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Date
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AUTOMOTIVE DESIGN & IN-CABIN EXPO

October 27, 2026 - October 29, 2026

AUTOMOTIVE DESIGN & IN-CABIN EXPO: Where the Future of Vehicle Design Takes Shape

AUTOMOTIVE DESIGN & IN-CABIN EXPO is an international event dedicated to the technologies, ideas, and expertise transforming modern vehicle development. The automotive industry is moving rapidly toward software-defined vehicles, connected experiences, intelligent interiors, sustainable materials, and new approaches to user interaction. As these changes accelerate, designers, engineers, technology providers, and automotive specialists need opportunities to exchange knowledge and discover solutions that can influence the next generation of mobility.

The expo brings together professionals working across the vehicle development process, from early design concepts to production. Its focus extends beyond traditional styling to include digital cockpits, human-centred user experience, intelligent lighting, smart surfaces, vehicle architecture, and systems integration. By bringing these disciplines together, the event creates an environment where creative design and advanced engineering can be considered as parts of the same development process.

Exploring the New Era of Automotive Design

Vehicle design is no longer limited to the shape of the body, the arrangement of seats, or the choice of interior finishes. Digital technology has become an increasingly important part of the driving and passenger experience. Displays, software, connected services, sensors, lighting systems, and interactive surfaces can all influence how people perceive and use a vehicle.

AUTOMOTIVE DESIGN & IN-CABIN EXPO provides a dedicated environment for exploring these developments. Visitors can discover technologies designed for future vehicle interiors and exteriors while communicating with the specialists responsible for creating them. This makes the event relevant to professionals who want to understand not only what is being developed today but also how different technologies may work together in future vehicles.

Key areas of interest at the expo

Participants can explore a broad selection of technologies and design disciplines, including:

software-defined vehicles and digital cockpits;

UX, HMI, and connected vehicle experiences;

sustainable materials and responsible design;

intelligent lighting systems;

smart surfaces and interactive elements;

interior and exterior automotive design;

systems integration and vehicle architecture.

The combination of these subjects reflects how closely design, software, electronics, materials, and engineering are becoming connected.

Software-Defined Vehicles and Digital Cockpits

The growing importance of software is changing the way vehicles are developed. In a software-defined vehicle, digital functions can play a major role in determining how the vehicle operates and how users interact with it. This creates new possibilities for manufacturers and suppliers while also introducing additional requirements for system integration and user experience.

Digital cockpits are an important part of this transformation. Displays, interfaces, connected functions, and digital controls can change the relationship between the driver and the vehicle. Designers and engineers must consider not only the technology itself but also how information is presented and how easily people can interact with it.

The expo provides an opportunity to examine these developments from both technical and design perspectives. Professionals can discover new approaches to digital cockpit architecture and consider how software and hardware can be integrated into a coherent vehicle environment.

UX and HMI in the Connected Vehicle

User experience has become a central consideration in automotive development. Drivers and passengers increasingly interact with vehicles through digital interfaces, voice functions, displays, connected services, and other technologies.

Human-machine interaction, or HMI, therefore needs to be considered alongside traditional aspects of vehicle design. An attractive interface still needs to be understandable and practical, while advanced functionality should not unnecessarily complicate the user's interaction with the vehicle.

AUTOMOTIVE DESIGN & IN-CABIN EXPO brings together specialists interested in these questions. Discussions around UX and HMI can help professionals consider how technology should respond to human needs rather than simply adding more digital functions.

Sustainable Materials and Responsible Design

Sustainability is another important direction in modern automotive development. Manufacturers and suppliers are exploring materials and production approaches that can respond to environmental considerations while maintaining the performance and visual qualities required by vehicle design.

The choice of materials can influence many aspects of a vehicle, including appearance, weight, durability, manufacturing, and the overall experience of the interior. Designers therefore need to balance aesthetic goals with practical and environmental requirements.

The expo provides a platform for exploring these developments and discovering material solutions that can be incorporated into future vehicle concepts. It also allows professionals to discuss the practical challenges involved in introducing new materials into automotive production.

Intelligent Lighting and Smart Surfaces

Lighting has developed from a primarily functional element into an important part of vehicle design and interaction. Intelligent lighting can contribute to the visual identity of a vehicle, communicate information, and influence the atmosphere inside the cabin.

Smart surfaces can provide another layer of interaction. Surfaces that incorporate lighting, controls, displays, or other technologies can change how passengers interact with the interior. These developments require cooperation between designers, electronics specialists, materials experts, and engineers.

At the expo, professionals can explore how such technologies are being developed and how they may be integrated into future vehicle environments.

Interior Design Focused on Human Experience

The vehicle interior is becoming an increasingly important area of innovation. As vehicles become more connected and automated, the cabin can serve functions beyond traditional driving. This places greater emphasis on comfort, usability, personalization, digital interaction, and the overall passenger experience.

Interior designers need to consider how physical materials and digital technologies can coexist naturally. Seats, surfaces, displays, lighting, storage, controls, and other elements all contribute to the environment.

The event provides an opportunity to examine these elements together rather than viewing them as isolated components. This broader perspective can help professionals understand how individual design decisions influence the complete cabin experience.

