Furnishings & Decor Events in Egypt


Tissue Middle East
Tissue Middle East: The Premier Trade Show for Tissue and Hygiene Industries in Egypt and the Region
The Tissue Middle East event is poised to become a central fixture for professionals and businesses involved in the tissue and hygiene disposable products market. Taking place at the Egypt International Exhibition Center (EIEC) in Cairo, this exhibition serves as a crucial platform for manufacturers, traders, and industry experts engaged in the production and distribution of tissue-related goods and their manufacturing machinery. Positioned at the heart of the Middle East and Africa region, Tissue Middle East fosters collaboration, innovation, and growth within an industry vital to everyday life.
A Unique Hub for the Tissue and Hygiene Sector in Africa and the Middle East
Tissue Middle East stands out as the first and only trade show in its category within the Africa and Middle East regions. Organized by Nile Trade Fairs, the event has rapidly gained recognition as an indispensable meeting point for the tissue paper, hygiene products, and associated manufacturing industries. Each year, it unfolds at the modern and accessible EIEC venue in Cairo, strategically located just ten minutes from Cairo International Airport. This convenient setting facilitates easy access for both local and international visitors.
Comprehensive Exhibition Range Reflecting Industry Needs and Innovations
The exhibition’s core offerings span the entire supply chain of the tissue and hygiene sector. Attendees can explore a wide variety of products and services, including:
State-of-the-art machinery and equipment for tissue production and processing
Essential raw materials, adhesives, and chemicals required for manufacturing
Finished goods such as wet wipes, household paper products, and other hygiene disposables
Advanced technologies and software solutions designed to optimize production efficiency
This comprehensive showcase allows visitors to gain insight into the latest industry trends and technological advancements, making it a vital event for staying competitive in the evolving market.
Facilitating Business Growth Through Targeted Networking
One of the event’s defining features is its strong focus on fostering business relationships. The Hosted Buyer Program, in particular, is designed to facilitate productive, one-on-one meetings between exhibitors and qualified buyers. This initiative enhances networking efficiency and supports tailored discussions that can lead to new partnerships and contracts.
Who Attends Tissue Middle East and What They Gain
The primary audience for Tissue Middle East includes manufacturers, suppliers, distributors, and industry professionals across the tissue paper and hygiene products sectors. For these attendees, the exhibition offers several key benefits:
Discovering innovative products and manufacturing solutions
Establishing and deepening commercial relationships
Gaining insights into market dynamics and future trends
Learning from expert presentations and industry-led sessions
Such an environment is invaluable for businesses seeking to expand their presence and adapt to changing consumer demands.
Tissue Middle East: More Than Just a Trade Show
Beyond the exhibition floor, Tissue Middle East acts as a knowledge exchange forum, fostering dialogue about challenges and opportunities within the industry. It serves as a springboard for innovation, encouraging stakeholders to explore new ideas, sustainable practices, and cutting-edge technologies. This holistic approach makes the event a cornerstone for the growth of the tissue and hygiene sectors in the region.
Why Tissue Middle East is Essential for Industry Stakeholders
In a market where hygiene and disposable tissue products are integral to daily life, Tissue Middle East provides a specialized platform that brings together the entire industry ecosystem under one roof. From machinery suppliers to finished product manufacturers, the event offers unparalleled exposure and business potential. Its location in Cairo also positions it strategically as a gateway to both Middle Eastern and African markets.
Looking Ahead to the Future of Tissue and Hygiene Industries
Tissue Middle East is much more than a trade show; it is a vital industry event that supports the continued development of a fast-growing sector. By bringing together key players from across the supply chain, it fosters innovation, cooperation, and sustainable business growth. For anyone involved in tissue, hygiene, or related manufacturing sectors, this event represents an unmissable opportunity to stay ahead in a competitive and dynamic market.


International Catering Equipment & Trading Laundry Exhibition
HACE – Hotel Expo: Elevating Egypt’s Hospitality Industry Through Innovation and Sustainability
With a remarkable history spanning more than 44 years, HACE – Hotel Expo has become Egypt’s most distinguished international trade fair for the hospitality industry. Held annually, this event brings together suppliers, manufacturers, service providers, and buyers under one roof to explore the latest innovations in hotel supplies, catering, and hospitality services.
