

ESTETICA expo
ESTETICA Expo: Where Beauty, Science, and Wellness Come Together
In the heart of Poland’s exhibition scene, ESTETICA Expo stands out as a dynamic meeting point for professionals in aesthetic medicine and wellness. Held annually at the Ptak Warsaw Expo in Nadarzyn, just outside Warsaw, the event brings together experts, innovators, and practitioners who shape the future of beauty and health. The name “ESTETICA” perfectly reflects its mission — a harmonious blend of aesthetics, medical expertise, and holistic well-being.
A Premier Platform for Aesthetic Medicine
The ESTETICA Expo is more than just an exhibition; it is a thriving ecosystem of education, innovation, and business. Every year, it gathers specialists from Poland and abroad to present cutting-edge treatments, products, and technologies that define modern aesthetic practice.
At the core of the exhibition lies aesthetic medicine, an ever-evolving field that merges art and science to enhance both appearance and self-confidence. Visitors can explore the latest advancements in:
Dermal fillers and Botox – innovative formulations that provide natural-looking rejuvenation.
Laser and light-based therapies – solutions for skin resurfacing, hair removal, and vascular treatments.
Non-invasive body contouring – technologies that sculpt and tone without surgery.
These exhibits are complemented by live demonstrations, where practitioners showcase treatment techniques and discuss the science behind them. The result is an engaging learning environment that inspires both newcomers and seasoned professionals alike.
Wellness Beyond Aesthetics
What makes ESTETICA Expo truly unique is its holistic perspective. The event doesn’t limit itself to external beauty but extends its focus to well-being, lifestyle, and mental health. Exhibitors and speakers emphasize that true beauty stems from balance between body, mind, and spirit.
A dedicated wellness zone presents a wide array of solutions designed to support this philosophy, including:
Professional skincare and cosmetics developed with dermatological expertise.
Dietary supplements and nutraceuticals that promote vitality and inner glow.
Natural remedies and herbal preparations aligned with sustainable health practices.
Fitness and relaxation methods such as yoga, meditation, and therapeutic massage.
This integrative approach allows the fair to serve not only as a business platform but also as a space for inspiration and self-improvement. Visitors are encouraged to see aesthetic care as a part of a broader, healthier lifestyle.
A Center for Medical Technology and Innovation
Another highlight of the ESTETICA Expo is its medical technology sector, which showcases state-of-the-art devices that are transforming modern clinics. From multifunctional laser systems to diagnostic imaging and advanced sterilization equipment, exhibitors reveal the tools that empower professionals to deliver safe and effective treatments.
In addition to displaying new technologies, the fair provides valuable training and education opportunities. Specialized workshops and certification courses allow doctors, cosmetologists, and therapists to expand their qualifications and gain hands-on experience under the guidance of renowned experts.
This focus on professional growth reinforces the Expo’s position as a hub of continuing education and skill development. Whether participants attend to discover new tools, learn innovative techniques, or connect with international colleagues, they leave better equipped to meet the demands of a fast-changing industry.
International Participation and Professional Networking
The ESTETICA Expo has earned a strong reputation beyond Poland’s borders, attracting exhibitors and visitors from across Europe and beyond. Its international character enriches the event with diverse perspectives, making it a crossroads of ideas, cultures, and expertise.
Typical attendees include:
Medical practitioners and dermatologists seeking the latest treatment innovations.
Cosmeticians and aesthetic therapists expanding their professional toolkit.
Wellness and spa managers exploring holistic care trends.
Manufacturers, distributors, and business owners looking for partnerships and new market opportunities.
Networking lies at the heart of the Expo experience. Informal meetings, B2B sessions, and collaborative discussions create fertile ground for business relationships and knowledge exchange. For many professionals, it’s an annual tradition a chance to reconnect, share experiences, and shape the future of their field together.
The Venue: Ptak Warsaw Expo
Situated in Nadarzyn, just a short drive from central Warsaw, Ptak Warsaw Expo is the largest and most modern exhibition center in Central Europe. Its spacious halls, cutting-edge facilities, and convenient access make it an ideal setting for events of global scale.
For ESTETICA Expo, the venue provides more than just space it creates an atmosphere of professionalism and elegance. Visitors appreciate the seamless logistics, well-designed exhibition zones, and amenities that make networking and learning both comfortable and efficient. The proximity to the Polish capital further enhances the event’s accessibility for international guests, turning it into a true gateway to Central Europe’s growing aesthetic and wellness market.
A Catalyst for Growth in Aesthetic Medicine
The significance of ESTETICA Expo extends beyond its exhibition walls. It plays a key role in shaping Poland’s position as a hub for aesthetic medicine, wellness, and beauty innovation. By connecting practitioners with manufacturers, researchers, and educators, the event accelerates progress and raises professional standards across the region.
Moreover, its commitment to education and ethical practice promotes a responsible, patient-centered approach to beauty. In an era where aesthetic treatments are more accessible than ever, this focus on safety, transparency, and training helps ensure that the industry continues to grow sustainably
The ESTETICA Expo is far more than a showcase of products it’s a celebration of the human pursuit of beauty, confidence, and well-being. Every year, it unites the best minds in medicine, science, and wellness under one roof, creating a vibrant environment of collaboration and creativity.