Exterior Design and New Vehicle Concepts

Although much of the expo's focus is connected with the cabin, exterior vehicle design remains an important part of the development process. Changes in technology, vehicle architecture, lighting, materials, and aerodynamics can influence how future vehicles look and function.

New mobility concepts may also require designers to reconsider traditional assumptions about vehicle proportions and layouts. As electric and connected vehicle platforms evolve, designers can explore different approaches to exterior form and functionality.

The expo creates opportunities for professionals involved in exterior design to exchange ideas with engineers, suppliers, and technology specialists. This interaction can support the development of concepts that combine visual identity with technical requirements.

Systems Integration and Vehicle Architecture

Modern vehicles contain an increasingly large number of interconnected systems. Software, electronics, sensors, displays, lighting, communication technologies, and physical components must work together reliably.

This makes systems integration an essential part of vehicle development. A new technology cannot be evaluated only as an individual component; developers also need to consider how it interacts with the wider vehicle architecture.

The expo brings together specialists who can discuss these challenges from different perspectives. Such communication can help identify technical dependencies and encourage cooperation between companies working on different parts of a vehicle.

From Concept Development to Production

One of the strengths of a specialized automotive event is its connection between early-stage ideas and practical production. A concept may begin as a design proposal, but eventually it must satisfy technical, manufacturing, commercial, and regulatory requirements.

The journey from concept to production can involve numerous teams and suppliers. Designers work with engineers, materials specialists, software developers, manufacturers, and other professionals to turn an idea into a functioning vehicle.

AUTOMOTIVE DESIGN & IN-CABIN EXPO provides a setting where these different perspectives can meet. Participants can explore technologies at various stages of development and discuss how innovative ideas can move closer to practical implementation.

Opportunities for Professional Networking

The expo is also a meeting place for professionals involved in different aspects of automotive development. Direct communication can help companies identify potential partners, suppliers, customers, and technical specialists.

For organizations introducing a new technology, meeting industry professionals in person provides an opportunity to explain its capabilities and discuss possible applications. For visitors, conversations with suppliers can help clarify technical questions and reveal solutions that may not yet be familiar to them.

Networking can support several types of professional activity:

Finding technology partners: Companies can identify specialists whose expertise complements their own.

Discovering new suppliers: Development teams can investigate materials, components, and technologies for future projects.

Sharing technical knowledge: Engineers and designers can discuss challenges and potential approaches.

Exploring collaborations: New relationships can provide a starting point for joint development projects.

Understanding market developments: Conversations with industry professionals can reveal changing requirements and areas of innovation.

These connections can continue to develop after the event and may become part of longer-term development programs.

A Closer Look at Connected Experiences

Connected technology is changing the relationship between vehicles and their users. Drivers and passengers increasingly expect digital services to work naturally alongside physical vehicle functions.

This creates new challenges for automotive designers. A connected experience must be technically reliable while also being clear and intuitive. Designers may need to consider how information moves between the vehicle, mobile devices, cloud services, and other connected platforms.

By focusing on UX, HMI, digital cockpits, and related technologies, the expo provides a space to examine how these elements can be combined into a consistent experience.

Collaboration Across Different Disciplines

The development of future vehicles requires cooperation between professionals with very different areas of expertise. A successful digital cockpit, for example, may involve software engineers, interface designers, electronics specialists, vehicle architects, and manufacturing teams.

Similarly, sustainable interior development may require collaboration between material scientists, designers, engineers, and production specialists.

The expo's multidisciplinary focus encourages these groups to communicate. A conversation between specialists from different fields can reveal possibilities that might not be obvious when each discipline works independently.

Keeping Pace With Rapid Automotive Change

The automotive sector is evolving quickly, and professionals need to monitor developments across several areas at once. New technologies can influence design, while design requirements can create demand for new technical solutions.

AUTOMOTIVE DESIGN & IN-CABIN EXPO offers a concentrated environment for following these developments. Instead of examining software, materials, lighting, UX, and vehicle architecture separately, participants can see how these areas increasingly overlap.

This broader perspective can be useful when planning future projects. Understanding the relationship between technologies can help development teams ask more informed questions and identify areas where additional research may be needed.

A Platform for the Next Generation of Mobility

AUTOMOTIVE DESIGN & IN-CABIN EXPO brings together the technologies and professionals shaping the future of vehicle design. From software-defined vehicles and digital cockpits to sustainable materials, intelligent lighting, smart surfaces, and advanced HMI, the event reflects the growing complexity of modern automotive development.

Its value extends beyond product demonstrations. The expo provides a place where designers, engineers, technology companies, and automotive specialists can exchange ideas, discuss technical challenges, and explore opportunities for cooperation. By connecting different disciplines, it encourages a more integrated approach to vehicle development.

The journey from an initial concept to a production vehicle involves many stages and requires cooperation between numerous specialists. AUTOMOTIVE DESIGN & IN-CABIN EXPO provides a professional environment in which these connections can begin and develop. For anyone involved in automotive design, engineering, software, materials, UX, or vehicle technology, the event offers an opportunity to explore emerging solutions and better understand the technologies influencing the next generation of mobility.