The exhibition is not merely a marketplace; it is a comprehensive platform for knowledge exchange, networking, and future-forward business partnerships. Through its extensive range of showcased products—from hotel furnishings and bakery equipment to cleaning systems and refrigeration technology—HACE plays a pivotal role in shaping the future of hospitality in Egypt and across the Middle East and North Africa.
The Largest Hospitality Trade Event in Egypt
Positioned as the largest international trade fair in Egypt for hospitality equipment, HACE – Hotel Expo is designed to meet the diverse needs of hospitality businesses, from small boutique hotels to major luxury chains. The event is organized with precision to cover every aspect of hotel operations and guest services.
Product categories at HACE include:
Hotel furnishings and interior solutions
Professional catering and kitchen equipment
Bakery, pastry, and ice cream machines
Supermarket and food retail systems
Industrial laundry and cleaning equipment
Eco-friendly hospitality solutions
By presenting a wide product spectrum, the exhibition ensures that hospitality professionals can find tailored solutions to enhance both guest experience and operational efficiency.
Driving Business Through Networking and Expertise
Beyond the products, HACE – Hotel Expo is a powerful business hub. It attracts thousands of local and international visitors, including hoteliers, restaurateurs, chefs, consultants, designers, and entrepreneurs. This makes it a prime destination for forming strategic partnerships and expanding professional networks.
Visitors and participants benefit by:
Discovering cutting-edge technologies and trends
Engaging in B2B meetings with trusted suppliers
Learning from expert-led demonstrations and seminars
Gaining insights into global best practices
Exploring investment and franchise opportunities
The expo provides fertile ground for business growth, industry learning, and real-world application of hospitality innovation.
A Commitment to Quality and Sustainability
One of the defining features of HACE – Hotel Expo is its commitment to quality and environmental sustainability. Exhibitors are encouraged to present energy-efficient solutions, eco-friendly materials, and sustainable business practices. This focus aligns with global hospitality trends, where environmental responsibility is no longer optional but essential.
Sustainability themes often highlighted include:
Energy-saving kitchen and laundry equipment
Waste reduction systems
Recyclable packaging and utensils
Water conservation technologies
Sustainable hotel design and construction materials
Such initiatives help businesses reduce costs while aligning with international standards of environmental stewardship—a key consideration for modern travelers and investors alike.
Opportunities for Small and Large Enterprises
Whether you are launching a new café or managing a five-star resort, HACE provides value at every scale. The exhibition’s diverse exhibitor profile means that both small businesses and multinational chains can discover solutions tailored to their needs and budgets.
The expo supports various business models:
Startups in food and beverage service
Family-run hotels or inns
Institutional kitchens (schools, hospitals)
Luxury hotel chains
Franchised restaurants and cafes
Corporate catering services
This inclusivity ensures the show remains relevant and beneficial to all segments of the hospitality sector.
Bakery, Pastry, and Ice Cream Equipment: A Sector on the Rise
Among the most dynamic areas of the exhibition is the bakery, pastry, and ice cream equipment segment. With the rise of artisanal baking and gourmet dessert offerings, this part of the show draws keen interest from entrepreneurs and chefs alike.
Popular featured items include:
Commercial dough mixers and ovens
High-capacity ice cream machines
Pastry sheeters and decorators
Refrigerated display units
Packaging solutions for take-away desserts
This section not only introduces advanced equipment but also offers insights into presentation, food safety, and profitability strategies for dessert businesses.
Enhancing Hygiene: Cleaning and Laundry Equipment Solutions
Post-pandemic, hygiene and cleanliness have become top priorities for hospitality operations. HACE responds to this demand by showcasing a full spectrum of cleaning and laundry solutions suitable for hotels, spas, restaurants, and healthcare facilities.
