Wine & Spirits Events in China

Interwine China

Interwine China: The Premier Gathering for the Beverage Industry in Guangzhou

Interwine China, known as the largest alcoholic exhibition in the country, continues its legacy as an unmissable event for professionals in the wine, beer, and spirits sectors. Scheduled to take place at the iconic China Import and Export Fair Complex in Guangzhou, this exhibition stands as a monumental platform where global exhibitors and buyers converge to celebrate, showcase, and expand their footprint in the thriving beverage industry.

Spanning a vast 30,000 square meters, Interwine China attracts over 50,000 professional visitors and group buyers, making it one of the most significant trade hubs in Asia. Its scale and reputation make it an essential date on the calendar for importers, distributors, sommeliers, restaurateurs, and industry experts looking to forge new partnerships and stay ahead of market trends.

A Global Showcase of Wines, Beers, and Spirits

Interwine China’s extensive range of exhibitors reflects the event’s international appeal and diversity. Producers and distributors from every corner of the world participate, presenting an impressive variety of products from fine wines originating in renowned vineyards across Europe and the Americas to innovative craft beers and premium spirits.

Visitors have the chance to:

Sample exclusive vintages and limited editions

Discover emerging brands and innovative brewing techniques

Engage directly with producers and brand ambassadors

Gain insights into new market trends and consumer preferences

This diversity not only enriches the visitor experience but also highlights China’s growing importance as a key market in the global beverage landscape.

Networking and Business Growth at the Heart of Interwine

Interwine China is more than a traditional exhibition; it’s a dynamic business forum designed to facilitate meaningful connections and long-term partnerships. The exhibition’s professional environment encourages attendees to network intensively and explore collaboration opportunities across the entire supply chain from production and distribution to retail and hospitality.

Key Features Supporting Business Development:

Dedicated B2B meeting zones – Enable focused discussions and deal-making

Group buyer programs – Bringing together top importers and wholesalers for strategic matchmaking

Seminars and panels – Covering topics such as market trends, regulatory updates, and branding strategies

Tasting events and masterclasses – Enhancing knowledge and appreciation of product quality and heritage

By offering these multi-dimensional engagement formats, Interwine China empowers exhibitors and visitors alike to turn introductions into profitable ventures.

Why Guangzhou and the Canton Fair Complex?

The choice of Guangzhou as the host city for Interwine China is strategic and symbolic. As a commercial powerhouse and gateway to southern China, Guangzhou boasts world-class infrastructure and logistics capabilities, facilitating smooth trade flows and international access.

The Canton Fair Complex one of the largest exhibition centers in the world provides the perfect backdrop. Its expansive, modern facilities can accommodate the vast array of products and visitors, ensuring a seamless and professional exhibition experience.

Trends Shaping the Future of Alcoholic Beverages in China

The Chinese market for alcoholic beverages is evolving rapidly, with consumers showing growing interest in premium and diverse product offerings. Interwine China captures this evolution by spotlighting trends such as:

Rising demand for craft and artisanal beers

Increasing appreciation of fine wines and limited editions

Growth of ready-to-drink spirits and cocktails

Focus on sustainability and organic production methods

Integration of digital marketing and e-commerce strategies

Exhibitors and visitors alike benefit from this pulse on innovation, allowing them to tailor their offerings to meet the nuanced preferences of Chinese consumers.

A Must-Attend Event for Industry Professionals

Whether you are an importer seeking new suppliers, a distributor scouting emerging brands, or a hospitality professional looking to enhance your beverage portfolio, Interwine China is the place to be. The event’s scale, scope, and professionalism combine to create an unparalleled platform for growth and collaboration.

Summary of Why You Should Attend Interwine China:

Largest alcoholic exhibition in China with extensive international participation

Over 30,000 sqm of exhibition space showcasing wines, beers, and spirits

Access to more than 50,000 professional visitors and influential buyers

Comprehensive program including tastings, seminars, and B2B meetings

Hosted in Guangzhou’s premier Canton Fair Complex, a global trade hub

Interwine China remains at the forefront of the beverage industry’s calendar, driving innovation, partnership, and growth in one of the world’s most dynamic markets. Whether you’re looking to expand your product line, learn about the latest industry developments, or build lasting business relationships, this event offers the perfect stage.

Beijing Catering Procurement Exhibition

Beijing Catering Procurement Exhibition: A Strategic Meeting Point for the Food and Hospitality Sector

In a city where tradition meets modernity, the Beijing Catering Procurement Exhibition is poised to become a cornerstone event for the catering and hospitality industry in Asia. Taking place at the New China International Exhibition Center in Beijing, this exhibition presents a rare opportunity for professionals across the food service supply chain to meet face-to-face, share ideas, and explore cutting-edge solutions in food procurement and hospitality services.

