Agriculture Events in Melbourne

South Gippsland Dairy & Farming Expo

South Gippsland Dairy & Farming Expo: A One-Stop Hub for Innovation, Community, and Dairy Excellence

Held annually at the Korumburra Showgrounds in Victoria’s dairy heartland, the South Gippsland Dairy & Farming Expo is more than just a trade event—it's a well-loved institution in Australia's farming calendar. Since its inception in the early 2000s, the expo has evolved into a dynamic showcase of the best in dairy technology, rural services, and industry camaraderie.

With a clear vision of offering a "one-stop-shop" experience for dairy farmers, the event returns each year with a strong emphasis on relevance, professionalism, and community engagement. Organised by Jaydee Events Pty Ltd, the expo serves as a reliable venue where farmers, agri-businesses, service providers, and innovators connect in a relaxed, grassroots environment.

Connecting the Dairy Community Through Practical Solutions

Farmers attending the South Gippsland Expo know exactly what they’re coming for—practical, hands-on knowledge and products that they can take back to their farms. Unlike larger, more commercial expos, this event prides itself on its farmer-first focus. Every exhibitor, workshop, and presentation is designed with productivity, efficiency, and profitability in mind.

At the expo, you’ll find:

Machinery tailored to dairy and mixed-farming systems

Milking and herd health technology

Pasture and fodder management solutions

Financial and business planning services

Animal nutrition and welfare innovations

With over 100 exhibitors expected in the latest edition, the expo remains an important touchpoint for rural enterprises aiming to showcase innovations that address real-world challenges in the dairy sector.

The Udder Truth Show Bag: Prize-Driven Fun with a Purpose

Among the expo's many attractions, the Udder Truth Show Bag competition is a perennial favorite. More than just a lighthearted gimmick, it brings genuine excitement and reward to the showground. Visitors simply pick up a show bag at the entrance, gaining automatic entry into a prize draw that celebrates community participation and appreciation.

Udder Truth Show Bag Prize Structure:

First Prize – AUD $3,000

Second Prize – AUD $1,500

Third Prize – AUD $500

Participation is free, making it an accessible and fun element for all attendees. The contest reflects the event’s ethos of blending information and incentive, making learning and networking more interactive and engaging.

The Gumboot Gift: Where Dairy Meets Laughter and Friendly Competition

Adding a dose of humor and local flavor, the Gumboot Gift is a one-of-a-kind race where participants compete in a 120-metre food-themed dash—wearing nothing but gumboots on their feet. It’s a crowd-pleasing spectacle that represents the down-to-earth, community-driven spirit of the South Gippsland Expo.

What makes this segment particularly charming is its ability to bring together:

Farmers

Families

Local business sponsors

Community members

The race doesn't just entertain—it brings attendees together, often becoming one of the most memorable moments of the day. It's a reminder that the agricultural lifestyle isn’t only about business—it's about people, humor, and shared experiences.

Industry Insight and On-the-Ground Networking

Beyond the fun and competition, the expo offers ample opportunities for serious professional development. Informative sessions, product demos, and direct engagement with agribusiness experts help farmers make better-informed decisions about their operations.

Farmers can benefit from:

Expert-led discussions on dairy innovation

Access to new products before they hit the broader market

Exclusive discounts and promotional offers

Live machinery demonstrations

Agronomy and sustainability-focused booths

The layout of the expo fosters direct interaction, encouraging farmers to ask questions, build relationships, and seek long-term solutions to issues such as herd health, pasture improvement, and dairy automation.

A History Rooted in Trust and Community Support

Having started around the turn of the millennium, the South Gippsland Dairy & Farming Expo has grown in both scope and reputation without losing its local focus. Many of the founding exhibitors and volunteers remain involved, offering continuity and trust that newer events often lack. The annual gathering has become a reliable event where returning visitors know they’ll be welcomed by familiar faces, trusted brands, and the latest farming knowledge.

The Korumburra Showgrounds itself provides the perfect setting—centrally located, easily accessible for rural attendees, and offering the infrastructure to accommodate both large-scale displays and community-focused exhibits.

