Sajam GAST 2026

Sajam GAST – Croatia’s Premier Trade Fair for HoReCa Innovation

Sajam GAST is one of Croatia’s most significant trade fairs dedicated to gastronomy, hospitality, and tourism, serving as a central annual event for the HoReCa (Hotel, Restaurant, Catering) sector. Held each year at the modern Arena Zagreb, the fair provides an ideal platform for industry professionals to explore emerging trends, innovative products, and the latest technologies ahead of the new tourism season. Organized by Sajam d.o.o., the event brings together a diverse community of stakeholders from across Croatia and beyond, offering both inspiration and practical solutions for the hospitality industry.

The fair is distinguished by its clearly structured layout, designed around thematic areas that address the specific needs of HoReCa professionals. Exhibitors present a wide variety of innovations, spanning food and beverage, hospitality equipment, coffee, furniture design, bakery and confectionery, and ice cream products. Sections such as Dionizijana highlight fine wines, while the Međunarodni sajam kave focuses on coffee culture and advanced brewing equipment. Creative interior design solutions for hotels and restaurants further enhance the fair’s appeal, combining aesthetic innovation with functional practicality.

Comprehensive Industry Coverage and Practical Innovation

Sajam GAST offers visitors a comprehensive view of the hospitality industry. From specialized equipment to gourmet products, the event allows professionals to discover solutions that can be immediately applied to enhance service quality, operational efficiency, and customer experience. The fair also emphasizes interactive experiences, with live demonstrations, tastings, and hands-on workshops that engage attendees and provide practical insights.

Highlights of the exhibition include

• Advanced coffee machines and barista equipment
• Confectionery, bakery, and ice cream innovations
• Fine wine, spirits, and beverage trends
• Hotel and restaurant furniture and interior solutions
• Culinary demonstrations and tastings

By combining product showcases with interactive learning opportunities, Sajam GAST ensures that attendees gain both inspiration and actionable knowledge to apply in their businesses.

Networking, Competitions, and Industry Recognition

A defining feature of Sajam GAST is its role as a networking hub and platform for professional recognition. The fair brings together manufacturers, suppliers, service providers, and decision-makers from across the hospitality, gastronomy, and tourism sectors. Café owners, sommeliers, chefs, and interior design professionals converge at the event, fostering collaboration, partnerships, and knowledge sharing.

Integrated competitions and tastings are particularly noteworthy. They provide a dynamic environment where talent is recognized, culinary trends are highlighted, and innovative approaches are celebrated. Such activities create an engaging atmosphere that combines professional development with entertainment and inspiration, making the fair more than just a trade show it becomes a stage for shaping industry standards.

Driving Innovation in Croatia’s HoReCa Sector

In conclusion, Sajam GAST is a pivotal event for professionals in the HoReCa industry, offering a unique blend of innovation, education, and networking. By presenting the latest products, technological advancements, and design solutions in an interactive format, the fair empowers participants to enhance their operations, improve customer experience, and remain competitive in an evolving market.

Through its combination of structured thematic areas, expert demonstrations, and lively competitions, Sajam GAST not only showcases innovation but also actively contributes to the professional growth and development of Croatia’s hospitality, gastronomy, and tourism sectors.