More than just a marketplace, this exhibition is a comprehensive networking and learning experience that reflects the fast-changing dynamics of the industry. From restaurant owners and hotel operators to distributors, chefs, and procurement managers, the event is designed to serve a wide variety of business profiles all united by one goal: to stay competitive in an evolving culinary world.

The Role of the Beijing Catering Procurement Exhibition in Industry Development

The food and hospitality sector in China is undergoing a period of robust growth, driven by evolving consumer expectations, rising standards for food quality, and a focus on operational efficiency. As a result, the demand for streamlined procurement systems, innovative ingredients, and cost-effective food service solutions is higher than ever.

This is where the Beijing Catering Procurement Exhibition steps in not simply as a trade fair but as a hub where supply meets strategy.

Key highlights of the exhibition include:

Direct engagement with top-tier suppliers offering fresh ingredients, packaged goods, beverages, and kitchen essentials

Product launches and tastings designed to introduce market-ready innovations

Workshops and seminars hosted by industry veterans focusing on procurement strategies, digital integration, and food safety

By bringing together both local and international players, the exhibition helps bridge gaps in sourcing, distribution, and innovation.

A Showcase of Diversity and Quality

Visitors to the Beijing Catering Procurement Exhibition can expect a well-curated display of food products, beverages, services, and technologies that reflect the breadth and depth of the modern hospitality industry. The scope of the exhibition is both vast and specific, offering solutions for establishments ranging from fast-food outlets and cafés to large-scale hotels and catering companies.

Product Categories Typically Showcased:

Fresh and frozen ingredients

Processed and packaged foods

Beverages, including alcohol and non-alcoholic options

Kitchen equipment and storage solutions

Logistics and supply chain management tools

Hospitality software and smart procurement systems

With such a wide variety, the event serves not only as a buying opportunity but also as a trend indicator for what’s coming next in the food service world.

Networking, Learning, and Growing Together

What sets the Beijing Catering Procurement Exhibition apart is its commitment to facilitating meaningful dialogue among stakeholders. Beyond the exhibition floor, the event features an engaging lineup of seminars, keynote talks, and live demonstrations, allowing attendees to deepen their industry knowledge while expanding their professional network.

Professionals will benefit from:

Seminars on modern procurement challenges, such as cost control, inventory management, and sustainability

Workshops on food safety, supply chain digitization, and smart kitchen integration

Live cooking demonstrations highlighting the latest culinary techniques and equipment

These educational elements provide immense value, particularly for small-to-medium-sized businesses looking to level up their operations and adopt global best practices.

Why Attend the Beijing Catering Procurement Exhibition?

The value of attending this exhibition goes far beyond discovering new products. It is a place where real business conversations happen a meeting point for idea exchange, long-term partnerships, and exposure to game-changing trends.

Here’s why industry professionals can’t afford to miss it:

Direct access to premium suppliers and producers

A chance to evaluate products firsthand and conduct side-by-side comparisons

Opportunities for strategic sourcing, particularly from local Chinese brands looking to scale internationally

Stay ahead of market trends and build procurement strategies based on real-time insights

For international visitors, the Beijing Catering Procurement Exhibition also provides a window into China’s thriving food service market, offering a chance to understand local consumption patterns, regulatory frameworks, and operational preferences.

A Must-Attend Event for Every Catering Professional

Whether you're managing a boutique hotel in Beijing, sourcing supplies for a global restaurant chain, or launching a new food startup, the Beijing Catering Procurement Exhibition is an event tailored to your success. With its unique mix of innovation, education, and business opportunities, the event creates lasting value for every attendee.

It’s more than an expo it’s a community of forward-thinking professionals, all working together to raise the standards of catering and hospitality in China and beyond.

Mark your calendar and prepare to be inspired at the New China International Exhibition Center where the future of food procurement takes shape.

ProWine Shanghai

ProWine Shanghai stands as a pivotal moment in the global wine and spirits calendar, offering a comprehensive platform where the world’s leading industry figures converge to shape the future of the trade. Held annually at the Shanghai New International Expo Center, the event is a dynamic showcase for everything from established wine houses to innovative new brands eager to make their mark on the Chinese market. With China’s wine and spirits industry expanding rapidly, ProWine Shanghai serves as a bridge between the international market and local trade professionals, creating an environment of shared learning and opportunity.

The event’s German-standard professional service has earned it a reputation for delivering a seamless and high-quality experience year after year. From the moment visitors and exhibitors arrive, they are immersed in an atmosphere of business-driven interaction, where every corner of the expo hall is dedicated to creating meaningful connections. Exhibitors present their finest wines, spirits, and related products to a focused audience of buyers, distributors, and industry experts, while attendees have the chance to experience the latest innovations and trends shaping the industry.