Why the South Gippsland Dairy Expo Matters in 2025 and Beyond

As the Australian dairy industry navigates a future shaped by climate variability, market pressures, and technological transformation, events like this serve as both a compass and a connector. They bring together innovation, practical advice, and genuine rural spirit—all in one place. The 2025 edition is expected to grow even further in scope, offering:

More exhibitor space for emerging agri-tech brands

Enhanced educational sessions focused on sustainability and profitability

Greater community engagement through youth programs and workshops

Stronger industry representation from across Victoria and beyond

In an era where farmers need reliable information and collaborative opportunities, the South Gippsland Dairy & Farming Expo continues to deliver real value.

A Trusted Platform Built by and for Farmers

The South Gippsland Dairy & Farming Expo is not just an event—it’s a trusted agricultural platform, shaped by decades of consistency and community focus. Whether you’re a first-generation farmer, a long-time breeder, or a company looking to engage with Victoria’s rural heartland, this expo offers an ideal blend of education, innovation, and local charm.

Its ongoing success proves that when you combine professionalism with authentic community engagement, you don’t just attract crowds—you build something that endures.

Fertilizer Australia Conference

Fertilizer Australia Conference: Advocating for Agricultural Innovation and Policy Awareness

The Fertilizer Australia Conference, hosted at the prestigious Pullman Melbourne On The Park, is much more than an industry gathering—it is a strategic platform designed to elevate the conversation around fertilizer use, labeling, regulation, and the sector’s crucial role in Australia's agricultural future. Aimed particularly at policy makers, researchers, and industry professionals, the event places economic and scientific value at the center of discussions, advocating for informed policies and forward-looking practices.

As global agriculture pivots towards sustainability, food security, and climate-resilient strategies, the correct understanding and application of fertilizers has never been more vital. This conference provides a timely opportunity to examine how fertilizers support not just crop yields, but also national productivity, soil health, and sustainable food systems.

Elevating the Role of Fertilizers in Australia’s Agricultural Landscape

Australia’s agriculture sector relies heavily on fertilizers to maintain competitive productivity levels, particularly given the country’s often challenging climatic and soil conditions. Yet, outside of the industry, fertilizers are often misunderstood, reduced to either a commodity or an environmental risk, rather than recognized as a technologically advanced input with far-reaching benefits.

The Fertilizer Australia Conference is structured to demystify fertilizer technologies and explore:

   Their direct impact on crop nutrition and yield stability

   The economic footprint of the fertilizer sector within the Australian economy

   The interplay between regulation, labeling, and responsible usage

   The environmental challenges and how best practices can mitigate negative impacts

With a sharp focus on evidence-based dialogue, the event invites attendees to reframe fertilizers as smart, precision-driven tools—an essential part of modern, sustainable agriculture.

Why Fertilizer Labeling and Standards Matter

A central theme of the conference is the importance of proper fertilizer labeling and classification. While it might seem a technicality, how fertilizers are labeled affects everything from farmers’ decisions to compliance with export regulations and environmental safeguards.

Key issues addressed include:

   Clarity and transparency in nutrient content and usage guidelines

   Consistency across state and federal regulations

   Avoiding misuse due to vague or inconsistent labeling

   Enhancing trust between producers, distributors, and end-users

This segment of the conference is particularly relevant for regulatory authorities, agronomists, and supply chain professionals, who are on the front lines of ensuring fertilizers are used safely and effectively.\
Participants and Key Stakeholders at the Conference

The Fertilizer Australia Conference is designed to foster multi-sector engagement, ensuring that no relevant voice is left out of the conversation. Unlike events focused solely on commerce, this conference invites scientific, regulatory, and policy perspectives to create a 360-degree view of the fertilizer industry’s impact.

Who should attend?

   Government policy makers working on agricultural, trade, and environmental legislation

   Soil scientists and academic researchers exploring nutrient management

   Fertilizer manufacturers and distributors seeking clarity on compliance and best practices

   Farmers, agronomists, and rural consultants involved in product application

   Sustainability officers and environmental regulators examining fertilizer impacts

By bringing together such a diverse group of stakeholders, the conference promotes collaboration and consensus-building, rather than one-sided debates.

