Agricultural Machinery Events in Melbourne

FutureAg

FutureAg Expo Powered by Agritechnica: Advancing Agriculture Across Australia and the Asia Pacific

As agriculture adapts to the evolving demands of sustainability, food security, and technological advancement, one event is helping shape the future of farming in Australia and the broader Asia-Pacific region: FutureAg Expo Powered by Agritechnica. This premier trade fair is more than just an exhibition—it’s a strategic platform where the world’s leading innovations meet regional farming realities.

Held in Australia, FutureAg Expo brings together global agricultural machinery manufacturers, technology providers, agribusiness leaders, and producers across sectors. With a strong emphasis on innovation, sustainable practices, and automation, the expo serves as a critical meeting point for everyone involved in modern agriculture.

A World-Class Event Tailored to Regional Needs

Powered by Agritechnica—the world’s most influential agricultural trade fair—FutureAg Expo delivers global expertise with local relevance. It is specifically designed to cater to the needs of professionals and producers in Australia, New Zealand, and the Asia-Pacific, regions that are increasingly adopting smart farming solutions to address challenges like labor shortages, climate variability, and resource constraints.

The event is structured to support a wide range of participants, including:

Farmers and agricultural producers

Equipment and machinery manufacturers

Agritech startups and innovators

Policy makers and government agencies

Distributors, retailers, and investors

Researchers and academic institutions

This diverse mix ensures a holistic exchange of ideas, technologies, and business opportunities that can accelerate the adoption of cutting-edge solutions in the field.

What Makes FutureAg Expo a Must-Attend Event?

FutureAg Expo goes beyond traditional exhibitions by providing an immersive and interactive environment. From live equipment demos to technical conferences and a dedicated Hosted Buyers Program, every element is designed to drive collaboration, knowledge-sharing, and commercial outcomes.

Key features of FutureAg Expo include:

Exhibition Halls – Featuring the latest in agtech, machinery, automation, crop solutions, and livestock innovations

Conferences & Forums – Hear from global experts on sustainability, AI in agriculture, data-driven decision-making, and more

Networking Lounges – Build valuable relationships with suppliers, partners, and potential clients

Live Demonstrations – See machinery, robotics, and tools in action across crop and livestock applications

Hosted Buyers Program – Connecting qualified buyers with exhibitors for targeted, high-value meetings

Through these platforms, attendees can learn about new trends, evaluate products, and close deals—all under one roof.

Focus Areas: From Crop Production to Smart Farming

As the industry faces increasing pressure to produce more with less, FutureAg Expo highlights technologies and practices that improve productivity, efficiency, and resilience across farming systems.

The expo’s core focus areas include:

Crop production and protection technologies

Livestock health and management systems

Water management and precision irrigation

Post-harvest and supply chain solutions

Digital platforms, data analytics, and farm management software

Automation and robotics for labor-intensive operations

Alternative proteins and regenerative agriculture

This comprehensive scope ensures that visitors across the agricultural value chain will find tools, ideas, and partners to help them navigate the future of food and farming.

A Platform for Global Brands and Agri-Innovators Alike

FutureAg Expo is not just about showcasing established products—it’s also a space where emerging technologies and startups can thrive. Innovators in climate-smart agriculture, AI, drone technology, and soil monitoring can introduce their solutions to a receptive, forward-thinking audience.

Benefits for exhibitors include:

Exposure to thousands of pre-qualified, regional buyers

Access to Australia’s growing agribusiness network

Opportunities for media coverage and brand visibility

Participation in curated B2B matchmaking events

Entry into product innovation awards and spotlight sessions

Whether you're an international brand entering the Australian market or a local innovator scaling your solution, FutureAg provides the visibility and connectivity you need.

Unmatched Business and Networking Opportunities

The Hosted Buyers Program is a key strength of FutureAg Expo. This initiative ensures that top-level decision-makers—from co-op directors and agribusiness managers to procurement heads—are pre-registered and actively matched with relevant exhibitors. This results in higher-value interactions and faster deal cycles.

Hosted Buyers can benefit from:

Complimentary access and VIP amenities

Personalized meeting schedules with preferred exhibitors

Access to exclusive business lounges

Industry roundtables and networking receptions

This targeted approach elevates the event’s business impact and turns every minute at FutureAg into an opportunity for growth.

