Catering & Food Services Events in Egypt

International Catering Equipment & Trading Laundry Exhibition

HACE – Hotel Expo: Elevating Egypt’s Hospitality Industry Through Innovation and Sustainability

With a remarkable history spanning more than 44 years, HACE – Hotel Expo has become Egypt’s most distinguished international trade fair for the hospitality industry. Held annually, this event brings together suppliers, manufacturers, service providers, and buyers under one roof to explore the latest innovations in hotel supplies, catering, and hospitality services.

The exhibition is not merely a marketplace; it is a comprehensive platform for knowledge exchange, networking, and future-forward business partnerships. Through its extensive range of showcased products—from hotel furnishings and bakery equipment to cleaning systems and refrigeration technology—HACE plays a pivotal role in shaping the future of hospitality in Egypt and across the Middle East and North Africa.

The Largest Hospitality Trade Event in Egypt

Positioned as the largest international trade fair in Egypt for hospitality equipment, HACE – Hotel Expo is designed to meet the diverse needs of hospitality businesses, from small boutique hotels to major luxury chains. The event is organized with precision to cover every aspect of hotel operations and guest services.

Product categories at HACE include:

Hotel furnishings and interior solutions

Professional catering and kitchen equipment

Bakery, pastry, and ice cream machines

Supermarket and food retail systems

Industrial laundry and cleaning equipment

Eco-friendly hospitality solutions

By presenting a wide product spectrum, the exhibition ensures that hospitality professionals can find tailored solutions to enhance both guest experience and operational efficiency.

Driving Business Through Networking and Expertise

Beyond the products, HACE – Hotel Expo is a powerful business hub. It attracts thousands of local and international visitors, including hoteliers, restaurateurs, chefs, consultants, designers, and entrepreneurs. This makes it a prime destination for forming strategic partnerships and expanding professional networks.

Visitors and participants benefit by:

Discovering cutting-edge technologies and trends

Engaging in B2B meetings with trusted suppliers

Learning from expert-led demonstrations and seminars

Gaining insights into global best practices

Exploring investment and franchise opportunities

The expo provides fertile ground for business growth, industry learning, and real-world application of hospitality innovation.

A Commitment to Quality and Sustainability

One of the defining features of HACE – Hotel Expo is its commitment to quality and environmental sustainability. Exhibitors are encouraged to present energy-efficient solutions, eco-friendly materials, and sustainable business practices. This focus aligns with global hospitality trends, where environmental responsibility is no longer optional but essential.

Sustainability themes often highlighted include:

Energy-saving kitchen and laundry equipment

Waste reduction systems

Recyclable packaging and utensils

Water conservation technologies

Sustainable hotel design and construction materials

Such initiatives help businesses reduce costs while aligning with international standards of environmental stewardship—a key consideration for modern travelers and investors alike.

Opportunities for Small and Large Enterprises

Whether you are launching a new café or managing a five-star resort, HACE provides value at every scale. The exhibition’s diverse exhibitor profile means that both small businesses and multinational chains can discover solutions tailored to their needs and budgets.

The expo supports various business models:

Startups in food and beverage service

Family-run hotels or inns

Institutional kitchens (schools, hospitals)

Luxury hotel chains

Franchised restaurants and cafes

Corporate catering services

This inclusivity ensures the show remains relevant and beneficial to all segments of the hospitality sector.

Bakery, Pastry, and Ice Cream Equipment: A Sector on the Rise

Among the most dynamic areas of the exhibition is the bakery, pastry, and ice cream equipment segment. With the rise of artisanal baking and gourmet dessert offerings, this part of the show draws keen interest from entrepreneurs and chefs alike.

Popular featured items include:

Commercial dough mixers and ovens

High-capacity ice cream machines

Pastry sheeters and decorators

Refrigerated display units

Packaging solutions for take-away desserts

This section not only introduces advanced equipment but also offers insights into presentation, food safety, and profitability strategies for dessert businesses.

Enhancing Hygiene: Cleaning and Laundry Equipment Solutions

Post-pandemic, hygiene and cleanliness have become top priorities for hospitality operations. HACE responds to this demand by showcasing a full spectrum of cleaning and laundry solutions suitable for hotels, spas, restaurants, and healthcare facilities.

Exhibitors present technologies such as:

High-efficiency washing and drying systems

Touch-free sanitizing stations

Industrial vacuum cleaners and floor scrubbers

Disinfection systems using steam or UV light

Laundry automation and management software

These innovations help hotels streamline operations, improve service quality, and ensure guest confidence in safety protocols.

A Catalyst for Technological Advancement in Hospitality

Technology plays an increasingly critical role in the hospitality industry, and HACE – Hotel Expo is at the forefront of this shift. From smart room controls and digital check-in systems to kitchen automation and inventory tracking, the event features a growing array of tech-driven solutions.

Many exhibitors now focus on:

Hospitality management software

Smart hotel room features (lighting, A/C, media)

Contactless payment and ordering systems

IoT-enabled kitchen and laundry appliances

Mobile apps for guest engagement

By embracing digital tools, hospitality businesses can improve both efficiency and customer satisfaction.

Shaping the Future of Hospitality in Egypt and Beyond

The HACE – Hotel Expo is not just an event—it’s an institution that reflects the evolving face of the hospitality industry. With its extensive offering of hotel supplies, catering equipment, and sustainability-focused innovations, it stands as a cornerstone of industry progress in Egypt and the region.

For those involved in the hospitality business, attending HACE is not only a valuable opportunity—it is a strategic move. From discovering the latest trends to forming meaningful partnerships, the expo offers all the tools necessary to stay competitive in a fast-changing landscape.

Whether you’re a decision-maker for a major hotel brand or the owner of a new restaurant concept, HACE – Hotel Expo offers something vital for your journey: vision, innovation, and connection.