Networking, Knowledge-Sharing, and Policy Influence

Held in the vibrant city of Melbourne, the Pullman venue provides a professional yet accessible atmosphere for networking, knowledge exchange, and in-depth policy discussion. The event promises to serve as a hub where long-term partnerships are born and new policy directions are influenced.

Attendees will benefit from:

   Panel discussions and Q&A sessions with leading experts in agronomy, economics, and environmental science

   Workshops and case study reviews that unpack real-world application challenges

   Peer networking opportunities with senior decision-makers and industry influencers

   Access to exclusive whitepapers, reports, and policy briefings

   Insights into emerging technologies and product innovations in fertilizer formulation

This setting allows for direct, practical dialogue between producers and regulators, researchers and farmers, fostering policy that is grounded in reality and informed by the full ecosystem.

Exploring Economic Value: Fertilizers as Economic Catalysts

Another major focus of the Fertilizer Australia Conference is to quantify and communicate the economic value that fertilizers deliver to the broader agricultural economy. This includes not only farm productivity, but also regional development, employment, and export potential.

Sessions will explore:

   Fertilizers' role in reducing food imports and boosting exports

   The cost-benefit analysis of improved fertilizer efficiency

   Economic modelling of soil fertility's impact on national yield

   Strategies for minimizing losses and leaching to reduce costs and increase ROI

   Opportunities for investment and innovation in fertilizer technologies

The aim is to provide policymakers with tangible, data-backed insights to guide strategic decision-making and support Australia’s long-term food security goals.

Bridging the Gap Between Research and Implementation

There is often a disconnect between agricultural research findings and on-the-ground implementation. This event tackles that gap head-on by creating space for academia and industry to engage directly. With leading Australian universities and research institutions expected to participate, the event promotes the translation of new knowledge into workable solutions.

Some key questions explored include:

   How can scientific research better support farm-level decision-making?

   What data standards and platforms are needed for real-time nutrient management?

   How can fertilizers support carbon-neutral farming initiatives?

   What does climate-smart fertilization look like in Australian conditions?

By the end of the conference, participants will leave with actionable insights that they can apply in their institutions, companies, or policy offices.

A Catalyst for Smarter Agriculture

The Fertilizer Australia Conference is not just a gathering—it is a critical milestone in building a smarter, more sustainable, and economically secure agricultural sector in Australia. By focusing on labeling, policy, economics, and research integration, the event offers holistic value to everyone involved in the food and fertilizer value chain.

As Australia navigates global pressures—from climate adaptation to competitive trade—the need for informed, progressive policy and practice in fertilizer use becomes ever more urgent. For those looking to be part of that change, the Fertilizer Australia Conference offers a seat at the table—and a voice in shaping the future.

FutureAg

FutureAg Expo Powered by Agritechnica: Advancing Agriculture Across Australia and the Asia Pacific

As agriculture adapts to the evolving demands of sustainability, food security, and technological advancement, one event is helping shape the future of farming in Australia and the broader Asia-Pacific region: FutureAg Expo Powered by Agritechnica. This premier trade fair is more than just an exhibition—it’s a strategic platform where the world’s leading innovations meet regional farming realities.

Held in Australia, FutureAg Expo brings together global agricultural machinery manufacturers, technology providers, agribusiness leaders, and producers across sectors. With a strong emphasis on innovation, sustainable practices, and automation, the expo serves as a critical meeting point for everyone involved in modern agriculture.

A World-Class Event Tailored to Regional Needs

Powered by Agritechnica—the world’s most influential agricultural trade fair—FutureAg Expo delivers global expertise with local relevance. It is specifically designed to cater to the needs of professionals and producers in Australia, New Zealand, and the Asia-Pacific, regions that are increasingly adopting smart farming solutions to address challenges like labor shortages, climate variability, and resource constraints.

The event is structured to support a wide range of participants, including:

Farmers and agricultural producers

Equipment and machinery manufacturers

Agritech startups and innovators

Policy makers and government agencies

Distributors, retailers, and investors

Researchers and academic institutions

This diverse mix ensures a holistic exchange of ideas, technologies, and business opportunities that can accelerate the adoption of cutting-edge solutions in the field.

