The Shanghai Underwear Expo (SUE) is a premier trade fair dedicated to underwear and intimate apparel, establishing itself as a key platform for innovation, industry exchange, and business development. Held annually at the Shanghai World Expo Exhibition & Convention Center, the event brings together leading manufacturers, retailers, and professionals from the underwear and apparel sectors. By combining cutting-edge product showcases with opportunities for professional networking, SUE has become a central meeting point for the global intimate apparel industry.
Organized by the Shanghai Fashion Accessories Society in collaboration with the Fashion Accessories Society Undergarment, Swimsuit & Leisurewear Academy Committee and Shanghai Gehua Exhibition Service Co., Ltd., the fair emphasizes professional exchange, market access, and industry advancement. Its comprehensive program attracts both established brands and emerging companies, allowing participants to explore innovations while strengthening commercial ties.
A diverse showcase of products and trends
At the core of SUE is a broad and carefully curated selection of products that reflects the evolving demands of consumers and the industry. Exhibitors present a wide array of categories, including:
Bras, panties, and shapewear
Thermal underwear and nightwear
Leggings, homewear, and loungewear
This diversity ensures that buyers, wholesalers, and retailers can source complete assortments for multiple market segments, from everyday comfort to high-performance and luxury intimate apparel. The fair emphasizes quality, functionality, and design, encouraging brands to innovate while maintaining a clear understanding of market needs.
Additionally, SUE runs alongside the Shanghai International Hosiery Purchasing Expo, creating synergies across the apparel and textile sectors. This collaboration enables participants to explore complementary product lines, strengthen supplier relationships, and expand their market reach.
Innovation and technological advancement
A defining feature of the Shanghai Underwear Expo is its focus on innovation. The fair provides a platform for introducing new materials, production methods, and technological developments that shape the future of intimate apparel. Exhibitors often present:
Sustainable production processes – eco-friendly materials, reduced waste, and circular manufacturing solutions
Smart textiles – fabrics with adaptive properties, temperature control, or health-monitoring functionality
Advanced garment design – ergonomically optimized shapes, seamless construction, and performance-driven features
These innovations not only respond to evolving consumer expectations but also position SUE as a driver of industry progress, inspiring new trends and setting benchmarks for quality and functionality.
Business networking and market access
SUE is designed as a B2B platform, providing a structured environment for manufacturers, designers, wholesalers, and retailers to establish direct business relationships. Participants include purchasing managers from major fashion houses, e-commerce operators, boutique owners, and international buyers. The fair facilitates professional exchanges through:
Focused networking sessions and matchmaking opportunities
Expert-led workshops and panel discussions
Presentations of market insights, trends, and technical innovations
By combining product exposure with practical business tools, SUE ensures that exhibitors and visitors can develop commercial relationships and strengthen their market presence.
Shanghai: a strategic venue for international trade
The choice of Shanghai as the host city reinforces the fair’s international significance. As a global trade and innovation hub, Shanghai provides ideal conditions for professional gatherings, with excellent transport connections via Shanghai Pudong International Airport, high-speed rail, and urban transit systems. The World Expo Exhibition & Convention Center offers state-of-the-art facilities, spacious halls, and a modern infrastructure capable of supporting complex, large-scale exhibitions.
The city’s role as a center of commerce and innovation adds prestige to SUE, attracting both domestic and international participants and creating opportunities for cross-border collaboration. Its accessibility ensures that the fair can draw decision-makers from a wide geographic range, consolidating SUE’s position as a leading platform in the global intimate apparel market.
SUE as a driving force in the underwear industry
The Shanghai Underwear Expo is more than a trade fair; it is a dynamic hub where creativity, technology, and commerce converge. By offering a comprehensive showcase of products, facilitating knowledge exchange, and promoting innovation, SUE enables industry professionals to explore new markets, discover trends, and strengthen business networks.
Its international reach, coupled with Shanghai’s strategic position as a global trade center, ensures that the fair continues to influence the development of the underwear and intimate apparel industry worldwide. Through its combination of product diversity, technological innovation, and business-oriented programming, SUE stands as a benchmark event that supports growth, collaboration, and progress for manufacturers, designers, and retailers alike.
