Beauty Events in Tokyo

DIET & BEAUTY FAIR

Diet & Beauty Fair: Japan’s Leading Event for Wellness, Innovation, and Beauty Business

Each autumn, Tokyo becomes the meeting point for global and domestic leaders in the health and wellness sector through the Diet & Beauty Fair, the largest beauty and health industry show of the season. Celebrating its 23rd edition, the fair has solidified its reputation as a vital platform for companies, professionals, and consumers invested in a holistic and healthy lifestyle. It is not only a tradeshow—it’s a dynamic business forum where innovation meets tradition, and aesthetics aligns with health and sustainability.

Hosted in Japan’s capital, this international beauty and wellness exhibition attracts top-tier professionals, from brand founders and researchers to wellness center managers, cosmetics formulators, and health product buyers. Over the years, the fair has become the go-to event for discovering next-generation beauty solutions powered by natural ingredients, advanced technology, and ancient wellness wisdom.

Where Health Meets Beauty: A Broad and Evolving Industry Scope

Unlike standard beauty expos, the Diet & Beauty Fair stands out due to its comprehensive industry coverage. The event doesn’t focus solely on aesthetics but highlights the intersection of health, longevity, diet, and beauty—the pillars of Japan’s wellness philosophy.

Exhibitor profiles span across multiple wellness sectors:

Dietary and health foods: superfoods, protein blends, and functional beverages

Natural and organic cosmetics: skin-friendly and eco-conscious formulations

Herbal and plant-based medicine: traditional remedies with modern applications

Anti-aging innovations: biotech skin solutions, supplements, and lifestyle devices

Fitness and spa: wellness center equipment, massage therapies, and fitness regimes

Beauty apparel and accessories: eco-fibers, therapeutic wear, and ergonomic tools

The fair's diversity of products reflects the growing global demand for safe, natural, and scientifically backed health and beauty solutions.

A Hub for Innovation and Business Expansion

What makes the Diet & Beauty Fair particularly valuable is its role as a launchpad for new brands, high-tech solutions, and wellness trends in the Japanese and Asian markets. For international companies, the fair offers a well-structured gateway to connect with influential Japanese distributors and buyers who value product quality, efficacy, and long-term market potential.

The event features:

Live product demonstrations and sample distribution

Business matchmaking zones for buyers and suppliers

Innovative product showcases curated for industry media and influencers

Workshops and seminars focused on market trends, technology, and regulation

Attendees include a wide range of professionals: retailers, nutritionists, spa owners, estheticians, cosmetic chemists, and entrepreneurs. The show floor is abuzz with knowledge exchange, trend forecasting, and commercial negotiation, offering unmatched networking opportunities.

Thematic Zones: Three Fairs in One Location

One of the fair’s greatest strengths is its co-located exhibitions, which provide a multidimensional perspective on the industry. This synergy between complementary sectors makes the event attractive to a broader audience, including wellness-focused retailers and healthcare professionals.

Simultaneously held with Diet & Beauty Fair:

SPA & Wellness Japan – Dedicated to fitness clubs, spas, resorts, and wellness technologies

Anti-Ageing Japan – Showcasing innovations in age management, cellular rejuvenation, and hormonal health

Together, these three zones form a unified event covering lifestyle enhancement, beauty technology, and preventive health, providing attendees with a full-spectrum look at modern well-being.

A Knowledge-Driven Approach to Beauty and Wellness

Beyond product discovery and B2B meetings, the Diet & Beauty Fair offers an intellectually stimulating environment. The extensive seminar program, led by top researchers and market analysts, delivers cutting-edge insights into consumer behavior, new ingredient science, and wellness trends.

Key discussion themes often include:

Nutrition and microbiome support

The science of collagen and elastin

Plant-based anti-aging compounds

Sustainable beauty business models

Regulation and compliance in Japan’s beauty industry

This learning-first approach ensures that attendees leave not only with new products but with a deeper understanding of the future direction of health and beauty.

A Gateway to the Japanese Wellness Market

For foreign exhibitors, Japan represents a lucrative yet discerning market, where quality, safety, and authenticity are paramount. The Diet & Beauty Fair offers a rare opportunity for international companies to build trust and visibility with Japanese partners in a setting curated for relationship-building and knowledge exchange.

Support is provided for new entrants through:

Multilingual staff and translated materials

On-site interpretation for key business meetings

Support programs for product certification and localization

Press and influencer access for promotional visibility

This makes the fair an ideal first step into the Japanese wellness economy, especially for brands with unique offerings aligned with Japan’s values of natural beauty, longevity, and balance.