What Makes FutureAg Expo a Must-Attend Event?

FutureAg Expo goes beyond traditional exhibitions by providing an immersive and interactive environment. From live equipment demos to technical conferences and a dedicated Hosted Buyers Program, every element is designed to drive collaboration, knowledge-sharing, and commercial outcomes.

Key features of FutureAg Expo include:

Exhibition Halls – Featuring the latest in agtech, machinery, automation, crop solutions, and livestock innovations

Conferences & Forums – Hear from global experts on sustainability, AI in agriculture, data-driven decision-making, and more

Networking Lounges – Build valuable relationships with suppliers, partners, and potential clients

Live Demonstrations – See machinery, robotics, and tools in action across crop and livestock applications

Hosted Buyers Program – Connecting qualified buyers with exhibitors for targeted, high-value meetings

Through these platforms, attendees can learn about new trends, evaluate products, and close deals—all under one roof.

Focus Areas: From Crop Production to Smart Farming

As the industry faces increasing pressure to produce more with less, FutureAg Expo highlights technologies and practices that improve productivity, efficiency, and resilience across farming systems.

The expo’s core focus areas include:

Crop production and protection technologies

Livestock health and management systems

Water management and precision irrigation

Post-harvest and supply chain solutions

Digital platforms, data analytics, and farm management software

Automation and robotics for labor-intensive operations

Alternative proteins and regenerative agriculture

This comprehensive scope ensures that visitors across the agricultural value chain will find tools, ideas, and partners to help them navigate the future of food and farming.

A Platform for Global Brands and Agri-Innovators Alike

FutureAg Expo is not just about showcasing established products—it’s also a space where emerging technologies and startups can thrive. Innovators in climate-smart agriculture, AI, drone technology, and soil monitoring can introduce their solutions to a receptive, forward-thinking audience.

Benefits for exhibitors include:

Exposure to thousands of pre-qualified, regional buyers

Access to Australia’s growing agribusiness network

Opportunities for media coverage and brand visibility

Participation in curated B2B matchmaking events

Entry into product innovation awards and spotlight sessions

Whether you're an international brand entering the Australian market or a local innovator scaling your solution, FutureAg provides the visibility and connectivity you need.

Unmatched Business and Networking Opportunities

The Hosted Buyers Program is a key strength of FutureAg Expo. This initiative ensures that top-level decision-makers—from co-op directors and agribusiness managers to procurement heads—are pre-registered and actively matched with relevant exhibitors. This results in higher-value interactions and faster deal cycles.

Hosted Buyers can benefit from:

Complimentary access and VIP amenities

Personalized meeting schedules with preferred exhibitors

Access to exclusive business lounges

Industry roundtables and networking receptions

This targeted approach elevates the event’s business impact and turns every minute at FutureAg into an opportunity for growth.

Educational Content That Prepares the Industry for the Future

Knowledge is at the core of FutureAg’s value proposition. With expert-led conferences, technical seminars, and innovation talks, attendees are exposed to a wide spectrum of practical insights and future-focused discussions.

Sample topics explored during the event include:

“The Future of Ag Automation: AI, Robotics, and Remote Sensing”

“Water-Smart Farming for Drought-Prone Regions”

“How Agribusinesses Can Leverage Carbon Farming”

“Digital Tools for Livestock Monitoring and Disease Management”

“Scaling Sustainable Practices in Commercial Farms”

These sessions are tailored for real-world application and offer a platform for farmers, engineers, scientists, and business leaders to engage in cross-disciplinary problem-solving.

Why FutureAg Expo Matters Now More Than Ever

The challenges facing agriculture today—climate change, population growth, soil degradation, input cost inflation—require urgent and collaborative solutions. FutureAg Expo rises to meet this moment by offering a space where global innovation meets regional needs.

Attendees can expect to:

Discover solutions that align with their operational goals

Learn how leading farms are adapting to climate resilience

Evaluate new suppliers and partnerships

Explore funding and investment opportunities

Gain first-hand knowledge from live tech demos and expert panels

It’s not just an event—it’s a strategic platform for industry transformation.

