SportsBoating, Sailing & Water Sports Events in South Africa
About Surf Expo Africa
SURF EXPO AFRICA: Africa’s All-Ocean Sport and Beach Lifestyle Trade Show
SURF EXPO AFRICA is not just another trade event it’s a pioneering moment for the continent’s ocean sport and beach lifestyle industries. Taking place in the coastal heart of Cape Town, this groundbreaking expo is Africa’s first dedicated platform where local brands, international buyers, lifestyle enthusiasts, and global distributors converge to celebrate all things surf, sea, and sun.
Whether you're a business owner looking to enter new markets, a retailer in search of fresh products, or simply passionate about the culture that surrounds the ocean, SURF EXPO AFRICA provides the perfect wave to ride into the future of coastal living.
A New Chapter for African Ocean and Beach Industries
For decades, Africa's coastline has inspired surf culture, adventure tourism, and marine industries but there hasn’t been a unified event that reflects the full scope of these passions. SURF EXPO AFRICA changes that. It is the first trade-focused showcase in Africa that brings together surfing, ocean sports, fashion, equipment, and lifestyle under one roof.
What makes this event especially unique is its inclusive and collaborative format. It's not just about selling products it’s about forging industry bonds, discovering the potential of African coastal brands, and positioning the continent as a powerhouse in the global beach lifestyle economy.
What to Expect at SURF EXPO AFRICA
As a multifaceted trade expo, the event has something for everyone in the ocean sport and beach lifestyle ecosystem. With a vibrant exhibition floor, dynamic presentations, and curated experiences, attendees will gain exposure to an evolving industry.
Here’s what you can expect from the show:
A wide variety of beach and ocean lifestyle brands, both established and emerging
Apparel, gear, and hardgoods from surfing, kitesurfing, stand-up paddling, diving, and beachwear sectors
Networking events to connect local manufacturers with international buyers
Live demonstrations and interactive sessions for testing new equipment and tech
Seminars and speaker panels hosted by thought leaders, athletes, and business innovators
Who Attends SURF EXPO AFRICA?
The diversity of attendees is one of the expo’s major strengths. It’s a melting pot of commercial ambition, cultural connection, and shared passion for the ocean.
Attendees include:
Local and international retailers exploring Africa’s product offerings
Distributors looking for the next big beachwear or water sport trend
Manufacturers and designers of lifestyle apparel and surf gear
Buyers and resellers seeking exclusive distribution deals
Athletes and ocean sports professionals who shape product performance
Tourism and hospitality operators inspired by beach lifestyle integration
SURF EXPO AFRICA is more than a show it’s where industry ecosystems are built.
Key Features That Make This Expo Stand Out
Unlike conventional trade shows, SURF EXPO AFRICA is infused with energy, entertainment, and cultural relevance. It doesn’t just showcase products; it celebrates a lifestyle.
The Event Includes:
Fashion Shows
Showcasing the latest in beachwear, surf apparel, and activewear trends from across Africa and beyond.
Live Demonstrations
From surfboards and wetsuits to accessories and safety gear, see and try products in action.
Educational Seminars
Hosted by industry veterans, covering everything from sustainable materials to building a surf brand.
Networking Mixers
Structured and informal opportunities to meet potential partners, clients, and collaborators.
Guest Speakers
Including world-class athletes, brand founders, and thought leaders in the ocean economy.
Why SURF EXPO AFRICA Matters
Africa is home to thousands of kilometers of coastline, rich cultural narratives, and a growing youth market eager for authentic and accessible ocean-centric lifestyles. Until now, the continent lacked a focused, high-level platform for the ocean sport industry to evolve, export, and engage.
SURF EXPO AFRICA acts as that essential catalyst. It fosters relationships between international buyers and African manufacturers, connects regional players with global trends, and champions African excellence on a global stage.
This is more than an event it’s a statement: Africa is ready to lead in ocean-inspired industries.
Opportunities for Growth, Investment, and Innovation
For businesses, SURF EXPO AFRICA offers strategic value on multiple levels. It’s an entry point into African markets for international investors and an international launchpad for African brands. As the global demand for ocean and beach products continues to grow, early engagement with this ecosystem could prove transformative.
Top Reasons to Participate:
Access to a fast-growing, youth-driven market
Explore new distribution channels across Africa and abroad
Discover sustainable and locally-produced innovations
Position your brand in a high-visibility, culture-rich environment
Be part of shaping the future of ocean sport commerce in Africa
SURF EXPO AFRICA is not just a first-of-its-kind event it’s a visionary leap forward for Africa’s place in the global ocean sport and beach lifestyle conversation. In uniting industry professionals, passionate communities, and cutting-edge brands, the expo creates a powerful space for growth, collaboration, and celebration.
Whether you are a local entrepreneur, an international buyer, a gear designer, or simply someone who believes in the future of African coastal culture, this is where you belong.
HuntEx
HuntEx is more than just an exhibition; it's a celebration of outdoor lifestyles, uniting enthusiasts from a wide range of fields, including hunting, sport shooting, game farming, and personal protection. Taking place annually, this international consumer event draws participants from across the globe, offering them an immersive platform to explore the latest products and innovations that cater to their specific interests and needs. Whether you're a seasoned hunter, a sport shooter, an outdoorsman, or someone focused on personal defense, HuntEx offers an unparalleled experience to discover the best gear and equipment available.