ProWine Shanghai’s appeal lies not just in its scale, but in its exclusivity. Targeted solely at trade visitors, the event ensures that all interactions and presentations remain business-focused. Participants, including retail and wholesale representatives, food service professionals, hospitality leaders, and manufacturers, gain access to a curated space that fosters high-quality exchanges and collaborations. This concentrated environment allows businesses to forge valuable partnerships, explore fresh market strategies, and understand how to navigate China’s unique and diverse wine market. The fair provides a window into the preferences and demands of Chinese consumers, enabling industry leaders to adapt and innovate with greater precision.

The growth of China’s wine culture has created a fertile ground for international brands seeking to establish or expand their presence in the region. At ProWine Shanghai, companies gain direct access to China’s wine and spirits retail landscape, which continues to show immense potential. As the Chinese market matures, ProWine Shanghai helps both global and local players tap into new avenues for growth, whether that be in large urban centers or emerging second-tier cities where the demand for quality alcoholic beverages is on the rise.

One of the most notable aspects of the event is its ability to bring the entire value chain under one roof. In addition to traditional wine and spirits producers, attendees will discover new trends in packaging, distribution, and logistics, as well as the latest in production technology and sustainable practices. The event ensures that visitors walk away with not just new business leads, but a deeper understanding of how the wine and spirits industry is evolving globally, and particularly in one of the largest and most promising markets.

For those seeking to gain a competitive edge in the industry, ProWine Shanghai is the ideal destination to engage with some of the best minds in the business, learn about the future of the industry, and participate in an event that continues to shape the trajectory of global wine and spirits trade. With its unmatched focus on professionalism, innovation, and market insight, ProWine Shanghai is more than just an event—it is a vital business and networking hub that influences the future of the wine and spirits industry for years to come.

China International Wine & Food Fair

The China (Anhui) International Wine & Food Fair is not just an event; it is a cornerstone of the food and beverage industry in both China and the wider global marketplace. As one of the earliest and most well-established B2B exhibitions, this fair has become a critical meeting point for professionals seeking to explore, invest, and expand within the dynamic and fast-growing Chinese markets, particularly in Anhui and East China. Over the years, the fair’s scale has grown exponentially, and its reputation for offering practical, real-world industry experience has cemented it as a leading exhibition within the global food and beverage sector.

What makes the fair truly stand out is its deep integration into the local economic and industrial fabric of Anhui. For over a decade, Zhongmao Group, with its long-standing experience in the alcohol and food industry, has been a major force in shaping the fair into what it is today. Their expertise and influence in Anhui have been pivotal in ensuring that the event remains at the forefront of industry innovation and a critical opportunity for global and local businesses to connect and thrive. It’s not merely an exhibition; it’s a powerful platform for driving economic development, fostering international collaborations, and stimulating investment in the region.

The fair’s sheer scale and reach are unparalleled. Spanning an exhibition area of more than 770,000 square meters, the event welcomes a staggering number of exhibitors, including some of the world’s most prestigious wine producers, food companies, and service providers. It’s an environment buzzing with energy and opportunity, where thousands of businesses converge to network, strike deals, and explore new markets. More than 1.03 million professional visitors come to the fair each year, drawn not only by the chance to engage with exhibitors but also to learn from the wealth of knowledge shared through its wide array of seminars, forums, and themed activities.

These interactive activities are a hallmark of the fair, adding a level of depth and value to the experience that extends far beyond the typical trade show. For example, summit forums bring together key industry leaders, experts, and innovators to discuss emerging trends, challenges, and opportunities in the food and beverage sectors. These forums are a breeding ground for ideas, partnerships, and solutions that help shape the future of the industry both in China and globally. This commitment to education and engagement sets the fair apart from other exhibitions and makes it a vital event for anyone serious about the food and beverage business.

Over the years, the fair has facilitated a staggering 50.5 billion yuan in transactions, which speaks volumes about its effectiveness as a marketplace for business. It is a place where deals are made, partnerships are formed, and industry trends are born. The fair has proven time and time again that it is not only a vital part of China’s food and beverage trade but a key player on the global stage as well. As an event that consistently attracts thousands of exhibitors and buyers from around the world, it has fostered an ecosystem of growth and innovation that benefits everyone involved.

Furthermore, the China (Anhui) International Wine & Food Fair has earned a prestigious certification from the Global Exhibition Industry Association (UFI), cementing its place as one of the top-tier exhibitions worldwide. This recognition affirms its status as a world-class event that continues to shape the future of the food and beverage industry. Being part of UFI’s global network means that the fair adheres to the highest standards of organization and operation, ensuring that both exhibitors and visitors receive exceptional value and experience.

The fair has become more than just a marketplace—it is a cultural event, a celebration of the diverse culinary traditions from around the world, a place where innovation meets heritage, and where the world of food and drink comes to life. From wine to spirits, from gourmet foods to cutting-edge food technologies, every corner of the exhibition hall offers something unique, reflecting the ever-evolving nature of the global food industry. 

