides a powerful platform for product launches and real-time engagement. Exhibitors benefit from curated visibility, media coverage, and hands-on product showcases that allow direct interaction with buyers and beauty professionals.

Exhibitor opportunities include:

Launching new skincare and cosmetology product lines;

Demonstrating treatment equipment and techniques on-site;

Conducting live skincare and device demos for industry experts;

Offering free consultations or trial treatments;

Distributing branded samples and marketing collateral.

These touchpoints create brand recall, immediate feedback, and a pathway to regional partnerships.

Cosmoderm Expo as a Bridge Between Innovation and Business

Cosmoderm Expo is not just an exhibition—it’s an accelerator of professional development and cross-border business. With Kazakhstan serving as a trade gateway to neighboring countries like Uzbekistan, Kyrgyzstan, and Turkmenistan, the Expo is uniquely positioned to amplify international outreach.

Through its focused format, the event encourages:

Technology exchange between global brands and local clinics;

Knowledge transfer via expert panels and masterclasses;

Cross-industry partnerships in health, aesthetics, and wellness;

Market entry opportunities for brands targeting Central Asia;

Strategic networking with buyers and clinic decision-makers.

This combination of commerce and collaboration makes the event one of the most effective B2B opportunities in the beauty sector.

Educational Content and Expert-Led Sessions

To support professional development in the beauty and aesthetics space, Cosmoderm Expo also offers a parallel educational program. Attendees can join expert-led workshops, presentations, and certification courses to deepen their understanding of market trends, technology, and treatment protocols.

Topics covered in previous sessions include:

Advances in non-invasive aesthetic treatments;

Skin barrier health and dermaceutical innovations;

Personalized skincare and diagnostic tools;

Anti-aging protocols and regenerative aesthetics;

Equipment compliance, safety, and certification.

This knowledge-sharing component attracts a wide range of practitioners looking to stay competitive in a fast-evolving field.

Why Cosmoderm Expo Matters for Global Beauty Brands

For international brands seeking entry or expansion in Central Asia, Cosmoderm Expo offers direct access to a rising market. Kazakhstan’s cosmopolitan beauty consumers are increasingly sophisticated and open to both Eastern and Western beauty philosophies, creating space for innovation and product diversity.

Attending or exhibiting at Cosmoderm Expo provides:

Access to verified regional buyers and distributors;

Visibility among top dermatology and aesthetic clinics;

Understanding of local consumer behavior and preferences;

Insights into regulatory and import/export logistics;

Media coverage via trade publications and influencer networks.

This makes the Expo not only a showcase event, but a strategic launchpad for growth in Central Asia.

A High-Impact Platform for the Future of Beauty in Central Asia

With its roots in the larger Central Asia Beauty Expo, Cosmoderm Expo is rapidly gaining international recognition as the most effective exhibition for promoting new and existing cosmetology brands in Kazakhstan and beyond. By bringing together innovation, education, and business opportunity under one roof, it is helping to shape the future of the region’s aesthetic and beauty landscape.

Whether you're launching a product, scouting for distribution partners, or looking to connect with aesthetic professionals in a booming market, Cosmoderm Expo offers an unmatched return on engagement—and a gateway to long-term success in Central Asia’s expanding beauty economy.