Water & Soft Drinks Events in Jordan

HORECA JORDAN: A Premier Platform for Hospitality and Gastronomy in the Middle East

HORECA JORDAN is an influential annual trade fair held at the Jordan International Exhibition Center in Amman. The name “HORECA” reflects the event’s focus on Hotels, Restaurants, and Cafés, emphasizing the core sectors it serves. Organized by Hospitality Services s.a.r.l, the fair has become a central hub for professionals in the hotel, gastronomy, and beverage industries, both within Jordan and across the region.

The event provides a comprehensive platform where industry experts can explore a wide range of products and services. Exhibitors showcase food and frozen goods, meat and seafood varieties, beverages, packaging solutions, and kitchen technologies. Additional offerings include furniture and decorative items for hospitality venues, uniforms, and a variety of services tailored to restaurant and hotel operations. This breadth of offerings ensures that visitors gain a holistic view of the latest industry trends and innovations.

Innovation, Culture, and Professional Development

HORECA JORDAN is not only a trade exhibition but also a cultural and professional experience. By integrating local culinary traditions with international trends, the fair reflects the dynamic food and hospitality scene of the region. It serves as a meeting point where local and global exhibitors connect with professional visitors, fostering networking, collaboration, and business growth.

Highlights of HORECA JORDAN

• Live cooking demonstrations by renowned chefs
• Tasting sessions of regional and international specialties
• Competitions, including:
  • Oriental Cuisine Competition
  • Jordanian Cuisine Competition
  • International Cuisine Competition
  • Barista Competitions
  • Cocktail Zero Competition
• Conferences and live talks with industry experts

These activities allow attendees to engage with innovations firsthand, learn new techniques, and gain insights from seasoned professionals.

A Comprehensive Showcase of Hospitality Solutions

The fair offers an all-encompassing perspective on the hotel and restaurant industry. Beyond culinary products, HORECA JORDAN presents technological and operational solutions, from state-of-the-art kitchen equipment to modern furniture, decorative elements, and uniform solutions. This ensures that visitors can explore both the creative and functional aspects of hospitality, making it easier to integrate new ideas into their own businesses.

Exhibitors represent a diverse cross-section of the industry, including food producers, beverage suppliers, equipment manufacturers, and service providers. Visitors benefit from direct interaction with these experts, gaining valuable insights into emerging trends, best practices, and innovative solutions.

Amman: A Strategic and Cultural Host

The city of Amman enhances the experience of HORECA JORDAN. As Jordan’s capital, it combines modern infrastructure with a rich cultural and historical heritage, providing a stimulating backdrop for a trade fair of this scale. The Jordan International Exhibition Center offers modern facilities, excellent accessibility, and the necessary infrastructure for hosting large-scale professional events. Its central location makes it easy for regional and international participants to attend.

Part of a Larger Regional Network

HORECA JORDAN is part of the broader Horeca Exhibitions Series, which takes place in other Middle Eastern countries. This connection strengthens its position as one of the largest and most influential gatherings in the hospitality industry in the region. The series promotes knowledge sharing, cross-border business opportunities, and the exchange of best practices across countries, making HORECA a key driver of industry growth.

Networking, Learning, and Innovation

HORECA JORDAN is a leading platform where the hotel, gastronomy, and beverage industries converge. It combines business, education, and culture, allowing participants to discover new trends, expand their professional networks, and gain inspiration from global and local culinary innovations.

For professionals seeking to connect with industry leaders, explore cutting-edge products, or experience the vibrant culinary scene of Jordan, HORECA JORDAN provides an unmatched opportunity. It is both a hub of knowledge and a celebration of the region’s rich hospitality and gastronomic traditions.