CAFEX

CAFEX Egypt: Uniting the Gastronomy Industry Across the Middle East

Since its debut in 2014, CAFEX has earned a prestigious place as Egypt’s leading hospitality expo, drawing industry professionals from across the region. Held annually at the Egypt International Exhibition Center (EIEC) in Cairo, CAFEX provides a comprehensive platform for cafés, restaurants, and hotels to connect with key suppliers, discover innovations, and expand their market reach. As a hub for everything related to the gastronomy industry, it reflects the ever-growing importance of culinary culture and hospitality services in Egypt and the Middle East.

The name "CAFEX" is derived from “Café Expo”, highlighting the central focus of the trade fair: showcasing the vibrant and diverse café culture that forms the foundation of many modern foodservice businesses.

A Central Hub for Hospitality Professionals

CAFEX is more than just a trade show—it's a meeting point for the entire food and beverage community. Owners, decision-makers, and investors from the hospitality sector use this event to network, explore new trends, and source the latest equipment and services that elevate customer experience. It also welcomes aspiring entrepreneurs and newcomers to the gastronomy scene, providing them with essential tools and knowledge to launch successful ventures.

From café interiors to high-tech kitchen tools, the expo covers every detail needed to start, improve, or reinvent a foodservice operation. The event’s emphasis on practical solutions and creative concepts makes it a magnet for professionals who are serious about quality and innovation.

What Makes CAFEX Stand Out?

CAFEX has earned a reputation for its strong local relevance and its ability to blend global trends with Middle Eastern hospitality traditions. It consistently showcases a carefully curated selection of exhibitors and offers a dynamic program of workshops, lectures, and live demonstrations.

Key highlights of CAFEX include:

Strong representation from local and regional hospitality brands

High-profile networking opportunities for owners, suppliers, and investors

An extensive lineup of interactive seminars and workshops

Diverse product showcases that span the entire foodservice industry

Special emphasis on café and restaurant design, technology, and customer experience

Exhibitors and Product Categories

CAFEX features a wide spectrum of exhibitors offering solutions for both new businesses and well-established operations. The range of showcased products and services reflects the multi-layered nature of the gastronomy industry.

Main product categories include:

Artisan and specialty coffee

Bakery and confectionery supplies

Non-alcoholic beverages

Coffee machines and brewing tools

Food truck solutions and mobile kitchen equipment

Furniture, lighting, and design for cafés and restaurants

Kitchen equipment, ovens, refrigerators, and prep tools

Cleaning and hygiene products

Packaging and takeaway solutions

Tableware, including dishes, cups, and utensils

Staff uniforms and textiles

Hospitality software, POS systems, and digital tools

Who Should Attend CAFEX?

While the event caters to a wide audience, its core visitor base includes seasoned professionals from the restaurant, hotel, and café industries, as well as future investors exploring business opportunities in the gastronomy sector.

Target visitor groups:

Café and restaurant operators

Hotel and hospitality managers

Foodservice suppliers and distributors

Investors and entrepreneurs

Kitchen and interior design professionals

Importers, retailers, and wholesalers

Professionals from the tobacco and hookah sectors

This diverse mix ensures that both B2B transactions and collaborative partnerships thrive during and beyond the event.

Creating Opportunities for Growth and Innovation

CAFEX plays a pivotal role in fostering both commercial growth and creative innovation within the hospitality field. It empowers businesses to reimagine how they serve customers—whether through more efficient kitchen layouts, eco-friendly packaging, or unique dining concepts. The expo helps brands strengthen their identity and stay relevant in an increasingly competitive and experience-driven market.

Exhibiting at CAFEX Offers:

Direct access to thousands of potential clients and partners.

Increased visibility in Egypt’s booming hospitality sector.

Face-to-face engagement with key decision-makers.

Opportunities to launch and test new products in a targeted market.

Media exposure and PR amplification through event promotion.

A Platform for Education and Industry Dialogue

CAFEX goes beyond trade—it serves as a learning platform through its packed program of interactive seminars, technical workshops, and expert-led presentations. Topics cover both the business and creative sides of gastronomy, from food styling and branding to financial planning and customer service strategy.

These sessions are designed to inspire and inform:

Current trends in café design and layout

Marketing strategies for foodservice brands

Digital transformation in hospitality

Sustainable practices and green technologies

Culinary innovation and menu development

Strengthening the Local Scene and Embracing Global Trends

One of CAFEX’s defining traits is its ability to bridge local culture with international innovation. While it proudly reflects the spirit of Egyptian and Middle Eastern hospitality, it also brings in global influences that help regional businesses compete at an international level. The fair’s inclusive approach ensures that local small businesses stand shoulder to shoulder with international suppliers and trendsetters.

CAFEX’s contribution to the local economy extends beyond sales—it fuels job creation, business development, and education in a sector that’s central to Egypt’s growing middle class and tourism economy.

Why CAFEX Is a Must-Visit for Hospitality Professionals

In today’s fast-paced and competitive foodservice industry, CAFEX stands out as a comprehensive resource and business accelerator. It offers unparalleled exposure, learning, and partnership opportunities, all in one place. For exhibitors, it’s a chance to grow brand awareness and connect with targeted clients. For visitors, it’s a rich source of knowledge, products, and inspiration.

Whether you're looking to:

Open your first café

Revamp your restaurant’s interior

Source premium coffee beans

Streamline your kitchen operations

Explore franchising or investment ideas

Each spring, CAFEX transforms Cairo into the heart of Middle Eastern hospitality innovation. With its strategic mix of exhibitions, networking, and education, the fair continues to support the region’s food and beverage professionals in building stronger, smarter, and more successful businesses. It’s not just an expo—it’s a reflection of a growing industry that values creativity, quality, and community.