The Peru Travel Mart (PTM) in Lima is widely regarded as the leading international tourism trade fair dedicated to promoting travel to Peru. Since its establishment in 1987, it has served as a strategic platform where global tourism professionals meet to explore the country’s diverse offerings and build long-term business relationships. Over the decades, the event has become a cornerstone of Peru’s tourism promotion strategy, connecting the nation with key markets around the world.
The fair is organized by the Cámara Nacional de Turismo del Perú (CANATUR), a leading institution responsible for supporting the sustainable development and international visibility of Peru’s tourism sector. CANATUR plays a central role in coordinating industry stakeholders and positioning the country as a competitive and attractive destination on the global stage.
A strategic gateway to Peruvian tourism
The Peru Travel Mart functions as a high-level business platform rather than a general consumer exhibition. It is designed specifically for industry professionals, including tour operators, hotel groups, airlines, destination management companies, and tourism authorities. This focused structure enables efficient networking and targeted business development.
The main objective of the event is to position Peru as a leading global destination by showcasing its cultural, natural, and experiential diversity. From the Amazon rainforest and the Andes Mountains to coastal cities and archaeological heritage sites, the country offers a wide range of tourism experiences for different traveler profiles.
The event also strengthens Peru’s presence in international markets by facilitating direct interaction between local suppliers and foreign buyers. These meetings often result in long-term partnerships and the creation of new travel products that highlight Peru’s unique attractions.
A global meeting point for tourism professionals
One of the defining characteristics of PTM is its international reach. Each year, the event attracts participants from Europe, North America, Asia, and Latin America. This global participation ensures that Peru’s tourism sector remains aligned with evolving international trends and consumer expectations.
Key participants typically include:
International tour operators and wholesalers
Hotel chains and boutique accommodation providers
Airlines and transportation companies
National and regional tourism boards
Travel media and industry journalists
This diverse mix of stakeholders creates a dynamic environment where ideas, products, and strategies are exchanged. For many participants, PTM serves as a key gateway to entering or expanding within the Peruvian market.
Business-focused networking and collaboration
At its core, the Peru Travel Mart is structured around business-to-business interactions. The event is designed to maximize networking efficiency through pre-arranged meetings and targeted matchmaking between buyers and suppliers.
The benefits of this format include:
Direct access to qualified international buyers
Efficient scheduling of business meetings
Opportunities to present tailored tourism products
Strengthened relationships between local and global partners
Increased visibility for emerging tourism regions in Peru
These structured interactions ensure that participants focus on meaningful discussions and concrete business opportunities. Unlike general tourism fairs, PTM emphasizes measurable outcomes and long-term collaboration.
The format also encourages knowledge exchange, helping Peruvian suppliers better understand international market demands and adapt their offerings accordingly.
Showcasing Peru’s tourism diversity
A central mission of the Peru Travel Mart is to highlight the exceptional diversity of the country’s tourism assets. Peru is known for its rich cultural heritage, dramatic landscapes, and unique ecosystems, all of which are presented through curated meetings and presentations at the event.
Key tourism segments promoted at PTM include:
Cultural and historical tourism, including Inca heritage sites
Nature-based tourism in the Amazon and Andes regions
Adventure tourism such as trekking and mountaineering
Luxury and boutique travel experiences
Gastronomic tourism highlighting Peruvian cuisine
This broad range of offerings allows international buyers to design diverse itineraries that appeal to different traveler segments. It also reinforces Peru’s position as a multifaceted destination capable of meeting global demand.
Sustainable development and responsible tourism
Sustainability is an increasingly important theme at the Peru Travel Mart. As global travelers become more conscious of environmental and social impacts, Peru has positioned itself as a destination committed to responsible tourism development.
CANATUR and participating organizations emphasize:
Protection of natural and cultural heritage sites
Support for local communities and indigenous tourism initiatives
Development of eco-friendly tourism infrastructure
Promotion of low-impact travel experiences
Long-term sustainability strategies for tourism growth
These principles ensure that tourism development contributes positively to both the economy and the environment, while strengthening Peru’s reputation as a responsible global destination.
Media presence and international visibility
Another important aspect of PTM is its strong media presence. Travel journalists, bloggers, and industry publications attend the event to report on developments and trends in Peruvian tourism. This coverage significantly extends the event’s impact beyond the exhibition itself.
By engaging international media, PTM enhances global visibility for destinations and tourism businesses, while also providing travelers with up-to-date and inspiring information about Peru.
Why the Peru Travel Mart remains essential
The Peru Travel Mart continues to hold a unique position in the global tourism industry due to its focused mission and strategic relevance. Unlike large-scale general tourism fairs, it is dedicated to a single destination, allowing for deeper engagement and specialization.
Its ongoing importance is supported by several key factors:
Strong institutional backing from CANATUR
Clear focus on international market development
High-quality business networking opportunities
Comprehensive representation of Peru’s tourism sectors
Ultimately, the Peru Travel Mart is more than a trade event. It is a strategic platform where Peru connects with the world, builds partnerships, and shapes the future of its tourism industry through collaboration, sustainability, and global engagement.
