CTCO returns for its 18th edition at Lyon Eurexpo with the confidence of a well-established industry meeting point and the energy of a constantly evolving market. Taking place alongside the C!Print trade fair, the event creates three intensive days dedicated to inspiration, exchange, and concrete business opportunities in the world of advertising objects and promotional textiles. Over the years, CTCO has grown into much more than a traditional trade show — it has become a space where creativity, strategy, and innovation meet in a distinctly professional yet welcoming atmosphere.
From the very first day, the event sets a collaborative tone. Visitors are not simply observing products on display; they are stepping into a living ecosystem shaped by brands, agencies, suppliers, and creative professionals who actively influence communication trends. The shared location with C!Print further strengthens this dynamic, allowing participants to explore complementary sectors and gain a broader perspective on visual communication and promotional solutions.
CTCO as a benchmark event for the promotional industry
CTCO has firmly positioned itself as a benchmark event for retailers, communication agencies, and professionals working across the promotional and advertising sector. Its strength lies in its ability to offer a complete and up-to-date overview of the market while remaining accessible and business-focused. Each edition reflects the current needs of the industry, highlighting both established practices and emerging directions.
With more than 300 exhibitors present, the diversity of the show is immediately evident. Leading brands share the floor with new creative players, creating a balanced environment where experience and innovation coexist naturally. This mix allows visitors to compare solutions, discover fresh ideas, and better understand how the sector is evolving in response to changing client expectations.
The exhibitor landscape typically includes:
Advertising objects and corporate gifts
Promotional textiles for various industries
Customization and branding solutions
Creative and sustainable product concepts
This broad representation makes CTCO a practical destination for professionals looking to refresh their offerings or redefine their communication strategies.
Trends and innovations shaping advertising objects and textiles
One of the key reasons CTCO continues to attract a loyal professional audience is its strong focus on trends and innovation. The event acts as a real-time snapshot of what is happening in the promotional market, offering insights that are both creative and commercially relevant. Visitors gain a clearer understanding of how products, materials, and messaging are adapting to new business realities.
Innovation at CTCO is not limited to product design alone. It also extends to how promotional items are positioned, personalized, and integrated into broader communication campaigns. Exhibitors present solutions that respond to practical challenges while maintaining a strong visual and emotional impact.
This forward-looking approach helps professionals anticipate market shifts and align their strategies with future demand, rather than simply reacting to what is already established.
A rich program designed to inspire and inform
Beyond the exhibition floor, CTCO offers a comprehensive program that adds depth and value to the visitor experience. The schedule is carefully designed to encourage learning, experimentation, and interaction, making the event as informative as it is engaging.
The program includes several key formats:
Expert conferences led by industry specialists
Immersive activities that bring concepts to life
Discovery workshops focused on practical applications
Live product demonstrations showcasing innovation
These elements transform CTCO into an active learning environment. Visitors can move seamlessly from observing products to understanding the ideas, strategies, and techniques behind them. This balance between theory and practice ensures that inspiration can be directly translated into real business actions.
Networking and business development in a friendly atmosphere
Despite its scale and professional focus, CTCO is known for its friendly and approachable business atmosphere. Conversations unfold naturally, whether on the exhibition stands, during workshops, or in shared spaces throughout the venue. This openness encourages meaningful exchanges and helps participants build relationships that extend beyond the three days of the event.
For many attendees, CTCO represents a valuable opportunity to:
Expand their professional network
Meet existing partners face to face
Discover new suppliers and collaborators
Exchange ideas with peers from across the sector
This human dimension is one of the event’s strongest assets. Business discussions feel constructive rather than transactional, creating a sense of shared momentum within the industry.
Giving fresh momentum to your business
Ultimately, CTCO is designed to help professionals move forward. Whether the goal is to find new product ideas, strengthen brand positioning, or explore innovative communication tools, the event provides the resources and connections needed to support growth. The combination of a strong exhibitor lineup, an inspiring program, and a collaborative atmosphere makes CTCO a powerful catalyst for renewal.
As it returns to Lyon Eurexpo for its 18th edition, CTCO continues to affirm its role as a must-attend event for anyone involved in advertising objects and promotional textiles. It is a place to recharge creativity, sharpen strategy, and give your business a genuine new lease of life grounded in ideas, driven by innovation, and shaped by human connection.