Whether you are a doctor searching for the latest technology, a cosmetologist seeking new training opportunities, or a wellness expert exploring holistic trends, the ESTETICA Expo offers something of real value. It is where innovation meets inspiration, and where the future of aesthetic medicine continues to take shape elegantly, safely, and beautifully.


HAIR & BARBER Week Poland
HAIR & BARBER Week Poland stands as the leading annual trade fair for the hairdressing and barbering industry in Poland and has earned a strong reputation among the most important international events in the sector. From the very first moments, the fair makes it clear that it is not simply an exhibition of products, but a purpose-driven business and knowledge platform designed to support the present and future of the profession. Held at the modern Ptak Warsaw Expo in Nadarzyn, near Warsaw, the event benefits from the largest trade fair venue in Central Europe and an infrastructure that matches its international ambitions.
Organized by Ptak Warsaw Expo Sp. z o.o., HAIR & BARBER Week Poland brings together professionals who actively shape the industry. Hairdressers, barbers, stylists, salon owners, distributors, wholesalers, and educators meet in one place, creating an environment where expertise, creativity, and entrepreneurship naturally intersect. The fair also opens its doors to trainees and students, emphasizing education and long-term development as key pillars of the sector.
A dedicated business platform for hairdressing and barbering professionals
HAIR & BARBER Week Poland positions itself very clearly as a professional platform. Every aspect of the event is designed to respond to the real needs of the industry, from technical innovation to business sustainability. Rather than offering generic inspiration, the fair focuses on solutions that can be applied directly in everyday salon and barbershop operations.
Visitors experience an atmosphere where professional exchange takes priority. Conversations revolve around efficiency, creativity, customer experience, and market positioning. This business-oriented mindset makes the event particularly valuable for salon owners and decision-makers who are looking to adapt to changing client expectations and competitive pressures.
The location near Warsaw further strengthens the fair’s relevance. As a growing metropolitan region with strong influence in Central and Eastern Europe, the area provides the perfect backdrop for an event that aims to connect local expertise with international trends.
Innovation and technology shaping the future of salons
At the heart of HAIR & BARBER Week Poland lies a strong focus on innovation. The fair highlights how new technologies and smart tools are transforming the way salons and barbershops operate. From advanced equipment to intelligent software solutions, exhibitors demonstrate how digitalization can improve workflow, creativity, and customer satisfaction.
Visitors are introduced to modern salon management systems, booking tools, and data-driven solutions that help professionals better understand client needs. These technologies are not presented as abstract concepts, but as practical instruments that support daily work and long-term growth.
Key areas of innovation showcased at the event include:
Professional hairstyling and cutting tools
Advanced coloring systems and techniques
Scalp and hair care solutions based on modern research
Barbershop equipment and beard grooming products
Digital tools for salon organization and client management
Educational platforms and hybrid learning solutions
By presenting these elements together, the fair underlines how creativity and efficiency can coexist when supported by the right technology.
The Hair Trends Congress as the intellectual core of the event
One of the defining elements of HAIR & BARBER Week Poland is the Hair Trends Congress. This program serves as the intellectual and creative heart of the fair, offering a stage for trendsetters, visionaries, and experienced practitioners from Poland and abroad. Rather than focusing solely on visual inspiration, the congress explores the deeper forces shaping the industry.
Speakers address upcoming styling trends, changing consumer behavior, and the evolving role of hair professionals in a digital and image-driven world. Practical insights are combined with broader perspectives, helping attendees understand not only what trends are emerging, but why they matter.
Participants benefit from:
Compact expert knowledge presented in an accessible format
Practical advice that can be implemented immediately
Inspiration for creative and strategic development
Direct interaction with respected industry figures
A clearer understanding of future market directions
This combination makes the Hair Trends Congress a valuable learning experience for both established professionals and newcomers to the industry.
A comprehensive exhibition experience with real-world value
The exhibition area of HAIR & BARBER Week Poland reflects the full diversity of the hairdressing and barbering sector. Exhibitors present a wide range of products and services that cover all aspects of professional work, from creative styling to technical care and business support.
What sets the exhibition apart is its practical orientation. Demonstrations, product testing, and live presentations allow visitors to experience solutions firsthand. This direct engagement builds confidence and helps professionals make informed decisions rather than relying solely on marketing claims.
The presence of educational offerings alongside products further enhances the experience. Workshops and demonstrations show how tools and techniques can be integrated into daily routines, reinforcing the fair’s role as a bridge between theory and practice.
Competitions, live shows, and the power of networking
Competitions and live shows add energy and excitement to HAIR & BARBER Week Poland. These formats give seasoned professionals and emerging talents the opportunity to showcase their skills in front of a knowledgeable audience. Creativity, precision, and personal style take center stage, highlighting the artistic dimension of the profession.
Beyond awards and recognition, these events encourage exchange and inspiration. Watching peers perform at a high level motivates visitors to refine their own techniques and push creative boundaries.
Networking remains a central advantage of the fair. Informal conversations, structured meetings, and spontaneous encounters all contribute to building lasting professional relationships. For many participants, these connections become the starting point for collaboration, education, or business expansion.
