Notes Shanghai Autumn 2026

Notes Shanghai: A Premier International Platform for the Fragrance Industry

Notes Shanghai has established itself as a leading international exhibition dedicated exclusively to the fragrance industry, bringing together brands, perfumers, suppliers, researchers, and enthusiasts in a highly specialized and refined professional environment. Held twice a year, the event serves as an important meeting point for the global fine fragrance community, where creativity, innovation, and industry expertise converge.

As the exclusive authorized exhibition of the Golden Osmanthus Awards (GOA) the highest official honor in China’s fragrance sector—Notes Shanghai holds a unique position within the industry. Organized by Notes Shanghai Exhibition Co., Ltd., a subsidiary of Golden Osmanthus Culture Group, the exhibition is widely recognized for its professionalism, international perspective, and strong focus on fine fragrance development.

The event is designed to foster meaningful exchange between global fragrance professionals while also promoting originality and innovation within the sector. At the same time, it offers a carefully curated environment where both industry experts and fragrance enthusiasts can explore high-quality brands and emerging trends in perfumery.

A Dedicated Space for the Global Fragrance Industry

Notes Shanghai functions as a highly specialized platform that brings together the entire fragrance ecosystem under one roof. Unlike broader beauty or cosmetics exhibitions, it focuses exclusively on fine fragrance, allowing for a deeper exploration of the industry’s creative and technical dimensions.

The exhibition attracts a wide range of participants, including perfume houses, raw material suppliers, packaging designers, independent brands, distributors, and retail professionals. This diversity creates a dynamic environment where business development and artistic inspiration intersect.

Exhibitors present a curated selection of fragrance creations, ingredient innovations, and product concepts that reflect both traditional craftsmanship and modern perfumery trends. The emphasis on quality and originality ensures that every presentation contributes to the broader evolution of the fragrance industry.

Key participant groups include

Fine fragrance brands and niche perfume houses
Fragrance ingredient suppliers and aroma material specialists
Packaging and design companies
Distribution and retail partners
Industry researchers and educators
Independent perfumers and creative studios

This carefully balanced mix of professionals supports a vibrant exchange of ideas and expertise.

The Role of the Golden Osmanthus Awards

A defining feature of Notes Shanghai is its close connection with the Golden Osmanthus Awards (GOA), the most prestigious official recognition in China’s fragrance industry. This association elevates the exhibition’s status and reinforces its role as a benchmark for excellence in perfumery.

The GOA highlights outstanding achievements in fragrance creation, innovation, and industry contribution. As the exclusive authorized exhibition linked to these awards, Notes Shanghai serves as a platform where award-winning works and leading creators can be showcased to a global audience.

This connection strengthens the exhibition’s identity as not only a commercial event but also a cultural and creative celebration of fragrance as an art form. It emphasizes the importance of craftsmanship, originality, and artistic expression within the industry.

Promoting Innovation and International Exchange

One of the central goals of Notes Shanghai is to encourage international collaboration within the fragrance industry. By bringing together participants from different countries and cultural backgrounds, the exhibition fosters dialogue that helps shape the future of global perfumery.

Innovation is a key focus throughout the event. Exhibitors and speakers present new approaches to fragrance creation, ingredient development, and product design. These innovations reflect the evolving expectations of consumers, who increasingly seek unique, meaningful, and high-quality scent experiences.

Several important trends are shaping the industry

Growth of niche and independent fragrance brands
Increased focus on natural and sustainable ingredients
Expansion of experiential and personalized perfumery
Integration of scientific research in scent development
Rising demand for storytelling in fragrance branding

These trends highlight how the fragrance industry is evolving from traditional product-based marketing toward a more experiential and emotionally driven approach.

A Curated and Premium Industry Experience

Notes Shanghai is distinguished by its carefully curated exhibition concept. Rather than focusing on mass participation, it emphasizes quality, selectivity, and relevance, ensuring that every exhibitor contributes meaningfully to the overall experience.

The exhibition is supported by a comprehensive conference program that includes seminars, panel discussions, and expert presentations. These sessions provide valuable insights into fragrance creation, market dynamics, branding strategies, and consumer behavior.

Participants gain access to a wide range of topics, including

The science and art of perfumery
Global fragrance market trends
Sustainable ingredient sourcing
Brand building and positioning strategies
Innovations in fragrance technology

This combination of exhibition and education creates a well-rounded professional environment that benefits both industry experts and the broader public.

Building Connections in a Creative Industry

Networking is a core element of Notes Shanghai, as the fragrance industry relies heavily on collaboration between creative and technical disciplines. The event provides opportunities for perfumers, brands, suppliers, and distributors to connect directly, share ideas, and explore potential partnerships.

These interactions often lead to long-term collaborations that influence product development and market expansion. By facilitating open communication and knowledge exchange, the exhibition helps strengthen the global fragrance ecosystem.

For emerging brands and independent creators, the event offers a particularly valuable platform to gain visibility and engage with established industry leaders. At the same time, established companies benefit from exposure to fresh ideas and innovative approaches.

Notes Shanghai stands as a premier international exhibition dedicated to the fragrance industry, offering a unique combination of professionalism, creativity, and global connectivity. Its exclusive focus on fine fragrance, its association with the Golden Osmanthus Awards, and its commitment to innovation make it a highly influential platform within the global perfumery landscape.

By bringing together leading brands, creative talents, and industry experts, the exhibition fosters collaboration, inspires innovation, and promotes excellence in fragrance creation. For professionals and enthusiasts alike, Notes Shanghai provides a refined and immersive environment where the future of the fragrance industry continues to evolve.