Beaute Selection - Lyon
November 23, 2025 - November 24, 2025
Beauté Sélection Lyon: The Ultimate Beauty Trade Show for Industry Professionals
Among the most awaited beauty trade shows in Europe, Beauté Sélection Lyon stands out as a prestigious gathering of professionals from across the global beauty industry. Held over two dynamic days, the event transforms 18,000 square meters of exhibition space into a thriving ecosystem of innovation, performance, and business opportunity. From hairstyling and spa to skincare and aesthetics, the event welcomes both French and international experts for a celebration of the latest trends, products, and business practices in beauty and wellness.
A Meeting Point for Innovation, Expertise, and Collaboration
With its impressive scale and rich program, Beauté Sélection Lyon is more than just a traditional expo — it’s a curated experience that blends commerce with inspiration. Exhibitors and attendees alike consider it a central platform for building valuable connections, exchanging knowledge, and staying updated on the evolving beauty landscape.
Here’s what makes Beauté Sélection Lyon essential for industry professionals:
Exposure to hundreds of leading beauty brands
Hands-on demonstrations of cutting-edge techniques
Live shows by renowned stylists and makeup artists
Strategic networking opportunities with industry insiders
The event successfully bridges the creative and commercial worlds of beauty, ensuring that each visitor leaves with not only new contacts, but also actionable insights.
Exploring the Diversity of the Modern Beauty Industry
One of the defining features of Beauté Sélection Lyon is its diverse representation of sectors within the beauty and wellness industry. This comprehensive approach creates a 360-degree view of the market, offering value to every attendee regardless of their specialization.
Key sectors represented include:
Professional hairstyling and color innovation
Skincare technologies and facial care
Eyelash and eyebrow treatment solutions
Massage therapies and spa equipment
Nail artistry and manicure/pedicure products
By highlighting each of these areas, the event helps participants understand cross-sector trends, uncover collaborative opportunities, and stay ahead of consumer demands.
Why Beauté Sélection Lyon Is the Go-To Event for International Beauty Professionals
Professionals from across Europe and beyond flock to Lyon for this annual gathering, drawn not only by its scale but also by the depth of its programming. Beauté Sélection Lyon goes beyond sales and product showcases — it’s about professional development and vision-building for the year ahead.
Benefits of attending include:
Direct access to suppliers, manufacturers, and distributors
Early previews of product launches and beauty tech
Business workshops and expert-led masterclasses
Opportunities to place wholesale orders on-site
Inspiration from world-class beauty shows and stage performances
This blend of education, entertainment, and commerce makes it a high-impact event that supports both operational and creative goals for beauty businesses.
The Business Side of Beauty: Tools for Professional Growth
Behind the glamour and artistry of Beauté Sélection Lyon lies a solid business infrastructure. For beauty entrepreneurs, salon owners, and product developers, the event offers a chance to explore operational strategies and supplier relationships that can elevate their brand.
Key business themes featured in the program:
How to scale your beauty business sustainably
Trends in eco-packaging and responsible manufacturing
Digital marketing for salons and beauty brands
Tools for booking, customer engagement, and CRM
Retailing strategies for in-store and e-commerce
In an industry as competitive as beauty, these insights can significantly influence success and brand positioning.
Live Shows and Creative Demonstrations
The stage shows at Beauté Sélection Lyon are legendary. Some of the most talented hairstylists, barbers, makeup artists, and nail technicians perform live, turning the expo into a vibrant theatrical space where artistry meets innovation.
Audiences witness:
Bold haircut transformations
Avant-garde makeup applications
Creative nail design tutorials
Hair color experiments using new formulas
These performances are not only visually stunning but also educational, offering practical inspiration that attendees can bring back to their own clients and salons.
A Space for Discovery: Emerging Brands and New Products
Another standout feature of Beauté Sélection Lyon is the opportunity to discover emerging brands and unique cosmetic innovations. From organic skincare startups to tech-forward salon equipment providers, the event showcases a dynamic blend of established names and rising stars.
Exhibitors often include:
Indie beauty product creators
French luxury skincare houses
Tech firms offering smart beauty devices
Sustainable packaging and refill systems
Educational academies for ongoing professional training
This diversity creates a fertile ground for partnership and exploration, enabling attendees to diversify their offerings and adopt next-generation solutions.
Preparing for the Year Ahead in Beauty
Every year, Beauté Sélection Lyon helps beauty professionals plan strategically for the coming seasons. Whether sourcing new suppliers, learning advanced techniques, or identifying consumer preferences, the event equips attendees to navigate the future with clarity.
Attendees leave with:
A deeper understanding of market trends
New product samples and exclusive deals
Contacts for collaboration and wholesale purchasing
Renewed energy and creative vision
Business tools and frameworks for better management
Whether you're a freelance makeup artist or the head of a salon chain, this show offers something invaluable — foresight.
Why You Should Attend Beauté Sélection Lyon
As the biggest trade show for the beauty industry in France, Beauté Sélection Lyon is an essential event for anyone serious about growing in the field of beauty and wellness. With its blend of innovation, education, artistry, and commerce, it continues to set the standard for industry excellence.
From the show floor to the main stage, every moment at Beauté Sélection Lyon is designed to inform, inspire, and transform. Whether you're launching a new product line, seeking inspiration for your salon, or expanding your professional network, this is where you’ll find the tools to thrive.
