Tourisma 2025

TourismA – the International Exhibition of Archaeology – is a significant event that brings together all sectors involved in archaeology, art, and heritage preservation. Aimed at professionals and enthusiasts alike, the exhibition covers a wide array of participants, including public and private research institutes, archaeological parks and museums, tourist boards, tour operators, and cultural associations. It serves as a dynamic meeting point for those involved in preserving and promoting cultural heritage, offering opportunities for collaboration, exchange, and discovery.

Florence, a city steeped in history and widely recognized for its cultural significance, has been chosen as the host city for tourismA. Known as one of Europe’s cultural hubs, Florence embodies the concept of cultural heritage as a fundamental aspect of identity and a key driver of economic growth. The city’s rich artistic and historical legacy makes it the perfect backdrop for an exhibition dedicated to archaeology and heritage. Furthermore, Florence’s accessibility adds to the appeal of the event, as it is one of the most easily reachable cities in Italy. The Congress Center, where tourismA takes place, is conveniently located right in front of the Santa Maria Novella Railway Station, which serves as a major connection point in Italy’s national high-speed rail system. This makes the exhibition accessible to visitors from across the country, whether traveling by train from major cities or arriving from further afield.

By choosing Florence as the venue, tourismA ensures that the event is not only an important cultural gathering but also an accessible and practical destination for attendees, allowing for easy travel and maximum participation. Whether you are an archaeologist, a cultural enthusiast, or a member of the tourism industry, tourismA in Florence presents a valuable opportunity to engage with the rich history and future of archaeology and cultural tourism.