Strengthening Warsaw’s role as a regional industry hub
HAIR & BARBER Week Poland plays an important role in reinforcing the Warsaw metropolitan region as a hub for beauty, lifestyle, and creative industries in Central and Eastern Europe. By attracting international exhibitors and visitors, the fair positions Poland as an active contributor to global industry dialogue.
The Ptak Warsaw Expo venue supports this ambition with state-of-the-art infrastructure and excellent accessibility. Direct connections to downtown Warsaw and Chopin International Airport, free shuttle services, ample parking, and modern exhibition halls ensure a smooth and comfortable experience for all participants.
A professional event with long-term impact
HAIR & BARBER Week Poland stands out because it combines business focus, education, innovation, and creativity in a balanced and professional way. The fair respects the complexity of the hairdressing and barbering profession, acknowledging that success today requires both artistic skill and strategic thinking.
Visitors leave the event not only with new products or contacts, but with fresh perspectives and renewed motivation. By offering a space where knowledge is shared, trends are shaped, and connections are built, HAIR & BARBER Week Poland confirms its position as a key event for anyone serious about the future of the industry.


Beauty Days
Beauty Days has become one of the most anticipated events for the beauty industry in Poland and Central Europe. Held every September at the Ptak Warsaw Expo in Nadarzyn, just outside Warsaw, the fair has been providing a vibrant platform for professionals and enthusiasts since 2016. Over the course of three days, visitors gain insight into the latest trends, innovative products, and practical techniques that are shaping the modern beauty landscape. Its location near the international airport and city center makes it highly accessible for both local attendees and international visitors.
Organized with a focus on professional development and education, Beauty Days stands out as more than a trade fair it is a space where learning, inspiration, and business meet. The event encompasses a broad spectrum of areas including cosmetology, hairdressing, makeup artistry, manicure and pedicure services, spa and wellness treatments, and nutrition-related guidance, emphasizing a holistic approach to beauty and health.
Exploring trends and techniques
At the heart of Beauty Days is the opportunity to experience the latest innovations firsthand. The fair features curated workshops and live demonstrations led by industry leaders, allowing visitors to explore new applications in hair styling, skincare, and professional makeup. Among the highlights are:
Hair extension and thickening championships, showcasing skill and creativity
Bridal and evening makeup workshops with practical tips
Hairstyling demonstrations using cutting-edge techniques and tools
Interactive sessions for spa and wellness treatments
These activities provide professionals and enthusiasts with direct access to knowledge and trends that would otherwise be difficult to experience. By observing and participating, attendees can refine their skills, gain inspiration, and stay ahead of market trends.
Comprehensive exhibition offerings
Beauty Days is also a key marketplace for modern salon solutions. Exhibitors present a wide range of products and services, from advanced equipment and beauty devices to stylish furniture, decorative elements, and professional cosmetics. This ensures that visitors have the chance to discover innovative products, compare solutions, and establish direct business contacts with suppliers and service providers. The fair bridges creativity and commerce, making it an essential venue for anyone operating in the beauty sector.
For salon owners, managers, and aspiring professionals, the fair provides both inspiration and practical solutions. The ability to test products, explore new brands, and discuss business opportunities with exhibitors contributes to its reputation as a vital networking hub in the region.
Education as a central focus
A distinguishing feature of Beauty Days is its emphasis on training and career development. Beyond product displays, the fair integrates seminars, expert talks, and interactive workshops that cater to different levels of professional experience. Nutritional consulting and dietary supplement sessions highlight the event’s holistic approach, connecting beauty, health, and wellness in a single framework.
This educational aspect ensures that attendees leave the event not only informed about current trends but also equipped with actionable skills and insights to apply in their businesses or personal routines.
Ptak Warsaw Expo: an ideal venue
The Ptak Warsaw Expo provides a modern, spacious infrastructure capable of accommodating a large number of exhibitors and visitors. Its design allows for the seamless integration of educational sessions, product demonstrations, and exhibition stands, creating an environment that encourages exploration and interaction. With easy access from Warsaw and the airport, along with ample parking and amenities, the venue contributes significantly to the fair’s accessibility and comfort.
Connecting professionals and enthusiasts
Beauty Days serves as a dynamic platform where professionals, students, and beauty enthusiasts converge to explore innovations, network with peers, and gain insights into the future of the industry. By combining product exhibitions, competitions, workshops, and live demonstrations, the event offers a holistic experience that is both educational and inspirational.
For visitors, the fair provides:
Access to cutting-edge products and salon solutions
Practical knowledge through workshops and live demonstrations
Networking opportunities with industry leaders and peers
Insights into emerging trends in beauty, wellness, and holistic care
Exposure to innovative tools, techniques, and equipment
Since its inception, Beauty Days has grown into a central fixture in the regional beauty calendar. By blending education, innovation, networking, and commercial opportunities, it enables professionals and enthusiasts alike to stay informed, inspired, and connected. With its strategic location, modern facilities, and diverse program, the fair continues to strengthen its position as a key event for anyone invested in the dynamic and evolving world of beauty and wellness.