PLMA Amsterdam 2025

For the past 25 years, Amsterdam has hosted the internationally renowned PLMA's World of Private Label exhibition, a leading event that brings together private label manufacturers and retail professionals. The primary aim of this exhibition is to facilitate meaningful connections between product manufacturers and representatives from wholesale and retail sectors, helping them forge new partnerships and discover fresh business opportunities.

Held at the RAI Exhibition Centre in Amsterdam, the PLMA World of Private Label showcases over 2,700 exhibitors, including around 60 national and regional pavilions. The event covers a broad spectrum of products, ranging from fresh, frozen, and chilled food to dry foods and beverages. Additionally, the exhibition spans a wide variety of non-food categories, such as cosmetics, health and beauty products, household appliances, kitchen items, automotive aftercare, garden supplies, homeware, and craft goods.

To maximize the efficiency of attendees' time, the exhibition is organized into distinct product and non-food halls. This allows visitors to easily navigate the vast array of offerings and explore products relevant to their specific interests. With its focus on private label products, PLMA’s World of Private Label serves as a dynamic platform for retail professionals looking to diversify their offerings, discover innovative product ideas, and meet new suppliers from across the globe. Whether seeking new suppliers or exploring the latest trends in private label products, the exhibition offers an invaluable opportunity to engage with industry leaders and drive business growth.