Exhibitors present technologies such as:
High-efficiency washing and drying systems
Touch-free sanitizing stations
Industrial vacuum cleaners and floor scrubbers
Disinfection systems using steam or UV light
Laundry automation and management software
These innovations help hotels streamline operations, improve service quality, and ensure guest confidence in safety protocols.
A Catalyst for Technological Advancement in Hospitality
Technology plays an increasingly critical role in the hospitality industry, and HACE – Hotel Expo is at the forefront of this shift. From smart room controls and digital check-in systems to kitchen automation and inventory tracking, the event features a growing array of tech-driven solutions.
Many exhibitors now focus on:
Hospitality management software
Smart hotel room features (lighting, A/C, media)
Contactless payment and ordering systems
IoT-enabled kitchen and laundry appliances
Mobile apps for guest engagement
By embracing digital tools, hospitality businesses can improve both efficiency and customer satisfaction.
Shaping the Future of Hospitality in Egypt and Beyond
The HACE – Hotel Expo is not just an event—it’s an institution that reflects the evolving face of the hospitality industry. With its extensive offering of hotel supplies, catering equipment, and sustainability-focused innovations, it stands as a cornerstone of industry progress in Egypt and the region.
For those involved in the hospitality business, attending HACE is not only a valuable opportunity—it is a strategic move. From discovering the latest trends to forming meaningful partnerships, the expo offers all the tools necessary to stay competitive in a fast-changing landscape.
Whether you’re a decision-maker for a major hotel brand or the owner of a new restaurant concept, HACE – Hotel Expo offers something vital for your journey: vision, innovation, and connection.


Ceramica Market
Ceramica Market & Homex: Where Home Building Meets Smart Saving
In today’s economic climate, making the right choices for home construction and renovation has never been more critical. That’s where Ceramica Market steps in. As an official exhibition showcasing discounts and direct sales of ceramics, porcelain, kitchens, and interior finishes, Ceramica Market has carved out its space as one of the most practical and accessible events in the building materials industry.
Despite fluctuating economic conditions, Ceramica Market continues to flourish. Each year, it grows in size, improves in quality, and attracts a growing number of visitors and exhibitors who share one goal: to create beautiful homes while staying within budget.
From Humble Beginnings to a Homeowner’s Destination
Ceramica Market began as a modest event aimed at connecting ceramic suppliers directly with consumers. But as demand surged and the event's reputation spread, it evolved into a leading exhibition for ceramics, porcelain tiles, and building materials.
Today, the exhibition is not just about products—it's about providing real solutions. With the largest discounts available on the market, the event is designed to help visitors complete their home projects in just one visit, saving both time and money.
Expanding the Vision with Homex
Recognizing the broader needs of modern homeowners, the organizers expanded the exhibition with Homex—a co-located event dedicated to interiors and finishings beyond ceramic products. Homex complements Ceramica Market perfectly, focusing on:
Kitchens and kitchen accessories
Dressing rooms and wardrobes
Doors and windows
Shutters and blinds
Gypsum board and ceilings
Interior design elements and finishes
Together, Ceramica Market and Homex offer a complete home-building and renovation experience under one roof.
A One-Stop Shop for All Your Home Needs
With its focused structure and visitor-first philosophy, Ceramica Market positions itself as the most efficient platform for homebuilders, renovators, and property developers. Instead of navigating through countless stores and websites, attendees get access to everything in one place—often at significantly reduced prices.
Visitors to the exhibition can expect:
Unbeatable discounts on top ceramic and tile brands
A wide variety of styles and colors to fit every taste
Immediate purchase options and direct supplier deals
Expert advice and consultation from design professionals
Access to a network of trusted manufacturers and vendors
Why Ceramica Market Stands Out
What sets Ceramica Market apart isn’t just the prices—it’s the convenience, variety, and credibility it offers. Whether you're building a new house, remodeling an old one, or simply updating your kitchen or bathroom, the exhibition caters to all stages of the homeowner’s journey.