Be Part of the Future of Agriculture

FutureAg Expo Powered by Agritechnica is shaping up to be Australia’s most influential agricultural trade fair, bringing the best of global agriculture to the Asia-Pacific region. With a focus on technology, sustainability, and innovation, it offers attendees the chance to lead, adapt, and thrive in the next era of agribusiness.

Whether you're a farmer exploring new machinery, a tech provider looking for market expansion, or an agribusiness investor seeking the next big innovation—FutureAg is where your journey begins.

Mallee Machinery Field Days

The Mallee Machinery Field Days: A Premier Event Connecting Diverse Industries

The Mallee Machinery Field Days is an annual, two-day event that has grown into an important fixture for businesses across a broad spectrum of industries. Whether you are involved in agriculture, machinery, craft, marketing, or related sectors, this event provides a unique platform to showcase products, services, and innovations to an ever-expanding audience. The combination of on-the-ground demonstrations and digital presence makes the Field Days a powerful opportunity for businesses to connect directly with customers and stakeholders—whether in the paddock or through online channels.

A Diverse Marketplace Showcasing Multiple Industries

One of the defining features of The Mallee Machinery Field Days is its rich diversity. The event attracts businesses that span several different sectors, making it an inclusive marketplace where visitors can explore a wide array of offerings.

Key industries represented include:

Agriculture and farming equipment — From tractors and harvesters to irrigation and crop management solutions

Machinery and engineering — Innovative tools, parts, and heavy machinery on display and in action

Craft and artisan goods — Handmade products, local crafts, and bespoke items showcasing regional talent

Marketing and promotional services — Agencies and consultants offering branding and business growth solutions

Technology and digital services — Tools that support smart farming, cloud computing, and digital marketing

This variety ensures that visitors find value no matter their interest or industry, while businesses benefit from exposure to a wide customer base.

The Event Experience: More Than Just a Trade Show

The Mallee Machinery Field Days is not simply a conventional exhibition. It’s an immersive experience designed to foster engagement and discovery. Held over two consecutive days, the event combines live demonstrations, exhibitions, and interactive sessions, offering attendees a dynamic way to experience new products and services.

Highlights of the event include:

Live machinery demonstrations in paddocks showcasing real-world applications

Exhibitor booths and displays presenting the latest products and technologies

Networking opportunities for businesses and customers to build relationships

Workshops and talks focusing on industry trends, innovations, and best practices

Online engagement platforms allowing businesses to reach a global audience beyond the event site

This blend of physical and digital presence expands the event’s reach and impact, helping businesses generate leads and strengthen their brand.

A Platform for Businesses to Shine

The core mission of The Mallee Machinery Field Days is to create an environment where businesses can effectively promote their quality products, dedicated people, trusted brands, and comprehensive services. Whether operating in traditional agricultural settings or emerging digital landscapes, exhibitors have the opportunity to elevate their profiles and engage with a growing customer base.

Benefits for participating businesses include:

Showcasing innovation and latest product lines in a high-visibility setting

Building brand recognition through direct customer interactions

Connecting with industry peers to explore collaborations and partnerships

Gaining valuable market feedback to refine products and services

Expanding sales channels both locally and online

Such benefits make the Field Days an essential event for businesses seeking growth and long-term success.

Who Should Attend The Mallee Machinery Field Days?

The event appeals to a wide audience, making it a vibrant meeting point for industry players and customers alike.

Ideal attendees include:

Farmers and agricultural professionals looking for the latest machinery and farming solutions

Manufacturers and suppliers showcasing new technologies and products

Craft artisans and local producers aiming to reach new markets

Business owners and marketers exploring networking and branding opportunities

Industry consultants and service providers offering expert guidance and support

This broad appeal ensures that every participant, whether exhibitor or visitor, finds valuable connections and meaningful engagement.

Embracing Innovation “In the Paddock and in the Cloud”

The Mallee Machinery Field Days uniquely blends traditional hands-on industry elements with modern digital engagement. While machinery demonstrations and product displays bring the tangible aspect of manufacturing and farming alive, the event also leverages online platforms for broader communication.

