Cosmetics Events in South Africa

Professional Beauty Johannesburg

Professional Beauty South Africa is an annual trade fair that takes place at the Kyalami International Convention Centre in Johannesburg/Midrand, drawing beauty professionals, industry leaders, and innovators from across the globe. Organized by TE Trade Events (PTY) Ltd., this event has grown to become a key meeting point for experts in the hair, beauty, and wellness industries, offering a comprehensive overview of the latest trends, products, and services in the sector.

One of the key features of Professional Beauty South Africa is its wide-ranging selection of offerings, which includes everything from makeup and skincare products to nail care, wellness solutions, and salon equipment. Attendees have the opportunity to explore the latest advancements in treatment methods, technologies, and products designed to enhance both the customer experience and the efficiency of beauty professionals. The fair also highlights cutting-edge equipment for salon setups, tanning technologies, and other beauty services that are shaping the future of the industry.

In addition to the impressive range of products and services on display, Professional Beauty South Africa offers a series of educational events that provide valuable insights into industry developments. Seminars, workshops, and conferences hosted by leading experts offer attendees the chance to stay ahead of the curve on the latest techniques, business practices, and innovations in beauty and wellness. Special competitions in makeup and nail care also give professionals the chance to showcase their skills and gain recognition within the industry.

Another highlight of the fair is the opportunity to network with professionals from all areas of the beauty and wellness sectors. The event brings together key players from South Africa and beyond, creating a unique environment for establishing new business relationships, sharing ideas, and collaborating with colleagues from other parts of the world. This international aspect is further emphasized by the fact that Professional Beauty South Africa is part of a global series of events, with sister fairs held in the United Kingdom, Ireland, India, and Dubai. This connection strengthens the fair's global reach and provides attendees with a wider view of industry trends and opportunities.

Johannesburg provides an ideal backdrop for this important event. As South Africa's dynamic commercial and cultural hub, the city offers a rich environment for business and networking, blending local heritage with global industry influence. The Kyalami International Convention Centre, conveniently located between Johannesburg and Pretoria, serves as an accessible and strategically positioned venue for both local and international guests. The centre’s modern facilities and easy accessibility make it a perfect setting for this prestigious trade show.

Professional Beauty South Africa is an unmissable event for anyone involved in the beauty, wellness, and spa industries. With its mix of product showcases, educational opportunities, industry networking, and global reach, the fair provides professionals with everything they need to stay at the forefront of an ever-evolving industry. Whether you’re looking to discover new products, learn from industry experts, or build valuable business connections, this event is an essential platform for growth and development in the beauty sector.

Africa International Hair & Beauty Fair

Africa International Hair & Beauty Fair: Celebrating African Excellence on the Global Beauty Stage

Africa is home to some of the most dynamic, diverse, and influential beauty cultures in the world. Now, the continent has a new international platform that brings together creativity, commerce, and culture—the Africa International Hair & Beauty Fair, held in the iconic Sandton Convention Centre in Johannesburg, South Africa.

More than a trade event, this inaugural fair is a vibrant celebration of African identity, a showcase of global beauty innovations, and a platform for connection between local creators and international markets. Set in Sandton—Africa’s wealthiest square mile—the event positions itself at the intersection of luxury, artistry, and opportunity.

A Landmark Event at the Heart of African Luxury

Located in the cosmopolitan hub of Johannesburg, the Sandton Convention Centre offers the perfect backdrop for this pioneering event. With direct access to the prestigious Sandton City Mall via skywalk, visitors are immersed in a world of elegance and energy from the moment they arrive.

The Africa International Hair & Beauty Fair aims to redefine the continent’s influence in global beauty trends, while giving voice to emerging talents and established professionals alike. This is more than a fair—it’s a movement toward unity, self-expression, and transformation in the African beauty industry.

What to Expect: Innovation, Culture, and Connection

Whether you're a beauty professional, entrepreneur, educator, or enthusiast, the fair offers a multifaceted experience tailored to every corner of the industry. Visitors will step into a carefully curated space where the spirit of African beauty blends seamlessly with international excellence.

Key highlights of the event include:

Showcases of latest trends in hair styling, color, and protective techniques;

Exhibits featuring fragrances, skincare products, salon equipment, and tools;

Cutting-edge beauty tech demonstrations;

Exclusive brand activations and product launches;

Live hair and makeup competitions spotlighting African talent;

Panel discussions with global and African thought leaders in the beauty space.

This wide-ranging program ensures that every attendee leaves inspired, informed, and ready to elevate their craft or business.

Empowering the African Beauty Community

A major goal of the Africa International Hair & Beauty Fair is to empower the continent’s beauty professionals, entrepreneurs, and creatives by giving them access to global opportunities, educational resources, and strategic networks. This is an event deeply rooted in community upliftment and professional development.

Attendees will benefit from:

Business matchmaking opportunities with global suppliers and buyers;

Educational workshops led by beauty experts, scientists, and trainers;

Networking zones designed for collaboration and mentorship;

Insights into branding, digital marketing, and retail strategies;

Conversations around sustainability, inclusivity, and innovation in African beauty.

These elements make the fair a catalyst for long-term growth and investment across Africa’s beauty sector.

A Fusion of Heritage and High Fashion

The fair is not only a professional space—it is a cultural celebration, blending tradition and modernity. Through runway shows, product storytelling, and curated exhibitions, the event places the spotlight on African heritage as a wellspring of inspiration for the global industry.

Expect:

Runway presentations featuring Afrocentric hair and fashion fusion;

Artisan booths showcasing indigenous beauty rituals and natural ingredients;

Storytelling segments highlighting the origin of locally sourced cosmetics;

Interactive displays focused on traditional African healing and grooming practices.

This thoughtful integration of culture elevates the event from a trade show to a movement of beauty with purpose and soul.

A Gateway to Global Partnerships and Local Impact

Africa is quickly becoming a focal point in the global beauty economy, with a growing population, rising consumer spending, and a strong entrepreneurial spirit. The Africa International Hair & Beauty Fair is designed to harness this momentum, offering brands from across the world a gateway to the continent’s untapped markets.

For global exhibitors and investors, the fair presents:

Access to emerging African markets hungry for quality beauty products;

Partnership opportunities with African salons, spas, and retailers;

Exposure to localized beauty needs and preferences;

Insight into regional trends, textures, and buying patterns.

By bridging the gap between Africa and the world, the fair promotes shared growth and celebrates beauty as a universal language of empowerment.

Redefining Beauty Through the African Lens

The Africa International Hair & Beauty Fair is not just a new event on the calendar—it is a statement of intent. It reflects a vision of a bold, inclusive, and innovative beauty industry, driven by African voices and elevated by global collaboration.

Whether you are here to launch a brand, master a new technique, explore a market, or celebrate culture, this event offers an unforgettable experience. It is where the spirit of Africa, the luxury of Sandton, and the unity of the beauty world come together—all in one powerful, transformative gathering.