World Travel Market Africa
April 09, 2025 - April 11, 2025
Completed World Travel Market (WTM) is renowned for delivering leading global events for the tourism industry. One of the key events in its portfolio is WTM Africa, which was launched in 2014 to bring the advantages and opportunities of its extensive industry expertise to professionals in the African region. Held in Cape Town, South Africa, WTM Africa attracts around 5,000 tourism industry professionals, making it the premier B2B exhibition in Africa for inbound and outbound tourism markets.
Reflecting the success of flagship WTM events in London and the Arabian Travel Market in Dubai, WTM Africa combines a well-established formula of hosted buyers, media coverage, pre-scheduled meetings, on-site networking, evening functions, and exclusive travel trade visitors. This powerful blend ensures that the event not only facilitates important business connections but also offers a platform for learning and discussion about the latest trends and innovations in tourism.
Beyond the event itself, WTM Africa continues to support the tourism professionals in the region throughout the year. It provides year-round access to tools for networking, the latest industry news, trends, and technologies from around the globe. This ongoing engagement helps industry players in Africa stay at the forefront of the global tourism landscape, enabling them to remain competitive and aware of the shifts shaping the market.
WTM Africa is uniquely positioned due to its combination of global reach and regional focus. By leveraging its vast industry networks, the event creates valuable business and personal opportunities for all participants. It ensures that customers receive quality contacts, relevant content, and access to communities that help foster long-term business relationships and promote commercial success. Through its strategic combination of face-to-face interactions and continued digital support, WTM Africa plays an integral role in strengthening Africa’s place in the global tourism industry.
