Horticulture Events in Rostock
MELA
The MeLa, officially known as the "Trade Fair for Agriculture," stands as the most established specialized exhibition in Mecklenburg-Western Pomerania, taking place annually every September in Gülzow-Prüzen at the Mühlengeez trade fair and exhibition centre. Managed by MAZ Messe- und Ausstellungszentrum Mühlengeez GmbH, which is renowned for its expertise in organizing trade fairs, MeLa is a focal point for a diverse array of topics vital to the region’s agrarian landscape.
The fair reflects the rich tapestry of Mecklenburg-Western Pomerania’s agricultural potential. From the vibrant yellow fields of rapeseed to the expansive pastures grazed by dairy cows and sheep, MeLa showcases the region’s agricultural and environmental diversity. The exhibition covers a broad spectrum of interests including agriculture, nutrition, hunting, fisheries, forestry, and horticulture.
Exhibitors at MeLa present a comprehensive range of products and services. In the realm of agriculture, attendees can explore innovations in plant and animal production, animal breeding, and ecological farming practices. The food sector highlights regional specialties such as meats, baked goods, fruits, vegetables, fish, game, beverages, and sweets. The hunting section offers a look at hunting attire and equipment, along with insights into the sustainable management of wildlife populations. In fisheries, visitors can find the latest in fishing equipment and accessories.
Forestry is another significant focus of the fair, with exhibits on environmental services, firewood, forest rest areas, and educational resources for forest visitors. The horticulture section features an array of fruits, vegetables, specialty crops, woody plants, garden technology, tools, garden houses, and accessories.
One of the key attractions of MeLa is its combination of animal shows, technical expertise, and breeding presentations, which provide a sophisticated glimpse into agricultural practices unique to northern Germany. The fair also sees participation from various associations and organizations that offer valuable information about their work and the broader industry.
While the primary audience consists of industry professionals from agriculture, nutrition, hunting, fishing, forestry, and horticulture, the fair also appeals to discerning customers interested in the region’s diverse products and services. The MeLa continues to be a vital event, reflecting the dynamic and multifaceted nature of the agrarian industry in Mecklenburg-Western Pomerania.
FLAIR AM MEER
FLAIR AM MEER as a Lifestyle Fair by the Waterfront
FLAIR AM MEER is an annual public fair that brings together lifestyle, leisure, and enjoyment in a setting that feels closer to a holiday than a traditional exhibition. Held in the scenic IGA Park in Rostock, the event benefits from a spacious layout and direct access to the water, creating a relaxed maritime atmosphere that immediately sets it apart.
Organized by inRostock GmbH Messen, Kongresse & Events, the fair has developed a strong identity as a place where visitors come not only to discover products, but also to experience inspiration in a very tangible way. From stylish living ideas to creative outdoor concepts, the event appeals to those who appreciate quality, originality, and a slower, more enjoyable pace of life.
The charm of the location plays a key role in shaping the overall experience. The combination of fresh sea air, open green spaces, and thoughtfully designed exhibition areas makes every visit feel immersive and refreshing.
A Curated Mix of Design, Taste, and Creative Inspiration
One of the most attractive aspects of FLAIR AM MEER is the diversity of its exhibitors. Carefully selected participants present products that emphasize craftsmanship, authenticity, and aesthetic value. Visitors are encouraged to explore, interact, and find inspiration for their own homes, gardens, and lifestyles.
The fair covers a wide spectrum of themes, all connected by a shared focus on quality and individuality. Whether someone is looking to redesign their outdoor space or simply enjoy fine food, there is something to discover in every corner.
Among the highlights of the exhibition areas are:
Garden and outdoor living concepts with modern and natural design elements
Fashion, accessories, and handmade artisan products
Home décor items that combine elegance with functionality
Fine foods, wines, and regional specialties
Natural cosmetics and wellness-inspired products
This variety creates a balanced experience where visitors can move seamlessly between shopping, tasting, and gathering ideas, without feeling overwhelmed.
Entertainment, Family Activities, and Culinary Experiences
FLAIR AM MEER goes far beyond a standard exhibition by offering a vibrant program of entertainment and interactive experiences. The event’s stage becomes a focal point for daily performances, bringing energy and creativity to the fairgrounds.
Visitors can enjoy live music, fashion shows, and dance performances, all carefully curated to complement the fair’s relaxed yet dynamic atmosphere. Families are also well catered for, with dedicated spaces designed to engage younger guests and provide entertainment for all ages.
Key attractions within the event include:
A themed playground area that offers fun and safe activities for children
Special Family Day programming with interactive entertainment
The popular “Grillen & Chillen” zone featuring live cooking demonstrations
Tastings and culinary showcases, including regional barbecue competitions
These elements ensure that the fair appeals to a broad audience, transforming it into a full-day experience rather than a quick visit.
A Unique Atmosphere Blending Fair and Holiday Spirit
What truly defines FLAIR AM MEER is its atmosphere. The event manages to combine the structure of a professional fair with the relaxed feeling of a seaside getaway. Visitors can stroll through exhibition areas, enjoy high-quality food, and then unwind in specially designed relaxation zones.
Particularly popular is the modern chill-out area, complete with a large water feature that enhances the sense of calm and openness. Equally inviting is the rustic boat lounge, where guests can enjoy food and drinks in a setting that perfectly matches the maritime surroundings.
This thoughtful integration of leisure and exhibition elements creates a distinctive identity. Rather than focusing solely on products, the fair emphasizes experience, emotion, and lifestyle.
As a result, FLAIR AM MEER has secured its place as a highlight on the regional event calendar. It attracts visitors year after year who are looking for inspiration, enjoyment, and a moment of escape from everyday routines.