A Trusted Industry Event with Growing Global Reach

With over two decades of experience, the Diet & Beauty Fair continues to evolve, reflecting both Japanese cultural heritage and global wellness innovations. Its ability to attract buyers, developers, and wellness advocates year after year is a testament to its relevance and impact.

Whether you're in dietary innovation, botanical cosmetics, anti-aging science, or spa and fitness technology, this fair is a must-attend event for companies that prioritize integrity, science, and long-term growth.

The Future of Health and Beauty Lives Here

As the health and beauty sectors continue to merge, the Diet & Beauty Fair remains at the forefront of this transformation. By bringing together the best minds and brands in wellness, nutrition, aesthetics, and longevity, the event not only reflects current trends—it shapes the future of the industry.

Held every autumn, it offers more than just exposure. It delivers strategic insights, vital connections, and a platform to grow in one of the world’s most discerning and respected markets. If your brand is aligned with innovation, quality, and wellness, this is where your journey into Japan’s beauty market begins.

ANTI-AGEING JAPAN

Anti-Ageing Japan marks a groundbreaking event in Japan, uniquely dedicated to the ageing-care sector, merging beauty and the pursuit of healthy longevity. This inaugural gathering serves as a vital platform where industry professionals converge to explore the latest insights and innovations related to age management. By bridging the gap between academia and industry, the event facilitates a rich exchange of information on contemporary issues surrounding ageing, with a focus on evidence-based practices that resonate within the business community.

The exhibition showcases an impressive array of products and services aimed at beauty and youth preservation. Attendees can expect to find a diverse selection of offerings, ranging from cosmetics and skin care to spa and wellness solutions. Health and nutrition take center stage, featuring nutritional supplements and medical devices designed to support anti-aging efforts. Additionally, cutting-edge cosmetic skin diagnostic equipment, stress tests, and even DNA analysis tools highlight the event's commitment to providing comprehensive solutions for age management.

The backing of significant organizations, including Japan’s Ministry of Economy, Trade and Industry and the national Tourism Agency, lends credibility and prominence to the event. It attracts a wide spectrum of exhibitors, from representatives of fitness centers and spas to cosmetic surgery clinics and health clubs. This diverse participation underscores the multifaceted nature of the ageing-care industry, emphasizing the integration of physical wellness and aesthetic enhancement.

Simultaneously held with Anti-Ageing Japan is the Diet & Beauty Fair Asia, alongside the SPA & Wellness Japan exhibition. This concurrent setup enriches the overall experience for attendees, allowing them to explore a broader spectrum of products and services aimed at promoting a healthy lifestyle and beauty. Together, these events create an immersive environment where knowledge, innovation, and trends converge, fostering collaboration and inspiration within the industry.

Anti-Ageing Japan not only highlights the advancements in beauty and health but also champions a holistic approach to ageing. By gathering thought leaders, practitioners, and innovators under one roof, the event sets the stage for meaningful discussions and collaborations that could shape the future of ageing-care. It invites participants to envision a world where ageing is not merely endured but celebrated through informed choices and innovative solutions, making it a landmark occasion for anyone passionate about the intersection of health, beauty, and longevity.

BEAUTYWORLD JAPAN - TOKYO

BEAUTYWORLD JAPAN - TOKYO has been a cornerstone of the beauty and wellness industry in Japan since its inception in 1998 and has now become the preferred procurement platform in the country. This international trade show has been a source for new trends and an opportunity to see what the biggest brands in the world are doing. Product launches are the main focus of the show as the audience comes to research innovations and make purchases. The product portfolio is extensive and covers cosmetics, natural & organic products, beauty equipment, beauty supplements, spa & wellness, nails and nail products, diet & health, salon furniture & items. BEAUTYWORLD JAPAN - TOKYO creates the ideal conditions to get business done in the Platinum Hall, where you can take advantage of the VIP lounge, business meeting spaces, and the seminar program.

Exhibitors come from all over the world to tap into the Japanese market. Japan has one of the most active global beauty and wellness customer bases. Thus, attendees are in an exceptional spot to create contacts with plentiful potential customers. You will come face-to-face with hotels, spas, fitness clubs, massage studios & leisure facilities. There are also aesthetic, hairdressing, nail & eyelash salons. Likewise, the attending includes government agencies, retailers, distributors, and wholesalers. Attendees similarly incorporate manufacturers, medical institutions, and professional beauty schools. What attracts them to BEAUTYWORLD JAPAN - TOKYO is the rich product assortment. Such include cosmetics, beauty equipment & supplements, and spa and wellness wares. They likewise incorporate nail products, diet & health, salon furniture, hair products, and accessories.