Tea & Coffee Events in Bangkok

ASEAN Cafe Show

Brewing Connections and Innovation at the ASEAN Cafe Show

The ASEAN Cafe Show is more than a standard trade fair it’s a vibrant meeting point where the global worlds of coffee, tea, bakery, cocoa, and ice cream converge with the rapidly expanding café culture in Southeast Asia. Taking place annually in one of the region’s key commercial centers, this event has become a must-attend destination for producers, distributors, and buyers who are actively shaping the future of the ASEAN café industry.

From the moment visitors walk through the exhibition hall, they’re immersed in a flavorful journey. The air carries the scent of freshly ground beans, baked goods, and exotic teas, while the sounds of espresso machines and buzzing business conversations fill the space. But it’s not just sensory. The ASEAN Cafe Show is a serious business platform where producers can increase exposure, expand distribution networks, and meet face-to-face with top-tier buyers from across the globe.

A Thriving Marketplace for Coffee, Tea, and More

In recent years, Southeast Asia has witnessed an explosion in café culture. Cities from Bangkok to Ho Chi Minh City and Jakarta to Kuala Lumpur have become hotspots for specialty coffee shops, artisan bakeries, and dessert cafes. This dynamic shift has created an increasing demand for high-quality ingredients, equipment, and know-how making the ASEAN Cafe Show one of the region's most strategically relevant industry events.

Here’s what sets the ASEAN Cafe Show apart:

Diverse Product Range: Coffee beans, loose-leaf teas, gelato machines, cocoa-based products, and more under one roof.

Strong B2B Focus: Thousands of qualified buyers attend, looking for trustworthy suppliers and unique offerings.

International Scope: Exhibitors and attendees come from around the world, bringing global trends to a regional stage.

Export Opportunities: Especially valuable for producers looking to enter or expand within Southeast Asia’s emerging markets.

Whether you’re a long-established brand or a startup with a unique product line, the ASEAN Cafe Show offers unmatched exposure to a growing, enthusiastic audience.

A Launchpad for Brands and Innovation in the ASEAN Cafe Industry

One of the most compelling reasons to participate in the ASEAN Cafe Show is the opportunity to launch new products in front of an audience that matters. From boutique coffee roasters debuting limited single-origin beans to equipment manufacturers unveiling next-generation espresso machines, the event serves as a powerful stage for innovation.

Highlights of the Show Floor

Attendees can explore a vast exhibition space segmented into thematic zones that mirror the different verticals of the café ecosystem. Some highlights include:

Coffee & Tea Pavilion: With global and regional producers showcasing beans, blends, and brewing techniques.

Bakery and Dessert Zone: Artisanal breads, frozen desserts, and high-tech baking equipment.

Cocoa & Chocolate Corner: An indulgent section featuring raw cacao, finished products, and everything in between.

Cold Beverages & Ice Cream Tech: A growing category with innovations in gelato, smoothies, and chilled drinks.

These zones allow buyers to focus their attention, while exhibitors benefit from more targeted exposure based on their niche.

Building Bridges: Networking and Buyer Engagement

What truly drives the success of the ASEAN Cafe Show is the people. More than just a venue for product display, the event has become a hub for meaningful business connections. Suppliers find distributors, startups attract investors, and local entrepreneurs discover global partners.

Key engagement opportunities include:

Pre-scheduled B2B Meetings – Matchmaking services help connect buyers with the most relevant suppliers.

Live Demonstrations – Exhibitors perform on-the-spot brewing, roasting, or baking demos that draw in crowds.

Workshops and Masterclasses – Coffee cupping, tea blending, and barista skills training are just some of the practical sessions on offer.

Panel Discussions and Seminars – Thought leaders from the ASEAN cafe industry and beyond discuss market trends, sustainability, and digital transformation.

Why ASEAN? The Region’s Unique Appeal for the Cafe Sector

The rise of café culture in ASEAN countries isn’t a fleeting trend it reflects deeper social and economic shifts. As incomes rise and urban lifestyles evolve, more consumers across Southeast Asia are spending time (and money) in cafés. This shift creates incredible potential for businesses involved in every stage of the café supply chain.

The ASEAN region offers:

A rapidly growing middle class

Youth-driven urban consumption patterns

An increasing preference for premium, artisanal products

Strategic location for regional exports and imports

By attending or exhibiting at the ASEAN Cafe Show, businesses tap directly into this momentum and position themselves as key players in the future of food and beverage in the region.

A Hub for Quality, Creativity, and Culture

Unlike many other trade shows that feel overly commercial or disconnected from the end-consumer experience, the ASEAN Cafe Show strikes a fine balance between professionalism and cultural richness. Here, visitors don’t just come to do business they come to taste, learn, and experience the cultural artistry behind every cup of tea, loaf of bread, or scoop of gelato.

What Makes the ASEAN Cafe Show Feel Special?

Cultural Showcases: Traditional brewing methods, local ingredients, and artisanal processes are put on center stage.

Creative Booth Designs: Exhibitors compete not just on products but on the aesthetics and storytelling of their displays.

Live Competitions: Barista championships, latte art battles, and dessert showdowns create an atmosphere of excitement.

This balance of business utility and cultural immersion keeps the show fresh and appealing to a wide array of attendees year after year.

Who Should Attend the ASEAN Cafe Show?

If you’re part of the wider café industry in any capacity, the ASEAN Cafe Show has something to offer. It’s a rich, multi-faceted experience for anyone looking to grow, connect, and be inspired.

Attendees include:

Coffee roasters and tea blenders

Bakery and dessert shop owners

Import/export companies

Hospitality professionals

Café chain operators and franchise owners

Food and beverage startup founders

Distributors, wholesalers, and retailers

For buyers and suppliers alike, it’s the perfect environment to discover the latest trends and form long-lasting partnerships.

Don’t Miss the ASEAN Cafe Show

The ASEAN Cafe Show is more than a regional trade event it’s a fast-moving ecosystem fueled by innovation, flavor, and genuine connection. In a world where consumer preferences change quickly and competition is fierce, having a space where suppliers and buyers can engage meaningfully is essential. This show offers exactly that, wrapped in the warm, inviting atmosphere that only the café world can provide.

So whether you're looking to expand your product’s reach, find reliable partners, or stay ahead of the curve, the ASEAN Cafe Show offers a rich blend of opportunity and inspiration. Come with a business card, leave with a vision.