Educational Content That Prepares the Industry for the Future

Knowledge is at the core of FutureAg’s value proposition. With expert-led conferences, technical seminars, and innovation talks, attendees are exposed to a wide spectrum of practical insights and future-focused discussions.

Sample topics explored during the event include:

“The Future of Ag Automation: AI, Robotics, and Remote Sensing”

“Water-Smart Farming for Drought-Prone Regions”

“How Agribusinesses Can Leverage Carbon Farming”

“Digital Tools for Livestock Monitoring and Disease Management”

“Scaling Sustainable Practices in Commercial Farms”

These sessions are tailored for real-world application and offer a platform for farmers, engineers, scientists, and business leaders to engage in cross-disciplinary problem-solving.

Why FutureAg Expo Matters Now More Than Ever

The challenges facing agriculture today—climate change, population growth, soil degradation, input cost inflation—require urgent and collaborative solutions. FutureAg Expo rises to meet this moment by offering a space where global innovation meets regional needs.

Attendees can expect to:

Discover solutions that align with their operational goals

Learn how leading farms are adapting to climate resilience

Evaluate new suppliers and partnerships

Explore funding and investment opportunities

Gain first-hand knowledge from live tech demos and expert panels

It’s not just an event—it’s a strategic platform for industry transformation.

Be Part of the Future of Agriculture

FutureAg Expo Powered by Agritechnica is shaping up to be Australia’s most influential agricultural trade fair, bringing the best of global agriculture to the Asia-Pacific region. With a focus on technology, sustainability, and innovation, it offers attendees the chance to lead, adapt, and thrive in the next era of agribusiness.

Whether you're a farmer exploring new machinery, a tech provider looking for market expansion, or an agribusiness investor seeking the next big innovation—FutureAg is where your journey begins.

Mallee Machinery Field Days

The Mallee Machinery Field Days: A Premier Event Connecting Diverse Industries

The Mallee Machinery Field Days is an annual, two-day event that has grown into an important fixture for businesses across a broad spectrum of industries. Whether you are involved in agriculture, machinery, craft, marketing, or related sectors, this event provides a unique platform to showcase products, services, and innovations to an ever-expanding audience. The combination of on-the-ground demonstrations and digital presence makes the Field Days a powerful opportunity for businesses to connect directly with customers and stakeholders—whether in the paddock or through online channels.

A Diverse Marketplace Showcasing Multiple Industries

One of the defining features of The Mallee Machinery Field Days is its rich diversity. The event attracts businesses that span several different sectors, making it an inclusive marketplace where visitors can explore a wide array of offerings.

Key industries represented include:

Agriculture and farming equipment — From tractors and harvesters to irrigation and crop management solutions

Machinery and engineering — Innovative tools, parts, and heavy machinery on display and in action

Craft and artisan goods — Handmade products, local crafts, and bespoke items showcasing regional talent

Marketing and promotional services — Agencies and consultants offering branding and business growth solutions

Technology and digital services — Tools that support smart farming, cloud computing, and digital marketing

This variety ensures that visitors find value no matter their interest or industry, while businesses benefit from exposure to a wide customer base.

The Event Experience: More Than Just a Trade Show

The Mallee Machinery Field Days is not simply a conventional exhibition. It’s an immersive experience designed to foster engagement and discovery. Held over two consecutive days, the event combines live demonstrations, exhibitions, and interactive sessions, offering attendees a dynamic way to experience new products and services.

Highlights of the event include:

Live machinery demonstrations in paddocks showcasing real-world applications

Exhibitor booths and displays presenting the latest products and technologies

Networking opportunities for businesses and customers to build relationships

Workshops and talks focusing on industry trends, innovations, and best practices

Online engagement platforms allowing businesses to reach a global audience beyond the event site

This blend of physical and digital presence expands the event’s reach and impact, helping businesses generate leads and strengthen their brand.

A Platform for Businesses to Shine

The core mission of The Mallee Machinery Field Days is to create an environment where businesses can effectively promote their quality products, dedicated people, trusted brands, and comprehensive services. Whether operating in traditional agricultural settings or emerging digital landscapes, exhibitors have the opportunity to elevate their profiles and engage with a growing customer base.

