IT & Technology Events in Berlin

Digitalisation across supply chains, R&D and operations is no longer theoretical – it is already transforming the sector. The future of innovation becomes today’s reality at the Chemical Automation and Digitalisation Congress (AUTOMA Chem) 2026.

In Berlin, 26-27 October, industry pioneers are set to unpack their expertise through case studies and lead a dialogue covering diverse areas, from plant-level integration and circular value chains to bio-based solutions.

The combined expertise of Evonik Operations GmbH (Host Sponsor), WACKER Chemie AG (Burghausen site), Covestro AG, LyondellBasell, Worley (Regional Partners) and other leading companies presents a forward-looking vision for the next era of innovation in the chemical sector.

Visit Chemical Automation and Digitalisation Congress: AUTOMA Chem 2026 | October 26–27 | Berlin, Germany to explore OT/IT integration and add industry leaders’ voices to
the conversation.

TRANSFORM Exhibition: A Meeting Place for the Digital Future

The TRANSFORM exhibition is a major meeting point for professionals working in information and communication technologies, software, digitalization, and related areas. Every year, the event brings together technology companies, specialists, decision-makers, and innovators who want to discover new solutions and follow the rapid development of the digital economy. Visitors can explore current achievements in software, computer hardware, communications, and other technologies while gaining a broader understanding of how digital tools are changing modern business. For companies and professionals, TRANSFORM is not only a place to present products but also an opportunity to exchange ideas, establish useful relationships, and discover potential directions for future development.

The technology sector changes quickly, and solutions that seem innovative today can become standard within a relatively short time. This makes professional events particularly useful for people who need to keep track of new developments. An exhibition provides an environment where visitors can compare different technologies, communicate directly with specialists, and see how products are being applied in real business situations. Instead of relying only on online information, participants can engage with the people and companies behind the solutions and ask questions about their practical applications.

Discovering New Technologies at TRANSFORM

One of the central attractions of TRANSFORM is the wide range of technologies represented at the event. Software developers, hardware manufacturers, communication technology companies, and other exhibitors can demonstrate their latest products and services. For visitors, this creates an opportunity to explore several areas of the technology market in one place rather than researching each solution independently.

The exhibition can be especially useful for professionals who are evaluating new tools for their organizations. Seeing a technology demonstrated in person can provide information that is difficult to obtain from a product description alone. Visitors can ask about functionality, compatibility, implementation, support, and potential use cases. These conversations can help businesses better understand whether a particular solution corresponds to their current needs.

The variety of exhibitors also makes it possible to discover technologies outside a visitor's immediate area of expertise. A software specialist might encounter an interesting communication solution, while a marketing professional could discover a digital platform capable of improving customer engagement. Such unexpected discoveries are often one of the most valuable aspects of attending a broad technology exhibition.

Areas visitors can explore

Depending on their professional interests, participants may focus on areas such as:

business and enterprise software;

computer hardware and digital infrastructure;

information and communication technologies;

digitalization solutions for organizations;

marketing technologies and digital services;

emerging tools designed to improve business processes.

The combination of these fields reflects the increasingly connected nature of modern technology. Software depends on hardware and infrastructure, communication systems support digital services, and marketing increasingly relies on sophisticated digital platforms and data-driven tools.

Business Networking and New Partnerships

For many participants, one of the most important reasons to attend TRANSFORM is the opportunity to establish new business contacts. Professional relationships can be difficult to build through digital communication alone, particularly when a company is entering a new market or searching for specialized partners. An exhibition provides a concentrated environment where representatives from different organizations can meet face to face and determine whether there is potential for cooperation.

Networking can involve conversations with technology providers, potential customers, suppliers, consultants, developers, and other professionals. Even a brief introduction can become the starting point for a much longer business relationship. Participants can exchange contact details, discuss common interests, and arrange follow-up meetings after the event.

The international and cross-sector character of a technology exhibition can make these contacts particularly valuable. Companies often need partners with knowledge of different markets or specialized technical capabilities. Meeting several potential collaborators in one place allows businesses to compare approaches and gain a better understanding of what is available.

Turning Conversations Into Business Opportunities

An exhibition is not simply about collecting business cards. The most useful contacts are those that lead to meaningful conversations about specific needs, challenges, or opportunities. TRANSFORM gives participants a chance to explain what their organization is working on and to hear how other companies address similar issues.

For potential buyers, direct communication with suppliers can clarify technical and commercial questions. For exhibitors, conversations with visitors can reveal what customers are looking for and which challenges are becoming more important. This two-way communication creates value for both sides and can help identify opportunities that may not have been obvious before the event.

There are several ways participation can contribute to business development:

Finding potential clients: Companies can present their solutions directly to people who may need them.

Meeting suppliers: Businesses can identify providers of hardware, software, infrastructure, and professional services.

Developing partnerships: Organizations with complementary capabilities can explore joint projects and long-term cooperation.

Expanding professional networks: Specialists can connect with colleagues working in related areas and exchange knowledge.

