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Food & Beverages

A Beer & Whisky Fair 2025

Dates
Duration
2 days
Status
Ended on 26 Apr 2025
A Beer & Whisky Fair
In shortData updated Mar 3, 2026

A Beer & Whisky Fair took place 25-26 Apr 2025 at The Swedish Exhibition and Congress Centre, Göteborg, Sweden (2 days). It was a Food & Beverages event covering Water & Soft Drinks.

About A Beer & Whisky Fair

The Gothenburg Beer & Whisky Fair is not just an event, but a celebration of the rich and diverse world of alcoholic beverages. It's a destination for anyone passionate about exploring the intricacies of brewing and distilling, offering a rare chance to discover both well-known and lesser-known brands from across the globe. With an impressive lineup of over 2,000 products on display, visitors are welcomed to dive into an extensive selection of beers, whiskies, ciders, rums, and avéc, alongside an array of gourmet delicacies that beautifully complement each drink.

For beer lovers, the event is a true haven, featuring everything from traditional lagers and ales to experimental brews from local microbreweries and international giants. Visitors can taste a variety of beers, learning firsthand about the brewing process from expert brewmasters. With so many options, whether it's a pale ale, stout, or something more adventurous, there’s something for every palate. The event also showcases innovative trends in the beer industry, allowing attendees to experience the evolution of beer styles and flavors.

A Beer & Whisky Fair photo 2

Whisky enthusiasts are equally catered to, with a vast selection of whisky distilleries presenting their finest single malts, blended whiskies, and rare collector’s editions. For those seeking to deepen their whisky knowledge, the fair offers masterclasses and tastings guided by renowned whisky experts. It's an unparalleled opportunity to explore the nuances of whisky, from smoky Islay malts to rich Highland blends, while gaining a deeper appreciation for the craftsmanship behind each bottle.

Cider and rum also take center stage at the fair, providing a refreshing change for those who prefer fruity, crisp beverages or the smooth, rich flavors of aged rum. The presence of avéc – a unique spirit often favored in select regions – further adds to the diversity of the event, highlighting the lesser-known yet exquisite spirits that are gaining global recognition.

A Beer & Whisky Fair photo 3

In addition to tastings, the fair offers a chance to meet the makers behind the brands. It's a rare opportunity to chat directly with the artisans and distillers, who are passionate about sharing their stories and the journey of their products. For newcomers, this event provides an immersive experience to learn about the complexities of brewing and distilling, while more experienced connoisseurs can discover new favorites and refine their palate.

The atmosphere at the Gothenburg Beer & Whisky Fair is warm and welcoming, making it an ideal event for both individuals and groups. Whether you're looking to explore new drinks, discover rare limited-edition bottles, or simply enjoy the camaraderie of fellow enthusiasts, the fair offers an unforgettable experience. It’s a perfect blend of fun, education, and discovery, all set in a vibrant environment where drinks, food, and people come together to create lasting memories. Whether you're a novice or a seasoned drinker, the Gothenburg Beer & Whisky Fair promises an enriching and enjoyable journey into the world of beverages.

Plan your visit

When

Friday, April 25 – Saturday, April 26, 2025

2 days · opening hours on the organizer’s site

Where

The Swedish Exhibition and Congress Centre

The Swedish Exhibition and Congress Centre, Gothenburg, Sweden

Göteborg, Sweden

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Tickets

This event has ended. Official website: olochwhiskymassa.se.

Globy does not organize this event. Dates and details come from the organizer; check them on the official site before you travel.

Book a stand together

A stand at A Beer & Whisky Fair costs less when two suppliers share it. Post that you have space to share or that you are looking for some, and Globy matches you with companies that do not compete with you.

  1. Post a requestStand size, what you exhibit, how you want to split the cost.
  2. Globy matchesWe check that products do not compete and introduce both sides.
  3. Book togetherOne of you books with the organizer; you share stand, costs and visitors.

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Good to know

When was A Beer & Whisky Fair?

A Beer & Whisky Fair took place 25-26 Apr 2025 (2 days).

Where was A Beer & Whisky Fair held?

The Swedish Exhibition and Congress Centre, Gothenburg, Sweden, Göteborg.

What industry is A Beer & Whisky Fair for?

Food & Beverages. Topics: Water & Soft Drinks.

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