Looking ahead, the China (Anhui) International Wine & Food Fair shows no signs of slowing down. As it continues to grow and evolve, it will undoubtedly remain one of the most significant platforms for businesses to reach Chinese consumers, connect with industry peers, and explore opportunities in one of the world’s most promising markets. It’s a fair that continues to redefine what a trade exhibition can be, offering not just products and services, but an experience that drives the global food and beverage industry forward.

China Brew & Beverage

China Brew & Beverage: Asia’s Premier Hub for Brewing Innovation

The China Brew & Beverage (CBB) in Shanghai stands as a landmark event in Asia’s beverage and brewing industry. Far beyond a conventional trade fair, CBB has earned its reputation as the epicenter of innovation for professionals in the sector since its inception in 1995. Every two years, this vibrant gathering brings together an international community of brewers, beverage manufacturers, suppliers, and industry experts to share knowledge, explore the latest technological developments, and foster meaningful business connections. Held at the Shanghai New International Expo Center (SNIEC), one of China’s most modern and accessible exhibition venues, the event offers a dynamic environment that inspires collaboration and growth across the beverage market.

The fair is organized by Beijing Zhongqing Heli International Exhibition Co., Ltd. in partnership with Messe München GmbH, combining local expertise with global experience to ensure a world-class exhibition. CBB’s prominence lies in its ability to attract a diverse range of participants – from large-scale beverage corporations to innovative startups – each bringing unique solutions and fresh perspectives to the industry.

Exploring Cutting-Edge Technologies and Innovations

China Brew & Beverage provides an expansive showcase of the latest trends and technological advancements shaping the beverage sector. Exhibitors present a variety of products and services, including:

Advanced brewing and fermentation equipment designed for efficiency and precision

Automated bottling and filling systems tailored for both small and large-scale operations

Innovative beverage formulations, including functional drinks, craft beers, and non-alcoholic alternatives

Sustainable packaging solutions, focusing on recyclable materials, smart labeling, and eco-friendly production processes

These displays give attendees a firsthand look at how innovation is transforming every stage of beverage production, from raw ingredients to the final product on store shelves. Visitors can gain insights into emerging trends, such as plant-based beverages, energy drinks with functional benefits, and the growing integration of digital technologies in production and logistics.

Opportunities for Networking and Business Expansion

One of CBB’s defining features is its strong focus on business facilitation. The exhibition serves not only as a venue for product demonstrations but also as a strategic platform for establishing partnerships and expanding market reach. Participants benefit from:

Direct contact with international suppliers and potential distributors

Collaborative workshops and expert-led forums discussing market trends and regulatory challenges

Networking events designed to strengthen professional relationships and foster new collaborations

By encouraging interaction between regional and global stakeholders, the fair creates opportunities for both market entry and expansion. Companies attending CBB often leave with new contracts, innovative ideas, and insights that drive future business development.

Insights into Industry Trends and Market Dynamics

Beyond showcasing equipment and products, CBB places a strong emphasis on thought leadership. The event’s comprehensive program includes panel discussions, technical seminars, and live demonstrations that highlight emerging trends in the beverage industry. Attendees gain knowledge about topics such as:

Automation and smart production systems

Energy-efficient and sustainable manufacturing practices

Innovative packaging designs and digital labeling technologies

Market dynamics in Asia, including consumer preferences and regulatory developments

By providing these educational opportunities, the fair ensures that participants are well-equipped to respond to evolving market demands and technological advancements.

Why China Brew & Beverage Is Essential for Industry Professionals

CBB is more than an exhibition; it is a catalyst for growth, innovation, and international collaboration. Its significance extends across multiple dimensions:

Innovation: Showcasing state-of-the-art brewing and beverage technologies

Networking: Facilitating business connections between domestic and international players

Market insights: Offering valuable information on emerging trends and consumer behavior

Sustainability: Highlighting eco-friendly practices and responsible production techniques

The combination of these elements makes CBB a must-attend event for anyone looking to stay ahead in the rapidly evolving beverage industry.

A Platform Shaping the Future of Beverages in Asia

China Brew & Beverage exemplifies how trade fairs can go beyond mere exhibition spaces to become centers of learning, inspiration, and international cooperation. Attendees leave not only with tangible products and solutions but also with strategic insights, new partnerships, and a deeper understanding of the global beverage landscape. The event’s ability to bring together technology, innovation, and business opportunities ensures that it will continue to play a pivotal role in shaping the future of the beverage and brewing industries across Asia.

Whether you are a brewer, distributor, investor, or technology provider, CBB offers an environment where creativity meets opportunity, making it the ultimate destination for anyone invested in the growth and evolution of the beverage market.