Benefits for participating businesses include:

Showcasing innovation and latest product lines in a high-visibility setting

Building brand recognition through direct customer interactions

Connecting with industry peers to explore collaborations and partnerships

Gaining valuable market feedback to refine products and services

Expanding sales channels both locally and online

Such benefits make the Field Days an essential event for businesses seeking growth and long-term success.

Who Should Attend The Mallee Machinery Field Days?

The event appeals to a wide audience, making it a vibrant meeting point for industry players and customers alike.

Ideal attendees include:

Farmers and agricultural professionals looking for the latest machinery and farming solutions

Manufacturers and suppliers showcasing new technologies and products

Craft artisans and local producers aiming to reach new markets

Business owners and marketers exploring networking and branding opportunities

Industry consultants and service providers offering expert guidance and support

This broad appeal ensures that every participant, whether exhibitor or visitor, finds valuable connections and meaningful engagement.

Embracing Innovation “In the Paddock and in the Cloud”

The Mallee Machinery Field Days uniquely blends traditional hands-on industry elements with modern digital engagement. While machinery demonstrations and product displays bring the tangible aspect of manufacturing and farming alive, the event also leverages online platforms for broader communication.

This dual presence means businesses can extend their reach well beyond the physical event, using digital tools to attract remote customers, share knowledge, and maintain ongoing relationships. Whether you want to experience the power of a machine up close or explore a product catalog virtually, The Mallee Machinery Field Days offers a comprehensive approach to industry networking and promotion.

The Mallee Machinery Field Days as a Growth Catalyst

In today’s competitive and evolving marketplace, events like The Mallee Machinery Field Days are crucial for fostering industry growth and innovation. By providing a dedicated, multifaceted platform where a diverse range of businesses can connect with a growing audience, this two-day annual event plays a pivotal role in driving awareness, sales, and collaboration.

Whether you’re a business aiming to showcase your latest agricultural technology or a craftsperson seeking new customers, The Mallee Machinery Field Days offers a valuable opportunity to build your brand and strengthen your industry presence—both in the paddock and beyond.

East Gippsland Field Days

The East Gippsland Field Days has established itself as one of the region’s most anticipated annual events, attracting between 8,000 to 10,000 visitors each year. With over 350 exhibitor spaces, it serves as a premier showcase for new products, services, and valuable information tailored to the diverse agricultural and rural industries that define East Gippsland. Visitors from across the region and beyond flock to the event to discover the latest innovations, gain industry insights, and network with experts across a wide range of sectors.

East Gippsland is known for its rich agricultural landscape, which spans approximately 750,000 hectares. This region is home to thriving industries, including beef, wool, dairy, vegetables, and cropping. In recent years, emerging sectors like flower growing and viticulture have gained traction, further diversifying the local economy. Alongside agriculture, the area boasts Australia’s largest fishing fleet, a robust timber industry contributing 25% of Victoria’s hardwood production, and growing sectors in tourism, manufacturing, and retail.

Given the breadth of industries present in the region, the need for high-quality equipment, products, and services is significant. The Field Days event offers exhibitors a unique opportunity to connect with this dynamic market, catering to the needs of both established businesses and emerging enterprises. For visitors, the Field Days provides a rare chance to explore a wide range of products and services in one convenient location. Whether it's discovering cutting-edge agricultural technologies, exploring new machinery, or learning about the latest innovations in the region’s diverse industries, the event delivers valuable opportunities for all who attend.

Since its inception in 1986, the East Gippsland Field Days has been proudly run by the Lindenow Lions Club, becoming an iconic fixture on the region’s calendar. This long-standing tradition continues to grow each year, fostering community spirit and providing a vital platform for showcasing the innovations that drive East Gippsland’s economy forward.

Farm World

Farm World stands as Victoria's premier agricultural event, drawing visitors from across the region each year. Held at Lardner Park, this iconic event has earned its place as one of the leading agricultural shows in the state, offering businesses an invaluable opportunity for market expansion, brand exposure, and revenue growth. It’s more than just an exhibition; it’s a dynamic gathering that showcases the best of agribusiness, the latest technologies, equipment, and industry insights, creating a unique platform for professionals to engage with experts and explore the future of agriculture.

At Farm World, there is something for everyone. For both urban pioneers and lifestyle farmers, the event is a treasure trove of inspiration and information. Visitors can explore a wide range of equipment, DIY tools, and sustainable gardening and horticulture solutions. The event also highlights the latest innovations in drone technology, outdoor living, and a variety of must-have tools that are essential for modern farming and rural living. Whether it’s discovering new techniques for sustainable agriculture or exploring cutting-edge farm equipment, Farm World offers attendees the chance to learn and discover new ways to improve their practices.

