Sports & Entertainment Events in Germany


Spielwarenmesse
Spielwarenmesse, held annually in Nuremberg, Germany, is the world’s leading trade fair for the toy industry and serves as an essential hub for networking, innovation, and discovery. This event brings together over 1,000 exhibitors from more than 60 countries, including international toy manufacturers, retailers, and service providers. It offers a comprehensive showcase of the latest toys, games, and educational products, making it an essential destination for professionals in the toy industry.
The fair attracts a wide range of visitors, from large retail chains to independent toy stores, manufacturers, and distributors, as well as media professionals and industry experts. For exhibitors, Spielwarenmesse provides an opportunity to reach a global audience, launch new products, and establish valuable connections with potential buyers and business partners. Retailers can find innovative products to add to their shelves, while media representatives have the chance to cover the newest trends in the toy industry.
One of the defining features of Spielwarenmesse is its vast and diverse range of exhibits. Visitors can explore everything from traditional toys and educational products to cutting-edge tech toys and interactive games. Categories covered at the fair include action figures, dolls, arts and crafts, games and puzzles, outdoor toys, baby and toddler products, and much more. Additionally, the event places a strong emphasis on sustainable and eco-friendly products, reflecting the growing trend toward environmentally conscious manufacturing in the toy industry.
The fair also serves as a knowledge-sharing platform, offering valuable seminars, workshops, and expert-led discussions on the future of the toy industry, market trends, and strategies for business growth. Attendees can gain insights into the latest trends, learn from industry leaders, and stay ahead of developments in areas like toy safety, digitalization, and sustainability.
Spielwarenmesse is not only a trade event but also a celebration of the spirit of play. The fair fosters creativity and innovation, providing a space where new ideas are born, collaborations are formed, and industry challenges are addressed. It offers a unique environment that allows all those involved in the toy industry to come together, collaborate, and inspire one another to shape the future of play for generations to come.
Whether you're a retailer seeking the latest trends, a manufacturer showcasing a new product, or a media representative covering the next big thing in toys, Spielwarenmesse is an unmissable event for anyone involved in the toy industry. Its ability to bring together such a wide spectrum of stakeholders and to provide a platform for both business and creative expression has made it an integral part of the global toy industry calendar.


SPOBIS Conference
The SPOBIS Conference, Europe’s largest sports business event, is set to return to Hamburg, drawing over 4,000 participants and featuring more than 200 influential speakers. For over two decades, this conference has been a pivotal gathering for professionals across sports, business, technology, and media. It serves as a dynamic platform where top industry leaders, innovators, and visionaries come together to discuss key trends, share insights, and explore new opportunities within the sports business ecosystem.
Each year, the SPOBIS Conference tackles a wide range of cutting-edge topics that are reshaping the future of sports. Among the central themes this year are women’s sports, sustainability, and the integration of technology into the world of sports. These discussions are more relevant than ever, as the sports industry continues to evolve in response to global trends and societal shifts.
Women’s sports are gaining increasing attention, and the conference will provide a space to discuss the growth, challenges, and future prospects of women’s participation in all levels of sport. Sustainability, too, is a major focus, as sports organizations and brands strive to reduce their environmental impact and promote greener practices across events, products, and operations.
In addition, the SPOBIS Conference will spotlight the latest innovations in sports technology. From data analytics and wearable tech to virtual experiences and fan engagement platforms, the intersection of technology and sports continues to drive change, making this one of the most exciting sectors in the industry today.
The SPOBIS Conference remains a must-attend event for anyone involved in the sports business, offering invaluable networking opportunities, engaging discussions, and the chance to be part of shaping the future of sports globally.


Hippologica
HIPPOLOGICA Berlin is a renowned international equestrian exhibition that has become a significant event for horse enthusiasts. Held annually in the heart of Berlin, this exhibition has been running successfully for over 24 years, drawing attention from both national and international participants. It stands as the oldest and largest trade show of its kind in the new federal states of Germany, and it has developed a reputation for being highly attuned to the needs of riders, trainers, and anyone involved in equestrian sports.
The scope of HIPPOLOGICA Berlin is vast, offering everything from equestrian sports equipment and horse breeding solutions to stable technologies, hygiene products, and horse health services. It is an all-encompassing platform that caters to a wide range of industries and disciplines within the equestrian world. Around 190 exhibitors showcase their latest products and innovations, providing a comprehensive view of what’s available on the market, from state-of-the-art saddles and bridles to advanced stable systems that ensure the comfort and well-being of horses.
Beyond the commercial aspect, HIPPOLOGICA Berlin enriches the experience with a variety of engaging events. Attendees can enjoy numerous shows, seminars, and lectures on topics ranging from equestrian care to the latest training techniques. The exhibition also hosts exciting competitions, including show jumping contests, pony tournaments, and the prestigious Western Cup. These events not only add excitement but also offer valuable learning opportunities for both professionals and newcomers to the sport.
This unique blend of commerce, education, and competition makes HIPPOLOGICA Berlin a must-visit for anyone with a passion for horses. Whether a seasoned rider or a newcomer, visitors have the chance to immerse themselves in the latest developments in the equestrian world, connect with industry experts, and experience the thrill of live competitions. It is a celebration of the bond between humans and horses, and an essential event for anyone invested in the future of equestrianism.


Jagen Und Fischen
JAGEN UND FISCHEN is the most renowned and beloved event for hunters, anglers, and nature enthusiasts in Southern Germany. This popular trade fair opens its doors to both industry professionals and interested visitors, offering a comprehensive platform for exploring everything related to hunting, fishing, and outdoor activities. The event attracts a diverse crowd, ranging from passionate hobbyists to seasoned professionals, all seeking to learn about the latest products, services, and trends in these fields.
The fair’s highlights are numerous and cater to various aspects of hunting and fishing. Key themes include hunting and fishing gear, firearms, clothing, and outdoor equipment. Visitors can explore specialized offerings such as hunting and fishing travel packages, off-road vehicles designed for outdoor adventures, hunting dogs, and even birds of prey, highlighting the diverse interests within the community. The Jäger- und Anglerforum (Hunters and Anglers Forum) is another key feature, where experts and enthusiasts gather to exchange ideas, discuss innovations, and share their experiences.
In addition to the exhibition, the fair is complemented by exciting special shows and live demonstrations, enhancing the experience for attendees. These events offer a chance to see products in action, learn new techniques, and gain hands-on experience with the latest hunting and fishing tools. The diversity of offerings ensures that there is something for everyone, whether you are a seasoned hunter or just beginning to explore these activities.
JAGEN UND FISCHEN provides exhibitors with an excellent opportunity to reach a targeted audience, directly connecting them with individuals who are passionate about nature, hunting, and fishing. By participating in the fair, businesses can showcase their products and services to a highly engaged and dedicated audience, making it an essential event for anyone in the industry.
JAGEN UND FISCHEN stands out as a comprehensive and engaging event for all who are passionate about the outdoors. With its wide range of exhibits, expert forums, and live demonstrations, the fair is an invaluable resource for hunters, anglers, and nature lovers alike. It fosters a sense of community, learning, and exploration, making it a must-visit event for anyone interested in these fields.