Sports & Entertainment Events in Portugal
Better Tourism Lisbon Travel Market
A New Era of Travel: Better Tourism Lisbon Travel Market
Travel has always been about more than movement. At its best, it is about discovery, empathy, and connection not only with places but with people, cultures, and ideas. As the global tourism industry reckons with its environmental footprint and social responsibilities, events like the Better Tourism Lisbon Travel Market emerge not just as gatherings, but as catalysts for change.
Hosted at the Lisbon Congress Centre, this event promises to do more than showcase destinations it aims to reshape how we think about travel itself. With a program built around sustainability, collaboration, and innovation, it offers a rare opportunity for the world’s tourism professionals to align on a vision for the future.
Why the Lisbon Travel Market Is More Than Just Another Event
There are many travel trade fairs around the world from Berlin to Dubai, from London to Cape Town. But what sets this one apart isn’t just its setting in Lisbon, one of Europe’s most forward-thinking capitals. It’s the core mission: to spotlight and accelerate better tourism.
Better tourism doesn’t just mean eco-lodges and recycling bins. It refers to a full-spectrum approach to making travel more equitable, regenerative, and responsible. From the supply chain to the traveler’s footprint, every detail is up for discussion and action.
This event brings together:
Tourism boards and destination managers
Tour operators and travel agencies
Sustainability experts and environmental NGOs
Hoteliers, transport providers, and mobility innovators
Tech companies focusing on green solutions
Academics and policymakers shaping future frameworks
In short, it’s a cross-disciplinary, cross-industry effort to ask big questions and share practical answers.
Inside the Program: Keynotes, Panels, and Purpose-Driven Networking
Attendees to the Better Tourism Lisbon Travel Market can expect a packed and purposeful agenda. But unlike traditional trade events, this isn’t just about product showcases or promotional pitches. The focus here is knowledge-sharing, policy dialogue, and impactful connections.
Some program highlights include:
Keynote speeches from global thought leaders in sustainable travel
Panel discussions on emerging trends like climate-resilient tourism, digital transformation, and ethical marketing
Workshops and masterclasses designed for hands-on learning
B2B networking sessions for building authentic, aligned partnerships
Destination showcases with a focus on regenerative tourism and community-led experiences
There’s also a strong focus on young voices in tourism with dedicated spaces for startups, student researchers, and underrepresented regions.
The Urgency of Now: Why Responsible Tourism Can’t Wait
There’s a growing consensus that the pre-2020 model of tourism was not sustainable. Overtourism strained cities, climate emissions soared, and local communities were often excluded from decision-making. The pandemic exposed these vulnerabilities, but it also opened a door to reimagine.
At Better Tourism Lisbon, the mood is both urgent and optimistic. It’s not about returning to the “old normal.” It’s about building a better one.
Core issues driving the agenda include:
Reducing carbon emissions across the travel value chain
Supporting local economies through inclusive practices
Encouraging longer stays and deeper connections with destinations
Promoting accessibility and travel for all
Using technology to reduce waste and improve transparency
Each of these topics isn’t just a trend it’s a necessity. And Lisbon, with its rich history of maritime exploration and modern innovation, feels like the right place to have this conversation.
Who Should Attend And What They’ll Gain
Whether you’re a veteran of the travel industry or a newcomer with fresh ideas, this event offers real value.
Key participants include:
Tourism professionals looking to update their models for sustainability
Destination marketers seeking new narratives and deeper impact
Startups and innovators testing out eco-solutions and green tech
Investors hunting for travel initiatives that are both profitable and planet-positive
Educators and students shaping the next generation of tourism leaders
What attendees take home isn’t just a stack of business cards it’s a renewed sense of purpose, new frameworks for growth, and connections that are built on shared values, not just shared interests.
From Lisbon to the World: A Ripple Effect of Better Practices
One of the most powerful aspects of a global event like this is how ideas travel. What begins as a discussion at a panel in Lisbon may become a new policy in a South American national park, a tech pilot in Southeast Asia, or a community project in rural Italy.
It’s the power of the ripple effect and it’s very real.
Organizers are also building in long-term structures to support this, including:
Post-event collaboration platforms
White papers and open-source toolkits
Funding networks for pilot programs
Follow-up regional meetups and online forums
This ensures that what’s learned or launched in Lisbon doesn’t stay in Lisbon.
The Bigger Picture: A Travel Industry That Gives Back
Ultimately, Better Tourism isn’t a marketing slogan. It’s a commitment to the planet, to local communities, to travelers themselves. The Lisbon Travel Market is a rare space where those commitments are taken seriously, with equal parts creativity and accountability.
Yes, travel is a business. But it’s also a cultural force. A global connector. A potential healer.
By fostering this kind of dialogue and collaboration, the Lisbon Congress Centre is becoming more than just a venue it’s becoming a beacon for the kind of travel world we need to build.
A Turning Point, Not Just an Event
As the world stands at a crossroads with environmental challenges mounting and economic recovery underway the choices we make today will define the future of travel. The Better Tourism Lisbon Travel Market invites everyone in the industry to pause, reflect, and act.
Nauticampo
Nauticampo is an internationally recognized exhibition dedicated to leisure sailing, sports, adventure, motorhomes, and pools, making it one of the most anticipated events in the active lifestyle calendar. Held annually in Portugal, this exhibition stands as the largest of its kind in the country and is one of the oldest of its genre in Europe. Nauticampo has become a must-visit event for enthusiasts of outdoor activities, attracting a diverse audience from across the globe who share a passion for sailing, adventure sports, and outdoor living.
Nauticampo is much more than just a product showcase. It serves as a vibrant platform for interaction, experimentation, and the exchange of ideas among industry leaders, manufacturers, and visitors. Attendees have the opportunity to explore a broad spectrum of offerings, including the latest sailing boats, equipment for outdoor sports, innovative motorhomes, and luxurious pools. The exhibition brings together a range of activities and modalities, creating a dynamic environment where people can learn, interact, and discover new trends in the world of active leisure.
The event not only highlights the newest products but also promotes discussions around future developments in leisure activities and the latest innovations in outdoor sports and adventure. Nauticampo is designed to engage visitors with interactive experiences, providing a hands-on approach to exploring the possibilities of an active lifestyle. Whether through live demonstrations, workshops, or expert-led presentations, the fair offers attendees an immersive experience that goes beyond simply viewing products.
As a key event in the international leisure and adventure sports calendar, Nauticampo attracts a wide range of participants, from seasoned professionals to newcomers eager to explore new passions. The exhibition’s unique blend of entertainment, education, and networking makes it a must-attend for anyone with an interest in sailing, outdoor sports, or adventure tourism. With its long-standing legacy, Nauticampo continues to shape the future of leisure and outdoor activities, cementing its place as a key event in Portugal and beyond.