One of the standout events at Farm World is the Telstra Women in Ag lunch, which brings together an inspiring line-up of speakers and presenters. It’s an opportunity to celebrate and recognize the contribution of women in agriculture while gaining valuable insights from industry leaders. Another crowd favorite is the Farm World's Fittest Farmer competition, where participants battle for the coveted title in a fun and challenging competition, adding an element of excitement and camaraderie to the event.

Farm World is not just about learning and innovation; it’s also about having fun and enjoying unique experiences. The event features a wide variety of interactive activities, such as four-wheel-drive demonstrations, cattle dog showcases, and pony rides, making it a perfect family outing. Visitors can also indulge in live music, delicious food and drink, and explore a variety of retail shopping options, ensuring that there's something for everyone to enjoy. Whether you're looking to expand your knowledge, find new products, or simply have a good time with friends and family, Farm World offers an unforgettable experience.

With its combination of education, innovation, and entertainment, Farm World continues to be a key event for those in the agricultural sector and anyone with an interest in rural living. It provides the perfect setting for networking, discovering new technologies, and celebrating all that agriculture has to offer.

Warragul Show

The Warragul Show is a beloved annual tradition that has been celebrated for over 130 years, drawing visitors from across the West Gippsland region of Victoria, Australia. Held each year on the first weekend of March, this agricultural show provides a unique opportunity for the community to come together and celebrate everything from local farming achievements to the creative talents of the region’s residents. The show takes place at the Warragul Showgrounds, nestled in the heart of the town, at Logan Park, a venue that also hosts greyhound and harness racing tracks, adding an extra layer of excitement to the event.

Since its inception in 1885, the Warragul Show has grown to become one of the region’s most anticipated events, attracting people from many different towns in West Gippsland. The event is managed by the Warragul and West Gippsland Agricultural Society, an organization dedicated to promoting agriculture, rural life, and community spirit. The show’s format includes a blend of agricultural showcases, carnival fun, and cultural exhibitions, making it an event that appeals to a wide variety of interests.

The show kicks off with the carnival, a lively and vibrant celebration of fun, where families and thrill-seekers can enjoy the colorful rides, games, and entertainment that have become a staple of the event’s first day. The carnival atmosphere is infectious, with music, food stalls, and the excitement of classic fairground attractions filling the air. It’s a time for visitors of all ages to let loose, catch up with friends, and take in the festive atmosphere that sets the stage for the rest of the weekend.

The second day of the show focuses more on showcasing the agricultural and rural traditions that are the backbone of the event. This day highlights the farming community’s contributions and achievements, with a range of competitions and exhibits that demonstrate the skills and hard work of local farmers. From livestock competitions, where the region's finest cattle, sheep, and poultry are showcased, to demonstrations of modern farming practices, the event provides a fascinating insight into the world of agriculture. Visitors can learn about the latest farming innovations, discover the diversity of rural life in the region, and interact with farmers who are eager to share their knowledge and passion for the land.

In addition to the agricultural exhibitions, the Warragul Show also celebrates the creative spirit of the community through a variety of arts and crafts competitions. Visitors can marvel at the stunning photography, intricate flower arrangements, and beautiful hand-crafted items on display. These exhibitions provide a platform for local artists, photographers, and crafters to showcase their talents, adding a rich cultural layer to the event that complements the agricultural focus.

Another popular element of the show is the baking competition, where local bakers put their skills to the test in a series of challenges. From traditional cakes and biscuits to innovative new recipes, the baking section of the Warragul Show has become a highlight for many visitors, with the delicious aromas tempting the senses and encouraging friendly competition among the region’s best home bakers.

At its core, the Warragul Show is a celebration of community and rural life. It’s a place where agriculture meets creativity, and where families and farmers come together to share in the joy of their local traditions. Whether you’re enjoying the thrills of the carnival, admiring the beauty of the art and craft displays, or learning about the hard work that goes into farming in West Gippsland, the show offers something for everyone. It’s an event that not only honors the past but also looks to the future, bringing together people from all walks of life to celebrate the region’s rich agricultural heritage and vibrant local culture.