Telecommunications Events

WAM Morocco 2026 is organised by KAOUN International (a subsidiary of Dubai World Trade Centre) and proudly in association with GITEX Africa. 

The debut event is set to be the continent’s largest tech and start-up event in advanced manufacturing and future mobility. WAM Morocco will take place under the auspices of the Moroccan Ministry of Industry and Trade from 20 – 22 January 2026 at Foire Internationale de Casablanca, Morocco. Expected to draw over 350 exhibitors and more than 20,000 high-level corporate buyers, WAM Morocco will be the hub where the entire industrial innovation ecosystem connects and collaborates.

WAM Morocco features four co-located events World Advanced Future Mobility (WAFM), World Green Energy (WGE), World Pharma Manufacturing (WPM) and World Digital Food Hub (WDFH). Cutting-edge technologies in AI, quantum computing, 3D printing, blockchain and mixed reality will take centre stage at WAM Morocco and drive forward Morocco’s vision of becoming a globally competitive and sustainable manufacturing capital. 

Expo Publicitas: Latin America’s Premier Advertising and Marketing Trade Fair

Since its launch in 2000, Expo Publicitas has established itself as a cornerstone event for professionals in the advertising, marketing, and promotional industries across Latin America. Organized by Armexpo S.A. de C.V., the annual exhibition provides an essential platform for showcasing innovative solutions, emerging technologies, and effective marketing strategies. Held at the Centro Citibanamex in Mexico City, the fair benefits from a modern venue, central location, and world-class infrastructure that ensure a seamless experience for both exhibitors and visitors.

A comprehensive platform for advertising and marketing professionals

Expo Publicitas is designed to meet the evolving needs of the advertising and marketing sectors, offering visitors a wide array of products, services, and insights. The fair is organized into five clearly defined sectors, reflecting the diverse dimensions of contemporary marketing:

Retail marketing solutions for optimizing sales spaces and improving customer engagement
Digital signage and display technologies, providing interactive and dynamic brand experiences
Packaging and visual brand communication, including creative printing techniques and design innovations
Smart retail concepts that integrate technology and consumer analytics for personalized experiences
Event marketing and promotional strategies, including the strategic use of branded products for customer loyalty

This segmentation allows participants to efficiently explore relevant solutions, identify market trends, and connect with key industry players.

Knowledge exchange and professional development

Beyond product showcases, Expo Publicitas emphasizes education and knowledge sharing. A series of expert talks, workshops, and seminars provide attendees with actionable insights into both traditional and digital marketing strategies. Renowned professionals from advertising agencies, technology providers, and brand management teams share their expertise on topics such as:

Interactive and immersive brand campaigns
Innovations in print, digital, and experiential marketing
Effective integration of promotional products into marketing strategies
Data-driven approaches to consumer engagement and loyalty programs

These sessions not only inform but also inspire attendees to implement creative solutions within their own organizations.

Networking and business opportunities

One of the core strengths of Expo Publicitas is its role as a networking hub. Exhibitors and visitors benefit from the chance to establish professional relationships, explore collaboration opportunities, and engage in meaningful business discussions. The fair’s layout encourages interaction, with designated areas for meetings, demonstrations, and product trials, making it easy for participants to connect with decision-makers, suppliers, and potential clients.

The event attracts a wide spectrum of professionals, including marketing managers, creative directors, brand strategists, retail managers, and technology innovators. For companies seeking to expand their reach in the Latin American market, Expo Publicitas offers unparalleled visibility and access to a highly targeted audience.

Showcasing innovation in advertising

Expo Publicitas stands out for its focus on cutting-edge technologies and innovative marketing solutions. Exhibitors present advancements in digital signage, augmented reality displays, interactive kiosks, smart retail systems, and creative promotional items. These innovations not only enhance brand visibility but also improve consumer experiences and strengthen customer loyalty.

Additionally, the fair highlights trends in sustainable and ethical marketing practices, reflecting the growing importance of socially responsible business in today’s competitive landscape. Participants gain insight into how technology and creativity can be combined to achieve effective, impactful campaigns.

Conclusion

In essence, Expo Publicitas is far more than a trade fair it is a dynamic meeting place for advertising and marketing professionals seeking inspiration, knowledge, and business opportunities. By combining innovative exhibits, expert talks, and networking platforms, the event provides a comprehensive overview of industry trends and emerging technologies. For anyone operating in the marketing and advertising sectors in Latin America, Expo Publicitas is an unmissable opportunity to connect with peers, discover innovative solutions, and stay at the forefront of the evolving market landscape.