The event features a diverse range of exhibitors showcasing cutting-edge firearms, ammunition, shooting accessories, optics, and tactical defense tools, as well as outdoor gear and apparel. There is something for everyone, from specialized shooting and reloading equipment to versatile outdoor garments, footwear, and survival tools. In addition to these essentials, HuntEx also highlights some of the more unique aspects of outdoor life, such as taxidermy, wildlife art, and the latest in archery gear. Visitors can also learn about the best hunting and fishing destinations, explore vehicle options tailored to outdoor adventures, and discover camping equipment designed to withstand the harshest conditions.
What truly sets HuntEx apart is the opportunity for attendees to engage with industry experts. These professionals not only present their products but also provide valuable advice and host in-depth demonstrations. Visitors can watch live product demonstrations, attend expert-led talks, and get hands-on experience with some of the latest advancements in shooting and outdoor equipment. This makes HuntEx not just a place to shop, but a space for learning, networking, and growing your knowledge of all things related to outdoor sports, tactical defense, and adventure.
For many, HuntEx is an experience that extends beyond the show floor. It’s a place where personal journeys in the wild converge. Whether you're planning a family hunting trip, seeking out new gear for a day at the range, or embarking on an exciting adventure in the great outdoors, HuntEx serves as the meeting point for all these aspirations. The event embodies the stories we tell, the friends we meet, and the landscapes we explore—creating an atmosphere that fosters a sense of community among like-minded individuals who share a passion for outdoor pursuits.
At its core, HuntEx is about more than products; it's about the experiences, connections, and memories that come from a life spent in the wild. From small, quiet moments to thrilling adventures, the event captures the essence of what it means to be a true outdoor enthusiast. Whether you're an expert or a newcomer, HuntEx provides a wealth of resources and opportunities for everyone to discover, learn, and grow in the world of hunting, shooting, and outdoor exploration.
World Travel Market Africa
World Travel Market (WTM) is renowned for delivering leading global events for the tourism industry. One of the key events in its portfolio is WTM Africa, which was launched in 2014 to bring the advantages and opportunities of its extensive industry expertise to professionals in the African region. Held in Cape Town, South Africa, WTM Africa attracts around 5,000 tourism industry professionals, making it the premier B2B exhibition in Africa for inbound and outbound tourism markets.
Reflecting the success of flagship WTM events in London and the Arabian Travel Market in Dubai, WTM Africa combines a well-established formula of hosted buyers, media coverage, pre-scheduled meetings, on-site networking, evening functions, and exclusive travel trade visitors. This powerful blend ensures that the event not only facilitates important business connections but also offers a platform for learning and discussion about the latest trends and innovations in tourism.
Beyond the event itself, WTM Africa continues to support the tourism professionals in the region throughout the year. It provides year-round access to tools for networking, the latest industry news, trends, and technologies from around the globe. This ongoing engagement helps industry players in Africa stay at the forefront of the global tourism landscape, enabling them to remain competitive and aware of the shifts shaping the market.
WTM Africa is uniquely positioned due to its combination of global reach and regional focus. By leveraging its vast industry networks, the event creates valuable business and personal opportunities for all participants. It ensures that customers receive quality contacts, relevant content, and access to communities that help foster long-term business relationships and promote commercial success. Through its strategic combination of face-to-face interactions and continued digital support, WTM Africa plays an integral role in strengthening Africa’s place in the global tourism industry.
rAge Expo
rAge Expo is a highly anticipated annual event that has established itself as a cornerstone of geek culture and entertainment. Held in South Africa, the expo draws tens of thousands of visitors each year, all eager to immerse themselves in the world of gaming, technology, gadgets, and geek lifestyle. Over the course of three action-packed days, rAge offers a dynamic and inclusive environment where fans, gamers, tech enthusiasts, and creators converge to celebrate everything they love.
For many, rAge is not just an event—it’s a chance to connect with like-minded individuals who share a passion for gaming, technology, and all things nerdy. Online friends who have spent years interacting in virtual spaces finally get the opportunity to meet face-to-face, and new friendships are forged amid the excitement. The event offers a unique atmosphere where fans can let go of their everyday routines and step into a world of shared passions, creating unforgettable memories in the process.
rAge is a haven for gamers, offering an extensive lineup of the latest video games and gaming technology. Whether it's the newest AAA titles, indie game showcases, or thrilling eSports tournaments, attendees can dive into a variety of experiences that appeal to every type of gamer. The event is also a haven for cosplay enthusiasts, where participants transform into their favorite characters from comic books, movies, and games, often competing in highly anticipated cosplay contests.
Beyond gaming, rAge is an exploration of the future of technology. The expo features cutting-edge gadgets, virtual reality experiences, robotics, and tech innovations that highlight the rapid advancements in the digital world. Companies showcase their newest products, giving attendees a sneak peek into the future of entertainment, communication, and digital living. For those fascinated by the potential of technology, rAge is a playground that inspires creativity and fuels curiosity.
Another key aspect of rAge is its celebration of pop culture in all its forms. Comic book lovers can delve into the latest releases, meet artists and creators, and attend panels that discuss everything from comic book lore to the future of media. The expo also serves as a platform for tech startups and creative minds to display their work, fostering a spirit of innovation and entrepreneurship within the geek community.
rAge’s impact extends beyond the entertainment sphere—it’s a cultural phenomenon that draws people from all walks of life to celebrate shared interests. Whether you're a lifelong gamer, a budding tech enthusiast, or someone eager to discover the latest trends in geek culture, rAge offers something for everyone. The expo is an exhilarating celebration of imagination, technology, and community, where visitors can engage with the latest trends, explore futuristic ideas, and enjoy a weekend of unbridled excitement. For anyone looking to embrace the geek lifestyle, rAge is the event that offers the ultimate escape into a world of innovation, fun, and camaraderie.