Key Advantages of Visiting Ceramica Market:
Huge savings through exhibition-exclusive offers
Efficient browsing with everything under one roof
Reliable sourcing from trusted, verified vendors
Expert support from interior specialists
New product launches and design inspiration
Homex: Enhancing Every Corner of the Home
While Ceramica Market focuses on flooring, tiles, and ceramics, Homex expands into the realm of custom living. Today’s homeowners want more than just quality materials—they seek style, efficiency, and personalization. Homex answers that demand.
From sleek kitchen fittings to high-end dressing rooms, Homex gives visitors a chance to compare, evaluate, and purchase interior elements that reflect their personal taste. The event's layout allows for interactive engagement, where visitors can:
Experience showroom-quality setups
Discover layout and space-saving solutions
Consult directly with interior design experts
Combine aesthetics with function across living spaces
Serving a Diverse Audience
The audience for Ceramica Market and Homex is impressively diverse. It includes not only individual homeowners but also developers, contractors, architects, and interior designers. Each group finds value in the range of offerings, from high-volume purchasing to product trend discovery.
Who benefits from attending?
New homeowners building from scratch
Families looking to renovate or upgrade
Interior designers seeking inspiration
Contractors sourcing materials in bulk
Real estate developers outfitting multiple units
DIY enthusiasts working on small projects
Making Smart Financial Choices for Your Home
At the heart of Ceramica Market’s mission is cost-efficiency without compromise. The economic advantages of attending the exhibition are significant—especially when buying in bulk or outfitting an entire space. Visitors can walk away with:
Quality products at below-market prices
Free consultations that reduce costly mistakes
Multiple vendor quotes for transparent comparisons
Immediate purchasing options with no middlemen
A Future-Focused Exhibition
Ceramica Market continues to evolve, embracing new trends in eco-friendly materials, minimalist design, and smart home compatibility. Exhibitors are increasingly showcasing products that meet modern demands: low-maintenance tiles, energy-efficient windows, and multi-functional storage systems.
Expect future editions to include:
Sustainability-focused sections
Smart kitchen and lighting solutions
Workshops on home renovation planning
Designer-led trend zones
Digital design previews and mockups
Building Your Dream Home Starts Here
In a crowded market of building material providers and interior design stores, Ceramica Market and Homex provide clarity, choice, and unbeatable value. More than just an exhibition, it is a destination for dream-home seekers, a tool for cost-conscious shoppers, and a launchpad for innovation in Egypt’s home and interiors scene.
Whether you're working with a tight budget or simply want to make informed decisions, attending this event ensures you’re walking away with not just materials—but vision, inspiration, and lasting value.


HOME IN
The "Home in" fair is an annual international event dedicated to the furniture and decoration industry, held at the Cairo International Conference Centre (CICC) in Egypt. Its name encapsulates the central theme of the fair, focusing on all aspects related to homes and serving as a pivotal platform for showcasing the latest trends and innovations in furniture and interior design.
Organized by the Trust International Group, an institution committed to promoting trade relations and fostering innovations across various sectors, the fair has become a significant meeting point for professionals, enthusiasts, and anyone captivated by interior design and modern living. Visitors can explore a diverse array of products and services, including residential and office furniture, garden furniture, fitted kitchens, mattresses, carpets, and lighting materials.
Reflecting the cultural and economic importance of the furniture and interior design industry in Egypt, the fair introduces the latest local and international developments. Attendees have the unique opportunity to discover an impressive variety of modern models and designs presented by an elite group of both Egyptian and international manufacturers. This event particularly attracts newlyweds and home décor enthusiasts, who benefit from special discounts and promotions available at the fair.
Exhibitors represent various sectors, including producers of residential and upholstered furniture, as well as experts in interior architecture and consultancy. This diverse representation not only enhances the fair's offerings but also encourages collaboration and exchange of ideas within the industry.
The CICC serves as an excellent venue for this prestigious event, providing easy accessibility and ideal conditions for both exhibitors and visitors. The combination of modern facilities and the fair’s central location in the vibrant city of Cairo makes "Home in" an essential event for anyone eager to stay informed about the latest developments in the furniture and interior design industry. As attendees navigate through the myriad of exhibits, they are not just exploring products; they are immersing themselves in a celebration of creativity, innovation, and the evolving nature of home design.