Marca Bologna 2026

Marca by BolognaFiere has established itself as a premier international trade event for private label products, growing steadily in both scale and global reach. The latest edition highlighted the event’s expanding influence, attracting over 300 international buyers from 60 countries including major markets such as the United States, China, Brazil, Canada, Japan, Australia, France, Germany, South Africa, and India. These buyers engaged in more than 9,000 B2B meetings with private label companies and international retail chains, a testament to Marca by BolognaFiere’s pivotal role as a hub for global business connections. Notably, the International Buyers Preview, held on January 14, offered a pre-opening platform for focused meetings, which has quickly become a highly appreciated feature of the event.

The event’s growth reflects the rising significance of private label products worldwide. With the increasing sophistication of retail markets and consumer demand for high-quality, value-driven brands, Marca by BolognaFiere provides an essential space where manufacturers and retailers can explore new opportunities, forge partnerships, and stay ahead of industry trends.

Expanding global reach and impact

Marca by BolognaFiere’s recent edition clearly demonstrates its expanding international dimension. By attracting buyers from diverse markets across the globe, the event fosters cross-border collaboration and strengthens business opportunities for private label companies.

Attendees can expect

• Direct access to international retail chains and decision-makers
• Networking opportunities with top-tier global buyers
• Insight into global market trends and consumer preferences

This international reach not only boosts visibility for exhibitors but also positions Marca by BolognaFiere as a key driver of global private label growth.

Strengthening partnerships and long-term strategy

A major milestone for Marca by BolognaFiere is its evolving collaboration with ADM (Associazione Distribuzione Moderna). Starting next year, the event will operate jointly as Marca by BolognaFiere and ADM, reflecting a strengthened partnership and the joint ownership of the event’s brand until 2031. This collaboration enhances the strategic value of the exhibition, offering even greater opportunities for private label manufacturers and retailers to connect, negotiate, and grow their business.

The event also enjoys strong regional support from the Emilia-Romagna Region and the Bologna Chamber of Commerce, ensuring continued investment in both infrastructure and international outreach. These partnerships reinforce Marca by BolognaFiere’s position as a benchmark for private label innovation and performance.

Driving private label innovation

Marca by BolognaFiere is not only a meeting platform but also a space for innovation. The event showcases:

• Private label products across multiple categories, from food and beverages to household goods
• Advanced manufacturing technologies and packaging solutions
• Trend-driven concepts that respond to evolving consumer expectations

Exhibitors benefit from a targeted audience of buyers actively seeking quality, innovation, and reliable supply, making the event a prime opportunity to secure long-term contracts and expand into international markets.

Facilitating high-value B2B interactions

One of the event’s most remarkable features is the sheer volume and quality of B2B interactions. Over 9,000 meetings in the latest edition exemplify the efficiency of Marca by BolognaFiere in connecting private label manufacturers with key decision-makers. The structured approach to meetings, including the International Buyers Preview, allows companies to focus on high-value interactions, saving time while maximizing business outcomes.

Key benefits for attendees include

• Pre-scheduled meetings with targeted buyers
• Opportunities to present new products and packaging innovations
• Insights into retail strategies and emerging market trends

These benefits ensure that both exhibitors and buyers leave the event with actionable outcomes and new business relationships.

Marca by BolognaFiere: Shaping the future of private label

The sustained growth of Marca by BolognaFiere highlights its importance as a global benchmark for private label innovation and trade. By combining international reach, strategic partnerships, and a strong focus on quality B2B interactions, the event empowers manufacturers and retailers to explore new markets, enhance competitiveness, and strengthen their global presence.

As the collaboration with ADM deepens and the event evolves further, Marca by BolognaFiere is set to continue shaping the private label sector for years to come, providing a dynamic platform for business growth, market insights, and industry innovation.