Who's Next has firmly established itself as Europe’s leading international fashion trade show for women's clothing, drawing attention from buyers, brands, journalists, and fashion influencers from over 100 countries. Held in Paris, this renowned event serves as a major hub where the future of fashion is shaped and trends for the upcoming season are created. As a meeting point for the global fashion community, Who's Next not only showcases the latest collections but also serves as an essential source of inspiration, setting the stage for emerging trends in ready-to-wear, accessories, beauty, and lifestyle.
The event’s significance lies in its ability to bring together a diverse group of professionals—designers, buyers, stylists, and media representatives—who collaborate to influence the fashion market. For designers and brands, Who's Next provides an unparalleled platform to introduce their collections to a wide international audience. Whether you are a well-established brand or a newcomer to the fashion world, this event offers a unique opportunity to gain visibility and establish connections that can drive your business forward.
What sets Who's Next apart is its ability to present a complete fashion ecosystem. The show covers not just ready-to-wear clothing, but also a wide array of accessories, beauty products, and lifestyle items. This holistic approach ensures that attendees can explore every aspect of contemporary fashion, from the latest in clothing design to the newest trends in beauty and personal style. It is a comprehensive experience that speaks to every facet of the fashion industry, from the creative to the commercial.
In addition to the exhibitions, Who's Next offers a robust program of conferences, seminars, and live events that provide valuable insights into the latest trends, business strategies, and innovations shaping the fashion world. These educational sessions are led by industry leaders, designers, and market experts who share their knowledge on everything from sustainable fashion to the future of digital marketing. These events not only help fashion professionals stay ahead of market trends but also provide practical advice on how to navigate the evolving landscape of the fashion industry.
Who's Next is also a significant platform for networking and collaboration. It allows participants to meet with potential business partners, expand their professional networks, and forge new collaborations. The show’s dynamic environment encourages meaningful discussions, making it the perfect place for business development and industry interaction. The diversity of attendees—from major global retailers to independent boutiques—creates a fertile ground for new ideas, partnerships, and opportunities.
Held in the fashion capital of the world, Paris, Who's Next benefits from its proximity to the heart of global fashion, attracting both established and emerging players who want to stay at the forefront of the industry. The city’s rich fashion heritage and innovative spirit infuse the event with a unique energy, making it not just a trade show, but a celebration of all things fashion.
Who's Next is much more than a fashion trade show; it is a key event on the international fashion calendar. For designers, retailers, and professionals alike, it provides an exceptional opportunity to explore the latest trends, gain industry insights, and network with like-minded individuals who share a passion for fashion. Whether you are looking to discover new collections, learn from top industry experts, or connect with potential business partners, Who's Next remains the ultimate destination for those shaping the future of women’s fashion.







