Personal Care Events in Kazakhstan

Central Asia Beauty Expo

May 29, 2025 - May 31, 2025

The CENTRAL ASIA BEAUTY EXPO stands as the foremost gathering for the beauty and cosmetics industry in Central Asia, held annually at the Atakent International Exhibition Centre in Almaty, Kazakhstan. As the largest event of its kind in the region, it attracts a wide spectrum of industry players, from renowned cosmetic dealers to emerging brands, creating an unparalleled platform for collaboration, learning, and growth. The event is organized by NS EXPO Ltd., a company known for its meticulous approach to managing trade expos, ensuring a professional and enriching experience for all participants.

This expo serves as a vital hub for professionals in the beauty sector, including distributors, retailers, beauty salons, and wholesalers, offering them access to the latest innovations and products in cosmetics, skincare, and wellness. The exhibition spans a broad range of categories, such as personal care items, perfume, makeup, professional salon equipment, hair care solutions, aesthetic treatments, and even pharmaceuticals and diet products. Visitors have the opportunity to explore cutting-edge technologies, discover new trends, and find practical solutions for their businesses. 

Beyond the product showcases, the event also emphasizes professional development through specialized workshops, training centers, and masterclasses. These sessions, covering nail art, facial care, hairstyling, and other beauty services, provide hands-on learning and valuable insights into the latest techniques and industry standards. The beauty care congress, held alongside the expo, offers a platform for thought leaders to discuss emerging trends, regulatory updates, and the future direction of the beauty industry.

Almaty’s significance as a major economic and cultural center within the region enhances the impact of the expo. The city’s strategic position allows for a seamless connection between Central Asia and international markets, fostering cross-border collaboration and strengthening international business relations. The Atakent Expo Centre, with its state-of-the-art facilities, ample space, and well-connected infrastructure, ensures that exhibitors and visitors alike enjoy a comfortable and efficient experience. With convenient access to local transport links, hotels, and restaurants, the venue stands as an ideal location for hosting international events.

The CENTRAL ASIA BEAUTY EXPO is not just a showcase of products; it’s a dynamic space where beauty professionals can discover new opportunities, forge business partnerships, and enhance their skills. Whether through networking, education, or direct product interaction, the expo offers attendees the chance to stay ahead of industry trends and make lasting connections that will shape the future of their businesses. In a rapidly evolving industry, this event continues to be a cornerstone for growth, innovation, and development in the beauty sector of Central Asia.