Exploring new markets: Conversations with companies from different regions can provide useful insights into potential expansion.

These opportunities are especially relevant for growing technology companies and organizations undergoing digital transformation. A single successful connection can lead to a pilot project, supplier relationship, customer contract, or strategic collaboration.

Educational Events and Professional Development

Another important element of TRANSFORM is its educational program. Technology professionals need to update their knowledge continuously because software, communication systems, digital marketing methods, and business practices are constantly evolving. Educational sessions give participants an opportunity to learn from specialists and examine current developments in greater depth.

Presentations, discussions, demonstrations, and other educational formats can complement the information available on exhibition stands. While an exhibitor may focus on a particular product or service, an educational session can place that technology within a wider industry context. Participants can learn not only what a new tool does but also why a particular development matters and how it may influence business practices.

For professionals involved in digitalization, this broader perspective is particularly useful. Digital transformation is not simply a matter of purchasing new software. It can affect internal processes, customer relationships, communication, data management, employee workflows, and strategic planning. Learning from specialists in different areas can help participants consider these changes from multiple perspectives.

Keeping Up With Digitalization and Marketing Trends

The speed of change in digital technologies makes continuous learning increasingly important. New platforms, communication methods, automation tools, software solutions, and approaches to digital marketing appear regularly. Professionals who understand these developments can make more informed decisions when considering new projects or improving existing processes.

TRANSFORM provides a setting where these trends can be discussed directly. Instead of viewing digitalization as a collection of isolated technologies, visitors can see how different tools fit into broader business strategies. This can be particularly helpful for managers and decision-makers who may not work with technology every day but need to understand its potential impact on their organizations.

Digital marketing is another area where rapid change is especially visible. Companies are constantly looking for more effective ways to communicate with customers, build their brands, analyze results, and adapt campaigns. Educational events can provide fresh perspectives on these challenges and introduce participants to methods that they may not have previously considered.

Why Direct Interaction Still Matters

Online resources provide an enormous amount of information about technology, but they cannot always replace personal communication. A product page may explain technical specifications, while a conversation with an experienced specialist can reveal practical considerations that are harder to describe in a catalog. Visitors can ask detailed questions, discuss their particular requirements, and receive explanations adapted to their situation.

Face-to-face interaction can also make it easier to establish trust. Business partnerships often depend not only on technical capabilities but also on communication and mutual understanding. Meeting potential partners in person gives participants an opportunity to learn how companies approach problems and whether their working styles and goals are compatible.

For exhibitors, direct interaction provides equally important benefits. Speaking with customers and industry professionals can reveal what the market needs, where existing products could be improved, and which emerging problems deserve attention. The exhibition therefore becomes a feedback environment as well as a showcase for technology.

A Platform for Innovation and Ideas

TRANSFORM can also inspire visitors to think differently about their own organizations and projects. Exposure to a broad range of technologies often reveals possibilities that are difficult to identify when working within one specific area. A company searching for a software upgrade may discover a communication solution that changes how its teams collaborate. A marketing professional may encounter a new digital tool that opens up a different approach to customer engagement.

This exchange of ideas is one of the less tangible but potentially significant benefits of an exhibition. Not every conversation leads to an immediate purchase or partnership. Sometimes the most valuable result is a new question: Could this technology solve an existing problem? Could two systems be integrated? Is there a more efficient way to manage a particular process?

Such questions can lead to further research and experimentation after the event. In this sense, TRANSFORM can serve as a starting point for innovation rather than simply a place to observe finished products.

Who Can Benefit From Visiting TRANSFORM?

The event can be relevant to a wide range of professionals because digital technologies influence almost every modern industry. Technology specialists may attend to explore new products and technical developments, while managers and business owners may be more interested in solutions that can improve efficiency or support growth.

Marketing specialists can use the exhibition to investigate new digital tools and communication approaches. Procurement professionals may benefit from meeting suppliers directly, while entrepreneurs can look for potential customers, investors, partners, or service providers. Students and people entering the technology sector may also find the event useful for understanding the current professional landscape.

The diversity of participants is an advantage because it encourages communication between people with different perspectives. A developer, marketing specialist, business manager, and technology supplier may approach the same digital challenge in completely different ways. Bringing these viewpoints together can produce ideas that would be less likely to emerge in a more specialized environment.

From Technology Showcase to Professional Community

The TRANSFORM exhibition brings together several elements that are essential to a rapidly changing technology sector: innovation, education, networking, and direct communication. Visitors can explore software and hardware, learn about developments in digitalization, meet potential partners, and exchange experiences with other professionals. Exhibitors, meanwhile, have an opportunity to demonstrate their capabilities and hear directly from the market.

The real value of participation often extends beyond the exhibition itself. A conversation can develop into a partnership, an educational session can inspire a new project, and an introduction to a supplier can solve a future business need. Even a short visit can provide ideas that remain useful long after the event has ended.

