Tokyo Auto Salon 2026

The Tokyo Auto Salon, held annually at the Makuhari Messe in Chiba, is an event that car enthusiasts eagerly await each year. Unlike the biennial Tokyo Motor Show, which focuses on the latest street-legal vehicles from automakers, the Tokyo Auto Salon is a celebration of modified cars, race cars, and all things related to the world of custom automotive design. Every January, the massive convention center comes alive with a vibrant display of unique, high-performance vehicles, showcasing some of the most imaginative and cutting-edge modifications in the automotive industry.

Open to the public, the Tokyo Auto Salon provides an unparalleled opportunity for car lovers and industry professionals alike to get up close to some of the most spectacular modified vehicles in the world. Visitors can purchase tickets online to explore the vast halls filled with not only the latest in car designs but also a range of automotive accessories, technology, and products that support the thriving tuning and motorsport culture in Japan. The event’s appeal is immense, drawing both industry insiders and everyday enthusiasts who are fascinated by the innovative technologies and designs that define the world of modified vehicles.

As the premier event for those passionate about custom cars, the Tokyo Auto Salon highlights a diverse mix of cutting-edge automotive trends, from race car designs to street-style modifications, all aimed at pushing the boundaries of performance and aesthetics. The show is a unique platform where automakers, aftermarket companies, and individual builders present their visions, often featuring dramatic transformations of everyday vehicles into high-performance machines. With countless exhibitors showcasing their creations, it’s a true testament to Japan's leadership in automotive tuning and modification.

Beyond the stunning cars, the Tokyo Auto Salon offers a range of activities, including live demonstrations, expert talks, and interactions with some of the most influential figures in the automotive world. Visitors can enjoy not only the visual appeal of the cars but also deepen their understanding of the technologies that make these machines perform at the highest levels. Whether it’s learning about the latest in automotive technology, discovering new parts and products, or simply admiring the artistry of automotive customization, the Tokyo Auto Salon offers something for everyone.

In addition to the vehicles, the event also showcases a large presence of models, who add to the glamour and excitement, making the show an immersive experience for all who attend. For anyone with a passion for cars, the Tokyo Auto Salon is a must-see event that brings together the best of the automotive world, setting the stage for the future of car culture and modification. It is a testament to the ever-evolving creativity in the automotive industry, providing a glimpse into the next big trends and innovations that will shape the cars of tomorrow.