The Smart Factory: Where Industry 4.0 Becomes Reality

The Smart Factory is a highly specialized trade fair fully dedicated to the transformation of modern industrial production. From the very beginning, it positions itself at the intersection of intelligent manufacturing systems, digital transformation, and Industry 4.0. As part of ITM Industry Europe one of the most influential industrial exhibitions in Central and Eastern Europe it plays a key role in bringing advanced technologies closer to real-world application.

The name ITM, standing for “Innovations, Technologies, Machines,” reflects the broader framework in which The Smart Factory operates. Within this ecosystem, the event focuses specifically on how digital tools and intelligent systems are reshaping production processes. Rather than presenting abstract concepts, it demonstrates how innovation can be implemented directly on the factory floor.

A Strategic Location for Industrial Innovation

The event takes place annually at the Poznań International Fairgrounds, one of Poland’s most modern and well-equipped exhibition venues. Located in the city of Poznań, the site offers excellent accessibility and infrastructure, making it an ideal meeting point for both local and international participants.

Organized by Grupa MTP, Poland’s leading trade fair organizer, The Smart Factory benefits from strong industry connections and a high level of professionalism. This ensures that the event attracts not only technology providers but also decision-makers who are actively shaping the future of manufacturing.

The combination of a central European location and a well-established organizational framework contributes to the event’s growing international relevance. It serves as a bridge between Western innovation hubs and rapidly developing industrial markets in Eastern Europe.

Key Technologies Driving the Factory of the Future

At the heart of The Smart Factory lies a clear focus on technologies that are already transforming production environments. The exhibition highlights solutions that are not only innovative but also practical and ready for market implementation.

Key areas of focus include:

Digital twins and virtual simulation systems
Internet of Things (IoT) for connected production
Artificial intelligence in manufacturing processes
Automation and advanced robotics
Additive manufacturing and 3D printing
Energy-efficient and sustainable technologies

These technologies collectively define what is often referred to as the “factory of the future.” By integrating data, machines, and software into unified systems, companies can achieve higher efficiency, flexibility, and resilience.

Importantly, the event emphasizes interoperability how different technologies can work together seamlessly. This systems-based approach reflects the real challenges faced by modern manufacturers.

From Concept to Application: Real-World Industrial Solutions

One of the most valuable aspects of The Smart Factory is its commitment to practicality. Visitors are not just introduced to new ideas; they are shown how these ideas function in real industrial environments. Live demonstrations and interactive showcases allow attendees to experience technologies in action.

Exhibitors present interconnected production systems, intelligent robotics, and smart software platforms that optimize workflows. Additive manufacturing solutions demonstrate how complex components can be produced with precision and efficiency, while sustainable technologies highlight ways to reduce energy consumption and environmental impact.

This hands-on approach ensures that the event delivers tangible value. Participants leave with a clearer understanding of how to implement these solutions within their own operations.

Industry Next Congress and Knowledge Exchange

A major highlight of The Smart Factory is its extensive programme of conferences and workshops. Among these, the Industry Next Congress stands out as a key platform for dialogue between industry leaders, researchers, and policymakers.

The congress addresses critical challenges that extend beyond technology itself, including:

Disruptions in global supply chains
The impact of geopolitical changes on industry
Resource availability and sustainability
Strategies for long-term industrial resilience

These discussions provide a broader context for the technologies presented at the exhibition. They help participants understand not only how to innovate, but also why innovation is necessary in an increasingly complex global environment.

A Platform for Collaboration and Industrial Progress

The Smart Factory is more than a showcase of machines and software it is a collaborative space where ideas are exchanged and partnerships are formed. By bringing together experts from different sectors, it encourages cross-disciplinary thinking and innovation.

The event’s integration within ITM Industry Europe further enhances its impact, allowing visitors to explore related fields and gain a comprehensive view of industrial transformation. This interconnected structure reflects the reality of modern manufacturing, where success depends on the ability to combine multiple technologies and strategies.

Ultimately, The Smart Factory demonstrates that the future of industry is not a distant vision but an ongoing process. Through practical solutions, expert insights, and real-world applications, it provides a clear and actionable roadmap for companies looking to evolve in a rapidly changing world.