For professionals interested in information and communication technologies, software, digitalization, and marketing, TRANSFORM offers a focused environment for learning and professional interaction. Its combination of technology demonstrations, business networking, educational activities, and opportunities for collaboration makes it more than a conventional exhibition. It is a place where professionals can explore what is changing today, exchange ideas with others in the field, and consider how new technologies may shape their work tomorrow.

SHOWTECH – The World of Entertainment Technology has long been regarded as one of the most influential trade fairs dedicated to theatre and event technology. Since its inception in 1991, the event has been held every two years, steadily building a reputation as a meeting point for industry professionals who shape the cultural and technical landscapes of performance spaces worldwide. Exclusively tailored to experts, SHOWTECH is not a general public exhibition but a focused, high-level platform where innovation, craftsmanship, and strategic dialogue converge.

Hosted at ARENA Berlin, a historic industrial hall in the heart of Germany’s capital, the fair benefits from an atmosphere that perfectly mirrors its mission. The raw architectural character of the venue, combined with modern infrastructure, creates a compelling backdrop for technological showcases and creative exchange. This setting emphasizes the bridge between tradition and innovation a core theme that runs throughout the entire event.

SHOWTECH – The World of Entertainment Technology as a Global Industry Platform

Over the decades, SHOWTECH – The World of Entertainment Technology has evolved into a truly international forum. Companies and specialists from across Europe and beyond gather to present advanced solutions for theatres, opera houses, concert venues, and event spaces. The fair’s exclusive focus on professionals ensures a highly targeted environment where conversations are precise, technical, and forward-thinking.

The exhibition segment is dedicated primarily to product innovation and direct networking. Leading manufacturers and service providers introduce state-of-the-art technologies designed to meet the growing demands of modern productions. These technologies span a broad spectrum of theatre and event infrastructure, including:

Advanced lighting systems and intelligent control solutions

Professional sound engineering equipment

Stage machinery and automation technologies

Media technology and immersive projection systems

Rigging, safety, and stage construction components

This comprehensive range allows visitors to explore integrated systems rather than isolated tools. The convergence of lighting, sound, mechanics, and digital media reflects the complexity of contemporary stage productions, where technical precision must support artistic vision seamlessly.

Digital Transformation and Sustainable Theatre Technology

A defining characteristic of SHOWTECH is its strong emphasis on forward-looking themes. Digital transformation has become a pivotal topic within theatre and event technology, fundamentally altering both backstage workflows and audience experiences. Virtual reality and augmented reality applications are increasingly integrated into stage design and rehearsal processes, enabling directors and technicians to visualize complex сценographies before physical implementation.

Intelligent automation systems streamline stage changes, improve safety, and enhance operational efficiency. Artificial intelligence, once considered distant from cultural institutions, is now being explored for applications such as predictive maintenance of technical equipment and optimized lighting design. These innovations illustrate how technological evolution is reshaping not only performance aesthetics but also the management and sustainability of cultural venues.

Sustainability is another core focus. Energy-efficient stage operations, environmentally conscious materials, and sustainable theatre architecture are recurring themes in both product showcases and expert discussions. As cultural institutions face rising energy costs and stricter environmental regulations, sustainable solutions are no longer optional they are strategic necessities.

Clear Structure: Trade Fair and Conference in Distinct Phases

One of the most distinctive features of SHOWTECH is the deliberate separation between the trade fair and the conference. The exhibition phase centers on direct engagement with technologies and service providers, creating an environment optimized for product demonstrations and business networking. Visitors have the opportunity to interact with engineers, test equipment, and discuss technical specifications in detail.

After the exhibition concludes, the conference begins. This intentional sequencing ensures that participants can fully focus on each component without distraction. The congress program includes keynote speeches, panel discussions, and practical workshops that explore essential industry topics in depth.

Among the central themes addressed during the conference are:

Sustainable stage design and modernization of historic theatre buildings

Digital event technologies and hybrid performance formats

Occupational safety and ergonomic workplace design backstage

Europe-wide educational standards in theatre technology

The integration of artificial intelligence into cultural institutions

This structure encourages thoughtful reflection and cross-disciplinary dialogue. Architects, technicians, cultural managers, and policymakers engage in meaningful discussions that extend beyond immediate product solutions.

A Meeting Point for Culture, Media, and Technology

SHOWTECH – The World of Entertainment Technology stands at the intersection of artistic creativity and technical mastery. It recognizes that modern theatre and event production require collaboration between diverse disciplines. Lighting designers must coordinate with digital media specialists; stage engineers must align with safety experts; cultural managers must understand technological potential and limitations.

The biennial rhythm of the event reinforces its strategic importance. Rather than presenting incremental updates each year, SHOWTECH offers concentrated insight into significant advancements and long-term trends. This approach allows participants to step back from daily operations and engage with broader industry developments.

In the inspiring setting of ARENA Berlin, the event continues to foster an atmosphere of professional exchange and innovation. By combining product excellence, sustainability awareness, and in-depth conference dialogue, SHOWTECH remains a cornerstone of the international theatre and event technology community an event where the future of performance infrastructure is thoughtfully and collaboratively shaped.