This dual presence means businesses can extend their reach well beyond the physical event, using digital tools to attract remote customers, share knowledge, and maintain ongoing relationships. Whether you want to experience the power of a machine up close or explore a product catalog virtually, The Mallee Machinery Field Days offers a comprehensive approach to industry networking and promotion.

The Mallee Machinery Field Days as a Growth Catalyst

In today’s competitive and evolving marketplace, events like The Mallee Machinery Field Days are crucial for fostering industry growth and innovation. By providing a dedicated, multifaceted platform where a diverse range of businesses can connect with a growing audience, this two-day annual event plays a pivotal role in driving awareness, sales, and collaboration.

Whether you’re a business aiming to showcase your latest agricultural technology or a craftsperson seeking new customers, The Mallee Machinery Field Days offers a valuable opportunity to build your brand and strengthen your industry presence—both in the paddock and beyond.

Australian Sheep & Wool Show

Australian Sheep & Wool Show: A Celebration of Heritage, Innovation, and Community

Every year, the Australian Sheep & Wool Show stands as a proud symbol of the country’s rural identity, bringing together sheep breeders, wool producers, fashion designers, and fibre lovers under one expansive roof. Hosted in Bendigo, Victoria, this event is the world’s largest all-breeds sheep show and one of Australia’s most iconic agricultural celebrations.

With thousands of animals, countless exhibits, and a program that stretches across food, fashion, and fibre, it captures the heart of Australian livestock culture—offering something for everyone, whether you’re a professional breeder, artisan, or curious visitor.

A Unique Gathering: Sheep Breeders and Livestock Experts from Across Australia

At its core, the show is about the sheep—and lots of them. Breeders from every corner of the country bring their finest livestock to participate in a wide array of competitions and exhibitions. This includes everything from merinos and border leicesters to heritage and rare breeds.

The Central Victorian Yard Dog Championships, a central feature of the event, highlights the strong bond between humans and working dogs. Spectators gather to watch skilled handlers and their loyal canines demonstrate impeccable teamwork and instinctive control over flocks.

Livestock-focused highlights include:

All-breeds sheep competitions with hundreds of classes

Shearing and fleece judging showcasing wool quality and technique

The Central Victorian Yard Dog Championships, a thrilling and crowd-pleasing contest

Breed-specific displays and education sessions

This section of the show not only provides an opportunity to honor generations of breeding excellence but also serves as a live demonstration of sustainable livestock farming in action.

Food, Fibre, and Fashion: A Multi-Sensory Celebration

Beyond livestock, the Australian Sheep & Wool Show expands into every corner of the wool industry—right from paddock to runway. Visitors can explore how raw fleece is transformed into beautiful garments, practical textiles, and luxurious homewares.

The Woolcraft Pavilion is always a highlight. Here, artisans and craftspeople display exquisite handmade items and share their processes through workshops and demonstrations. Whether you're fascinated by spinning, felting, or dyeing, this area invites all to witness wool’s versatility.

On the culinary side, food lovers are treated to a vibrant Farmer’s Market atmosphere, with stalls offering locally sourced produce, lamb-based delicacies, cheeses, baked goods, and fine wines.

Must-visit attractions for food and fibre enthusiasts:

Fashion parades showcasing Australian-made wool garments and accessories

Woolcraft demonstrations featuring felting, knitting, spinning, and weaving

Local food and wine stalls offering paddock-to-plate experiences

Educational talks on sustainable wool production and ethical sourcing

These experiences highlight wool not only as a functional product but also as a deeply embedded cultural and creative material in Australian life.

Engaging the Community: Education, Innovation, and Connection

One of the show’s defining strengths is its role as an educational platform. Both children and adults can take part in interactive displays, meet the animals, and discover the journey of wool—from sheep to shop. Agriculture students and emerging breeders are welcomed through mentoring sessions and career networking zones, where future leaders of the industry can connect and grow.

Furthermore, innovation in farming and sustainability practices is a big part of the agenda. Many of the exhibitors showcase modern technology, tools, and solutions aimed at improving wool production, animal welfare, and land management.

Some community-centered features include:

Junior judging and youth education programs

Sustainability talks led by experts in regenerative farming

Networking zones for breeders, wool producers, and startups

Breed society meet-and-greets offering insight into specific genetic lines

By supporting future generations and sharing knowledge, the show plays a key role in keeping Australian sheep farming vibrant and forward-thinking.

Why You Should Attend the Australian Sheep & Wool Show

Whether you're from the bush or the city, the Australian Sheep & Wool Show offers a truly unforgettable experience. It's more than just a livestock competition—it's a national celebration of heritage, innovation, and community spirit.

Here's why the event draws thousands each year:

It’s the largest sheep show of its kind in the world

Features world-class wool, fashion, and craft displays

Offers a family-friendly environment with petting zoos, food trucks, and live music

Encourages learning and career development in the agricultural sector

Provides a unique opportunity to meet breeders, makers, and innovators in one place

There’s something deeply rewarding about seeing the origin of the wool we wear, meeting the people behind it, and learning the traditions that continue to shape Australia's rural legacy.

A Tradition That Grows Stronger Every Year

In an era where global attention is shifting back to sustainability, authenticity, and quality, the Australian Sheep & Wool Show continues to shine as a meaningful example of how traditional industries can innovate and thrive. With the strength of community, the beauty of craftsmanship, and the passion of generations of farmers behind it, this event stands as both a celebration and a powerful reminder of what Australia contributes to the world of wool and agriculture.

So whether you're a fibre artist, a sheep breeder, or a curious visitor looking for a weekend packed with discovery, make your way to Bendigo this year and be part of something extraordinary.

East Gippsland Field Days

The East Gippsland Field Days has established itself as one of the region’s most anticipated annual events, attracting between 8,000 to 10,000 visitors each year. With over 350 exhibitor spaces, it serves as a premier showcase for new products, services, and valuable information tailored to the diverse agricultural and rural industries that define East Gippsland. Visitors from across the region and beyond flock to the event to discover the latest innovations, gain industry insights, and network with experts across a wide range of sectors.

East Gippsland is known for its rich agricultural landscape, which spans approximately 750,000 hectares. This region is home to thriving industries, including beef, wool, dairy, vegetables, and cropping. In recent years, emerging sectors like flower growing and viticulture have gained traction, further diversifying the local economy. Alongside agriculture, the area boasts Australia’s largest fishing fleet, a robust timber industry contributing 25% of Victoria’s hardwood production, and growing sectors in tourism, manufacturing, and retail.

Given the breadth of industries present in the region, the need for high-quality equipment, products, and services is significant. The Field Days event offers exhibitors a unique opportunity to connect with this dynamic market, catering to the needs of both established businesses and emerging enterprises. For visitors, the Field Days provides a rare chance to explore a wide range of products and services in one convenient location. Whether it's discovering cutting-edge agricultural technologies, exploring new machinery, or learning about the latest innovations in the region’s diverse industries, the event delivers valuable opportunities for all who attend.

Since its inception in 1986, the East Gippsland Field Days has been proudly run by the Lindenow Lions Club, becoming an iconic fixture on the region’s calendar. This long-standing tradition continues to grow each year, fostering community spirit and providing a vital platform for showcasing the innovations that drive East Gippsland’s economy forward.

Farm World

Farm World stands as Victoria's premier agricultural event, drawing visitors from across the region each year. Held at Lardner Park, this iconic event has earned its place as one of the leading agricultural shows in the state, offering businesses an invaluable opportunity for market expansion, brand exposure, and revenue growth. It’s more than just an exhibition; it’s a dynamic gathering that showcases the best of agribusiness, the latest technologies, equipment, and industry insights, creating a unique platform for professionals to engage with experts and explore the future of agriculture.

At Farm World, there is something for everyone. For both urban pioneers and lifestyle farmers, the event is a treasure trove of inspiration and information. Visitors can explore a wide range of equipment, DIY tools, and sustainable gardening and horticulture solutions. The event also highlights the latest innovations in drone technology, outdoor living, and a variety of must-have tools that are essential for modern farming and rural living. Whether it’s discovering new techniques for sustainable agriculture or exploring cutting-edge farm equipment, Farm World offers attendees the chance to learn and discover new ways to improve their practices.

One of the standout events at Farm World is the Telstra Women in Ag lunch, which brings together an inspiring line-up of speakers and presenters. It’s an opportunity to celebrate and recognize the contribution of women in agriculture while gaining valuable insights from industry leaders. Another crowd favorite is the Farm World's Fittest Farmer competition, where participants battle for the coveted title in a fun and challenging competition, adding an element of excitement and camaraderie to the event.

Farm World is not just about learning and innovation; it’s also about having fun and enjoying unique experiences. The event features a wide variety of interactive activities, such as four-wheel-drive demonstrations, cattle dog showcases, and pony rides, making it a perfect family outing. Visitors can also indulge in live music, delicious food and drink, and explore a variety of retail shopping options, ensuring that there's something for everyone to enjoy. Whether you're looking to expand your knowledge, find new products, or simply have a good time with friends and family, Farm World offers an unforgettable experience.

With its combination of education, innovation, and entertainment, Farm World continues to be a key event for those in the agricultural sector and anyone with an interest in rural living. It provides the perfect setting for networking, discovering new technologies, and celebrating all that agriculture has to offer.

Warragul Show

The Warragul Show is a beloved annual tradition that has been celebrated for over 130 years, drawing visitors from across the West Gippsland region of Victoria, Australia. Held each year on the first weekend of March, this agricultural show provides a unique opportunity for the community to come together and celebrate everything from local farming achievements to the creative talents of the region’s residents. The show takes place at the Warragul Showgrounds, nestled in the heart of the town, at Logan Park, a venue that also hosts greyhound and harness racing tracks, adding an extra layer of excitement to the event.

Since its inception in 1885, the Warragul Show has grown to become one of the region’s most anticipated events, attracting people from many different towns in West Gippsland. The event is managed by the Warragul and West Gippsland Agricultural Society, an organization dedicated to promoting agriculture, rural life, and community spirit. The show’s format includes a blend of agricultural showcases, carnival fun, and cultural exhibitions, making it an event that appeals to a wide variety of interests.

The show kicks off with the carnival, a lively and vibrant celebration of fun, where families and thrill-seekers can enjoy the colorful rides, games, and entertainment that have become a staple of the event’s first day. The carnival atmosphere is infectious, with music, food stalls, and the excitement of classic fairground attractions filling the air. It’s a time for visitors of all ages to let loose, catch up with friends, and take in the festive atmosphere that sets the stage for the rest of the weekend.

The second day of the show focuses more on showcasing the agricultural and rural traditions that are the backbone of the event. This day highlights the farming community’s contributions and achievements, with a range of competitions and exhibits that demonstrate the skills and hard work of local farmers. From livestock competitions, where the region's finest cattle, sheep, and poultry are showcased, to demonstrations of modern farming practices, the event provides a fascinating insight into the world of agriculture. Visitors can learn about the latest farming innovations, discover the diversity of rural life in the region, and interact with farmers who are eager to share their knowledge and passion for the land.

In addition to the agricultural exhibitions, the Warragul Show also celebrates the creative spirit of the community through a variety of arts and crafts competitions. Visitors can marvel at the stunning photography, intricate flower arrangements, and beautiful hand-crafted items on display. These exhibitions provide a platform for local artists, photographers, and crafters to showcase their talents, adding a rich cultural layer to the event that complements the agricultural focus.

Another popular element of the show is the baking competition, where local bakers put their skills to the test in a series of challenges. From traditional cakes and biscuits to innovative new recipes, the baking section of the Warragul Show has become a highlight for many visitors, with the delicious aromas tempting the senses and encouraging friendly competition among the region’s best home bakers.

At its core, the Warragul Show is a celebration of community and rural life. It’s a place where agriculture meets creativity, and where families and farmers come together to share in the joy of their local traditions. Whether you’re enjoying the thrills of the carnival, admiring the beauty of the art and craft displays, or learning about the hard work that goes into farming in West Gippsland, the show offers something for everyone. It’s an event that not only honors the past but also looks to the future, bringing together people from all walks of life to celebrate the region’s rich agricultural heritage and vibrant local culture.